竞争策略（中文版） from Coursera

What's inside

Syllabus

关注你的竞争对手 Take Care of Your Competitors

在本模块中，我们将介绍博弈论的基本概念，并分析策略博弈中的竞争情况。我们将明确什么是策略并寻求不同的方式来确定最佳策略或优势策略。我们还将讨论纳什均衡和囚徒困境概念，分析为什么在决策时考量其他局中人的行动至关重要。最后，我们还将分析同时博弈（所有人同时行动）更改为序贯博弈（局中人按序行动）时会出现的情况。

企业为何要合作 Why Firms Work Together

根据经济学理论，企业会在市场上相互竞争。实际上，他们也常常进行友好合作。在本模块中，我们将尝试了解为什么合作会给相关企业带来好处，借此评估促进或阻碍合作的因素并将其应用到不同示例中。

互补产品和战略合作伙伴关系 Complementary Products and Strategic Partnerships

在本模块中，我们将介绍互补产品的概念，并运用经济学术语来探讨它们的意义。我们将研究企业为何想要将产品捆绑出售，以及互补性如何产生转换成本。我们还将讨论企业间的协调对互补产品的重要性。最后，我们将学习战略合作伙伴关系作为一强大工具如何在特定环境下为企业带来利益。

进入新市场 Entering a New Market

本模块与市场进入有关。我们首先看一下用于评估市场吸引力的不同工具，再讨论已被证明有助于进入新市场的策略。我们也会从其他角度分析这一现象，了解现有企业为了阻挡新竞争者进入市场需要采取的措施。

为何要关注研发？Why Worry About Research and Development

在探讨研发的时候，一些重要的策略问题会反复出现。我们将通过本模块仔细研究这些问题。不少创新的诞生的确是源自好运气，但似乎毋庸置疑——大部分时候是因为创新者积极努力实现某个具体的发明。

合理设计产品 Designing Products Wisely

在本模块中，我们侧重于产品设计的策略问题。我们会分析企业如何通过调整自己的产品来减小市场竞争压力。稍后，我们会学习产品设计和定价方面的一些通用策略，并讨论在这些策略之间进退两难的相关问题。

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

深入研究博弈论基本工具，掌握企业竞争战略决策方法。

采用中英文字幕视频和中文页面设计，方便理解。

提供问题测验，帮助巩固学习成果。

内容涵盖策略博弈、合作共赢、互补产品、市场进入、研发创新和产品设计等重要战略决策话题。

Tobias Kretschmer 担任讲师，具备丰富的授课经验和行业洞见。

Reviews summary

Competitive strategy in chinese

竞争策略（中文版）is a competitive strategy course delivered in Chinese by Coursera. This course includes an overview of basic concepts of game theory and its applications in the business world. Students particularly enjoyed videos that feature clear explanations in Chinese, but have faced difficulties with translation quality in other parts of the course.

Explanations in Course Videos are Clear

"The teacher's explanation is very logical, and the content of the course is full and of moderate difficulty."

Translation issues in parts of the course

"课程内容很棒，但是汉化有很多问题"

"翻譯有很多問題，導致測驗的問題意義不明"

"有些用詞看不懂，筆記型電腦(notebook)翻譯成記事本"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in 竞争策略（中文版） with these activities:

参与同僚间的讨论会或学习小组

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帮助培养解决问题的能力，提升对课程概念的理解。

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找到同班同学或学习伙伴组成学习小组
设定定期会议时间和议程
共同讨论课程内容、作业和考试准备

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Career center

Learners who complete 竞争策略（中文版） will develop knowledge and skills that may be useful to these careers:

Product Manager

Product Managers are responsible for overseeing the development and launch of new products. They work with engineers, designers, and marketers to ensure that products meet the needs of customers. This course can help Product Managers develop the skills they need to make strategic decisions about product development, pricing, and marketing. By understanding the principles of game theory, Product Managers can better anticipate the behavior of competitors and make decisions that will give their products a competitive advantage.

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Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns that promote products and services. They work with product managers, sales teams, and other stakeholders to ensure that marketing campaigns are aligned with the company's overall business goals. This course can help Marketing Managers develop the skills they need to make strategic decisions about marketing budgets, target markets, and marketing channels. By understanding the principles of game theory, Marketing Managers can better anticipate the behavior of competitors and make decisions that will give their company a competitive advantage.

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Business Analyst

Business Analysts are responsible for analyzing business processes and identifying opportunities for improvement. They work with stakeholders across the organization to gather data, develop recommendations, and implement solutions. This course can help Business Analysts develop the skills they need to make strategic decisions about business processes, technology investments, and organizational change. By understanding the principles of game theory, Business Analysts can better anticipate the behavior of stakeholders and make decisions that will benefit the organization as a whole.

