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Erdong Zhao

About this course China’s “One Belt, One Road” strategy is influencing the global economy and carrying the development and prosperity dreams of many countries, nations and people. How to communicate effectively with Chinese people? How to understand the Chinese way of management behavior? This course will help you to systematically grasp the principles, strategies, tactics and skills of management communication in the context of Chinese culture, to enhance your all-around communication capacity, and to realize your personal value while achieving your organizational objectives.

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About this course China’s “One Belt, One Road” strategy is influencing the global economy and carrying the development and prosperity dreams of many countries, nations and people. How to communicate effectively with Chinese people? How to understand the Chinese way of management behavior? This course will help you to systematically grasp the principles, strategies, tactics and skills of management communication in the context of Chinese culture, to enhance your all-around communication capacity, and to realize your personal value while achieving your organizational objectives.

关于课程: 中国的“一带一路”战略正在重塑和影响着全球经济,同时也承载着许多国家、民族和个人发展与繁荣的梦想。如何与中国人有效沟通?怎样理解中国式的管理行为?本课程将让您在中国文化情境中系统掌握管理沟通的原理、策略和技巧,助您全方位提升沟通能力,在有效达成组织目标中实现个人价值。

Course Content Which is more important, “I” or “We”, in interpersonal communication in organizations in China? Have you ever encountered the embarrassing and awkward experience in cross-cultural communication? What are the pitfalls and challenges in communication in operating enterprises in China? This course is divided into three parts: scientific recognition of management communication, personal communication skills and organizational communication skills, by combining the modern management communication ideology and Chinese traditional cultural thinking. Meanwhile, it intensively describes the thinking model and behavior mode of management communication in the Chinese cultural context.

课程内容 在组织的人际沟通中,“我”和“我们”哪个更重要?在跨文化的交流中,你有没有遭遇过人际交往的尴尬和痛点?在现代企业的经营活动中,沟通存在着那些陷阱和挑战? 本课程将现代管理沟通理念与中国传统文化思维相结合,分三个篇章讲述管理沟通的科学认知、个体沟通技能和组织沟通技能。重点描述了在中国文化情境中管理沟通的思维模式和行为方式。

FAQ Features/ What will most possibly attract you? Over seven hundred years ago, the abound resources, magnificent culture and art of China were unfolded to the world by Marco Polo. With the deepening of the economic globalization, nowadays, how to understand China, how to obtain a better understanding of the Chinese way of thinking, and how to achieve the effective communication with the Chinese, especially for those who need work in China and make contact with the Chinese? From the perspective of communication, this course will conduct a Marco Polo-styled guided tour in the times of internet for you, and facilitate the systematic recognition of the interpersonal world and organizational behavior constructed by the Chinese in their unique psychological culture.

课程内容 在组织的人际沟通中,“我”和“我们”哪个更重要?在跨文化的交流中,你有没有遭遇过人际交往的尴尬和痛点?在现代企业的经营活动中,沟通存在着那些陷阱和挑战? 本课程将现代管理沟通理念与中国传统文化思维相结合,分三个篇章讲述管理沟通的科学认知、个体沟通技能和组织沟通技能。重点描述了在中国文化情境中管理沟通的思维模式和行为方式。FAQ课程特色/最吸引你的可能是什么 七百多年前,马可波罗向世界展现了中国的物产、文化和艺术。当今,在全球经济一体化日益加深的前提下, 怎么认识中国,怎么理解中国式思维,特别是那些需要在中国企业工作或是与中国人打交道的朋友,怎么实现和中国人的有效沟通,本课程会以沟通为视角为你开展一个互联网时代的马可波罗式的导游,让你系统认知中国人以独特的心理文化构建的人际世界和组织行为。 你将学到: 如果你是一名初入职场的新人,你将学到管理沟通的行为学原理,学会企业内外部沟通的策略,掌握通过非言语沟通察言观色的技巧; 如果你是一名企业的管理者,你将学到团队沟通的技巧,演讲的技巧、开会的技巧、谈判的技巧和与员工面谈的技巧等。 如果你有到中国工作或是学习的打算,或者你与中国同事相处时感到困惑,这门课程将帮助你知晓中国人的沟通文化,提高你与中国人、中国企业沟通交往的能力。

What you will learn If you are a green hand in your career, or a company manager who are puzzled in working and communicating with your Chinese colleagues, or you are planning to work and study in China, whatever the case, this course will be a big help in learning: The behavior principles, strategy of management communication within and outside the enterprises; The skills for team communication, speeches, meetings, negotiations and interviews with your employees; The skills of non-verbal communication, such as weighing a person’s words and closely watching his expression; The Chinese culture in communication; Communication capability with the Chinese and the Chinese enterprises.

