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Ambroise Huret
This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management. Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.
Register for this course and see more details by visiting:
OpenCourser.com/course/2cogl6/entrepreneurship
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What's inside
Syllabus
Knowing who you are
Welcome to the module 1. In this week, we’re going to deal with knowing who you are, because knowing yourself is the key to shaping a project that will truly fulfill you. We will talk about your “intimate mechanics”, and take a closer look at your inner functioning. We will also discuss your intrinsic values to help you assess if they match the demanding reality of entrepreneurship. Finally, we will see how you can analyze and then consolidate your “belief system”, i.e. the set of values that are the pillars of your personal and professional life.
Read more
Syllabus
Knowing who you are
Welcome to the module 1. In this week, we’re going to deal with knowing who you are, because knowing yourself is the key to shaping a project that will truly fulfill you. We will talk about your “intimate mechanics”, and take a closer look at your inner functioning. We will also discuss your intrinsic values to help you assess if they match the demanding reality of entrepreneurship. Finally, we will see how you can analyze and then consolidate your “belief system”, i.e. the set of values that are the pillars of your personal and professional life.
Read more
Securing the first key steps of your entrepreneurial project
Welcome to the module 2- this week, you will learn about some creativity techniques designed for entrepreneurship. You will also learn a step by step strategy to gather a founding team. Finally, you will be able to learn about the analysis of your financial strategy, so as to decide if you should raise money…or not…and how.
Igniting your project
In this module, you will learn the basics of day to day cash management as well as selecting and monitoring the right financial indicators. In the second part of this module, you will learn the importance of Selling: the great art of creating. We will also discuss about how to maintain rapport and how to launch a product by using the cohort analysis.
The path to maturity
In this module, you will explore the challenges of human resources i.e. recruiting when nobody knows you, training on constantly evolving processes, and managing on a perpetually changing scale.
Furthermore, a step by step strategy to international expansion. Finally, you will understand the importance of exit strategies.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores entrepreneurship as a career path, providing insights into self-assessment and readiness
Delves into creativity techniques tailored for entrepreneurs, fostering innovation and idea generation
Guides learners in assembling a founding team and evaluating financial strategies, including the decision of whether to raise capital
Provides practical techniques for managing day-to-day cash flow and monitoring financial indicators essential for business success
Emphasizes the importance of sales and customer relationships, offering strategies for successful business-to-business interactions
Examines the challenges of managing human resources in an entrepreneurial environment, including recruitment and training
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Reviews summary
High praise for 'entrepreneurship strategy' course
Learners say that "Entrepreneurship Strategy: From Ideation to Exit" is a well-received course with engaging assignments. The course is largely positive and covers the key aspects of entrepreneurship, from ideation to exit. Reviews mention the course's clear and practical content, as well as its knowledgeable and engaging instructor. With many 5-star reviews, learners praise the course for its informative content and its ability to help them develop their entrepreneurial skills.
Learners appreciate that the course covers all stages of the entrepreneurial journey.
"This program allows you to cover the key steps you will encounter as an entrepreneur/intrapreneur. It allows you to better identify them and to understand them."
"it was very clear and understandable. i am glad i could take part in this course. thank you for the past 4 weeks of new experiences and i can't wait to try them out."
"This course is the best course for a beginner to launch his/her product or service. The lectures were so clear and I just loved the entire course. It would be so nice if we have more courses similar to this kind:)"
The course's content is seen as practical and applicable to real-world situations.
"Clear, highly practical with real-life examples. This is an excellent course about Entrepreneurship Strategy "
"It is one of the strategically planned courses. I like to thank the course creator and given an opportunity to learn an entrepreneurship strategy from ideation to exit."
"This course definitely was one of the best ever courses that I've learned. This course will enlighten your mind about what entrepreneurship is all about and where to start.Don't miss the readings, They are very important"
Learners find this course enjoyable and engaging.
"fantastic course, i like its whole structure which is divided into short videos that never make it boring."
"This course was most enjoyable. It was well laid out and engaging all the way through. Thank you. "
"this course was super engaging and practical especially in its relation to real-life...a total educative joyride all through. it was awesome. thank you, guys!"
Learners highly value the instructor's expertise and knowledge.
