Analiza tu mercado con Python from Coursera

En este curso aprenderás a realizar un análisis de reseñas de un restaurante utilizando la técnica de análisis de sentimientos en Python, trabajando en el entorno de Jupyter en la nube y utilizando técnicas de procesamiento de texto y algoritmos de machine learning que te permitirán clasificar la opinión de las personas.

Debido al impacto y popularidad que tiene Python entre la comunidad académica y profesional hemos realizado este proyecto guiado donde podrás aprender herramientas para brindar un mejor servicio a tu audiencia o mercado a través del análisis de sus comentarios.

La experiencia de este curso te permitirá procesar texto para realizar un análisis de sentimientos, mismo que puede ser utilizado para campañas políticas o de marketing, medir impactos en redes sociales o desarrollar programas para otras aplicaciones en tecnología, matemática, ingeniería y ciencia.

Python es un lenguaje fácil de aprender, sin embargo, para realizar este proyecto necesitas contar con un conocimiento básico de programación o experiencia en este lenguaje. Recuerda revisar todos los recursos disponibles para ti.

What's inside

Syllabus

Visión general del proyecto

En este proyecto aprenderás a realizar el análisis de reseñas de un restaurante utilizando la técnica análisis de sentimientos en Python.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores análisis de sentimientos, una habilidad comercializable y buscada por gerentes de producto y analistas de datos

Utiliza técnicas de procesamiento de texto y algoritmos de machine learning, que son ampliamente utilizados en la industria

Requiere conocimientos básicos de programación o experiencia en Python

Se enfoca en el análisis de sentimiento de opiniones sobre restaurantes, lo que limita su aplicabilidad a otros dominios

Utiliza Jupyter Notebooks en la nube, lo que requiere una conexión a Internet estable y puede incurrir en costos de suscripción

Career center

Learners who complete Analiza tu mercado con Python will develop knowledge and skills that may be useful to these careers:

Data Analyst

A Data Analyst develops and implements data-driven solutions to improve business outcomes. By understanding the techniques taught in this course, you will be well-equipped to collect, clean, analyze, and interpret large datasets. You will be able to use this information to make data-informed decisions and support business strategies. This course can help you build a strong foundation for a successful career as a Data Analyst.

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Data Scientist

A Data Scientist uses scientific methods to extract knowledge and insights from data. By completing this course, you will gain valuable skills in data analysis, machine learning, and statistical modeling. These skills will enable you to develop and implement data-driven solutions that solve complex business problems. This course can help you build a strong foundation for a successful career as a Data Scientist.

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Market Research Analyst

A Market Research Analyst conducts research to understand consumer behavior and market trends. By taking this course, you will gain valuable skills in data analysis, market segmentation, and forecasting. These skills will enable you to develop and implement effective marketing strategies that target the right audience and achieve business objectives. This course can help you build a strong foundation for a successful career as a Market Research Analyst.

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Marketing Manager

A Marketing Manager plans and executes marketing campaigns to promote products and services. By completing this course, you will gain valuable skills in market analysis, campaign development, and customer relationship management. These skills will enable you to develop and implement effective marketing strategies that increase brand awareness and drive sales. This course can help you build a strong foundation for a successful career as a Marketing Manager.

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Product Manager

A Product Manager develops and manages products throughout their lifecycle. By taking this course, you will gain valuable skills in market research, product development, and launch strategy. These skills will enable you to develop and launch products that meet customer needs and achieve business objectives. This course can help you build a strong foundation for a successful career as a Product Manager.

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Business Analyst

A Business Analyst helps organizations improve their performance by analyzing business processes and identifying areas for improvement. By completing this course, you will gain valuable skills in data analysis, process improvement, and project management. These skills will enable you to develop and implement solutions that improve efficiency, reduce costs, and increase customer satisfaction. This course can help you build a strong foundation for a successful career as a Business Analyst.

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Customer Success Manager

A Customer Success Manager helps customers achieve their goals by providing support and guidance. By taking this course, you will gain valuable skills in customer relationship management, problem-solving, and communication. These skills will enable you to build strong relationships with customers and ensure their satisfaction. This course can help you build a strong foundation for a successful career as a Customer Success Manager.

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Sales Manager

A Sales Manager leads and motivates a team of sales representatives to achieve sales targets. By completing this course, you will gain valuable skills in sales management, team leadership, and negotiation. These skills will enable you to develop and implement effective sales strategies that increase revenue and profitability. This course can help you build a strong foundation for a successful career as a Sales Manager.

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Financial Analyst

A Financial Analyst provides financial advice and guidance to individuals and organizations. By taking this course, you will gain valuable skills in financial analysis, investment management, and risk assessment. These skills will enable you to make informed financial decisions and help others achieve their financial goals. This course can help you build a strong foundation for a successful career as a Financial Analyst.

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Consultant

A Consultant provides expert advice and guidance to organizations on a variety of business issues. By completing this course, you will gain valuable skills in problem-solving, communication, and project management. These skills will enable you to develop and implement solutions that improve organizational performance and achieve business objectives. This course can help you build a strong foundation for a successful career as a Consultant.

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Software Engineer

A Software Engineer designs, develops, and maintains software applications. By taking this course, you will gain valuable skills in programming, software development, and testing. These skills will enable you to develop and implement software solutions that meet user needs and business objectives. This course can help you build a strong foundation for a successful career as a Software Engineer.

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Data Engineer

A Data Engineer designs, builds, and maintains data pipelines and infrastructure. By completing this course, you will gain valuable skills in data engineering, cloud computing, and big data. These skills will enable you to develop and implement data solutions that support data-driven decision-making and business intelligence. This course can help you build a strong foundation for a successful career as a Data Engineer.

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Machine Learning Engineer

A Machine Learning Engineer develops and deploys machine learning models to solve complex business problems. By taking this course, you will gain valuable skills in machine learning, data science, and artificial intelligence. These skills will enable you to develop and implement machine learning solutions that automate tasks, improve decision-making, and drive innovation. This course can help you build a strong foundation for a successful career as a Machine Learning Engineer.

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Quantitative Analyst

A Quantitative Analyst (Quant) uses mathematical and statistical models to analyze financial data. By taking this course, you will gain valuable skills in financial modeling, risk management, and quantitative analysis. These skills will enable you to develop and implement financial solutions that optimize returns and manage risk. This course can help you build a strong foundation for a successful career as a Quantitative Analyst.

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Analiza tu mercado con Python

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