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Marketing Strategist

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April 11, 2024 Updated May 24, 2025 18 minute read

Navigating the Path to a Career as a Marketing Strategist

A Marketing Strategist is an architect of growth, designing comprehensive plans to help businesses achieve their objectives by understanding markets and connecting with consumers. This role involves a blend of analytical thinking, creativity, and a deep understanding of consumer behavior to develop, implement, and manage marketing campaigns that drive results. It’s a dynamic field that sits at the intersection of business development, market research, and creative communication.

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Salaries for Marketing Strategist

City

25th Percentile

50th Percentile

75th Percentile

Median

New York

$120,000

$154,000

$207,000

$154,000

San Francisco

$129,000

$156,000

$197,000

$156,000

Seattle

$125,000

$155,000

$195,000

$155,000

See all salaries

City

25th Percentile

50th Percentile

75th Percentile

Median

New York

$120,000

$154,000

$207,000

$154,000

San Francisco

$129,000

$156,000

$197,000

$156,000

Seattle

$125,000

$155,000

$195,000

$155,000

Austin

$133,000

$160,000

$193,000

$160,000

Toronto

$66,000

$79,000

$96,000

$79,000

London

£68,000

£90,000

£112,000

£90,000

Paris

€56,000

€75,000

€94,000

€75,000

Berlin

€55,000

€71,000

€84,000

€71,000

Tel Aviv

₪51,000

₪68,000

₪98,000

₪68,000

Singapore

S$125,000

S$158,000

S$187,000

S$158,000

Beijing

¥210,000

¥252,000

¥331,000

¥252,000

Shanghai

¥80,000

¥120,000

¥240,000

¥120,000

Shenzhen

¥357,000

¥589,000

¥799,000

¥589,000

Bengalaru

₹207,500

₹287,500

₹422,000

₹287,500

Delhi

₹1,438,000

₹2,531,000

₹4,230,000

₹2,531,000

Bars indicate relevance. All salaries presented are estimates. Completion of this course does not guarantee or imply job placement or career outcomes.

Path to Marketing Strategist

Take the first step.

We've curated 16 courses to help you on your path to Marketing Strategist. Use these to develop your skills, build background knowledge, and put what you learn to practice.

Sorted from most relevant to least relevant:

Marketing Foundation: From Target Audience to Digital Growth

Marketing Foundation: From Target Audience to Digital...

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Introduction to Email Marketing

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Marketing Management Essentials: Market Analysis

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Learn How To Start & Grow Your Own Digital Marketing Agency

Learn How To Start & Grow Your Own Digital Marketing...

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AI-Powered Content Creation for Social Media Success

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Marketing Channel Incentives

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Fire Starter Sessions Video Workshop with Danielle LaPorte

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ChatGPT Masterclass: Navigating AI and Prompt Engineering

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MBA ASAP Guide to Startups and Entrepreneurship

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Success: How to Set and Achieve Goals

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Become 10x more confident in your ideas with brainstorming

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What Can AI Do for Marketing?

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How I Went From 0 to 1,000 SoundCloud Followers

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Marketing with Zapier & ChatGPT: Automated Content Calendars

Marketing with Zapier & ChatGPT: Automated Content...

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A Fun Lovers Guide to the Major Chess Openings

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Economics: Consumer Demand

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Reading list

We've selected some books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Marketing Strategist.

Strategic Digital Marketing: Top Digital Experts...

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Provides in-depth coverage of the latest trends and best practices in video advertising. It covers topics such as programmatic advertising, mobile video, and social video.

Strategic Digital Marketing: Top Digital Experts...

Hardcover

Strategic Digital Marketing: Top Digital Experts...

Kindle Edition

Buyer Legends

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Comprehensive guide to video advertising for small businesses. It covers topics such as video ad strategy, video ad production, and video ad distribution.

Buyer Legends: The Executive Storyteller's Guide

Paperback

Buyer Legends: The Executive Storyteller’s Guide

Kindle Edition

The Marketing Performance Blueprint

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Detailed guide to video advertising. It covers topics such as video ad strategy, video ad production, video ad distribution, and video ad measurement.

The Marketing Performance Blueprint: Strategies and...

Hardcover

(Italiano) Marketing performance blueprint: Strategie e...

Kindle Edition

Marketing by the Numbers

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Comprehensive guide to all aspects of video advertising. It covers topics such as planning, production, distribution, and measurement.

Marketing by the Numbers: How to Measure and...

Hardcover

Marketing by the Numbers: How to Measure and...

Kindle Edition

Call to Action

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Practical guide to measuring and optimizing your video advertising campaigns. It covers topics such as setting goals, tracking metrics, and using data to improve performance.

Call to Action: Secret Formulas to Improve Online...

Hardcover

Call to Action: Secret Formulas to Improve Online...

Kindle Edition

Display Advertising

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Step-by-step guide to creating effective video ads. It covers topics such as video ad scripting, video ad production, and video ad distribution.

Display Advertising: An Hour a Day

Kindle Edition

Ultimate Guide to Social Media Marketing

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Comprehensive guide to video advertising. It covers topics such as video ad strategy, video ad production, video ad distribution, and video ad measurement.

Ultimate Guide to Social Media Marketing

Paperback

Ultimate Guide to Social Media Marketing

Kindle Edition