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Chris Benjamin, MBA & CFO

Are You An Entrepreneur or Small Business Owner?

Does Accounting Seem Overwhelming? 

Do Numbers And Financial Reports Confuse You?

Would You Like To Learn Accounting & Finance in a Fun & Easy Way?

If You Answered "Yes" To Any Of The Above, Look No Further.  This Is The Course For You.

Updated with new content.  

Enroll today and join the 100,000+ successful students I have taught as a Top Rated Udemy instructor.

Three reasons to TAKE THIS COURSE right now:

Read more

Are You An Entrepreneur or Small Business Owner?

Does Accounting Seem Overwhelming? 

Do Numbers And Financial Reports Confuse You?

Would You Like To Learn Accounting & Finance in a Fun & Easy Way?

If You Answered "Yes" To Any Of The Above, Look No Further.  This Is The Course For You.

Updated with new content.  

Enroll today and join the 100,000+ successful students I have taught as a Top Rated Udemy instructor.

Three reasons to TAKE THIS COURSE right now:

  1. You get lifetime access to lectures, including all new lectures, assignments, quizzes and downloads I add

  2. You can ask me questions and see me respond to every single one of them thoroughly.   This is an interactive course.

  3. You will are being taught by a professional with a proven track record of success.

  4. Bonus reason: Udemy has a 30 day 100% no questions asked money back guarantee.

Recent review:

"Excellent course. I was looking for an introductory course to accounting and finance as I am an investor in early stage startups, and accounting/finance always seems to be an area which is confusing for founders. Chris Benjamin definitely has used his real world experience and education to create a course which teaches entrepreneurs and startups everything they should know from the start about accounting and finance. Kudos. " - JT Lexington, Maven Capital

What Do You & I Cover In This Course?

This course teaches entrepreneurs, startups and small businesses all things business accounting and entrepreneurial finance related, A to Z.  Starting with an introduction to accounting concepts, we move into financial reports and how to create them, understand them and analyze them.  Bookkeepers, Accountants, CFO's and Business Owners alike would all benefit from this course. 

Next, we learn about budgeting and forecasting.  Next we discuss growing your company, how to understand and analyze it using non conventional reports. 

After growing your company, we talk about raising capital and what is involved and avenues you can take.  One section is devoted to the initial public offering process and the timing, costs and best business practices involved.

Last, we discuss exit strategies and how to give your investors and yourself a payoff for your hard work.

This course is truly a start to finish of accounting and finance.  At over 12 hours long, I wanted to make sure you will feel empowered and educated after taking the course. 

I Will Help You Throughout The Course.

At any point during the course if you are confused or need clarification, send me a message.  I'm here to help YOU the student, and I love interacting with you.  I've been in accounting & finance over 20 years and can most likely answer your question. 

I have also included a copy of my ebook "Fund Your Startup by Chris Benjamin" which you will find as a download in the last lecture.  Learn your options for funding, where to find investors, how to wow them, and lastly the must do steps to successful funding.

 CLICK "BUY NOW"  Having spent the first 10 years of my career in corporate settings with both large and small companies, I learned a lot about the accounting process, managing accounting departments, financial reporting, external reporting to board of directors and the Securities and Exchange Commission, and working with external auditors.  

The following 10+ years I decided to go into CFO Consulting, working with growing companies and bringing CFO level experience to companies.  I help implement proper best business practices in accounting and finance, consult on implementation of accounting systems, implementing accounting procedures, while also still fulfilling the CFO roll for many of my clients which includes financial reporting, auditing, working with investors, financial analysis and much more.  

Thank you for signing up for this course on Udemy. I look forward to being your instructor for this course and many more.