"Learnt a lot. It is really good to take lessons from people that are active in business and touch their experience"
"Excellent course, well structured. Very useful in understanding the entrepreneurial project - from what each person wants and the creation of the company until the momentum of exit strategy. A must for development of business knowledge!"
"Course laid out simple and relatable. Can easily understand and apply concepts by learning from people who actually experienced and applied the concepts and principles."
Some learners express a desire for more international examples and a focus on gender equality.
"It was an insightful course, but it could have been even better if there were more international examples, rather than only from France. Even if there were no international references, at least the course could have highlighted the regional and contextual differences when it comes to entrepreneurship in other parts of the world."
"The course is very well structured. It gives you a very good idea of the entrepreneurship process and helps you understand essential concepts. I would highly recommend it to anyone interested in creating their own project and willing to have some light and clarification on their way. However, the course is very male-oriented and I would recommend to change some vocabulary and presentation visuals in favour of gender equality. That is the only reason I didn't give 5 stars to it."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Entrepreneurship Strategy: From Ideation to Exit with these
activities:
Practice knowing yourself
Show steps
Understanding your strengths, weaknesses, and values will help you assess if entrepreneurship is the right path for you.
Show steps
-
Journal about your experiences, thoughts, and feelings.
-
Identify and assess your skills, talents, and interests.
-
Consider your values and priorities, and how they align with the demands of entrepreneurship.
Explore creativity techniques
Show steps
Learning creativity techniques will help you develop innovative ideas and solutions.
Browse courses on
Lateral Thinking
Show steps
-
Watch online tutorials on different creativity techniques.
-
Practice applying the techniques to generate ideas for potential business ventures.
Develop a business plan
Show steps
Creating a business plan will force you to think through the key elements of your business idea and identify potential challenges.
Browse courses on
Business Plan Writing
Show steps
-
Define your business concept, target market, and competitive landscape.
-
Conduct a market analysis to assess the potential size and growth of your target market.
-
Develop a financial plan that outlines your expected revenue, expenses, and profits.
Three other activities
Expand to see all activities and additional details
Show all six activities
Volunteer at a local business or startup
Show steps
Volunteering at a local business or startup will give you hands-on experience and allow you to learn from experienced professionals.
Browse courses on
Business Operations
Show steps
-
Identify local businesses or startups that you are interested in working with.
-
Contact the businesses or startups and inquire about volunteer opportunities.
-
Participate in volunteer activities and contribute to the success of the business or startup.
Create a list of potential investors
Show steps
Compiling a list of potential investors will help you prepare for fundraising and increase your chances of success.
Browse courses on
Venture Capital
Show steps
-
Identify potential investors who are interested in your industry and business model.
-
Research each investor's investment history, portfolio, and investment preferences.
-
Create a list of investors that you would like to approach for funding.
Read "The Lean Startup"
Show steps
This book provides practical advice on building a successful startup, including how to validate your ideas, build a minimum viable product, and iterate based on customer feedback.
View
The Startup Way: How Modern Companies Use...
on Amazon
Show steps
-
Read the book and take notes on key concepts and ideas.
-
Apply the principles of the Lean Startup methodology to your own business venture.
Practice knowing yourself
Show steps
Understanding your strengths, weaknesses, and values will help you assess if entrepreneurship is the right path for you.
Show steps
Show steps
Show steps
- Journal about your experiences, thoughts, and feelings.
- Identify and assess your skills, talents, and interests.
- Consider your values and priorities, and how they align with the demands of entrepreneurship.
Explore creativity techniques
Show steps
Learning creativity techniques will help you develop innovative ideas and solutions.
Browse courses on
Lateral Thinking
Show steps
Show steps
Show steps
- Watch online tutorials on different creativity techniques.
- Practice applying the techniques to generate ideas for potential business ventures.
Develop a business plan
Show steps
Creating a business plan will force you to think through the key elements of your business idea and identify potential challenges.
Browse courses on
Business Plan Writing
Show steps
Show steps
Show steps
- Define your business concept, target market, and competitive landscape.
- Conduct a market analysis to assess the potential size and growth of your target market.
- Develop a financial plan that outlines your expected revenue, expenses, and profits.
