مقاييس التسويق وربحية التسويق from Coursera

يلعب التسويق (Marketing) دوراً في تحديد مكاسب الشركة، لا يقل في الأهمية عن دور المحاسبة، ومن المتعارف عليه أن التقارير المالية للشركة هي التي يتم استخدامها في تحديد مستوى الأداء بغرض اتخاذ قرار استمرار الشركة على النمط نفسه أم تعديله. لكن بعد الانتهاء من هذه الدورة، ستتضح ضرورة إشراك التسويق (Marketing) في عملية التقييم هذه للحصول على صورة موضوعية وشاملة عن مستوى أداء الشركة والحكم عليه.

هذه الدورة هي دورة تمهيدية؛ فهي تلقي الضوء على أساسيات الموضوع بشكل عام بهدف التعريف به وبمحاوره الأساسية التي يجب الإلمام بها.

إذا كنت من المهتمين بفهم مقاييس التسويق وربحية التسويق، أو كان مجال عملك يتطلب توظيف ذلك في سياق عملك، فهذه الدورة ستكون مثالية لإغناء خبرتك وتطوير مهاراتك بشكل فعال ومؤثر.

حيث ستزودك هذه الدورة باطلاع واسع ودقيق على مجموعة من المحاور المتعلقة بهذا الموضوع، مثل: شرح الـمقارنة المرجعية لربحية التسويق، شرح تأثير استراتيجيات التسويق على ربحية الشركة في مثال عملي، توضيح مفهوم ربحية التسويق وإدارة خط الإنتاج، تبيان دور التسويق في أرباح الشركة من خلال مساهمة التسويق ومؤشرات ربحية التسويق، تبيان أنواع مؤشرات التسويق ودورها في قياس الأداء.

What's inside

Syllabus

مقاييس التسويق وربحية التسويق

ستزودك هذه الدورة باطلاع واسع ودقيق على مجموعة من المحاور المتعلقة بهذا الموضوع، مثل: شرح الـمقارنة المرجعية لربحية التسويق، شرح تأثير استراتيجيات التسويق على ربحية الشركة في مثال عملي، توضيح مفهوم ربحية التسويق وإدارة خط الإنتاج، تبيان دور التسويق في أرباح الشركة من خلال مساهمة التسويق ومؤشرات ربحية التسويق، تبيان أنواع مؤشرات التسويق ودورها في قياس الأداء.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

يُعد هذا مناسبًا للمهنيين الذين لديهم فهم أساسي لمبادئ التسويق ويسعون إلى تعزيز معرفتهم بمقاييس التسويق وربحية التسويق

يوفر هذا أساسًا متينًا لمهنيي الأعمال الذين يتطلعون إلى فهم أفضل لكيفية تأثير التسويق على ربحية الشركة

توفر هذه الدورة مقدمة شاملة لمقاييس التسويق وربحية التسويق

يوفر أمثلة عملية لكيفية استخدام مقاييس التسويق لتحسين ربحية الشركة

تتطلب هذه الدورة معرفة سابقة بمبادئ التسويق الأساسية

هذه الدورة ليست مناسبة للمبتدئين في مجال التسويق

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in مقاييس التسويق وربحية التسويق with these activities:

Review core marketing concepts

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Review fundamental marketing concepts to establish a strong foundation for the course.

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Revisit definitions and theories of marketing.
Examine the marketing mix and its elements.
Consider the role of marketing research in decision-making.

Calculate marketing metrics

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Develop proficiency in calculating key marketing metrics to evaluate campaign effectiveness.

Browse courses on Marketing Metrics

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Practice using online calculators to determine metrics.
Analyze marketing data to calculate metrics manually.

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Career center

Learners who complete مقاييس التسويق وربحية التسويق will develop knowledge and skills that may be useful to these careers:

Marketing Analyst

As a Marketing Analyst, you are responsible for tracking, analyzing, and interpreting data. This information is used by companies to plan and execute marketing campaigns. A course in Marketing Metrics and Profitability can provide valuable insights into the effectiveness of different marketing strategies. The course can also help you develop the skills needed to track and analyze data, which can make you more effective in your role.

