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Proyecto capstone estrategia de marketing

En el proyecto final será necesario que utilices todos los conocimientos adquiridos a lo largo de esta especialización, para desarrollar un plan de marketing coherente para un producto o servicio.

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What's inside

Syllabus

Introducción al Capstone y al caso de estudio "Hotel Ipsum: una estrategia de marketing y comercial para sobrevivir".

Realizar un análisis de mercado a través del estudio de mercado y del comportamiento de los consumidores.

Desarrollando la estrategia de marketing a través del posicionamiento.

Adaptar el marketing mix a la estrategia: producto, precio, place (lugar) y promoción.

Resultados esperados e implementación de su plan de marketing.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Se ajusta perfectamente a una audiencia de profesionales del marketing y la publicidad

Desarrolla conocimientos y habilidades esenciales para el éxito en el marketing estratégico

Dirigido por instructores experimentados en la industria del marketing

Cubre las tendencias y prácticas actuales en el desarrollo y la implementación de estrategias de marketing

Ofrece oportunidades para aplicar conocimientos teóricos en proyectos prácticos

Requiere conocimientos previos en marketing para aprovechar completamente el contenido

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Reviews summary

Practical, collaborative marketing capstone

The Proyecto capstone estrategia de marketing course is a highly-rated capstone course for marketing strategy. Students develop a marketing plan for a product or service through market research and analysis. Students then apply marketing principles to develop and implement a marketing mix using the 4 Ps of marketing: product, price, place, and promotion. The course is well-organized and offers students the opportunity to apply their knowledge through a collaborative evaluation process.

Collaborative evaluation process

"...este método de evaluación colaborativa que los típicos tests..."

Practical, applicable knowledge

"¡Excelente curso! Me ha sido muy práctico..."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Proyecto capstone estrategia de marketing with these activities:

Revisa el libro 'Marketing Management' de Philip Kotler

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Refuerza tus conocimientos sobre los principios de marketing y estrategias de gestión desde una perspectiva teórica.

View Dirección de Marketing on Amazon

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Lee el primer capítulo y los capítulos relacionados con el posicionamiento de mercado y el marketing mix.
Resume los conceptos clave y las estrategias discutidas en el libro.
Analiza cómo los conceptos del libro se relacionan con el caso de estudio 'Hotel Ipsum'.

Sigue tutoriales sobre técnicas de marketing digital

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Expande tus habilidades en técnicas de marketing digital para mejorar tu capacidad de promocionar productos o servicios en línea.

Browse courses on Marketing Digital

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Identifica áreas específicas del marketing digital que deseas mejorar, como las redes sociales o el SEO.
Encuentra tutoriales sobre esos temas y síguelos cuidadosamente.
Aplica las técnicas aprendidas en tus propios esfuerzos de marketing o proyectos.

Resuelve casos prácticos sobre estrategias de marketing

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Refuerza tu comprensión de las estrategias de marketing mediante la resolución de problemas del mundo real y la toma de decisiones basadas en datos.

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Lee y analiza casos prácticos de empresas reales que enfrentan desafíos de marketing.
Identifica los problemas clave y desarrolla estrategias de marketing para abordar esos desafíos.
Presenta tus soluciones y recibe comentarios de compañeros o instructores.

Two other activities

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Crea una presentación sobre un tema relacionado con el marketing

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Desarrolla tus habilidades de comunicación y presentación mientras sintetizas tu comprensión de los conceptos de marketing.

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Selecciona un tema relacionado con el marketing y realiza una investigación en profundidad.
Crea diapositivas atractivas y organiza tu contenido de forma lógica.
Practica tu presentación y recibe comentarios de compañeros o mentores.

Asiste a reuniones de la industria o eventos de networking relacionados con el marketing

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Amplía tu red profesional y aprende de otros profesionales de marketing mediante la asistencia a eventos de la industria.

Browse courses on Networking

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Busca reuniones de la industria o eventos de networking relacionados con el marketing en tu área.
Asiste a los eventos y participa activamente en discusiones y sesiones de networking.
Conecta con otros profesionales de marketing e intercambia conocimientos y experiencias.

