Crea una página de un vistazo para su empresa con Canva from Coursera

Al final de este proyecto, usted podrá crear una página de un vistazo para su empresa usando la versión gratis de Canva.

Una página de un vistazo es un documento de una página, en el que se presenta una empresa. También puede ser una página sobre el rendimiento de productos o servicios dentro de un mercado objetivo especifico.

Al final de este proyecto usted podrá incorporar un esquema de colores, gráficos y otros elementos de diseño. Este proyecto será relevante tanto para personas en el campo de comercialización, como para personas en el campo empresarial.

La plataforma Canva ofrece todas las herramientas necesarias para crear un producto tanto organizado como visualmente atractivo y fácilmente de compartir y trabajar en equipo. Usted aprenderá en este proyecto guiado a organizar sus ideas y a utilizar herramientas de diseño gráfico para crear una página de un vistazo que le servirá como plantilla para futuros proyectos.

Nota: Este curso es de mayor utilidad para estudiantes que residen en la región de América del Norte. Actualmente, estamos trabajando para proporcionar la misma experiencia en otras regiones.

What's inside

Syllabus

Project Overview

Al final de este proyecto, usted podrá crear una página de un vistazo para su empresa usando la versión gratis de Canva.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Orientado a personas en el ámbito empresarial y de comercialización

Enseña a utilizar la plataforma Canva para crear páginas corporativas

Career center

Learners who complete Crea una página de un vistazo para su empresa con Canva will develop knowledge and skills that may be useful to these careers:

Graphic designer

A Graphic Designer creates visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course can help build a foundation in graphic design principles, including how to use color, typography, and layout to create effective designs. The course also covers how to use Canva, a popular graphic design tool, to create designs. This is a valuable skill for Graphic Designers, as they often need to use Canva or similar software to create designs for clients.

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Web Designer

A Web Designer creates, designs, and develops websites. They are responsible for the aesthetic and functional aspects of a website, including the layout, colors, and fonts. This course can help build a foundation in web design principles, including how to create a website layout, choose colors and fonts, and add interactive elements. The course also covers how to use Canva, a popular graphic design tool, to create website designs. This is a valuable skill for Web Designers, as they often need to use Canva or similar software to create website designs for clients.

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Marketing Manager

A Marketing Manager helps a company create a marketing strategy. They are responsible for implementing marketing campaigns, analyzing their effectiveness, and adjusting them as needed. This course can help build a foundation in marketing principles, including how to create a marketing plan, which is essential for success as a Marketing Manager. The course also covers how to use Canva, a popular graphic design tool, to create marketing materials. This is a valuable skill for Marketing Managers, as they often need to create marketing materials themselves.

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Copywriter

A Copywriter creates written content for a variety of purposes, including marketing, advertising, and public relations. This content can include website copy, blog posts, social media posts, and marketing materials. This course can help build a foundation in copywriting principles, including how to write clear and concise copy, how to use persuasive language, and how to proofread and edit your work. The course also covers how to use Canva, a popular graphic design tool, to create visually appealing content.

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Brand Manager

A Brand Manager is responsible for developing and managing a brand's identity. They are responsible for creating brand guidelines, developing marketing campaigns, and managing the brand's reputation. This course can help build a foundation in brand management principles, including how to develop a brand identity, create brand guidelines, and manage a brand's reputation. The course also covers how to use Canva, a popular graphic design tool, to create brand materials.

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Social Media Manager

A Social Media Manager is responsible for developing and executing social media strategies for businesses. They are responsible for creating and posting content, responding to comments, and analyzing social media data. This course can help build a foundation in social media marketing principles, including how to create a social media strategy, create and post content, and analyze social media data. The course also covers how to use Canva, a popular graphic design tool, to create social media content. This is a valuable skill for Social Media Managers.

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Marketing Analyst

A Marketing Analyst collects, analyzes, and interprets marketing data to help businesses make informed decisions. They are responsible for tracking key marketing metrics, such as website traffic, social media engagement, and sales conversion. This course can help build a foundation in marketing analytics principles, including how to collect and analyze marketing data, and how to use this data to make informed decisions. The course also covers how to use Canva, a popular graphic design tool, to create marketing reports.

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Content Creator

A Content Creator creates and publishes content for websites, social media, and other platforms. This content can include articles, blog posts, videos, and infographics. This course can help build a foundation in content creation principles, including how to brainstorm ideas, write compelling content, and design visually appealing content. The course also covers how to use Canva, a popular graphic design tool, to create content. This is a valuable skill for Content Creators, as they often need to use Canva or similar software to create content for clients.

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Art Director

An Art Director is responsible for overseeing the visual elements of a project. They are responsible for hiring and managing a team of artists, choosing the artwork, and ensuring that the artwork meets the client's requirements. This course can help build a foundation in art direction principles, including how to hire and manage a team of artists, choose artwork, and ensure that the artwork meets the client's requirements. The course also covers how to use Canva, a popular graphic design tool, to create visual concepts.

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Project Manager

A Project Manager is responsible for planning and executing projects. They are responsible for setting the project's scope, budget, and timeline, and for managing the project team. This course can help build a foundation in project management principles, including how to set a project's scope, budget, and timeline, and how to manage a project team. The course also covers how to use Canva, a popular graphic design tool, to create project plans and timelines.

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Business Analyst

A Business Analyst gathers and analyzes business information to help businesses make informed decisions. They are responsible for identifying business problems, developing solutions, and presenting their findings to decision-makers. This course can help build a foundation in business analysis principles, including how to gather and analyze business information, how to develop solutions, and how to present findings to decision-makers. The course also covers how to use Canva, a popular graphic design tool, to create business analysis presentations.

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Data Analyst

A Data Analyst collects, analyzes, and interprets data to help businesses make informed decisions. They are responsible for identifying data trends, developing data models, and presenting their findings to decision-makers. This course can help build a foundation in data analysis principles, including how to collect and analyze data, how to develop data models, and how to present findings to decision-makers. The course also covers how to use Canva, a popular graphic design tool, to create data analysis presentations.

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Product Manager

A Product Manager is responsible for overseeing the development and launch of a product. They are responsible for defining the product's features, setting the product's roadmap, and managing the product's marketing and sales. This course can help build a foundation in product management principles, including how to define a product's features, set a product's roadmap, and manage a product's marketing and sales. The course also covers how to use Canva, a popular graphic design tool, to create product marketing materials.

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Public Relations Specialist

A Public Relations Specialist helps organizations build and maintain a positive public image. They are responsible for writing press releases, organizing events, and managing social media. This course can help build a foundation in public relations principles, including how to write a press release, organize an event, and manage social media. The course also covers how to use Canva, a popular graphic design tool, to create public relations materials.

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UX Designer

A UX Designer is responsible for designing the user experience for a website or application. They are responsible for creating wireframes, prototypes, and mockups of the website or application. This course can help build a foundation in UX design principles, including how to create wireframes, prototypes, and mockups. The course also covers how to use Canva, a popular graphic design tool, to create UX design documents.

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