See salaries and explore the career path for Marketing Analyst

Marketing Manager

As a Marketing Manager, you will be responsible for developing and implementing marketing campaigns to promote company products or services. The course in Marketing Metrics and Profitability can help you develop the skills you need to understand the financial impact of your marketing campaigns. This knowledge can help you make better decisions and improve your return on investment.

See salaries and explore the career path for Marketing Manager

Marketing Consultant

As a Marketing Consultant, you will work with companies to help them develop and implement marketing strategies. The course in Marketing Metrics and Profitability can help you develop the skills you need to understand the financial impact of your recommendations. This knowledge can help you make better recommendations and improve your clients' success.

See salaries and explore the career path for Marketing Consultant

Product Manager

As a Product Manager, you will be responsible for managing the development and launch of new products. The course in Marketing Metrics and Profitability can help you understand the financial impact of your product decisions. This knowledge can help you make better decisions and improve your chances of success.

See salaries and explore the career path for Product Manager

Brand Manager

As a Brand Manager, you will be responsible for developing and managing brand strategies. The course in Marketing Metrics and Profitability can help you understand the financial impact of your brand decisions. This knowledge can help you make better decisions and improve your brand's performance.

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Digital Marketing Manager

As a Digital Marketing Manager, you will be responsible for developing and implementing marketing campaigns using digital channels. The course in Marketing Metrics and Profitability can help you understand the financial impact of your digital marketing campaigns. This knowledge can help you make better decisions and improve your return on investment.

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Social Media Marketing Manager

As a Social Media Marketing Manager, you will be responsible for developing and implementing marketing campaigns on social media platforms. The course in Marketing Metrics and Profitability can help you understand the financial impact of your social media marketing campaigns. This knowledge can help you make better decisions and improve your return on investment.

See salaries and explore the career path for Social Media Marketing Manager

Content Marketing Manager

As a Content Marketing Manager, you will be responsible for developing and implementing content marketing campaigns. The course in Marketing Metrics and Profitability can help you understand the financial impact of your content marketing campaigns. This knowledge can help you make better decisions and improve your return on investment.

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Marketing Research Analyst

As a Marketing Research Analyst, you will be responsible for conducting market research to provide insights to companies. The course in Marketing Metrics and Profitability can help you develop the skills you need to understand the financial impact of your research findings. This knowledge can help you make better recommendations and improve your clients' success.

See salaries and explore the career path for Marketing Research Analyst

Marketing Data Analyst

As a Marketing Data Analyst, you will be responsible for collecting, analyzing, and interpreting data to provide insights to companies. The course in Marketing Metrics and Profitability can help you develop the skills you need to understand the financial impact of your data analysis. This knowledge can help you make better recommendations and improve your clients' success.

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Marketing Finance Manager

As a Marketing Finance Manager, you will be responsible for managing the financial aspects of marketing campaigns. The course in Marketing Metrics and Profitability can help you develop the skills you need to understand the financial impact of your marketing decisions. This knowledge can help you make better decisions and improve your return on investment.

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Marketing Operations Manager

As a Marketing Operations Manager, you will be responsible for managing the day-to-day operations of the marketing department. The course in Marketing Metrics and Profitability can help you develop the skills you need to manage the financial aspects of your marketing operations. This knowledge can help you make better decisions and improve the efficiency of your marketing department.

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Marketing Strategy Consultant

As a Marketing Strategy Consultant, you will work with companies to develop and implement marketing strategies. The course in Marketing Metrics and Profitability can help you develop the skills you need to understand the financial impact of your recommendations. This knowledge can help you make better recommendations and improve your clients' success.

See salaries and explore the career path for Marketing Strategy Consultant

Marketing Communications Manager

As a Marketing Communications Manager, you will be responsible for developing and implementing marketing communications campaigns. The course in Marketing Metrics and Profitability can help you understand the financial impact of your marketing communications campaigns. This knowledge can help you make better decisions and improve your return on investment.

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Marketing Project Manager

As a Marketing Project Manager, you will be responsible for managing marketing projects. The course in Marketing Metrics and Profitability can help you develop the skills you need to manage the financial aspects of your project. This knowledge can help you make better decisions and improve the efficiency of your project.

See salaries and explore the career path for Marketing Project Manager