Three other activities
Expand to see all activities and additional details
Show all six activities
Volunteer at a local business or startup
Show steps
Volunteering at a local business or startup will give you hands-on experience and allow you to learn from experienced professionals.
Browse courses on
Business Operations
Show steps
Show steps
Show steps
- Identify local businesses or startups that you are interested in working with.
- Contact the businesses or startups and inquire about volunteer opportunities.
- Participate in volunteer activities and contribute to the success of the business or startup.
Create a list of potential investors
Show steps
Compiling a list of potential investors will help you prepare for fundraising and increase your chances of success.
Browse courses on
Venture Capital
Show steps
Show steps
Show steps
- Identify potential investors who are interested in your industry and business model.
- Research each investor's investment history, portfolio, and investment preferences.
- Create a list of investors that you would like to approach for funding.
Read "The Lean Startup"
Show steps
This book provides practical advice on building a successful startup, including how to validate your ideas, build a minimum viable product, and iterate based on customer feedback.
View
The Startup Way: How Modern Companies Use...
on Amazon
Show steps
Show steps
Show steps
- Read the book and take notes on key concepts and ideas.
- Apply the principles of the Lean Startup methodology to your own business venture.
Career center
Learners who complete Entrepreneurship Strategy: From Ideation to Exit will develop knowledge and skills
that may be useful to these careers:
Entrepreneur
Entrepreneur
Entrepreneurship Strategy is an insightful overview of the strategies required to be an entrepreneur. Understanding the challenges and opportunities of entrepreneurship is key to the success of any entrepreneur. This course will help train entrepreneurial thinkers to solve problems, manage cash, and bring a product to a launch.
Chief Executive Officer
Chief Executive Officer
Entrepreneurship Strategy is an excellent foundational overview of the challenges of Entrepreneurship. A CEO leads all other employees of a company and therefore must have a comprehensive knowledge of all areas necessary to manage a business. The skills and knowledge taught in this course, such as cash management, founding a team, and knowing your own strengths and weaknesses, are necessary to the career trajectory of a CEO.
Operations Manager
Operations Manager
Founding a successful business requires a firm grasp of the day to day challenges and opportunities of an organization. Those who wish to become an Operations Manager should understand business operations from the ground up, which this course provides. Understanding recruiting, cohort analysis, and international expansion are all important to running a team and business.
Product Manager
Product Manager
To bring a successful product to market, a Product Manager must have a deep understanding of the complexities of the role. Therefore, it is key to understand how to research, develop, and sell a product, all of which are taught in this course on Entrepreneurship. Learning about cohort analysis, sales, and the product launch phase are all key components of the successful product manager's skillset.
Business Development Manager
Business Development Manager
Business Development Managers are charged with selling products and services and developing strategic partnerships. This course, Entrepreneurship Strategy, can help those who wish to work in this field to develop a strong foundation in the related fields of fundraising, business strategy, and sales.
Business Owner
Business Owner
Founding a business is a challenging but rewarding path that requires a deep understanding of a variety of business principles. This course in Entrepreneurship Strategy provides a great foundation to develop the skills and knowledge needed to become a Business Owner, from ideation and team-building to financing and sales.
Data Analyst
Data Analyst
Entrepreneurship Strategy is a valuable course for Data Analysts to learn how to take business problems and translate them into actionable solutions using data analysis. Data Analysts must understand the complexities of how a business operates, which is covered thoroughly in this course. There is also a large component on cohort analysis, which is highly relevant to the work of a Data Analyst.
Marketing Manager
Marketing Manager
Knowing how to sell a product or service is a key component of business, especially in the entrepreneurial sphere. Those who wish to work in the field of Marketing should take this course to learn about the techniques and strategies to make sales based on their target audience, something that is a core component of the marketer's skillset.
Investment Banker
Investment Banker
Entrepreneurship Strategy is a great foundational course for those seeking to enter or progress in the field of Investment Banking. This course teaches skills and knowledge in raising money, financial analysis, and cash management, which are all required to be successful as an Investment Banker. This course can help build the skills to find an idea for a business and determine if it will be successful.
Human Resources Manager
Human Resources Manager
This course in Entrepreneurship Strategy provides a good overview of the challenges and opportunities of Human Resource Management. Understanding the importance of recruiting, training, and scaling a workforce is critical to the success of an HR Manager. Additionally, this course can help one to understand the importance of creating and maintaining a company's culture and values.
