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Goldman Sachs 10,000 Women,
Sarah Underwood,
Anne Donnellon,
Mori Taheripour,
Michael Fetters,
Geetha Krishnan,
and
Edward David
This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level.
Read more
This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level.
Read more
This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level.
In this course, you will examine your customers’ buying process and explore the benefits of market segmentation.
Through competitive analysis and identifying your competitive advantage, you will consider how an understanding of your customers and competitors can help you maximize the value of your offer, enabling you to achieve business growth.
By the end of this course, you will have developed a clear Customer Value Proposition (CVP). This will enable you to communicate your business offering to your target audience in a compelling way.
You will also have the opportunity to examine how the development of a pricing strategy can best support business growth.
The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. If you choose to take all 10 courses, you will explore all the key elements of your business and develop a thorough plan for your business’s growth.
You can find out more about the Goldman Sachs 10,000 Women collection in the FAQs.
Register for this course and see more details by visiting:
OpenCourser.com/course/ny73in/fundamentals
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What's inside
Syllabus
Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women
In this course, you will explore the importance of understanding your business’s customers and competition, and consider how this understanding can be used to maximize value for your target customers and your business.
By the end of this course, you will have developed a clear Customer Value Proposition (CVP), which communicates your business offering to your target customers in a compelling way, and considered how your CVP influences and helps you to develop your pricing strategy to support business growth.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Crafted for entrepreneurs looking to elevate their ventures
Backed by Goldman Sachs 10,000 Women, a renowned initiative for female entrepreneurs
Led by industry veterans from Goldman Sachs and other established organizations
Provides a solid framework for understanding customer behavior and market dynamics
Empowers learners to develop effective pricing strategies for business growth
Part of a comprehensive 10-course collection offering a holistic approach to business growth
Save this course
Save Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women to your list so you can find it easily later:
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Reviews summary
Well-liked customer competition course
Learners say that Fundamentals of Customers and Competition is a worthwhile course that is informative, engaging, and insightful. Many of the learners found it to be helpful for developing their understanding of customer value proposition and for identifying and understanding their competition. Many also found it easy to understand and follow. Overall, learners say that Fundamentals of Customers and Competition is a well-designed and effective course that can help women leaders in business to grow their businesses and develop their professional skills.
The course is designed to help women leaders in business.
"I am looking forward to completing all 10 sections.Thank you."
"I highly recommend courses by Goldman Sach 10,000 Women to any woman wanting to understand more about business, customers, and marketing in this very competitive environment."
Learners say that this course can be applied directly to their businesses.
"I have learnt so much on this course. It was an eye opener."
"This course takes the guessing out of business building."
Each module includes exercises that help you apply the lessons to your business.
"I really liked the course, it was very rich and interesting learning. The videos and the exercises were very helpful and easy to understand and apply in a work routine."
The course is created by Goldman Sachs experts.
"I have learned so much from this and other courses by Goldman Sachs 10,000 Women."
"Thank you for the life changing experience through theis course, I enjoy and gain more knowledge that will help me to advance my career and effective run and develop my business."
This course provides a clear process for creating a customer value proposition.
"Feels great to have a methodological approach to business building that anticipate potential roadblocks for one to reflect and revise over before moving forward."
"Researching the competition took the longest to complete."
"It helped me to reflect on how I view my customers and assisted me to develop a value proposition for my business."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women with these
activities:
Review fundamentals of marketing
Show steps
Review basic marketing concepts to strengthen your foundation before starting the course.
Browse courses on
Marketing
Show steps
-
Review notes or textbooks from previous marketing courses
-
Complete practice questions or quizzes on marketing concepts
-
Attend a refresher workshop or seminar on marketing basics
Curate a resource list for entrepreneurs
Show steps
Compile a collection of valuable resources that can support entrepreneurs in their journey.
Show steps
-
Identify relevant articles, books, podcasts, and online tools
-
Organize and categorize the resources based on topic or stage of business growth
-
Share the resource list with other entrepreneurs through a blog post or social media
Build a customer persona
Show steps
Create a detailed profile of your target customer to gain a deep understanding of their needs and motivations.
Browse courses on
Customer Persona
Show steps
-
Gather data from market research, surveys, and interviews
-
Identify key demographic, psychographic, and behavioral characteristics
-
Develop a comprehensive customer profile that describes their goals, challenges, and buying habits
Five other activities
Expand to see all activities and additional details
Show all eight activities
Analyze customer segmentation case studies
Show steps
Engage in hands-on exercises to apply customer segmentation techniques to real-world scenarios.
