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Michelle Flores
Al final de este proyecto, usted podrá crear una página de un vistazo para su empresa usando la versión gratis de Canva.
Read more
Al final de este proyecto, usted podrá crear una página de un vistazo para su empresa usando la versión gratis de Canva.
Read more
Al final de este proyecto, usted podrá crear una página de un vistazo para su empresa usando la versión gratis de Canva.
Una página de un vistazo es un documento de una página, en el que se presenta una empresa. También puede ser una página sobre el rendimiento de productos o servicios dentro de un mercado objetivo especifico.
Al final de este proyecto usted podrá incorporar un esquema de colores, gráficos y otros elementos de diseño. Este proyecto será relevante tanto para personas en el campo de comercialización, como para personas en el campo empresarial.
La plataforma Canva ofrece todas las herramientas necesarias para crear un producto tanto organizado como visualmente atractivo y fácilmente de compartir y trabajar en equipo. Usted aprenderá en este proyecto guiado a organizar sus ideas y a utilizar herramientas de diseño gráfico para crear una página de un vistazo que le servirá como plantilla para futuros proyectos.
Nota: Este curso es de mayor utilidad para estudiantes que residen en la región de América del Norte. Actualmente, estamos trabajando para proporcionar la misma experiencia en otras regiones.
Register for this course and see more details by visiting:
OpenCourser.com/course/f3i53f/crea
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What's inside
Syllabus
Project Overview
Al final de este proyecto, usted podrá crear una página de un vistazo para su empresa usando la versión gratis de Canva.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Orientado a personas en el ámbito empresarial y de comercialización
Enseña a utilizar la plataforma Canva para crear páginas corporativas
Save this course
Save Crea una página de un vistazo para su empresa con Canva to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Crea una página de un vistazo para su empresa con Canva with these
activities:
Organize your notes and course materials
Show steps
This activity will help you keep your notes and course materials organized, which will make it easier to study for exams and complete assignments.
Show steps
-
Review your notes and course materials.
-
Identify the main points of each topic.
-
Create a filing system for your notes and materials.
Form a study group with other students in the course
Show steps
Working with a study group can help you better understand the course material and improve your grades.
Show steps
-
Find other students in the course who are interested in forming a study group.
-
Set up a regular meeting time and place.
-
Discuss the course material, work on assignments together, and quiz each other.
Brush up on your basic design principles
Show steps
Reviewing these principles will help you create more effective and visually appealing designs.
Browse courses on
Design Principles
Show steps
-
Read articles or books on design principles.
-
Watch video tutorials on design principles.
-
Apply design principles to your own designs.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Revise Marketing Management book
Show steps
Reviewing this book will help you establish a strong foundation in the fundamental concepts of marketing management.
View
Dirección de Marketing
on Amazon
Show steps
-
Read each chapter thoroughly, taking notes on key concepts and examples.
-
Complete the end-of-chapter exercises to test your understanding.
-
Summarize the main points of each chapter in your own words.
Create a marketing plan for a hypothetical product
Show steps
This activity will allow you to apply the concepts you learn in the course to a real-world scenario.
Browse courses on
Marketing Plan
Show steps
-
Define the target market for the product.
-
Conduct a SWOT analysis to identify the product's strengths, weaknesses, opportunities, and threats.
-
Develop a marketing mix (4Ps) for the product.
-
Create a budget for the marketing plan.
-
Evaluate the effectiveness of the marketing plan.
Follow video tutorials on advanced Canva features
Show steps
These tutorials will help you master the more advanced features of Canva, which will allow you to create more sophisticated designs.
Browse courses on
Canva
Show steps
-
Find video tutorials on YouTube or other online platforms.
-
Watch the tutorials and follow along with the instructions.
-
Practice using the new features in your own designs.
Design a one-page marketing flyer for your business
Show steps
This activity will help you develop your creativity and design skills, which are essential for success in marketing.
Browse courses on
Marketing Design
Show steps
-
Choose a template or create your own design.
-
Add eye-catching visuals and headlines.
-
Highlight the key benefits of your business.
-
Include a call to action.
Develop a social media marketing strategy for your business
Show steps
This activity will help you develop a comprehensive plan for using social media to reach your target audience.
Browse courses on
Social Media Marketing
Show steps
-
Identify your target audience.
-
Choose the right social media platforms.
-
Develop a content calendar.
-
Create engaging content.
-
Track your results and make adjustments.
Attend a local marketing conference or workshop
Show steps
This activity will allow you to network with other professionals in the field and learn about the latest trends in marketing.
Browse courses on
Marketing
Show steps
-
Find a local marketing conference or workshop.
-
Register for the event.
-
Attend the event and participate in the activities.
-
Network with other attendees.
Organize your notes and course materials
Show steps
This activity will help you keep your notes and course materials organized, which will make it easier to study for exams and complete assignments.
Show steps
Show steps
Show steps
- Review your notes and course materials.
- Identify the main points of each topic.
- Create a filing system for your notes and materials.
Form a study group with other students in the course
Show steps
Working with a study group can help you better understand the course material and improve your grades.