Sales Manager
Sales Manager
Entrepreneurship Strategy can be a beneficial resource for those seeking a career in Sales Management. This course would be a great foundation for understanding all aspects of the sales process, from developing an idea to bringing a product to launch. Sales managers must be able to manage a team, develop sales strategies, and analyze data to identify opportunities for growth, which are all topics covered in this course.
Financial Analyst
Financial Analyst
Financial Analysts are responsible for analyzing financial data and making recommendations on investments. This course in Entrepreneurship Strategy can be helpful to those aspiring to become Financial Analysts because it teaches how to assess the financial health of a company, which is a key skill for financial analysts.
Consultant
Consultant
Consultants are responsible for understanding the challenges and opportunities of a company in order to develop a plan for how to achieve their goals. This course, Entrepreneurship Strategy, can help those preparing to become consultants to build a strong foundation in understanding the complexities of business and how to solve them.
For more career information including salaries, visit:
OpenCourser.com/course/2cogl6/entrepreneurship
Reading list
We've selected 15 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Entrepreneurship Strategy: From Ideation to Exit.
Provides a step-by-step guide to building a successful startup, from idea generation to product launch and growth. It valuable resource for entrepreneurs who want to learn how to validate their ideas, build a minimum viable product, and iterate quickly based on customer feedback.
Challenges the conventional wisdom of business and argues that it is better to create something new and different than to compete in an existing market. It must-read for entrepreneurs who want to think big and create a truly disruptive business.
This classic book explores the challenges that large companies face when trying to innovate. It provides a framework for understanding how disruptive technologies can upend established industries and how companies can avoid the innovator's dilemma.
Save
Provides a simple framework for developing a good strategy. It valuable resource for entrepreneurs who want to learn how to think strategically and make better decisions.
Brutally honest account of the challenges of being an entrepreneur. It must-read for anyone who wants to start their own business or who is already running a business and facing difficult challenges.
Save
Provides a practical guide to getting traction for your startup. It valuable resource for entrepreneurs who want to learn how to acquire customers and grow their business.
Explores the challenges of taking a product from early adopters to the mainstream market. It valuable resource for entrepreneurs who want to learn how to scale their business and reach a larger audience.
Explores the common challenges that founders face when building a successful business. It valuable resource for entrepreneurs who want to learn how to avoid common pitfalls and make better decisions.
Provides a practical guide to using lean principles to develop products that customers love. It valuable resource for entrepreneurs who want to learn how to build products that are both innovative and profitable.
Save
Provides a practical guide to starting a successful business. It valuable resource for entrepreneurs who want to learn how to develop a business plan, raise capital, and launch their business.
Save
Provides a practical guide to starting a business with very little money. It valuable resource for entrepreneurs who want to learn how to start a business without breaking the bank.
Save
Provides an inspiring account of how Daymond John built a successful business from scratch. It valuable resource for entrepreneurs who want to learn how to overcome adversity and achieve their dreams.
Provides a contrarian perspective on business. It challenges conventional wisdom and provides practical advice on how to build a successful business without all the usual trappings.
Provides a practical guide to starting and running a successful small business. It valuable resource for entrepreneurs who want to learn how to build a business that is both profitable and scalable.
Save
Provides a personal finance guide that challenges traditional views on money and investing. It valuable resource for entrepreneurs who want to learn how to build wealth and achieve financial independence.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/2cogl6/entrepreneurship
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Level
Introductory
Via
Coursera
Institution
HEC Paris
Instructor
Ambroise Huret
Language
English
Transcripts
Español
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آذربایجان دیلی
Good to know
Explores entrepreneurship as a career path, providing insights into self-assessment and readiness
Delves into creativity techniques tailored for entrepreneurs, fostering innovation and idea generation
Guides learners in assembling a founding team and evaluating financial strategies, including the decision of whether to raise capital
Provides practical techniques for managing day-to-day cash flow and monitoring financial indicators essential for business success
Emphasizes the importance of sales and customer relationships, offering strategies for successful business-to-business interactions
Examines the challenges of managing human resources in an entrepreneurial environment, including recruitment and training
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