课程内容 在组织的人际沟通中,“我”和“我们”哪个更重要?在跨文化的交流中,你有没有遭遇过人际交往的尴尬和痛点?在现代企业的经营活动中,沟通存在着那些陷阱和挑战? 本课程将现代管理沟通理念与中国传统文化思维相结合,分三个篇章讲述管理沟通的科学认知、个体沟通技能和组织沟通技能。重点描述了在中国文化情境中管理沟通的思维模式和行为方式。FAQ课程特色/最吸引你的可能是什么 七百多年前,马可波罗向世界展现了中国的物产、文化和艺术。当今,在全球经济一体化日益加深的前提下, 怎么认识中国,怎么理解中国式思维,特别是那些需要在中国企业工作或是与中国人打交道的朋友,怎么实现和中国人的有效沟通,本课程会以沟通为视角为你开展一个互联网时代的马可波罗式的导游,让你系统认知中国人以独特的心理文化构建的人际世界和组织行为。 Course Background: In less than one year since the starting of this course, more than 60,000 people have studied this course on line. Many fellow students said: “This is an applied and beneficial course.” , “We are deeply impressed by the stories told by Professor Zhao.” Professor Zhao graduated from Wuhan University, which is one of the most famous universities and rich in humanistic environment and talents in China, and pursued advanced researches in Harvard University in the U.S. and he has possessed more than ten years’ professional experience in teaching economic and management courses for World Top 500 enterprises. He was also the First-Prize winner of the national university teaching contest sponsored by China’s Ministry of Education. Welcome to join us!

课程背景: 本课程在中国开课不到1年来,有近六万人在线学习了该课程,很多学友说“这是一门让我们有直接收获的应用型课程”。“赵老师讲的故事让我念念不忘。” 课程主讲教师毕业于中国最富有人文气质高校之一的武汉大学、深造于美国的哈佛大学,具有十余年为“世界五百强企业”讲授经济管理类课程的职业经历,曾在中国国家教育部主办的全国高校教学比赛中获得一等奖。 想要收获价值的伙伴们还等什么?一起来吧!

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Syllabus

课前调查Course Survey
管理沟通概论Introduction of Management Communication
管理沟通的理论前提The Theoretical Prerequisites of Management Communication
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Explores Chinese culture, which is helpful for those seeking to build intercultural communication skills
Taught by Erdong Zhao, who are recognized for their work in Chinese Culture
Provides valuable insights for those living in China, working with Chinese individuals, or planning to travel to China
Covers both theory and practice, addressing both the theoretical underpinnings and practical applications of management communication in the Chinese context
Recommended for individuals with diverse backgrounds, including students, professionals, and business leaders, who seek to enhance their communication skills in the Chinese context
May be less relevant for those with strong prior knowledge of Chinese culture and communication