Chris Benjamin, Instructor, CFO & MBA

Enroll now

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What's inside

Learning objectives

  • Learn from a top rated instructor who has been teaching on udemy since 2013 and taught over 100,000 students!
  • Understand basic accounting concepts
  • Accounting terminology
  • Accounting fundamentals
  • The audit process
  • The accounting cycle
  • Debits and credits
  • Accounts receivable
  • Accounts payable
  • Forecasting and budgeting
  • Interpreting financial statements
  • Balance sheets
  • Income statements
  • Statement of cash flows
  • Inventory accounting and cost accounting
  • Waterfall reporting
  • How to raise funds for your business
  • The ipo process
  • Exit strategies
  • Show more
  • Show less

Syllabus

Introduction to the Course
Accounting and Finance for Startups introductory video.  Learn about your instructor Chris Benjamin from Rogue CFO Consulting, what topics will be covered, and the goals of the course. 
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Udemy Course Review System
Excel Basics - Formatting, Reports and Charts
Accounting 101
A worksheet which the student should print out before reviewing the section.  Contains important terminology, a section for notes, 3 questions related to the section, and an area to write down questions to ask the teacher.
The common accounting and finance terms used in the business world are discussed and defined.
The fundamentals of accounting are debits and credits.  Learn the typical classification of financial report items, experience some examples and also learn when the debits and credits may reverse.
A discussion about current and long term assets and the defining features of each.
The liability section of the Balance Sheet is discussed, breaking out current and long term liabilities, the types of sub categories that fall under these headings, and what type of transactions would be considered liabilities.  
A discussion of the multiple line items in the Equity section of a balance sheet, how the P&L is tied to the Equity Section through Retained Earnings, how to classify company buy-back of stock, and what the Equity section represents to owners. 
A discussion of the types of revenue, how it is generated, and the associated direct costs whether they are goods or services. 
A discussion of the classification of expenses, how they are usually broken out on a financial statement, and other possibilities for major groupings of expenses beyond the standard ones. 
A discussion about fixed assets, intangible assets, and how to properly depreciate and amortize the cost of them over their useful life.  
Cost Accounting - Inventory
An introduction to cost accounting, its purpose, and its components. 
A description of what is direct labor, how it is calculated and how it is applied to the total cost of a finished good, along with a few examples.
A discussion of direct materials, how the costs are determined as well as standard costing for materials. 
A discussion of what are overhead costs, how to accumulate them and how to then allocate them as part of cost accounting. 
A discussion of how inventory moves through the system and balance sheet, how to best track it, and how to verify your physical inventory to your accounting software count. 
A simple summary of cost accounting - 3 major areas of input create the final cost for the finished good.
Financial Statement Preparation
A description of how to prepare a balance sheet, the header, sections and what periods to compare.
A discussion of the income statement, the sections included, and how to best present the report.
A discussion of how to prepare a statement of cash flows, the main categories, the types of transactions which would impact the statement of cash flows, and some best business practices. 
A discussion of the Statement of Equity, how to prepare, the main sections, and its purposes. 
Sample financial statements for a public company.  The sample is from BSQR (Bsquare Corporation) which can be found on the Securities and Exchange Commissions website under the EDGAR system, where all public companies file their reports and financials.  Note that BSQR has both service and software sales, much like the examples in the course. 
Analyzing Financial Statements
A discussion of the sections of the Balance Sheet, how to think of them from an analysis perspective, and various ratios you can use to interpret the numbers. 
A discussion of how to analyze an Income Statement section by section, as well as using ratios to analyze. 
