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竞争策略（中文版）

Tobias Kretschmer

This is a Chinese version of Competitive Strategy. You can find the original course in English from our course catalog.

此版本是Coursera首次尝试推出的中文翻译版。课程视频为英文原版附中文字幕，课程页面和测验已译成中文，帮助中心提供中文支持。

在本课程（共六个模块）中，你将了解企业在战略决策相互依存的情况下如何行事。例如，你的行动会如何影响竞争对手的利润，反之亦然。我们将会借助博弈论的基本工具分析企业如何选择策略以获得竞争优势。

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What's inside

Syllabus

关注你的竞争对手 Take Care of Your Competitors

在本模块中，我们将介绍博弈论的基本概念，并分析策略博弈中的竞争情况。我们将明确什么是策略并寻求不同的方式来确定最佳策略或优势策略。我们还将讨论纳什均衡和囚徒困境概念，分析为什么在决策时考量其他局中人的行动至关重要。最后，我们还将分析同时博弈（所有人同时行动）更改为序贯博弈（局中人按序行动）时会出现的情况。

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

深入研究博弈论基本工具，掌握企业竞争战略决策方法。

采用中英文字幕视频和中文页面设计，方便理解。

提供问题测验，帮助巩固学习成果。

内容涵盖策略博弈、合作共赢、互补产品、市场进入、研发创新和产品设计等重要战略决策话题。

Tobias Kretschmer 担任讲师，具备丰富的授课经验和行业洞见。

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Reviews summary

竞争策略基础与博弈论应用

根据学习者反馈，这门名为“竞争策略（中文版）”的课程核心内容扎实，为理解企业在相互依赖决策环境下的行为提供了有价值的理论基础，特别是对博弈论基本概念的介绍。然而，作为翻译版本，许多学生指出中文翻译质量存在问题，包括字幕错误、翻译生硬以及测验和作业中出现的歧义或错误，这些因素显著影响了学习体验和对内容的理解，有时需要对照英文原版。课程理论性较强，对于希望获得策略入门知识的学习者来说难度适中，但对于寻求深入实践应用或已有一定基础的学习者可能觉得案例不足或深度不够。

侧重理论框架，实践案例不足。

"课程理论性很强，模型和概念讲得清楚，但对于想直接应用于工作的同学可能觉得实践案例不够多。"

"More theory than practical application examples."

"希望在讲解理论的同时，能穿插更多贴近实际的商业案例分析。"

对初学者友好，难度适中。

"作为一个初次接触竞争策略和博弈论的学习者，我觉得课程讲解得挺清楚的，难度适中，容易入门。"

"Good introduction to game theory for beginners in strategy."

"课程内容循序渐进，对新手来说是一个很好的起点。"

课程提供了坚实的竞争策略基础。

"课程的核心内容非常有价值，特别是博弈论的部分，对于理解竞争环境和企业决策很有启发。"

"本课程对我的帮助很大，尤其是关于策略和博弈论的讲解，让我对竞争策略有了更系统的认识。"

"Provides a solid foundation in competitive strategy using game theory concepts."

测验题目存在翻译错误或歧义。

"测验的中文表述有问题，做了好几次才理解题目意思，有时候感觉是翻译错误导致的。"

"Assignments have errors in translation, confusing to solve and check answers."

"不得不参考英文原版才能理解测验要求，中文版本的测验亟需校对。"

翻译和字幕错误影响学习体验。

"中文字幕错误很多，有时候不知道老师在讲什么，严重影响了学习效率。"

"翻译感觉有点生硬且不够准确，特别是涉及到一些专业术语时，理解起来比较困难。"

"The Chinese translation quality is questionable, making some concepts hard to grasp, had to guess the original meaning."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in 竞争策略（中文版） with these activities:

参与同僚间的讨论会或学习小组

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帮助培养解决问题的能力，提升对课程概念的理解。

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找到同班同学或学习伙伴组成学习小组
设定定期会议时间和议程
共同讨论课程内容、作业和考试准备

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Career center

Learners who complete 竞争策略（中文版） will develop knowledge and skills that may be useful to these careers:

Product Manager

Product Managers are responsible for overseeing the development and launch of new products. They work with engineers, designers, and marketers to ensure that products meet the needs of customers. This course can help Product Managers develop the skills they need to make strategic decisions about product development, pricing, and marketing. By understanding the principles of game theory, Product Managers can better anticipate the behavior of competitors and make decisions that will give their products a competitive advantage.

See salaries and explore the career path for Product Manager

Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns that promote products and services. They work with product managers, sales teams, and other stakeholders to ensure that marketing campaigns are aligned with the company's overall business goals. This course can help Marketing Managers develop the skills they need to make strategic decisions about marketing budgets, target markets, and marketing channels. By understanding the principles of game theory, Marketing Managers can better anticipate the behavior of competitors and make decisions that will give their company a competitive advantage.

See salaries and explore the career path for Marketing Manager

Business Analyst

Business Analysts are responsible for analyzing business processes and identifying opportunities for improvement. They work with stakeholders across the organization to gather data, develop recommendations, and implement solutions. This course can help Business Analysts develop the skills they need to make strategic decisions about business processes, technology investments, and organizational change. By understanding the principles of game theory, Business Analysts can better anticipate the behavior of stakeholders and make decisions that will benefit the organization as a whole.