Browse courses on
Customer Segmentation
Show steps
-
Identify and analyze case studies of successful customer segmentation strategies
-
Apply customer segmentation principles to hypothetical business scenarios
Attend a workshop on customer value proposition development
Show steps
Gain practical insights and guidance on developing a compelling value proposition for your business.
Browse courses on
Customer Value Proposition
Show steps
-
Research and identify workshops on customer value proposition development
-
Attend the workshop and actively participate in discussions
-
Implement the techniques learned to refine your value proposition
Conduct a competitive analysis for your business
Show steps
Conduct a thorough analysis of your competitors to identify their strengths, weaknesses, and market share.
Browse courses on
Competitive Analysis
Show steps
-
Identify your key competitors
-
Gather data on their products, services, marketing strategies, and financial performance
-
Analyze the data to identify areas where you can differentiate your business and gain a competitive advantage
Develop a sample pricing strategy
Show steps
Create a practical pricing strategy that aligns with your understanding of customer value and competitive analysis.
Browse courses on
Pricing Strategy
Show steps
-
Identify different pricing models and their advantages and disadvantages
-
Conduct market research to determine customer price sensitivity
-
Develop a pricing strategy that maximizes value for customers
Mentor a fellow entrepreneur
Show steps
Share your knowledge and experience by mentoring someone who is starting or growing a business.
Show steps
-
Identify a mentee who is aligned with your expertise
-
Establish regular communication and provide guidance on business fundamentals
-
Share industry insights and best practices
Review fundamentals of marketing
Show steps
Review basic marketing concepts to strengthen your foundation before starting the course.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Review notes or textbooks from previous marketing courses
- Complete practice questions or quizzes on marketing concepts
- Attend a refresher workshop or seminar on marketing basics
Curate a resource list for entrepreneurs
Show steps
Compile a collection of valuable resources that can support entrepreneurs in their journey.
Show steps
Show steps
Show steps
- Identify relevant articles, books, podcasts, and online tools
- Organize and categorize the resources based on topic or stage of business growth
- Share the resource list with other entrepreneurs through a blog post or social media
Build a customer persona
Show steps
Create a detailed profile of your target customer to gain a deep understanding of their needs and motivations.
Browse courses on
Customer Persona
Show steps
Show steps
Show steps
- Gather data from market research, surveys, and interviews
- Identify key demographic, psychographic, and behavioral characteristics
- Develop a comprehensive customer profile that describes their goals, challenges, and buying habits
Five other activities
Expand to see all activities and additional details
Show all eight activities
Analyze customer segmentation case studies
Show steps
Engage in hands-on exercises to apply customer segmentation techniques to real-world scenarios.
Browse courses on
Customer Segmentation
Show steps
Show steps
Show steps
- Identify and analyze case studies of successful customer segmentation strategies
- Apply customer segmentation principles to hypothetical business scenarios
Attend a workshop on customer value proposition development
Show steps
Gain practical insights and guidance on developing a compelling value proposition for your business.
Browse courses on
Customer Value Proposition
Show steps
Show steps
Show steps
- Research and identify workshops on customer value proposition development
- Attend the workshop and actively participate in discussions
- Implement the techniques learned to refine your value proposition
Conduct a competitive analysis for your business
Show steps
Conduct a thorough analysis of your competitors to identify their strengths, weaknesses, and market share.
Browse courses on
Competitive Analysis
Show steps
Show steps
Show steps
- Identify your key competitors
- Gather data on their products, services, marketing strategies, and financial performance
- Analyze the data to identify areas where you can differentiate your business and gain a competitive advantage
Develop a sample pricing strategy
Show steps
Create a practical pricing strategy that aligns with your understanding of customer value and competitive analysis.
Browse courses on
Pricing Strategy
Show steps
Show steps
Show steps
- Identify different pricing models and their advantages and disadvantages
- Conduct market research to determine customer price sensitivity
- Develop a pricing strategy that maximizes value for customers
Mentor a fellow entrepreneur
Show steps
Share your knowledge and experience by mentoring someone who is starting or growing a business.
Show steps
Show steps
Show steps
- Identify a mentee who is aligned with your expertise
- Establish regular communication and provide guidance on business fundamentals
- Share industry insights and best practices
Career center
Learners who complete Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women will develop knowledge and skills
that may be useful to these careers:
Marketing Manager
Marketing Manager
Marketing Managers are responsible for overseeing all aspects of a company's marketing strategy, from developing and executing marketing campaigns to managing the company's brand. This course can help you develop the skills you need to succeed as a Marketing Manager by providing you with a deep understanding of your customers and competition. You will learn how to identify and target your target audience, develop effective marketing campaigns, and measure the results of your marketing efforts. This course may also help you prepare for the American Marketing Association's Professional Certified Marketer (PCM) certification.
