استراتيجيات التسويق الهجومية والدفاعية from Coursera

استراتيجيات التسويق (Marketing Strategies) هي جزء مهم من عمل الشركات، تهدف الى اكتشاف رغبات العملاء وتطوير المنتجات، من أجل تحقيق أقصى ربحية ممكنة، بالإضافة إلى تقديم منتجات متميزة بسعر مناسب، مما يعزز القدرة التنافسية للشركة.

هذه الدورة هي دورة تمهيدية؛ فهي تلقي الضوء على أساسيات الموضوع بشكل عام بهدف التعريف به وبمحاوره الأساسية التي يجب الإلمام بها.

إذا كنت من المهتمين بإتقان استراتيجيات التسويق الهجومية والدفاعية، أو كان مجال عملك يتطلب امتلاك تلك المهارة وتوظيفها في سياق عملك، فهذه الدورة ستكون مثالية لإغناء خبرتك وتطوير مهاراتك في فهم وتوظيف تلك الاستراتيجيات بشكل فعال ومؤثر ينعكس بنتائج ملموسة على أعمالك.

حيث ستزودك هذه الدورة باطلاع واسع ودقيق على مجموعة من المحاور المتعلقة بهذا الموضوع، مثل: التعرّف على أبعاد استراتيجيات التسويق الهجومية والدفاعية، اختيار التوقيت الأمثل لاستخدام الاستراتيجية الهجومية أو الدفاعية، تحديد الاستراتيجيات الفرعية اللازمة لتحقيق أهداف الاستراتيجيتين في نجاح الشركة.

What's inside

Syllabus

استراتيجيات التسويق الهجومية والدفاعية

ستزودك هذه الدورة باطلاع واسع ودقيق على مجموعة من المحاور المتعلقة بهذا الموضوع، مثل: التعرّف على أبعاد استراتيجيات التسويق الهجومية والدفاعية، اختيار التوقيت الأمثل لاستخدام الاستراتيجية الهجومية أو الدفاعية، تحديد الاستراتيجيات الفرعية اللازمة لتحقيق أهداف الاستراتيجيتين في نجاح الشركة.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

مناسب لمن يهتمون بإتقان استراتيجيات التسويق الهجومية والدفاعية

يقدم نظرة شاملة حول استراتيجيات التسويق الهجومية والدفاعية

مناسب لمن يعملون في مجال التسويق ويرغبون بتطوير مهاراتهم في فهم وتوظيف استراتيجيات التسويق

يلقي الضوء على أساسيات موضوع استراتيجيات التسويق

يتطلب امتلاك مهارات في فهم وتوظيف استراتيجيات التسويق بشكل فعال ومؤثر

يتطلب مهارات أساسية في مجال التسويق

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in استراتيجيات التسويق الهجومية والدفاعية with these activities:

Review the basics of marketing strategies

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Review foundational concepts to build a strong foundation for the course content.

Browse courses on Marketing Strategies

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Revisit key terms and definitions related to marketing
Review different types of marketing strategies
Consider the factors that influence the choice of marketing strategies

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Career center

Learners who complete استراتيجيات التسويق الهجومية والدفاعية will develop knowledge and skills that may be useful to these careers:

Public relations manager

A Public Relations Manager is responsible for managing the public image of a company or organization. This course may be useful for someone who wants to enter this career path, as it can help build a strong foundation in the strategies of how to effectively market to an audience.

See salaries and explore the career path for Public relations manager

Advertising Manager

An Advertising Manager is responsible for planning and executing advertising campaigns. This course may be useful for someone who wants to enter this career path, as it provides a solid foundation in the basics of marketing strategies.

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Brand Manager

A Brand Manager is responsible for the development and execution of marketing campaigns for a particular brand. This course may be useful for someone who wants to enter this career path, as it can help build a foundation in understanding the dynamics of effective marketing strategies and different types of strategies that can be used, such as defensive or offensive strategies.

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Market Research Analyst

A Market Research Analyst is responsible for conducting market research to help companies understand their customers and make better marketing decisions. This course can be a useful starting point for someone entering this career path as it provides a general overview of different marketing strategies.

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Social Media Manager

A Social Media Manager is responsible for managing a company's social media presence. This course may be useful for someone who wants to enter this career path, as it can help build a strong foundation in the basics of marketing.

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Digital Marketing Manager

A Digital Marketing Manager is responsible for planning and executing digital marketing campaigns. This course may be useful for someone who wants to enter this career path, as it provides a solid foundation in the basics of marketing strategies.

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Marketing Strategist

A Marketing Strategist is responsible for developing and executing marketing strategies for a company or organization. This course can be a useful starting point for someone entering this career path as it provides a general overview of different marketing strategies, including defensive and offensive strategies.

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Marketing Analyst

A Marketing Analyst is responsible for collecting and analyzing data to help companies make better marketing decisions. This course may be useful for someone who wants to enter this career path, as it provides a solid grounding in the basics of marketing strategies.

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Product Manager

A Product Manager is responsible for the development and marketing of a particular product. This course can be a useful starting point for someone entering this career path as it provides a thorough general overview of marketing strategies and how to implement them which is essential to understanding the marketing of different products.

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Marketing Consultant

A Marketing Consultant is someone who provides marketing advice to businesses. This course may be useful for someone who wants to enter this career path, as it can build a strong foundation in marketing strategies.

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Marketing Director

A Marketing Director is responsible for overseeing all marketing activities for a company or organization. This course may be useful for someone who wants to enter this career path, as it provides a solid foundation in the basics of marketing strategies.

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Marketing Manager

A Marketing Manager is someone who plans and directs marketing activities for a company or organization. Ultimately, this course may be useful for someone who wants to enter this career path, as it provides a good foundation in the basics of marketing strategies.

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Sales Manager

A Sales Manager is responsible for managing a team of salespeople and overseeing the sales process. This course may be useful for someone who wants to enter this career path, as it helps build a foundation in marketing strategies used to effectively sell and promote.

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E-commerce Manager

An E-commerce Manager is responsible for managing an online store. This course may be useful for someone who wants to enter this career path, as it provides a solid foundation in the basics of marketing.

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Business Development Manager

A Business Development Manager is responsible for identifying and developing new business opportunities. This course may be useful for someone who wants to enter this career path, as it can help build a foundation in the marketing strategies helpful in business.

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