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Consultant

Consultants provide advice to clients on a wide range of business issues, including strategy, operations, and technology. They work with clients to identify problems, develop solutions, and implement change. This course can help Consultants develop the skills they need to make strategic decisions about client engagements, pricing, and marketing. By understanding the principles of game theory, Consultants can better anticipate the behavior of clients and make decisions that will lead to successful outcomes.

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Investment Banker

Investment Bankers advise companies on mergers and acquisitions, capital raising, and other financial transactions. They work with clients to develop and execute financial strategies that meet their business objectives. This course can help Investment Bankers develop the skills they need to make strategic decisions about deal structuring, pricing, and negotiation. By understanding the principles of game theory, Investment Bankers can better anticipate the behavior of clients and counterparties and make decisions that will maximize value for their clients.

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Private Equity Investor

Private Equity Investors invest in companies with the goal of generating capital gains. They work with management teams to develop and execute growth strategies that increase the value of their investments. This course can help Private Equity Investors develop the skills they need to make strategic decisions about investment targets, deal structuring, and portfolio management. By understanding the principles of game theory, Private Equity Investors can better anticipate the behavior of management teams and competitors and make decisions that will maximize returns for their investors.

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Venture Capitalist

Venture Capitalists invest in early-stage companies with the goal of generating high returns. They work with entrepreneurs to develop and execute business plans that have the potential to create significant value. This course can help Venture Capitalists develop the skills they need to make strategic decisions about investment targets, deal structuring, and portfolio management. By understanding the principles of game theory, Venture Capitalists can better anticipate the behavior of entrepreneurs and competitors and make decisions that will maximize returns for their investors.

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Corporate Strategist

Corporate Strategists develop and execute long-term strategies for their organizations. They work with senior management to identify opportunities for growth, develop competitive advantages, and manage risk. This course can help Corporate Strategists develop the skills they need to make strategic decisions about market entry, product development, and mergers and acquisitions. By understanding the principles of game theory, Corporate Strategists can better anticipate the behavior of competitors and make decisions that will maximize value for their organizations.

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Management Consultant

Management Consultants provide advice to clients on a wide range of business issues, including strategy, operations, and technology. They work with clients to identify problems, develop solutions, and implement change. This course can help Management Consultants develop the skills they need to make strategic decisions about client engagements, pricing, and marketing. By understanding the principles of game theory, Management Consultants can better anticipate the behavior of clients and make decisions that will lead to successful outcomes.

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Operations Manager

Operations Managers are responsible for overseeing the day-to-day operations of their organizations. They work with employees across the organization to ensure that products and services are produced efficiently and effectively. This course can help Operations Managers develop the skills they need to make strategic decisions about production planning, inventory management, and quality control. By understanding the principles of game theory, Operations Managers can better anticipate the behavior of suppliers and customers and make decisions that will optimize the performance of their operations.

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Supply Chain Manager

Supply Chain Managers are responsible for managing the flow of goods and services from suppliers to customers. They work with suppliers, manufacturers, and distributors to ensure that products are delivered to customers on time and at the right price. This course can help Supply Chain Managers develop the skills they need to make strategic decisions about supplier selection, inventory management, and transportation. By understanding the principles of game theory, Supply Chain Managers can better anticipate the behavior of suppliers and customers and make decisions that will optimize the performance of their supply chains.

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Product Developer

Product Developers are responsible for developing new products and services. They work with engineers, designers, and marketers to create products that meet the needs of customers. This course can help Product Developers develop the skills they need to make strategic decisions about product design, pricing, and marketing. By understanding the principles of game theory, Product Developers can better anticipate the behavior of competitors and make decisions that will give their products a competitive advantage.

See salaries and explore the career path for Product Developer

Marketing Strategist

Marketing Strategists develop and execute marketing campaigns that promote products and services. They work with product managers, sales teams, and other stakeholders to ensure that marketing campaigns are aligned with the company's overall business goals. This course can help Marketing Strategists develop the skills they need to make strategic decisions about marketing budgets, target markets, and marketing channels. By understanding the principles of game theory, Marketing Strategists can better anticipate the behavior of competitors and make decisions that will give their company a competitive advantage.

See salaries and explore the career path for Marketing Strategist

Business Development Manager

Business Development Managers are responsible for generating new business for their organizations. They work with customers, partners, and other stakeholders to identify and develop new opportunities. This course can help Business Development Managers develop the skills they need to make strategic decisions about market entry, product development, and mergers and acquisitions. By understanding the principles of game theory, Business Development Managers can better anticipate the behavior of competitors and make decisions that will maximize value for their organizations.

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Sales Manager

Sales Managers are responsible for leading and motivating sales teams. They work with sales representatives to develop and execute sales strategies that achieve the company's sales goals. This course can help Sales Managers develop the skills they need to make strategic decisions about sales targets, pricing, and customer service. By understanding the principles of game theory, Sales Managers can better anticipate the behavior of competitors and make decisions that will maximize sales revenue.

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Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in 竞争策略（中文版）.

Strategic Management

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Provides a comprehensive overview of strategic management, covering topics such as industry analysis, competitive advantage, and corporate governance. It includes a number of case studies that illustrate the application of strategic management principles in the real world.

(English) Strategic Management: Concepts and Cases

Kindle Edition

$$$$

(English) Strategic Management: Concepts and Cases

Loose Leaf

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(English) Strategic Management: Concepts and Cases, WileyPLUS...

Loose Leaf

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(English) Strategic Management: Concepts and Cases

Hardcover

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