Sales Manager
Sales Manager
Sales Managers are responsible for managing sales teams and driving sales growth. This course can help you develop the skills you need to succeed as a Sales Manager by providing you with a deep understanding of your customers and competition. You will learn how to develop and implement sales strategies, motivate and train sales teams, and forecast sales.
Marketing Analyst
Marketing Analyst
Marketing Analysts are responsible for collecting and analyzing data to measure the effectiveness of marketing campaigns. This course can help you develop the skills you need to succeed as a Marketing Analyst by providing you with a deep understanding of your customers and competition. You will learn how to collect and analyze data, interpret results, and make recommendations to improve marketing campaigns.
Product Manager
Product Manager
Product Managers are responsible for overseeing the development and launch of new products and services. This course can help you develop the skills you need to succeed as a Product Manager by providing you with a deep understanding of your customers and competition. You will learn how to identify and target your target market, develop product specifications, and manage the product development process. This course may also help you prepare for the Product Management Institute's Certified Product Manager (CPM) certification.
Entrepreneur
Entrepreneur
Entrepreneurs are responsible for starting and running their own businesses. This course can help you develop the skills you need to succeed as an Entrepreneur by providing you with a deep understanding of your customers and competition. You will learn how to identify and evaluate business opportunities, develop business plans, and raise capital. This course may also help you prepare for the U.S. Small Business Administration's Small Business Management certification.
Business Development Manager
Business Development Manager
Business Development Managers are responsible for generating new business leads and developing new sales opportunities. This course can help you develop the skills you need to succeed as a Business Development Manager by providing you with a deep understanding of your customers and competition. You will learn how to identify and target potential customers, develop effective sales presentations, and close deals.
Customer Success Manager
Customer Success Manager
Customer Success Managers are responsible for helping customers achieve success with a company's products or services. This course can help you develop the skills you need to succeed as a Customer Success Manager by providing you with a deep understanding of your customers and competition. You will learn how to build and maintain customer relationships, identify and resolve customer issues, and drive customer adoption.
Business Consultant
Business Consultant
Business Consultants are responsible for helping businesses improve their performance. This course can help you develop the skills you need to succeed as a Business Consultant by providing you with a deep understanding of your customers and competition. You will learn how to analyze businesses, identify problems, and develop solutions. This course may also help you prepare for the Institute of Management Consultants' Certified Management Consultant (CMC) certification.
Market Researcher
Market Researcher
Market Researchers are responsible for conducting research to understand the needs and wants of customers. This course can help you develop the skills you need to succeed as a Market Researcher by providing you with a deep understanding of your customers and competition. You will learn how to design and conduct research studies, collect and analyze data, and make recommendations to improve products and services.
Account Manager
Account Manager
Account Managers are responsible for managing relationships with existing customers. This course can help you develop the skills you need to succeed as an Account Manager by providing you with a deep understanding of your customers and competition. You will learn how to build and maintain customer relationships, identify and resolve customer issues, and drive customer loyalty.
Chief Marketing Officer
Chief Marketing Officer
Chief Marketing Officers are responsible for overseeing all aspects of a company's marketing strategy. This course can help you develop the skills you need to succeed as a Chief Marketing Officer by providing you with a deep understanding of your customers and competition. You will learn how to develop and implement marketing strategies, manage marketing teams, and measure the results of marketing efforts. This course may also help you prepare for the American Marketing Association's Professional Certified Marketer (PCM) certification.
Chief Strategy Officer
Chief Strategy Officer
Chief Strategy Officers are responsible for overseeing all aspects of a company's strategic planning and implementation. This course can help you develop the skills you need to succeed as a Chief Strategy Officer by providing you with a deep understanding of your customers and competition. You will learn how to develop and implement strategic plans, manage strategic initiatives, and measure the results of strategic efforts.
Chief Sales Officer
Chief Sales Officer
Chief Sales Officers are responsible for overseeing all aspects of a company's sales strategy and operations. This course can help you develop the skills you need to succeed as a Chief Sales Officer by providing you with a deep understanding of your customers and competition. You will learn how to develop and implement sales strategies, manage sales teams, and measure the results of sales efforts. This course may also help you prepare for the Sales Management Association's Certified Sales Leader (CSL) certification.
