El plan de marketing from Coursera

What's inside

Syllabus

Análisis

Objetivos de Aprendizaje. • Presentar el concepto del Plan de Marketing • Hablar sobre las distintas definiciones posibles de qué es un Plan de Marketing • Entender cuál debería de ser el objetivo y estructura de un Plan de Marketing • Analizar las distintas etapas del proceso del Plan de Marketing: estrategia de marketing; implementación del marketing mix y resultados esperados • Presentar la primera etapa en el proceso del Plan de Marketing: la parte de análisis • Identificar los dos lados de la parte de análisis en un Plan de Marketing: Análisis Externo y Análisis Interno • Saber los aspectos fundamentales del Análisis Externo en un Plan de Marketing: el mercado, la competición y los clientes • Saber los aspectos fundamentales del Análisis Interno: elementos de diferenciación de la marca • Resumir la etapa de Análisis del Plan de Marketing en un matriz SWOT (DAFO) Al completar este módulo, podrás… • Demostrar un entendimiento del concepto del Plan de Marketing • Saber cuál es el objetivo y uso práctico del Plan de Marketing • Describir los cuatro partes que se debe incluir en un Plan de Marketing • Entender los aspectos fundamentales a incluir en la sección de Análisis del Plan de Marketing • Desarrollar un análisis externo e interno por un Plan de Marketing • Estar familiarizado con la matriz DAFO como resumen de la parte del análisis del Plan de Marketing

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Desarrolla conocimientos y habilidades esenciales para la gestión de marketing

Proporciona un enfoque práctico para implementar estrategias de marketing

Cubre todos los aspectos clave del plan de marketing, desde el análisis hasta la medición

Dirigido a profesionales de marketing, estudiantes y emprendedores que buscan mejorar sus habilidades de planificación de marketing

Se basa en el conocimiento y la experiencia de instructores expertos en marketing

Reviews summary

Plan de marketing: guía práctica y estructurada

Según los estudiantes, este curso ofrece una base sólida para comprender y elaborar un plan de marketing. Muchos destacan su estructura clara y el enfoque práctico, proporcionando herramientas de aplicación inmediata. Es visto como una excelente introducción y una guía paso a paso, ideal para principiantes o quienes buscan organizar sus conocimientos. Sin embargo, algunos comentan que el nivel puede resultar demasiado básico para profesionales con experiencia y que ciertos temas, como el marketing digital, podrían requerir mayor profundidad. Aunque hay una mención aislada de contenido desactualizado, la mayoría de las opiniones recientes enfatizan la utilidad del marco general del curso.

El nivel es introductorio.

"Es un buen punto de partida si no sabes nada de planes de marketing."

"Si ya tienes experiencia, quizás te parezca un poco básico."

"Ideal para empezar, pero no para quienes buscan profundidad avanzada."

Curso muy bien organizado y fácil de seguir.

"Excelente curso, muy bien estructurado."

"Una guía paso a paso indispensable."

"La estructura del curso es muy lógica y fácil de seguir."

Proporciona herramientas para aplicar inmediatamente.

"Proporciona un marco práctico para elaborar un plan de marketing desde cero."

"Pude aplicar lo aprendido a un proyecto real en mi empresa."

"Las herramientas que aprendí son de aplicación inmediata."

Posiblemente necesita actualización en áreas.

"Contenido desactualizado en ciertas partes, especialmente en marketing digital."

"La información es correcta, pero no innovadora."

"Podría incluir ejemplos más recientes o tendencias actuales."

Podría detallar más ciertos temas.

"Quizás le falta profundizar en algunas áreas, especialmente las digitales."

"Esperaba más detalle y herramientas más avanzadas."

"El material es superficial en algunos módulos."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in El plan de marketing with these activities:

Review marketing concepts

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Refreshing your knowledge of marketing concepts will help you prepare for the course.

Browse courses on Marketing Concepts

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Review your notes from previous marketing courses
Read articles and blog posts about marketing
Watch videos and tutorials about marketing

Revise marketing concepts

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Reviewing the key concepts of marketing will help you build a strong foundation for the course.

View Dirección de Marketing on Amazon

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Read the first three chapters of the book
Summarize the main concepts in your own words
Create a mind map or diagram to visualize the relationships between the concepts

Marketing simulation

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Applying the concepts of marketing in a simulated environment will help you develop your decision-making skills.

Browse courses on Marketing Case Studies

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Choose a marketing simulation platform
Create a team and develop a marketing plan
Run the simulation and track your results
Analyze your results and make adjustments to your plan

One other activity

Expand to see all activities and additional details

Show all four activities

Develop a marketing plan

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Creating a marketing plan will help you apply the concepts of the course to a real-world scenario.

Browse courses on Marketing Plan

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Define your target market
Develop your marketing goals
Choose your marketing strategies
Develop your marketing budget
Evaluate your results

Career center

Learners who complete El plan de marketing will develop knowledge and skills that may be useful to these careers:

Marketing Manager

A Marketing Manager leads marketing efforts for an organization or brand. Courses from IE Business School can teach you about target market analysis, customer experience, and competitive analysis, which prepare you to manage all aspects of marketing, from planning and development to implementation and measurement.