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Consultant

Consultants provide advice to clients on a wide range of business issues, including strategy, operations, and technology. They work with clients to identify problems, develop solutions, and implement change. This course can help Consultants develop the skills they need to make strategic decisions about client engagements, pricing, and marketing. By understanding the principles of game theory, Consultants can better anticipate the behavior of clients and make decisions that will lead to successful outcomes.

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Private Equity Investor

Private Equity Investors invest in companies with the goal of generating capital gains. They work with management teams to develop and execute growth strategies that increase the value of their investments. This course can help Private Equity Investors develop the skills they need to make strategic decisions about investment targets, deal structuring, and portfolio management. By understanding the principles of game theory, Private Equity Investors can better anticipate the behavior of management teams and competitors and make decisions that will maximize returns for their investors.

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Venture Capitalist

Venture Capitalists invest in early-stage companies with the goal of generating high returns. They work with entrepreneurs to develop and execute business plans that have the potential to create significant value. This course can help Venture Capitalists develop the skills they need to make strategic decisions about investment targets, deal structuring, and portfolio management. By understanding the principles of game theory, Venture Capitalists can better anticipate the behavior of entrepreneurs and competitors and make decisions that will maximize returns for their investors.

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Investment Banker

Investment Bankers advise companies on mergers and acquisitions, capital raising, and other financial transactions. They work with clients to develop and execute financial strategies that meet their business objectives. This course can help Investment Bankers develop the skills they need to make strategic decisions about deal structuring, pricing, and negotiation. By understanding the principles of game theory, Investment Bankers can better anticipate the behavior of clients and counterparties and make decisions that will maximize value for their clients.

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Management Consultant

Management Consultants provide advice to clients on a wide range of business issues, including strategy, operations, and technology. They work with clients to identify problems, develop solutions, and implement change. This course can help Management Consultants develop the skills they need to make strategic decisions about client engagements, pricing, and marketing. By understanding the principles of game theory, Management Consultants can better anticipate the behavior of clients and make decisions that will lead to successful outcomes.

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Corporate Strategist

Corporate Strategists develop and execute long-term strategies for their organizations. They work with senior management to identify opportunities for growth, develop competitive advantages, and manage risk. This course can help Corporate Strategists develop the skills they need to make strategic decisions about market entry, product development, and mergers and acquisitions. By understanding the principles of game theory, Corporate Strategists can better anticipate the behavior of competitors and make decisions that will maximize value for their organizations.

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Supply Chain Manager

Supply Chain Managers are responsible for managing the flow of goods and services from suppliers to customers. They work with suppliers, manufacturers, and distributors to ensure that products are delivered to customers on time and at the right price. This course can help Supply Chain Managers develop the skills they need to make strategic decisions about supplier selection, inventory management, and transportation. By understanding the principles of game theory, Supply Chain Managers can better anticipate the behavior of suppliers and customers and make decisions that will optimize the performance of their supply chains.

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Operations Manager

Operations Managers are responsible for overseeing the day-to-day operations of their organizations. They work with employees across the organization to ensure that products and services are produced efficiently and effectively. This course can help Operations Managers develop the skills they need to make strategic decisions about production planning, inventory management, and quality control. By understanding the principles of game theory, Operations Managers can better anticipate the behavior of suppliers and customers and make decisions that will optimize the performance of their operations.

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Product Developer

Product Developers are responsible for developing new products and services. They work with engineers, designers, and marketers to create products that meet the needs of customers. This course can help Product Developers develop the skills they need to make strategic decisions about product design, pricing, and marketing. By understanding the principles of game theory, Product Developers can better anticipate the behavior of competitors and make decisions that will give their products a competitive advantage.

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Marketing Strategist

Marketing Strategists develop and execute marketing campaigns that promote products and services. They work with product managers, sales teams, and other stakeholders to ensure that marketing campaigns are aligned with the company's overall business goals. This course can help Marketing Strategists develop the skills they need to make strategic decisions about marketing budgets, target markets, and marketing channels. By understanding the principles of game theory, Marketing Strategists can better anticipate the behavior of competitors and make decisions that will give their company a competitive advantage.

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Business Development Manager

Business Development Managers are responsible for generating new business for their organizations. They work with customers, partners, and other stakeholders to identify and develop new opportunities. This course can help Business Development Managers develop the skills they need to make strategic decisions about market entry, product development, and mergers and acquisitions. By understanding the principles of game theory, Business Development Managers can better anticipate the behavior of competitors and make decisions that will maximize value for their organizations.

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Sales Manager

Sales Managers are responsible for leading and motivating sales teams. They work with sales representatives to develop and execute sales strategies that achieve the company's sales goals. This course can help Sales Managers develop the skills they need to make strategic decisions about sales targets, pricing, and customer service. By understanding the principles of game theory, Sales Managers can better anticipate the behavior of competitors and make decisions that will maximize sales revenue.

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