Analiza tu mercado con Python from Coursera

En este curso aprenderás a realizar un análisis de reseñas de un restaurante utilizando la técnica de análisis de sentimientos en Python, trabajando en el entorno de Jupyter en la nube y utilizando técnicas de procesamiento de texto y algoritmos de machine learning que te permitirán clasificar la opinión de las personas.

Debido al impacto y popularidad que tiene Python entre la comunidad académica y profesional hemos realizado este proyecto guiado donde podrás aprender herramientas para brindar un mejor servicio a tu audiencia o mercado a través del análisis de sus comentarios.

La experiencia de este curso te permitirá procesar texto para realizar un análisis de sentimientos, mismo que puede ser utilizado para campañas políticas o de marketing, medir impactos en redes sociales o desarrollar programas para otras aplicaciones en tecnología, matemática, ingeniería y ciencia.

Python es un lenguaje fácil de aprender, sin embargo, para realizar este proyecto necesitas contar con un conocimiento básico de programación o experiencia en este lenguaje. Recuerda revisar todos los recursos disponibles para ti.

What's inside

Syllabus

Visión general del proyecto

En este proyecto aprenderás a realizar el análisis de reseñas de un restaurante utilizando la técnica análisis de sentimientos en Python.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores análisis de sentimientos, una habilidad comercializable y buscada por gerentes de producto y analistas de datos

Utiliza técnicas de procesamiento de texto y algoritmos de machine learning, que son ampliamente utilizados en la industria

Requiere conocimientos básicos de programación o experiencia en Python

Se enfoca en el análisis de sentimiento de opiniones sobre restaurantes, lo que limita su aplicabilidad a otros dominios

Utiliza Jupyter Notebooks en la nube, lo que requiere una conexión a Internet estable y puede incurrir en costos de suscripción

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Analiza tu mercado con Python with these activities:

Sigue tutoriales de Jupyter sobre análisis de sentimientos

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Refuerza tus conocimientos y adquiere nuevas habilidades siguiendo tutoriales guiados.

Browse courses on Jupyter

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Busca tutoriales de Jupyter sobre el análisis de sentimientos.
Sigue los tutoriales paso a paso.
Experimenta con el código y aplica lo que aprendas.

Repasa los conceptos básicos de Python

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Refrescar tus conocimientos de Python te ayudará a comprender mejor los conceptos y técnicas del curso.

Browse courses on Python

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Revisa los conceptos básicos de Python
Resuelve problemas de programación sencillos
Ponte al día con las bibliotecas de Python utilizadas en este curso

Aprende a usar el entorno de Jupyter

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Iniciar el curso con Jupyter te ayudará a familiarizarte con el entorno en el que trabajarás.

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Lee la documentación oficial de Jupyter
Mira tutoriales en vídeo sobre cómo utilizar Jupyter
Crea un cuaderno de Jupyter y explora sus características

Five other activities

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Practica el procesamiento de texto

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Desenvolver tus habilidades de procesamiento de texto te permitirá manipular eficientemente los datos de las reseñas de restaurantes.

Browse courses on Python

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Lee sobre técnicas básicas de procesamiento de texto
Practica la limpieza de texto, tokenización y extracción de características
Utiliza bibliotecas de procesamiento de texto de Python como NLTK o spaCy

Practica análisis de sentimiento con Python

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Aumenta tu comprensión sobre el análisis de sentimientos y mejora tus habilidades de procesamiento de texto.

Browse courses on Python

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Revisa un tutorial sobre análisis de sentimientos en Python.
Importa un conjunto de datos de reseñas de restaurantes.
Aplica técnicas de procesamiento de texto para limpiar y preparar los datos.
Entrena un modelo de aprendizaje automático para clasificar las reseñas.
Evalúa el rendimiento del modelo utilizando métricas como precisión y revocación.

Crea una presentación sobre el análisis de sentimientos aplicada a un caso de negocio

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Desarrolla tus habilidades de comunicación y aplica el análisis de sentimientos a un escenario empresarial.

Browse courses on Marketing

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Identifica un caso de negocio en el que el análisis de sentimientos puede ser útil.
Recopila y analiza datos de reseñas o redes sociales relacionados con el caso de negocio.
Crea una presentación que describa tus hallazgos y proponga recomendaciones basadas en el análisis de sentimientos.

Crea un proyecto de análisis de sentimiento

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Construir un proyecto de análisis de sentimiento te permitirá aplicar tus conocimientos y habilidades para resolver un problema práctico.

Browse courses on Python

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Recopila un conjunto de datos de reseñas de restaurantes
Preprocesa los datos y extrae características
Entrena un modelo de análisis de sentimientos utilizando algoritmos de aprendizaje automático
Evalúa el rendimiento del modelo y realiza ajustes

Participa en un hackathon de análisis de sentimientos

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Participar en un hackathon te permitirá poner a prueba tus habilidades, colaborar con otros y ampliar tus conocimientos.