A discussion of how to use the information on the Statement of Cash Flow for analysis as well as what ratio analysis can be performed. 
A list of common financial statement analysis ratios.
Audited Financials
A discussion of what to consider and how to go about hiring an audit firm. 
A discussion of how a company audit works from the auditors perspective, their requirements and what their job is as independent auditors. 
A discussion of how a typical audit engagement works, the items requested, as well as both onsite and post audit information. 
Sample Prepared by Client List
A sample of an audit letter issued after the auditor has completed.  
Additional Financial Reporting
A discussion of the Waterfall Report and its uses in startup and small businesses
Review of Waterfall Report
Sample of a Waterfall report, showing the original budget line, along with a revised line for January after the actual results have come in.  This allows for you to see how you revised each months forecast based on actual results.  This cascades downwards for each subsequent month. 
An overview of a budget vs. actual report, its purpose and the format. 
Review of Budget to Actual
A sample comparison of actual results to the budget, along with the variance shown. 
Budgets and Forecasts
A discussion of budgeting concepts to consider when building a budget. 
A discussion of how to build a proper Assumptions tab & link it to the financials you are building in your budget or forecast. 
A discussion of the best business practices when doing an income statement forecast and what logic to build into each section on the report. 
A discussion of how to forecast the Balance Sheet. 
A discussion about the proper way to forecast a Statement of Cashflow. 
Review of Forecast
A sample financial model, with each tab broken out as its own PDF file.  This would be a typical forecast/model that includes a central Assumptions Tab, with all other financial reports being driven by the assumptions. Note that this forecast was done for 3 years. 
Raising Capital
A discussion of where to begin the process to raising capital for your company, what documents to prepare and where to think about looking for potential investors. 
A discussion about the methods to calculate valuation, how each of them works, and what is best for a small business or startup. 
A sample valuation done for a company to show possible investors what the companies estimated valuation was.  
A discussion of different ways to find potential investors, as well as a discussion of pitfalls to avoid. 
A discussion of the process which is typical to raise capital from start to finish. 
The Investment Process Overview
A discussion of best business practices when presenting to potential investors, as well as some potential pitfalls to avoid. 
The most important slides to include in your investor presentation
A discussion of Term Sheets, what standard terms are usually included, things to watch for, and recommendations on how to negotiate a term sheet. 
An example of a full Term Sheet used by investors.
A discussion of what to consider after your company receives funding.  Board meetings, additional reporting and the capitalization table are discussed.
Exit Strategies
A summary and introduction of the various exit strategies which will be discussed individually. 
Exit Strategies Overview
A discussion of what a merger and an acquisition are, when they are most appropriate, and some examples. 
A discussion of a Management Buyout, how it works and why a company would use this as an exit strategy. 
A discussion of what a secondary market is, how they operate, and their purpose in exit strategies. 
Going Public On The Stock Market
An overview of how the Initial Public Offering process works, the timing, and parties involved. 
Flowchart of the timing and questions you should ask during the IPO Process
A discussion of the total costs to take a company public. 
A discussion of the steps to take a company public and  how long a company can expect to spend at each stage. 
A discussion of the impacts and reasons for going through an Initial Public Offering.
A discussion of how a company going public impacts previous investors and gives them more flexibility with their investment and potential for exits. 
Conclusion to the Course
A summary of the goals & objectives completed through the course as well as the instructor Chris Benjamin's contact information. 
2023 Entrepreneur Trends To Watch
Recommended Next Steps
What Accounting and Finance Topic Was Most Relevant For You?