Show steps
Show steps
Show steps
- Find other students in the course who are interested in forming a study group.
- Set up a regular meeting time and place.
- Discuss the course material, work on assignments together, and quiz each other.
Brush up on your basic design principles
Show steps
Reviewing these principles will help you create more effective and visually appealing designs.
Browse courses on
Design Principles
Show steps
Show steps
Show steps
- Read articles or books on design principles.
- Watch video tutorials on design principles.
- Apply design principles to your own designs.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Revise Marketing Management book
Show steps
Reviewing this book will help you establish a strong foundation in the fundamental concepts of marketing management.
View
Dirección de Marketing
on Amazon
Show steps
Show steps
Show steps
- Read each chapter thoroughly, taking notes on key concepts and examples.
- Complete the end-of-chapter exercises to test your understanding.
- Summarize the main points of each chapter in your own words.
Create a marketing plan for a hypothetical product
Show steps
This activity will allow you to apply the concepts you learn in the course to a real-world scenario.
Browse courses on
Marketing Plan
Show steps
Show steps
Show steps
- Define the target market for the product.
- Conduct a SWOT analysis to identify the product's strengths, weaknesses, opportunities, and threats.
- Develop a marketing mix (4Ps) for the product.
- Create a budget for the marketing plan.
- Evaluate the effectiveness of the marketing plan.
Follow video tutorials on advanced Canva features
Show steps
These tutorials will help you master the more advanced features of Canva, which will allow you to create more sophisticated designs.
Browse courses on
Canva
Show steps
Show steps
Show steps
- Find video tutorials on YouTube or other online platforms.
- Watch the tutorials and follow along with the instructions.
- Practice using the new features in your own designs.
Design a one-page marketing flyer for your business
Show steps
This activity will help you develop your creativity and design skills, which are essential for success in marketing.
Browse courses on
Marketing Design
Show steps
Show steps
Show steps
- Choose a template or create your own design.
- Add eye-catching visuals and headlines.
- Highlight the key benefits of your business.
- Include a call to action.
Develop a social media marketing strategy for your business
Show steps
This activity will help you develop a comprehensive plan for using social media to reach your target audience.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Identify your target audience.
- Choose the right social media platforms.
- Develop a content calendar.
- Create engaging content.
- Track your results and make adjustments.
Attend a local marketing conference or workshop
Show steps
This activity will allow you to network with other professionals in the field and learn about the latest trends in marketing.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Find a local marketing conference or workshop.
- Register for the event.
- Attend the event and participate in the activities.
- Network with other attendees.
Career center
Learners who complete Crea una página de un vistazo para su empresa con Canva will develop knowledge and skills
that may be useful to these careers:
Graphic designer
Graphic designer
A Graphic Designer creates visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course can help build a foundation in graphic design principles, including how to use color, typography, and layout to create effective designs. The course also covers how to use Canva, a popular graphic design tool, to create designs. This is a valuable skill for Graphic Designers, as they often need to use Canva or similar software to create designs for clients.
Web Designer
Web Designer
A Web Designer creates, designs, and develops websites. They are responsible for the aesthetic and functional aspects of a website, including the layout, colors, and fonts. This course can help build a foundation in web design principles, including how to create a website layout, choose colors and fonts, and add interactive elements. The course also covers how to use Canva, a popular graphic design tool, to create website designs. This is a valuable skill for Web Designers, as they often need to use Canva or similar software to create website designs for clients.
Marketing Manager
Marketing Manager
A Marketing Manager helps a company create a marketing strategy. They are responsible for implementing marketing campaigns, analyzing their effectiveness, and adjusting them as needed. This course can help build a foundation in marketing principles, including how to create a marketing plan, which is essential for success as a Marketing Manager. The course also covers how to use Canva, a popular graphic design tool, to create marketing materials. This is a valuable skill for Marketing Managers, as they often need to create marketing materials themselves.
Copywriter
Copywriter
A Copywriter creates written content for a variety of purposes, including marketing, advertising, and public relations. This content can include website copy, blog posts, social media posts, and marketing materials. This course can help build a foundation in copywriting principles, including how to write clear and concise copy, how to use persuasive language, and how to proofread and edit your work. The course also covers how to use Canva, a popular graphic design tool, to create visually appealing content.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and managing a brand's identity. They are responsible for creating brand guidelines, developing marketing campaigns, and managing the brand's reputation. This course can help build a foundation in brand management principles, including how to develop a brand identity, create brand guidelines, and manage a brand's reputation. The course also covers how to use Canva, a popular graphic design tool, to create brand materials.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for developing and executing social media strategies for businesses. They are responsible for creating and posting content, responding to comments, and analyzing social media data. This course can help build a foundation in social media marketing principles, including how to create a social media strategy, create and post content, and analyze social media data. The course also covers how to use Canva, a popular graphic design tool, to create social media content. This is a valuable skill for Social Media Managers.
