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Management Communication 管理沟通

Erdong Zhao

About this course China’s “One Belt, One Road” strategy is influencing the global economy and carrying the development and prosperity dreams of many countries, nations and people. How to communicate effectively with Chinese people? How to understand the Chinese way of management behavior? This course will help you to systematically grasp the principles, strategies, tactics and skills of management communication in the context of Chinese culture, to enhance your all-around communication capacity, and to realize your personal value while achieving your organizational objectives.

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About this course China’s “One Belt, One Road” strategy is influencing the global economy and carrying the development and prosperity dreams of many countries, nations and people. How to communicate effectively with Chinese people? How to understand the Chinese way of management behavior? This course will help you to systematically grasp the principles, strategies, tactics and skills of management communication in the context of Chinese culture, to enhance your all-around communication capacity, and to realize your personal value while achieving your organizational objectives.

关于课程: 中国的“一带一路”战略正在重塑和影响着全球经济,同时也承载着许多国家、民族和个人发展与繁荣的梦想。如何与中国人有效沟通?怎样理解中国式的管理行为?本课程将让您在中国文化情境中系统掌握管理沟通的原理、策略和技巧,助您全方位提升沟通能力,在有效达成组织目标中实现个人价值。

Course Content Which is more important, “I” or “We”, in interpersonal communication in organizations in China? Have you ever encountered the embarrassing and awkward experience in cross-cultural communication? What are the pitfalls and challenges in communication in operating enterprises in China? This course is divided into three parts: scientific recognition of management communication, personal communication skills and organizational communication skills, by combining the modern management communication ideology and Chinese traditional cultural thinking. Meanwhile, it intensively describes the thinking model and behavior mode of management communication in the Chinese cultural context.

课程内容 在组织的人际沟通中,“我”和“我们”哪个更重要?在跨文化的交流中,你有没有遭遇过人际交往的尴尬和痛点?在现代企业的经营活动中,沟通存在着那些陷阱和挑战? 本课程将现代管理沟通理念与中国传统文化思维相结合,分三个篇章讲述管理沟通的科学认知、个体沟通技能和组织沟通技能。重点描述了在中国文化情境中管理沟通的思维模式和行为方式。

FAQ Features/ What will most possibly attract you? Over seven hundred years ago, the abound resources, magnificent culture and art of China were unfolded to the world by Marco Polo. With the deepening of the economic globalization, nowadays, how to understand China, how to obtain a better understanding of the Chinese way of thinking, and how to achieve the effective communication with the Chinese, especially for those who need work in China and make contact with the Chinese? From the perspective of communication, this course will conduct a Marco Polo-styled guided tour in the times of internet for you, and facilitate the systematic recognition of the interpersonal world and organizational behavior constructed by the Chinese in their unique psychological culture.

课程内容 在组织的人际沟通中,“我”和“我们”哪个更重要?在跨文化的交流中,你有没有遭遇过人际交往的尴尬和痛点?在现代企业的经营活动中,沟通存在着那些陷阱和挑战? 本课程将现代管理沟通理念与中国传统文化思维相结合,分三个篇章讲述管理沟通的科学认知、个体沟通技能和组织沟通技能。重点描述了在中国文化情境中管理沟通的思维模式和行为方式。FAQ课程特色/最吸引你的可能是什么 七百多年前,马可波罗向世界展现了中国的物产、文化和艺术。当今,在全球经济一体化日益加深的前提下, 怎么认识中国,怎么理解中国式思维,特别是那些需要在中国企业工作或是与中国人打交道的朋友,怎么实现和中国人的有效沟通,本课程会以沟通为视角为你开展一个互联网时代的马可波罗式的导游,让你系统认知中国人以独特的心理文化构建的人际世界和组织行为。 你将学到: 如果你是一名初入职场的新人,你将学到管理沟通的行为学原理,学会企业内外部沟通的策略,掌握通过非言语沟通察言观色的技巧; 如果你是一名企业的管理者,你将学到团队沟通的技巧,演讲的技巧、开会的技巧、谈判的技巧和与员工面谈的技巧等。 如果你有到中国工作或是学习的打算,或者你与中国同事相处时感到困惑,这门课程将帮助你知晓中国人的沟通文化,提高你与中国人、中国企业沟通交往的能力。

What you will learn If you are a green hand in your career, or a company manager who are puzzled in working and communicating with your Chinese colleagues, or you are planning to work and study in China, whatever the case, this course will be a big help in learning: The behavior principles, strategy of management communication within and outside the enterprises; The skills for team communication, speeches, meetings, negotiations and interviews with your employees; The skills of non-verbal communication, such as weighing a person’s words and closely watching his expression; The Chinese culture in communication; Communication capability with the Chinese and the Chinese enterprises.

