Emprender en Web3 from Coursera

En octubre de 2008, con la publicación del paper del Bitcoin, Satoshi Nakamoto puso en marcha una nueva revolución industrial. Emprendedores de todo el mundo están desarrollando proyectos que están transformando todo tipo de industrias.

Pero emprender en la Web3 es diferente del mundo de las startups tradicionales. Los proyectos de blockchain son abiertos, orientados a la comunidad y con un alto potencial de impacto.

Este programa te guiará a lo largo de los primeros pasos de la construcción de un proyecto de blockchain:

- Conocerás el entorno de la Web3 y a identificar oportunidades para emprender en blockchain.

- Identificarás las claves para armar un equipo fundador.

- Adquirirás un conjunto de herramientas para planificar y ejecutar una estrategia descentralizada.

- Descubrirás los procedimientos clave para el desarrollo de productos en blockchain.

- Aprenderás a desarrollar un modelo de tokenomics.

- Identificarás los principales riesgos técnicos y legales de los proyectos de Web3 y una serie de estrategias para mitigarlos.

- Estudiarás técnicas para construir y gobernar comunidades en entornos open source.

- Descubrirás las innovadoras alternativas que ofrece la Web3 para obtener financiamiento.

- Conocerás los elementos clave para el gobierno de organizaciones descentralizadas.

La Web3 trae un nuevo paradigma de construcción de productos y comunidades. Este programa te brindará una serie de pasos prácticos para empezar tu camino como emprendedor de impacto en el blockchain.

¡Bienvenido a “Emprender en Web3”!

What's inside

Syllabus

El Entorno de la Web3

En este módulo, obtendrás una introducción a la Web3. Aprenderás por qué se trata de una nueva etapa en la evolución de Internet y cómo propone nuevas formas de organización humana. Estudiarás los modelos de negocio de la Web3 y obtendrás algunas pautas para la creación de tu equipo emprendedor.

Desarrollo de Negocio

En este módulo, estudiarás los puntos centrales para la construcción de una estrategia de negocio en un entorno de Web3. Utilizarás herramientas del mundo emprendedor como el Lean Canvas para ayudarte con el proceso de desarrollo e identificarás una serie de elementos para la definición del tipo de red que vas a construir. Finalmente, desarrollarás una serie de entrevistas con usuarios para validar tus hipótesis.

Construcción de Incentivos y Gestión de Riesgos

Debido a su carácter innovador, la Web3 llega con una serie de nuevos riesgos económicos, técnicos y legales. Algunos proyectos han sido víctima hackeos millonarios y otros han tenido que enfrentar acciones legales por parte de agencias regulatorias. En este módulo, obtendrás una serie de herramientas para desarrollar los principales riesgos de tu proyecto y elaborar una serie de estrategias para mitigarlos.

Desarrollo de Comunidad

La Web3 está construida sobre principios colaborativos y los proyectos dependen de sus comunidades para prosperar. En este módulo, trabajarás en el desarrollo de una estrategia de construcción de comunidad. Desarrollarás una estrategia de marketing para definir la audiencia y el mensaje de tu proyecto. Finalmente, construirás un flujo de onboarding para los nuevos usuarios.

Fundraising y Lanzamiento

A lo largo de los módulos anteriores, has desarrollado una serie de ejercicios para planificar los diferentes aspectos estratégicos, humanos y comerciales de tu proyecto. Ahora utilizarás todos estos materiales para la búsqueda de financiamiento. En este módulo, conocerás cómo funciona el fundraising en el entorno de la Web3. Aprenderás sobre el ecosistema de incubadoras y fondos de inversión y sobre el mecanismo de las ventas públicas de tokens. Por último, aprenderás sobre gobernanza de blockchain con miras a una futura descentralización del proyecto.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores Web3, a new stage in Internet evolution and new ways of human organization

Provides a set of practical steps to start your journey as an impact entrepreneur in the blockchain

Taught by recognized experts Federico Ast, Javier Alejandro García Sánchez, and Hector Rocha

Develops skills and knowledge for planning and executing a decentralized strategy

Examines key risks associated with Web3 projects and provides strategies for mitigation

Requires learners to come in with some background knowledge in blockchain

Career center

Learners who complete Emprender en Web3 will develop knowledge and skills that may be useful to these careers:

Blockchain Developer

Blockchain Developers are in-demand, and this course helps you build a foundation in blockchain technology, which can lead to a successful career in this field. This course will help you develop the skills you need to create blockchain-based solutions and understand the underlying principles of Web3 technologies.

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Product Manager

Product Managers play a key role in the success of any blockchain project. This course will help you understand the unique challenges and opportunities of developing Web3 products. You will learn how to define product vision, roadmap, and strategy, as well as how to work with development teams to ensure that products meet user needs.

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Web3 Community Manager

Web3 Community Managers are responsible for building and managing online communities around Web3 projects. This course will teach you the skills you need to create a thriving community, engage with users, and promote your project. You will also learn how to use social media, content marketing, and other tools to build a strong brand presence.

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Venture Capitalist

Venture Capitalists invest in early-stage blockchain startups. This course will help you understand the Web3 investment landscape and how to evaluate blockchain projects. You will also learn how to structure deals and manage portfolio companies.

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Blockchain Engineer

Blockchain Engineers design, build, and maintain blockchain networks and applications. This course will help you develop the technical skills you need to work on blockchain projects. You will learn about blockchain architecture, smart contracts, and distributed systems.

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Cryptocurrency Trader

Cryptocurrency Traders buy and sell cryptocurrencies on exchanges. This course will help you understand the cryptocurrency market and how to trade cryptocurrencies successfully. You will learn about technical analysis, fundamental analysis, and risk management.

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Web3 Researcher

Web3 Researchers study the social, economic, and technical implications of Web3 technologies. This course will help you develop the research skills you need to conduct original research on Web3. You will learn about research methods, data analysis, and scientific writing.

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Cryptocurrency Analyst

Cryptocurrency Analysts provide research and analysis on cryptocurrencies and blockchain technologies. This course will help you develop the skills you need to analyze cryptocurrency markets and trends. You will learn about technical analysis, fundamental analysis, and risk management.

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Web3 Content Creator

Web3 Content Creators create content about Web3 technologies and projects. This course will help you develop the skills you need to create engaging and informative content about Web3. You will learn about content marketing, social media, and storytelling.

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Web3 Educator

Web3 Educators teach about Web3 technologies and projects. This course will help you develop the skills you need to teach about Web3. You will learn about curriculum development, lesson planning, and instructional design.

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Blockchain Lawyer

Blockchain Lawyers advise clients on legal issues related to blockchain technologies and projects. This course will help you develop the legal skills you need to work on blockchain projects. You will learn about blockchain law, smart contracts, and cryptocurrency regulation.

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Web3 Evangelist

Web3 Evangelists promote and advocate for Web3 technologies and projects. This course will help you develop the skills you need to spread the word about Web3. You will learn about public speaking, marketing, and social media.

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Web3 Entrepreneur

Web3 Entrepreneurs start and run businesses based on Web3 technologies. This course will help you develop the entrepreneurial skills you need to succeed in the Web3 space. You will learn about business planning, fundraising, and marketing.

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Web3 Developer

Web3 Developers build decentralized applications on the blockchain. This course will help you develop the technical skills you need to create Web3 applications. You will learn about blockchain development, smart contracts, and distributed systems.

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Web3 Designer

Web3 Designers create user interfaces and experiences for Web3 applications. This course will help you develop the design skills you need to work on Web3 projects. You will learn about user experience design, interface design, and visual design.

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Emprender en Web3

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