Marketing Analyst
Marketing Analyst
A Marketing Analyst collects, analyzes, and interprets marketing data to help businesses make informed decisions. They are responsible for tracking key marketing metrics, such as website traffic, social media engagement, and sales conversion. This course can help build a foundation in marketing analytics principles, including how to collect and analyze marketing data, and how to use this data to make informed decisions. The course also covers how to use Canva, a popular graphic design tool, to create marketing reports.
Content Creator
Content Creator
A Content Creator creates and publishes content for websites, social media, and other platforms. This content can include articles, blog posts, videos, and infographics. This course can help build a foundation in content creation principles, including how to brainstorm ideas, write compelling content, and design visually appealing content. The course also covers how to use Canva, a popular graphic design tool, to create content. This is a valuable skill for Content Creators, as they often need to use Canva or similar software to create content for clients.
Art Director
Art Director
An Art Director is responsible for overseeing the visual elements of a project. They are responsible for hiring and managing a team of artists, choosing the artwork, and ensuring that the artwork meets the client's requirements. This course can help build a foundation in art direction principles, including how to hire and manage a team of artists, choose artwork, and ensure that the artwork meets the client's requirements. The course also covers how to use Canva, a popular graphic design tool, to create visual concepts.
Project Manager
Project Manager
A Project Manager is responsible for planning and executing projects. They are responsible for setting the project's scope, budget, and timeline, and for managing the project team. This course can help build a foundation in project management principles, including how to set a project's scope, budget, and timeline, and how to manage a project team. The course also covers how to use Canva, a popular graphic design tool, to create project plans and timelines.
Business Analyst
Business Analyst
A Business Analyst gathers and analyzes business information to help businesses make informed decisions. They are responsible for identifying business problems, developing solutions, and presenting their findings to decision-makers. This course can help build a foundation in business analysis principles, including how to gather and analyze business information, how to develop solutions, and how to present findings to decision-makers. The course also covers how to use Canva, a popular graphic design tool, to create business analysis presentations.
Data Analyst
Data Analyst
A Data Analyst collects, analyzes, and interprets data to help businesses make informed decisions. They are responsible for identifying data trends, developing data models, and presenting their findings to decision-makers. This course can help build a foundation in data analysis principles, including how to collect and analyze data, how to develop data models, and how to present findings to decision-makers. The course also covers how to use Canva, a popular graphic design tool, to create data analysis presentations.
Product Manager
Product Manager
A Product Manager is responsible for overseeing the development and launch of a product. They are responsible for defining the product's features, setting the product's roadmap, and managing the product's marketing and sales. This course can help build a foundation in product management principles, including how to define a product's features, set a product's roadmap, and manage a product's marketing and sales. The course also covers how to use Canva, a popular graphic design tool, to create product marketing materials.
Public Relations Specialist
Public Relations Specialist
A Public Relations Specialist helps organizations build and maintain a positive public image. They are responsible for writing press releases, organizing events, and managing social media. This course can help build a foundation in public relations principles, including how to write a press release, organize an event, and manage social media. The course also covers how to use Canva, a popular graphic design tool, to create public relations materials.
UX Designer
UX Designer
A UX Designer is responsible for designing the user experience for a website or application. They are responsible for creating wireframes, prototypes, and mockups of the website or application. This course can help build a foundation in UX design principles, including how to create wireframes, prototypes, and mockups. The course also covers how to use Canva, a popular graphic design tool, to create UX design documents.
For more career information including salaries, visit:
OpenCourser.com/course/f3i53f/crea
Reading list
We've selected ten books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Crea una página de un vistazo para su empresa con Canva.
Offers practical advice and tips on how to use Canva to create professional-quality designs for various purposes, including presentations, social media, and marketing materials.
Provides a comprehensive overview of the principles and techniques of visual communication. It valuable resource for anyone interested in creating effective and engaging visual content.
Provides a comprehensive overview of the principles of design that are applicable to a wide range of disciplines, including graphic design, web design, and product design. It valuable resource for anyone interested in understanding and applying design principles effectively.
Classic guide to design principles and techniques for non-designers. It provides practical advice and tips on how to create effective and visually appealing designs.
Provides a comprehensive overview of typography, including the history, principles, and techniques of type design and usage. It valuable resource for anyone interested in understanding and using typography effectively in their designs.
Provides a comprehensive overview of the principles of user experience design. It valuable resource for anyone interested in designing products and services that are both useful and enjoyable to use.
Provides a comprehensive overview of grid systems and their applications in design. It valuable resource for anyone interested in understanding and using grids effectively in their designs.
Provides a comprehensive overview of color theory and its applications in design. It valuable resource for anyone interested in understanding and using color effectively in their designs.
Provides a comprehensive overview of the principles of user-centered design. It valuable resource for anyone interested in designing products and services that are easy to use and understand.
Save
Provides practical advice and tips on how to develop and maintain a creative habit. It valuable resource for anyone interested in becoming more creative and productive.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/f3i53f/crea
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Effort
2 horas
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Michelle Flores
Language
Español
Good to know
Orientado a personas en el ámbito empresarial y de comercialización
Enseña a utilizar la plataforma Canva para crear páginas corporativas
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