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Introduces basic concepts of accounting and finance, catering to beginners in these fields
Taught by instructors with extensive experience in accounting and finance, providing learners with practical insights and real-world knowledge
Develops a strong foundation in accounting and finance principles, preparing learners for entry-level roles in these areas
Covers a comprehensive range of topics, from basic accounting concepts to financial analysis and fundraising, providing a holistic understanding of accounting and finance
Emphasizes real-world applications, ensuring that learners can apply their knowledge in practical settings

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Reviews summary

Solid accounting and finance overview

learners say this course is a straightforward and comprehensive review of accounting and finance fundamentals. The instructor delivers clear explanations and focuses on essential concepts.
This course is best suited for reviewing concepts if you already have a background in accounting and finance.
The instructor presents clear and organized lessons.
"the instructor did a good job of focusing on the key point in each section"
This course covers a lot of material in a clear and concise way.
"For the amount of material, the overall selection of the material to present was excellent."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in The Complete Introduction To Accounting and Finance with these activities:
Review basic accounting and financial concepts
Refreshes foundational knowledge and ensures a solid base for understanding the course material.
Browse courses on Accounting Principles
Show steps
  • Review textbooks, notes, or online resources.
  • Take practice quizzes or tests to assess understanding.
  • Join online forums or discussion groups to engage with other learners.
Organize and compile course notes, assignments, and resources
Improves organization and retention by creating a centralized repository for learning materials.
Show steps
  • Create a filing system for notes, assignments, and resources.
  • Organize materials into logical categories or topics.
  • Use color-coding, highlighting, or other visual cues to aid memorization.
  • 定期审查和总结编译的材料.
Review the Udemy Course on Accounting and Finance for Startups
Provides an overview of accounting and finance, including terms, concepts, and principles relevant to startups.
Show steps
  • Review the syllabus and learning objectives.
  • Watch the introductory video.
  • Read the Excel Basics section.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Form study groups and engage in regular discussions with classmates
Provides opportunities for collaboration, peer learning, and different perspectives.
Show steps
  • Reach out to classmates and form study groups.
  • Set up regular meeting times and meeting frequency.
  • Choose topics to discuss and prepare discussion questions.
  • Share notes, resources, and ideas during meetings.
  • Engage in active listening and ask clarifying questions.
Practice financial statement analysis using the provided templates
Develops skills in analyzing financial statements to understand a company's financial performance and position.
Show steps
  • Download the financial statement templates provided in the course.
  • Select a company and gather its financial statements.
  • Input the company's financial data into the templates.
  • Analyze the financial ratios and trends using the templates.
  • Write a brief report summarizing your analysis.
Seek guidance and mentorship from professionals in the accounting or finance field
Provides access to expert advice, insights, and networking opportunities to enhance learning outside the classroom.
Show steps
  • Identify potential mentors who have expertise in the desired areas.
  • Reach out to mentors and introduce yourself.
  • Set up regular meetings or calls to discuss progress and seek guidance.
  • Prepare questions and actively engage in discussions.
  • Follow up with mentors and express gratitude for their support.
Develop a financial model for a hypothetical startup business
Applies accounting and finance knowledge to a practical business scenario, fostering critical thinking and analytical skills.
Browse courses on Financial Modeling
Show steps
  • Define the assumptions and parameters of the financial model.
  • Create income statements, balance sheets, and cash flow statements for the startup.
  • Forecast financial performance using the financial model.
  • Analyze the results of the financial model and make recommendations.
  • Present the financial model and findings to a group or panel.
Create a presentation on a specific accounting or finance topic
Encourages active recall and deepens understanding by requiring students to explain and present a topic.
Browse courses on Accounting Principles
Show steps
  • Choose an accounting or finance topic that interests you or is relevant to your career goals.
  • Research the topic thoroughly using textbooks, articles, and other resources.
  • Develop an outline for your presentation, including an introduction, main points, and conclusion.
  • Create slides for your presentation using visual aids and clear language.
  • Practice presenting your presentation to ensure clarity and flow.