See salaries and explore the career path for Marketing Manager

Brand Manager

A Brand Manager is responsible for developing, implementing, and maintaining a brand's identity and image. Courses from IE Business School in branding can help entry-level brand managers understand the fundamentals of brand management. Advanced learners may benefit from courses on campaign development and market segmentation.

See salaries and explore the career path for Brand Manager

Product Manager

A Product Manager is responsible for the development, launch, and lifecycle management of a product or service. Courses from IE Business School like **El plan de marketing** can help you understand the marketing mix, product positioning, and target market analysis. This will help build a foundation in product marketing and inform product decisions.

See salaries and explore the career path for Product Manager

Marketing Consultant

A Marketing Consultant provides expert advice and guidance to businesses on all aspects of marketing, from strategy to execution. Courses from IE Business School can equip you with the skills to conduct market research, develop marketing plans, and implement marketing campaigns. These courses may be especially relevant for consultants who specialize in marketing strategy.

See salaries and explore the career path for Marketing Consultant

Digital Marketing Specialist

A Digital Marketing Specialist plans and executes digital marketing campaigns across various online channels, including social media, email, and search engines. Courses from IE Business School in digital marketing can help you understand the fundamentals of digital marketing, including campaign strategy, content creation, and performance analysis.

See salaries and explore the career path for Digital Marketing Specialist

Market Research Analyst

A Market Research Analyst gathers, analyzes, and interprets market data to understand consumer behavior and market trends. Courses from IE Business School in market research can help build a foundation in research methods, data analysis, and consumer behavior. These courses can be particularly useful for analysts who want to specialize in marketing research.

See salaries and explore the career path for Market Research Analyst

Content Marketing Manager

A Content Marketing Manager creates and executes content marketing strategies to attract and engage a target audience. Courses from IE Business School in content marketing can teach you about content strategy, content creation, and content distribution. This may be especially relevant for content marketers who want to develop a deeper understanding of marketing fundamentals.

See salaries and explore the career path for Content Marketing Manager

Social Media Marketing Manager

A Social Media Marketing Manager develops and executes social media marketing campaigns to reach and engage target audiences. Courses from IE Business School in social media marketing can help build a foundation in social media strategy, content creation, and community management. These courses may be of particular interest to social media marketers who want to advance their careers.

See salaries and explore the career path for Social Media Marketing Manager

Marketing Strategist

A Marketing Strategist develops and executes marketing strategies to achieve business objectives. Courses from IE Business School like **El plan de marketing** can help you understand marketing planning, target market analysis, and competitive analysis. This will help build a foundation in marketing strategy and inform strategic decision-making.

See salaries and explore the career path for Marketing Strategist

Email Marketing Manager

An Email Marketing Manager plans and executes email marketing campaigns to reach and engage target audiences. Courses from IE Business School in email marketing can help you understand email marketing strategy, content creation, and campaign management. These courses may be particularly useful for email marketers who want to learn about marketing fundamentals.

See salaries and explore the career path for Email Marketing Manager

Public relations manager

A Public Relations Manager develops and executes public relations campaigns to manage a company's reputation and build relationships with key stakeholders. Courses from IE Business School in public relations can help you understand public relations strategy, media relations, and crisis communication. These courses may be of particular interest to public relations professionals who want to advance their careers.

See salaries and explore the career path for Public relations manager

Advertising Manager

An Advertising Manager plans and executes advertising campaigns across various media channels, including print, television, and digital. Courses from IE Business School in advertising can help you understand advertising strategy, campaign development, and media planning. These courses may be especially relevant for advertising professionals who want to develop a deeper understanding of marketing fundamentals.

See salaries and explore the career path for Advertising Manager

Event Marketing Manager

An Event Marketing Manager plans and executes event marketing campaigns to promote products or services and build relationships with target audiences. Courses from IE Business School in event marketing can help you understand event strategy, event planning, and event management. These courses may be particularly useful for event marketers who want to learn about marketing fundamentals.

See salaries and explore the career path for Event Marketing Manager

Affiliate Marketing Manager

An Affiliate Marketing Manager develops and executes affiliate marketing campaigns to generate leads and sales through partnerships with other businesses. Courses from IE Business School in affiliate marketing can help you understand affiliate marketing strategy, campaign development, and performance tracking. These courses may be especially relevant for affiliate marketers who want to develop a deeper understanding of marketing fundamentals.

See salaries and explore the career path for Affiliate Marketing Manager

Growth Marketing Manager

A Growth Marketing Manager develops and executes marketing strategies to drive user acquisition and retention. Courses from IE Business School like **El plan de marketing** can help you understand marketing planning, customer segmentation, and performance analysis. This will help build a foundation in growth marketing and inform growth-oriented decision-making.

See salaries and explore the career path for Growth Marketing Manager