Career center

Learners who complete Proyecto capstone estrategia de marketing will develop knowledge and skills that may be useful to these careers:

Marketing Manager

Develop, implement, and manage marketing campaigns to promote products or services. Conduct market research to understand consumer trends and develop targeted marketing strategies. Use knowledge of marketing principles to drive successful marketing initiatives.

See salaries and explore the career path for Marketing Manager

Advertising Manager

Plan and execute advertising campaigns to promote products or services. Negotiate with media outlets to place ads and develop creative advertising concepts. Use knowledge of advertising principles to create effective advertising campaigns.

See salaries and explore the career path for Advertising Manager

Brand Manager

Manage and develop brands to build strong brand identities and increase brand awareness. Develop and execute marketing campaigns to promote brands and build customer loyalty. Use knowledge of branding and marketing strategy to create successful brand campaigns.

See salaries and explore the career path for Brand Manager

Product Manager

Manage and develop products to meet customer needs. Conduct market research to understand consumer trends and develop new product ideas. Use knowledge of product development and marketing to create successful products.

See salaries and explore the career path for Product Manager

Market Research Analyst

Conduct market research to understand consumer trends and develop insights. Analyze data and provide recommendations to businesses on marketing strategies. Use knowledge of market research methods and analysis to create successful market research reports.

See salaries and explore the career path for Market Research Analyst

Digital Marketing Manager

Plan and execute digital marketing campaigns to promote products or services. Use knowledge of digital marketing channels and techniques to create effective digital marketing campaigns.

See salaries and explore the career path for Digital Marketing Manager

Social Media Manager

Manage and develop social media platforms to build brand awareness and engage with customers. Create and publish social media content, monitor social media activity, and respond to customer inquiries. Use knowledge of social media marketing to create successful social media campaigns.

See salaries and explore the career path for Social Media Manager

SEM Manager

Plan and execute search engine marketing campaigns to promote products or services. Use knowledge of SEM principles to create successful SEM campaigns.

See salaries and explore the career path for SEM Manager

Content Marketing Manager

Develop and execute content marketing strategies to attract and engage customers. Create and publish content, such as blog posts, articles, and videos, to promote products or services. Use knowledge of content marketing principles to create successful content marketing campaigns.

See salaries and explore the career path for Content Marketing Manager

SEO Manager

Optimize websites and content to improve search engine rankings. Conduct keyword research and develop SEO strategies to increase website traffic. Use knowledge of SEO principles to create successful SEO campaigns.

See salaries and explore the career path for SEO Manager

Email Marketing Manager

Plan and execute email marketing campaigns to promote products or services. Create and send emails, track email performance, and manage email lists. Use knowledge of email marketing principles to create successful email marketing campaigns.

See salaries and explore the career path for Email Marketing Manager

Marketing Consultant

Provide marketing consulting services to businesses to help them develop and implement successful marketing strategies. Use knowledge of marketing principles to help businesses achieve their marketing goals.

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Marketing Analyst

Analyze marketing data to understand consumer trends and develop insights. Use knowledge of marketing analytics to create successful marketing reports.

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Business Development Manager

Develop and execute business development strategies to grow revenue. Identify and develop new business opportunities, build relationships with clients, and manage sales pipelines. Use knowledge of business development principles to create successful business development strategies.

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Sales Manager

Manage and develop sales teams to achieve sales goals. Train and motivate sales teams, set sales targets, and develop sales strategies. Use knowledge of sales management principles to create successful sales teams.

See salaries and explore the career path for Sales Manager

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Proyecto capstone estrategia de marketing.

Marketing Management, Global Edition

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Is the Spanish translation of the classic textbook Marketing Management. It valuable resource for students and professionals who want to learn about marketing principles and practices in Spanish.

Proyecto capstone estrategia de marketing

What's inside

Syllabus

Good to know

Save this course

Reviews summary

Practical, collaborative marketing capstone

Activities

Career center

Reading list

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