Global Impact
Cultural Psychology
Global Challenges in Business,
Globalization has brought dramatic changes to the marketplace. A proliferation of global brands brings diverse cultures to a consumer population that is also culturally diverse. This course enables students to understand how globalization changes consumers at a psychological level and provides tools for infusing brands with cultural meaning that can resonate with global consumers. The focus is on understanding that culture exists in the mind as well as in the environment, and that globalization creates multi-cultural spaces in contemporary societies. Consumers can use the cultural meaning of a brand to build their identities or reject the brand’s cultural meaning. The course will help students identify when assimilation vs. exclusionary reactions are more likely to occur and to devise strategies for imbuing brands with cultural meanings that can elevate them to the status of cultural icons. You will be able to: • Understand how globalization impacts the psychological responses of consumers in global markets • Explain what culture is and how it manifests itself in business environments • Understand how brands acquire cultural meanings and predict consumers’ responses to the cultural meanings in brands • Identify strategies to win-over multi-cultural consumers in globalized markets • Practice the fundamentals of how to build an iconic brand This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
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| Rating | 4.6★ based on 8 ratings |
|---|---|
| Length | 5 weeks |
| Effort | 4 weeks of study, 4-6 hours/week |
| Starts | Jul 3 (44 weeks ago) |
| Cost | $99 |
| From | University of Illinois at Urbana-Champaign via Coursera |
| Instructor | Carlos J. Torelli |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Social Sciences Science Business |
| Tags | Social Sciences Life Sciences Business Business Essentials Psychology |
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What people are saying
completo con el cual
Curso completo con el cual aprendà nuevos conceptos y herramientas para lograr que una marca impacte en mercados internacionales.
ha explicado todos los
El profesor ha explicado todos los conceptos de forma clara y concisa.
herramientas para lograr que
impacte en mercados internacionales
absolutely fabulous instruction
Absolutely fabulous instruction!
de forma clara
highlights specific aspects
Interesting points and topics covered in this course, but not a lot too it... A very insightful course that highlights specific aspects of branding and marketing.
curso completo
excellent course
Excellent Course.
interesting points
about brands
I learned so much about brands, cultures and product development.
cual aprendã nuevos
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
WorkFirst Advisor/Inter-Cultural Center Coordinator $35k
Ticketing & Cultural Events Specialist $39k
Program Coordinator, Cultural Competence and Health Literacy $39k
Instructor and Cultural Program Coordinator $43k
Cultural / Community Outreach Interpreter $50k
Program Leader, Personal & Cultural Enrichment in Continuing Education $57k
Cultural Resources Program Manager Lead $62k
Cultural Resource Specialist Lead $72k
Assistant Adjunct Professor in Cultural Anthropology and the Middle East $72k
Cultural Resources Information Specialist $76k
Senior Cultural Resource Specialist Manager $107k
Principal Cultural Resource Specialist $126k
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| Rating | 4.6★ based on 8 ratings |
|---|---|
| Length | 5 weeks |
| Effort | 4 weeks of study, 4-6 hours/week |
| Starts | Jul 3 (44 weeks ago) |
| Cost | $99 |
| From | University of Illinois at Urbana-Champaign via Coursera |
| Instructor | Carlos J. Torelli |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Social Sciences Science Business |
| Tags | Social Sciences Life Sciences Business Business Essentials Psychology |
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