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Busca un hackathon relacionado con el análisis de sentimientos
Forma un equipo o participa individualmente
Desarrolla un proyecto de análisis de sentimientos
Presenta tu proyecto y compite con otros equipos

Career center

Learners who complete Analiza tu mercado con Python will develop knowledge and skills that may be useful to these careers:

Data Analyst

A Data Analyst develops and implements data-driven solutions to improve business outcomes. By understanding the techniques taught in this course, you will be well-equipped to collect, clean, analyze, and interpret large datasets. You will be able to use this information to make data-informed decisions and support business strategies. This course can help you build a strong foundation for a successful career as a Data Analyst.

See salaries and explore the career path for Data Analyst

Data Scientist

A Data Scientist uses scientific methods to extract knowledge and insights from data. By completing this course, you will gain valuable skills in data analysis, machine learning, and statistical modeling. These skills will enable you to develop and implement data-driven solutions that solve complex business problems. This course can help you build a strong foundation for a successful career as a Data Scientist.

See salaries and explore the career path for Data Scientist

Market Research Analyst

A Market Research Analyst conducts research to understand consumer behavior and market trends. By taking this course, you will gain valuable skills in data analysis, market segmentation, and forecasting. These skills will enable you to develop and implement effective marketing strategies that target the right audience and achieve business objectives. This course can help you build a strong foundation for a successful career as a Market Research Analyst.

See salaries and explore the career path for Market Research Analyst

Marketing Manager

A Marketing Manager plans and executes marketing campaigns to promote products and services. By completing this course, you will gain valuable skills in market analysis, campaign development, and customer relationship management. These skills will enable you to develop and implement effective marketing strategies that increase brand awareness and drive sales. This course can help you build a strong foundation for a successful career as a Marketing Manager.

See salaries and explore the career path for Marketing Manager

Product Manager

A Product Manager develops and manages products throughout their lifecycle. By taking this course, you will gain valuable skills in market research, product development, and launch strategy. These skills will enable you to develop and launch products that meet customer needs and achieve business objectives. This course can help you build a strong foundation for a successful career as a Product Manager.

See salaries and explore the career path for Product Manager

Business Analyst

A Business Analyst helps organizations improve their performance by analyzing business processes and identifying areas for improvement. By completing this course, you will gain valuable skills in data analysis, process improvement, and project management. These skills will enable you to develop and implement solutions that improve efficiency, reduce costs, and increase customer satisfaction. This course can help you build a strong foundation for a successful career as a Business Analyst.

See salaries and explore the career path for Business Analyst

Customer Success Manager

A Customer Success Manager helps customers achieve their goals by providing support and guidance. By taking this course, you will gain valuable skills in customer relationship management, problem-solving, and communication. These skills will enable you to build strong relationships with customers and ensure their satisfaction. This course can help you build a strong foundation for a successful career as a Customer Success Manager.

See salaries and explore the career path for Customer Success Manager

Sales Manager

A Sales Manager leads and motivates a team of sales representatives to achieve sales targets. By completing this course, you will gain valuable skills in sales management, team leadership, and negotiation. These skills will enable you to develop and implement effective sales strategies that increase revenue and profitability. This course can help you build a strong foundation for a successful career as a Sales Manager.

See salaries and explore the career path for Sales Manager

Financial Analyst

A Financial Analyst provides financial advice and guidance to individuals and organizations. By taking this course, you will gain valuable skills in financial analysis, investment management, and risk assessment. These skills will enable you to make informed financial decisions and help others achieve their financial goals. This course can help you build a strong foundation for a successful career as a Financial Analyst.

See salaries and explore the career path for Financial Analyst

Consultant

A Consultant provides expert advice and guidance to organizations on a variety of business issues. By completing this course, you will gain valuable skills in problem-solving, communication, and project management. These skills will enable you to develop and implement solutions that improve organizational performance and achieve business objectives. This course can help you build a strong foundation for a successful career as a Consultant.

See salaries and explore the career path for Consultant

Software Engineer

A Software Engineer designs, develops, and maintains software applications. By taking this course, you will gain valuable skills in programming, software development, and testing. These skills will enable you to develop and implement software solutions that meet user needs and business objectives. This course can help you build a strong foundation for a successful career as a Software Engineer.

See salaries and explore the career path for Software Engineer

Data Engineer

A Data Engineer designs, builds, and maintains data pipelines and infrastructure. By completing this course, you will gain valuable skills in data engineering, cloud computing, and big data. These skills will enable you to develop and implement data solutions that support data-driven decision-making and business intelligence. This course can help you build a strong foundation for a successful career as a Data Engineer.

See salaries and explore the career path for Data Engineer

Machine Learning Engineer

A Machine Learning Engineer develops and deploys machine learning models to solve complex business problems. By taking this course, you will gain valuable skills in machine learning, data science, and artificial intelligence. These skills will enable you to develop and implement machine learning solutions that automate tasks, improve decision-making, and drive innovation. This course can help you build a strong foundation for a successful career as a Machine Learning Engineer.

See salaries and explore the career path for Machine Learning Engineer

Quantitative Analyst

A Quantitative Analyst (Quant) uses mathematical and statistical models to analyze financial data. By taking this course, you will gain valuable skills in financial modeling, risk management, and quantitative analysis. These skills will enable you to develop and implement financial solutions that optimize returns and manage risk. This course can help you build a strong foundation for a successful career as a Quantitative Analyst.

See salaries and explore the career path for Quantitative Analyst

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