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Reviews summary

中国文化背景下的管理沟通精要

根据学员反馈,本课程是理解中国式管理沟通的系统性入门。许多学员称赞赵老师的教学风格幽默风趣且富有个人魅力,善于通过生动案例和故事将抽象理论讲活。课程的最大亮点在于将管理沟通与中国传统文化深度结合,这对于职场新人管理者以及需与中国人打交道的人来说极具实用价值。学员们普遍认为课程内容实用且直接可应用,尤其在非言语沟通会议谈判技巧方面收获颇丰。然而,部分有经验的学员认为课程对资深人士可能略显基础,且对实操指导的深度和内容更新频率提出改进建议,如增加最新工具或数字化沟通探讨
对职场新人友好,对有经验者则偏基础。
"课程内容很全面,但有些部分感觉可以再深入一点,可能对职场新人更友好,对于有经验的管理者来说,可以作为很好的复习和补充。"
"课程非常适合初学者,能系统地了解管理沟通的基础知识。对于我这种已经有几年经验的,有些地方略显基础。"
"我是一个外国学生,对中国文化很感兴趣。这门课让我对中国人的沟通方式有了更深的了解,减少了很多误解。"
课程内容实用且直接可应用于职场实践。
"我对中国式管理有了更深理解。案例非常生动,很实用,对我在工作中与中国同事沟通帮助很大。推荐!"
"非常实用的一门课,让我对管理沟通有了系统性的认知...我学会了很多非言语沟通的技巧,非常受用。"
"我学会了很多非言语沟通的技巧,非常受用。特别是关于开会和谈判的技巧,直接能用上。"
课程深度融入中国文化,提供独特的沟通视角。
"我从事HR工作,这门课对理解不同文化背景下的员工沟通非常有启发。老师的教学方法很棒,结合了大量真实案例。"
"非常实用的一门课,让我对管理沟通有了系统性的认知,特别是中国文化背景下的沟通,受益匪浅。强烈推荐给想了解中国职场文化的外国人。"
"这门课的价值在于它独特的视角,结合了中国传统文化。对于跨文化沟通真的很有帮助。"
赵老师的授课生动风趣,极具感染力。
"赵老师的课程真的非常棒,尤其是将管理沟通理论与中国传统文化结合...案例非常生动,很实用,对我在工作中与中国同事沟通帮助很大。"
"本来对中国文化沟通有些困惑,这门课简直是及时雨!赵老师的讲解幽默风趣,通过很多小故事把抽象的理论讲活了。"
"赵老师的课没得说,生动、有趣、有料!我是一个职场新人,以前觉得沟通很难,听完这门课茅塞顿开,很多困惑都解决了。"
部分学员期望更多实操指导和内容更新。
"课程的理论部分讲得不错,但感觉实际操作层面的指导不够具体,尤其是对于不同行业背景的人来说。"
"感觉内容更新频率可以再高一些,如果能加入一些最新的管理沟通工具或数字化沟通的探讨就更完美了。"
"课程内容有些老旧,案例不够新颖。虽然老师讲得不错,但感觉理论多于实践,和现在的职场环境有点脱节。"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Management Communication 管理沟通 with these activities:
Review Management Communication Principles
Refresh your understanding of the core principles of management communication to lay a strong foundation for this course.
Browse courses on Management Communication
Show steps
  • Re-read your lecture notes or textbook chapters on management communication principles.
  • Take a practice quiz or complete a mock assessment to test your recall of key concepts.
Explore Best Practices in Nonverbal Communication
Enhance your nonverbal communication skills by seeking out and following tutorials from experts in the field.
Browse courses on Nonverbal Communication
Show steps
  • Search for online tutorials or workshops on nonverbal communication best practices.
  • Follow along with the tutorials, taking notes on key tips and techniques.
  • Practice applying these techniques in real-life interactions.
Engage in Group Discussions on Cultural Differences in Communication
Expand your understanding of cultural nuances in communication by engaging in discussions with peers from diverse backgrounds.
Browse courses on Cultural Differences
Show steps
  • Join or organize a discussion group focused on cultural differences in communication.
  • Share your own experiences and perspectives on cultural communication.
  • Listen attentively to the perspectives of others and engage in respectful dialogue.
Three other activities
Expand to see all activities and additional details
Show all six activities
Contribute to Open-Source Projects on Communication Tools
Expand your technical skills and contribute to the community by participating in open-source projects related to communication tools.
Browse courses on Open-Source
Show steps
  • Identify open-source projects that align with your interests in communication tools.
  • Review the project documentation and identify areas where you can contribute.
  • Make code contributions, write documentation, or participate in discussions.
Develop a Case Study on Effective Management Communication
Solidify your understanding of effective management communication by analyzing and presenting a real-world case study.
Browse courses on Case study
Show steps
  • Identify a case study or scenario that demonstrates effective management communication.
  • Research and gather information about the case.
  • Analyze the communication strategies used in the case and identify key lessons learned.
  • Present your findings in a written report or presentation format.
Participate in a Role-Playing Competition on Conflict Resolution
Put your conflict resolution skills to the test by participating in a role-playing competition.
Browse courses on Conflict Resolution
Show steps
  • Identify a role-playing competition that focuses on conflict resolution.
  • Prepare and practice your role-playing scenario.
  • Participate in the competition and engage in constructive conflict resolution with other participants.
  • Reflect on your performance and identify areas for improvement.