Chief Customer Officer
Chief Customer Officer
Chief Customer Officers are responsible for overseeing all aspects of a company's customer service and support. This course can help you develop the skills you need to succeed as a Chief Customer Officer by providing you with a deep understanding of your customers and competition. You will learn how to develop and implement customer service strategies, manage customer service teams, and measure the results of customer service efforts. This course may also help you prepare for the Customer Management Institute's Certified Customer Service Manager (CCSM) certification.
Chief Product Officer
Chief Product Officer
Chief Product Officers are responsible for overseeing all aspects of a company's product development and management. This course can help you develop the skills you need to succeed as a Chief Product Officer by providing you with a deep understanding of your customers and competition. You will learn how to develop and implement product strategies, manage product teams, and measure the results of product development efforts. This course may also help you prepare for the Product Management Institute's Certified Product Manager (CPM) certification.
For more career information including salaries, visit:
OpenCourser.com/course/ny73in/fundamentals
Reading list
We've selected 16 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women.
This comprehensive guide provides a step-by-step process for building a successful startup. It valuable resource for entrepreneurs who are looking for guidance and advice on everything from starting a company to raising capital to scaling a business.
Save
This seminal work by Michael Porter provides a framework for understanding the competitive landscape and developing strategies to gain a competitive advantage. It must-read for entrepreneurs and business leaders who want to succeed in today's competitive market.
This thought-provoking book by Peter Thiel provides a unique perspective on the future of technology and innovation. It valuable resource for entrepreneurs who are looking to build world-changing companies.
Save
Will help you understand the importance of customer segmentation and targeting, and how to use this information to maximize value for your target customers and your business.
Save
This classic textbook provides a comprehensive overview of marketing management, covering key concepts such as market research, segmentation, targeting, and positioning. It valuable resource for students and professionals who want to gain a deeper understanding of the marketing process.
This practical guide provides a step-by-step process for developing a value proposition that will resonate with your target customers. It valuable tool for entrepreneurs and product managers who want to create products and services that people will love.
This candid memoir by Ben Horowitz provides a behind-the-scenes look at the challenges and rewards of building a successful startup. It valuable resource for entrepreneurs who are looking for guidance and inspiration.
Save
This classic book by Eliyahu Goldratt provides a simple yet powerful framework for improving the performance of any organization. It valuable resource for entrepreneurs and business leaders who want to learn how to achieve their goals.
This classic book by Geoffrey Moore provides a framework for marketing and selling technology products to mainstream customers.
Save
This entertaining and insightful novel tells the story of a team of IT professionals who are struggling to improve their company's software development process. It valuable resource for anyone who is interested in DevOps and continuous delivery.
This groundbreaking book by Clayton Christensen explains why even the most successful companies can fail when they are disrupted by new technologies. It cautionary tale for businesses of all sizes and a valuable resource for entrepreneurs who want to avoid the same fate.
Save
This concise and insightful book by Richard Rumelt provides a simple framework for evaluating the quality of a business strategy. It valuable resource for entrepreneurs and business leaders who want to learn how to develop and execute better strategies.
This practical guide provides a step-by-step process for developing and launching new products using the lean methodology. It valuable resource for entrepreneurs and product managers who want to learn how to build products that people love.
Save
This practical guide provides a step-by-step process for getting your first customers. It valuable resource for entrepreneurs who are struggling to gain traction for their startup.
This ancient Chinese military treatise provides timeless wisdom on strategy and competition. It valuable resource for entrepreneurs and business leaders who want to learn how to compete effectively in the marketplace.
This bestselling book by Eric Ries provides a practical guide to building a successful startup using the lean methodology. It valuable resource for entrepreneurs who want to learn how to test their ideas quickly and cheaply, and iterate their products and services based on customer feedback.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ny73in/fundamentals
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Effort
5 hours/week.
Via
Coursera
Institution
Goldman Sachs
Instructors
Goldman Sachs 10,000 Women
Sarah Underwood
Anne Donnellon
Mori Taheripour
Michael Fetters
Geetha Krishnan
Edward David
Language
English
Transcripts
Español
Français
Português
Deutsch
Italiano
中文
العربية
한국어
日本語
हिंदी
Nederlands
Svenska
Pусский
Türkçe
Polski
Ελληνικά
українська мова
Bahasa Indonesia
ไทย
қазақша
tiếng Việt
Good to know
Crafted for entrepreneurs looking to elevate their ventures
Backed by Goldman Sachs 10,000 Women, a renowned initiative for female entrepreneurs
Led by industry veterans from Goldman Sachs and other established organizations
Provides a solid framework for understanding customer behavior and market dynamics
Empowers learners to develop effective pricing strategies for business growth
Part of a comprehensive 10-course collection offering a holistic approach to business growth
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