Career center

Learners who complete The Complete Introduction To Accounting and Finance will develop knowledge and skills that may be useful to these careers:
Controller
Controllers oversee the accounting and finance functions of a business. They are responsible for ensuring that financial records are accurate and compliant with regulations, and for providing financial advice to senior management. This course provides a comprehensive overview of accounting and finance, with a focus on the accounting cycle, financial reporting, and auditing. This knowledge can help you develop the skills you need to succeed in this role.
Investment Banker
Investment Bankers help companies raise capital by issuing stocks and bonds. They also advise companies on mergers and acquisitions. This course provides a foundation in accounting and finance, with a focus on financial analysis and valuation. This knowledge can help you develop the skills you need to succeed in this role.
Financial Consultant
Financial Consultants provide advice to businesses on a variety of financial matters, including accounting, finance, and investing. This course provides a comprehensive overview of accounting and finance, with a focus on the accounting cycle, financial reporting, and auditing. This knowledge can help you develop the skills you need to succeed in this role.
Tax Accountant
Tax Accountants prepare and file tax returns for individuals and businesses. They also advise clients on tax planning and compliance. This course provides a foundation in accounting and finance, with a focus on tax accounting and compliance.
Chief Financial Officer (CFO)
CFOs are responsible for the overall financial health of a company. They oversee the accounting, finance, and treasury functions, and they are responsible for making decisions about how to allocate financial resources. This course provides a comprehensive overview of accounting and finance, with a focus on the accounting cycle, financial reporting, and auditing. This knowledge can help you develop the skills you need to succeed in this role.
Venture Capitalist
Venture Capitalists invest in early-stage companies with high growth potential. They are responsible for evaluating investment opportunities, conducting due diligence, and negotiating deals. This course provides a foundation in accounting and finance, with a focus on financial analysis and valuation. This knowledge can help you develop the skills you need to succeed in this role.
Forensic Accountant
Forensic Accountants investigate financial fraud and other financial crimes. They also provide expert testimony in court cases. This course provides a foundation in accounting and finance, with a focus on auditing and fraud detection. This knowledge can help you develop the skills you need to succeed in this role.
Private Equity Associate
Private Equity Associates work for private equity firms, which invest in companies that are not publicly traded. They are responsible for evaluating investment opportunities, conducting due diligence, and negotiating deals. This course provides a foundation in accounting and finance, with a focus on financial analysis and valuation. This knowledge can help you develop the skills you need to succeed in this role.
Financial Planner
Financial Planners help individuals and businesses manage their finances. They provide advice on investments, retirement planning, and estate planning. This course provides a foundation in accounting and finance, with a focus on financial planning and analysis. This knowledge can help you develop the skills you need to succeed in this role.
Accountant
Accountants prepare and maintain financial records, prepare tax returns, and provide financial advice to individuals and businesses. This course provides a foundation in accounting principles, including the accounting cycle, financial reporting, and auditing. This knowledge can help you develop the skills you need to succeed in this role.
Budget Analyst
Budget Analysts develop and manage budgets for government agencies and businesses. They also analyze financial data to identify trends and make recommendations on how to improve financial performance. This course provides a foundation in budgeting and forecasting, with a focus on the accounting cycle and financial reporting. This knowledge can help you develop the skills you need to succeed in this role.
Financial Analyst
Financial Analysts use their knowledge of finance to understand financial data. They use this data to make recommendations about investments, business decisions, and financial plans. This course provides a foundation in accounting and finance, with a focus on the accounting cycle and financial reporting. This can help you develop the skills you need to succeed in this role.
Business Analyst
Business Analysts analyze business processes and identify opportunities for improvement. They also develop and implement solutions to improve efficiency and effectiveness. This course provides a foundation in accounting and finance, with a focus on financial analysis and budgeting. This knowledge can help you develop the skills you need to succeed in this role.
Auditor
Auditors examine the financial records of companies to ensure that they are accurate and compliant with regulations. This course covers the audit process, including the types of audits, the procedures used, and the reporting requirements. This knowledge can help you develop the skills you need to succeed in this role.
Product Manager
Product Managers are responsible for the development and launch of new products. They work with engineers, designers, and marketers to create products that meet the needs of customers. This course provides a foundation in accounting and finance, with a focus on budgeting and forecasting. This knowledge can help you develop the skills you need to succeed in this role.

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in The Complete Introduction To Accounting and Finance.
This classic book provides timeless investment advice and principles, focusing on value investing and risk management.
This classic book provides a comprehensive framework for security analysis and investment decision-making.
This advanced textbook provides a comprehensive overview of financial reporting and analysis techniques used by investors and analysts.
This comprehensive textbook provides a thorough understanding of the auditing process, internal controls, and risk assessment.
This popular textbook provides a comprehensive overview of investment principles and strategies.
This intermediate textbook provides a practical approach to cost accounting, focusing on its applications in management and decision-making.
This short and accessible book provides practical advice on investment strategies and asset allocation.
This introductory book provides a clear and concise overview of financial concepts and principles.

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