Career center

Learners who complete Management Communication 管理沟通 will develop knowledge and skills that may be useful to these careers:
Public relations manager
A Public Relations Manager is the face and voice of a company. They are responsible for crafting and executing communication campaigns, managing relationships with the media, and protecting the company's reputation. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication in the Chinese cultural context. This can be beneficial for Public Relations Managers who work with Chinese clients or who need to understand the Chinese market.
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns that promote products or services. They work with a variety of stakeholders, including customers, clients, and the media. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication, which can be beneficial for Marketing Managers who need to effectively communicate with their target audience.
Advertising Manager
Advertising Managers are responsible for planning and executing advertising campaigns. They work with a variety of stakeholders, including clients, advertising agencies, and the media. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication, which can be beneficial for Advertising Managers who need to effectively communicate with their target audience.
Communications Manager
Communications Managers are responsible for developing and executing communication plans. They work with a variety of stakeholders, including employees, customers, and the media. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication, which can be beneficial for Communications Managers who need to effectively communicate with their target audience.
Media Relations Manager
Media Relations Managers are responsible for managing relationships with the media. They work to get their clients featured in the news and to protect their reputation. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication, which can be beneficial for Media Relations Managers who need to effectively communicate with the media.
Journalist
Journalists are responsible for gathering, writing, and editing news stories. They work for a variety of media outlets, including newspapers, magazines, and websites. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication, which can be beneficial for Journalists who need to effectively communicate with their audience.
Copywriter
Copywriters are responsible for writing persuasive and effective copy for a variety of purposes, such as advertising, marketing, and public relations. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication, which can be beneficial for Copywriters who need to effectively communicate with their target audience.
Technical Writer
Technical Writers are responsible for writing technical documentation, such as user manuals, white papers, and product descriptions. They work for a variety of industries, including technology, engineering, and manufacturing. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication, which can be beneficial for Technical Writers who need to effectively communicate with their audience.
Speechwriter
Speechwriters are responsible for writing speeches for a variety of purposes, such as political campaigns, corporate events, and academic conferences. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication, which can be beneficial for Speechwriters who need to effectively communicate with their audience.
Project Manager
Project Managers are responsible for planning, executing, and closing projects. They work with a variety of stakeholders, including clients, team members, and vendors. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication, which can be beneficial for Project Managers who need to effectively communicate with their stakeholders.
Event Planner
Event Planners are responsible for planning and executing events, such as conferences, weddings, and corporate parties. They work with a variety of stakeholders, including clients, vendors, and attendees. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication, which can be beneficial for Event Planners who need to effectively communicate with their stakeholders.
Fundraiser
Fundraisers are responsible for raising money for a variety of organizations, such as charities, schools, and political campaigns. They work with a variety of stakeholders, including donors, volunteers, and staff. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication, which can be beneficial for Fundraisers who need to effectively communicate with their stakeholders.
Sales Manager
Sales Managers are responsible for leading and motivating their sales team to achieve their goals. They work with a variety of stakeholders, including customers, clients, and team members. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication, which can be beneficial for Sales Managers who need to effectively communicate with their stakeholders.
Business Analyst
Business Analysts are responsible for analyzing business processes and identifying opportunities for improvement. They work with a variety of stakeholders, including business users, IT staff, and management. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication, which can be beneficial for Business Analysts who need to effectively communicate with their stakeholders.
Consultant
Consultants provide advice and guidance to organizations on a variety of topics, such as strategy, operations, and technology. They work with a variety of stakeholders, including clients, colleagues, and vendors. The Management Communication course can help build a foundation in the principles, strategies, and tactics of communication, which can be beneficial for Consultants who need to effectively communicate with their stakeholders.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Management Communication 管理沟通.
本书是跨文化交际领域的经典教材,系统介绍了跨文化交际的基本理论、方法和技能,有助于理解不同文化背景下沟通的差异和挑战,为跨文化沟通能力的提升提供理论基础。
本书是谈判领域的权威著作,提出了著名的“哈佛谈判法”,强调在谈判中建立共同利益、创造价值,并提供了系统的方法和技巧,有助于提升谈判能力。
This textbook provides a comprehensive overview of business communication, covering both theory and practice. It includes chapters on interpersonal communication, group communication, written communication, and public speaking.
Explores the cultural differences that can affect communication and business practices around the world. It provides a framework for understanding these differences and developing strategies for effective cross-cultural communication.
This practical guide provides step-by-step instructions for effective intercultural communication. It covers topics such as cultural awareness, verbal and nonverbal communication, and conflict resolution.
Explores the role of nonverbal communication in everyday life. It provides tips for reading and understanding body language, facial expressions, and other nonverbal cues.

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