课程内容 在组织的人际沟通中,“我”和“我们”哪个更重要?在跨文化的交流中,你有没有遭遇过人际交往的尴尬和痛点?在现代企业的经营活动中,沟通存在着那些陷阱和挑战? 本课程将现代管理沟通理念与中国传统文化思维相结合,分三个篇章讲述管理沟通的科学认知、个体沟通技能和组织沟通技能。重点描述了在中国文化情境中管理沟通的思维模式和行为方式。FAQ课程特色/最吸引你的可能是什么 七百多年前,马可波罗向世界展现了中国的物产、文化和艺术。当今,在全球经济一体化日益加深的前提下, 怎么认识中国,怎么理解中国式思维,特别是那些需要在中国企业工作或是与中国人打交道的朋友,怎么实现和中国人的有效沟通,本课程会以沟通为视角为你开展一个互联网时代的马可波罗式的导游,让你系统认知中国人以独特的心理文化构建的人际世界和组织行为。 Course Background: In less than one year since the starting of this course, more than 60,000 people have studied this course on line. Many fellow students said: “This is an applied and beneficial course.” , “We are deeply impressed by the stories told by Professor Zhao.” Professor Zhao graduated from Wuhan University, which is one of the most famous universities and rich in humanistic environment and talents in China, and pursued advanced researches in Harvard University in the U.S. and he has possessed more than ten years’ professional experience in teaching economic and management courses for World Top 500 enterprises. He was also the First-Prize winner of the national university teaching contest sponsored by China’s Ministry of Education. Welcome to join us!

课程背景: 本课程在中国开课不到1年来,有近六万人在线学习了该课程,很多学友说“这是一门让我们有直接收获的应用型课程”。“赵老师讲的故事让我念念不忘。” 课程主讲教师毕业于中国最富有人文气质高校之一的武汉大学、深造于美国的哈佛大学,具有十余年为“世界五百强企业”讲授经济管理类课程的职业经历,曾在中国国家教育部主办的全国高校教学比赛中获得一等奖。 想要收获价值的伙伴们还等什么?一起来吧!

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What's inside

Syllabus

课前调查Course Survey
管理沟通概论Introduction of Management Communication
管理沟通的理论前提The Theoretical Prerequisites of Management Communication
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管理沟通的行为学原理Behavior Principles of Management Communication
管理沟通的策略及演讲技巧提升Management Communication Strategy and Speech Skill
倾听、非言语与笔头沟通技巧Listening,Non-verbal and Written Communication
群体沟通技巧Group Communication Skill
面谈技巧Interview Skill
会议与谈判技巧Conference and Negotiation Communication Skill

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores Chinese culture, which is helpful for those seeking to build intercultural communication skills
Taught by Erdong Zhao, who are recognized for their work in Chinese Culture
Provides valuable insights for those living in China, working with Chinese individuals, or planning to travel to China
Covers both theory and practice, addressing both the theoretical underpinnings and practical applications of management communication in the Chinese context
Recommended for individuals with diverse backgrounds, including students, professionals, and business leaders, who seek to enhance their communication skills in the Chinese context
May be less relevant for those with strong prior knowledge of Chinese culture and communication

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Activities

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Career center

Learners who complete Management Communication 管理沟通 will develop knowledge and skills that may be useful to these careers:
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns that promote products or services. They work with a variety of stakeholders, including customers, clients, and the media. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication, which can be beneficial for Marketing Managers who need to effectively communicate with their target audience.
Public relations manager
A Public Relations Manager is the face and voice of a company. They are responsible for crafting and executing communication campaigns, managing relationships with the media, and protecting the company's reputation. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication in the Chinese cultural context. This can be beneficial for Public Relations Managers who work with Chinese clients or who need to understand the Chinese market.
Journalist
Journalists are responsible for gathering, writing, and editing news stories. They work for a variety of media outlets, including newspapers, magazines, and websites. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication, which can be beneficial for Journalists who need to effectively communicate with their audience.
Speechwriter
Speechwriters are responsible for writing speeches for a variety of purposes, such as political campaigns, corporate events, and academic conferences. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication, which can be beneficial for Speechwriters who need to effectively communicate with their audience.
Copywriter
Copywriters are responsible for writing persuasive and effective copy for a variety of purposes, such as advertising, marketing, and public relations. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication, which can be beneficial for Copywriters who need to effectively communicate with their target audience.
Advertising Manager
Advertising Managers are responsible for planning and executing advertising campaigns. They work with a variety of stakeholders, including clients, advertising agencies, and the media. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication, which can be beneficial for Advertising Managers who need to effectively communicate with their target audience.
Media Relations Manager
Media Relations Managers are responsible for managing relationships with the media. They work to get their clients featured in the news and to protect their reputation. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication, which can be beneficial for Media Relations Managers who need to effectively communicate with the media.
Communications Manager
Communications Managers are responsible for developing and executing communication plans. They work with a variety of stakeholders, including employees, customers, and the media. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication, which can be beneficial for Communications Managers who need to effectively communicate with their target audience.
Technical Writer
Technical Writers are responsible for writing technical documentation, such as user manuals, white papers, and product descriptions. They work for a variety of industries, including technology, engineering, and manufacturing. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication, which can be beneficial for Technical Writers who need to effectively communicate with their audience.
Project Manager
Project Managers are responsible for planning, executing, and closing projects. They work with a variety of stakeholders, including clients, team members, and vendors. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication, which can be beneficial for Project Managers who need to effectively communicate with their stakeholders.
Sales Manager
Sales Managers are responsible for leading and motivating their sales team to achieve their goals. They work with a variety of stakeholders, including customers, clients, and team members. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication, which can be beneficial for Sales Managers who need to effectively communicate with their stakeholders.
Business Analyst
Business Analysts are responsible for analyzing business processes and identifying opportunities for improvement. They work with a variety of stakeholders, including business users, IT staff, and management. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication, which can be beneficial for Business Analysts who need to effectively communicate with their stakeholders.
Fundraiser
Fundraisers are responsible for raising money for a variety of organizations, such as charities, schools, and political campaigns. They work with a variety of stakeholders, including donors, volunteers, and staff. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication, which can be beneficial for Fundraisers who need to effectively communicate with their stakeholders.
Consultant
Consultants provide advice and guidance to organizations on a variety of topics, such as strategy, operations, and technology. They work with a variety of stakeholders, including clients, colleagues, and vendors. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication, which can be beneficial for Consultants who need to effectively communicate with their stakeholders.
Event Planner
Event Planners are responsible for planning and executing events, such as conferences, weddings, and corporate parties. They work with a variety of stakeholders, including clients, vendors, and attendees. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication, which can be beneficial for Event Planners who need to effectively communicate with their stakeholders.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Management Communication 管理沟通.
本书是跨文化交际领域的经典教材,系统介绍了跨文化交际的基本理论、方法和技能,有助于理解不同文化背景下沟通的差异和挑战,为跨文化沟通能力的提升提供理论基础。
本书是谈判领域的权威著作,提出了著名的“哈佛谈判法”,强调在谈判中建立共同利益、创造价值,并提供了系统的方法和技巧,有助于提升谈判能力。
This textbook provides a comprehensive overview of business communication, covering both theory and practice. It includes chapters on interpersonal communication, group communication, written communication, and public speaking.
Explores the cultural differences that can affect communication and business practices around the world. It provides a framework for understanding these differences and developing strategies for effective cross-cultural communication.
This practical guide provides step-by-step instructions for effective intercultural communication. It covers topics such as cultural awareness, verbal and nonverbal communication, and conflict resolution.
Explores the role of nonverbal communication in everyday life. It provides tips for reading and understanding body language, facial expressions, and other nonverbal cues.

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