Innovation Strategy with Goldman Sachs 10,000 Women from Coursera

This elective course is a practical guide to help you in the development and launch of a new product or service. This course supplements the Goldman Sachs 10,000 Women course collection, designed for entrepreneurs ready to take their business to the next level.

In this elective course, you will examine how to turn a well-defined business idea into a new product or service ready for launch.

You will explore all the product development stages, starting with how to use market research to help you to refine your business idea into a unique product concept, including using market insights gained from surveys and focus groups. You will then examine how to prototype your new product or service and how to plan for market testing before launch.

At the end of this course, you can apply and practice what you have learned by working on a guided activity preparing a new product or service for launch.

This course is one of three elective courses complementing the core 10,000 Women course collection. If you do not yet have a product idea, you can generate ideas using the course Grow Your Business with Goldman Sachs 10,000 Women.

After completing this elective course, you may wish to explore other courses from the 10,000 Women collection to suit your needs, such as: Fundamentals of Customers and Competition with Goldman Sachs 10,000 Women, Fundamentals of Sales and Marketing with Goldman Sachs 10,000 Women, or the Fundamentals of Financial Planning with Goldman Sachs 10,000 Women .

The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs.

Find out more about the Goldman Sachs 10,000 Women collection in the FAQs.

What's inside

Syllabus

Boost your Product Development, with Goldman Sachs 10,000 Women

In this course, you will develop a greater detail of understanding and planning for your product or service, across all aspects of its development, manufacture, planning, marketing and use. By the end of this course, you will be able to fully refine your idea and develop it within an informed awareness of your market.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Examines product development across all aspects, offering a comprehensive understanding of the process

Taught by Goldman Sachs 10,000 Women instructors, who are recognized for their expertise in entrepreneurship

Emphasizes market research to refine business ideas into unique product concepts, developing strong foundations for successful product development

Provides hands-on experience through guided activities, allowing learners to apply their knowledge and prepare for product launches

Requires a well-defined business idea as a prerequisite, which may limit accessibility for learners who are still generating ideas

Belongs to the Goldman Sachs 10,000 Women course collection, offering a flexible learning experience that can be tailored to individual business growth needs

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Innovation Strategy with Goldman Sachs 10,000 Women with these activities:

Watch tutorials on product development

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Watching tutorials on product development will help you to learn from the experiences of others.

Browse courses on Product Development

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Find tutorials on reputable websites
Watch the tutorials
Take notes
Apply what you have learned to your own product development projects

Volunteer at a startup

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Volunteering at a startup will give you valuable experience in the product development process.

Browse courses on Product Development

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Find a startup that you are interested in
Contact the startup and ask about volunteering opportunities
Volunteer at the startup

Review Product Marketing Strategy by David Ogilvy

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Reviewing Ogilvy on Advertising will help you to develop a more effective product marketing strategy.

View Tuning Up: Improving performance and reducing... on Amazon

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Read the book
Take notes
Identify key takeaways
Apply what you have learned to your own product marketing strategy

Five other activities

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Practice giving product demos

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Practice giving product demos will help you to make a strong impression on potential customers.

Browse courses on Product Marketing

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Find a product you are familiar with
Develop a demo script
Practice your demo
Get feedback from others

Attend a product marketing workshop

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Attending a product marketing workshop will help you to learn from experts and network with other professionals.

Browse courses on Product Marketing

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Find a product marketing workshop
Register for the workshop
Attend the workshop

Develop a new product concept

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Starting a project to develop a new product concept will help you to apply the principles you are learning in this course.

Browse courses on Product Development

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Identify a market opportunity
Define the problem your product will solve
Develop a solution
Create a prototype
Test your prototype

Write a product launch plan

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Creating a product launch plan will help you to think through all of the steps involved in launching a new product.

Browse courses on Product Marketing

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Define your target market
Identify your marketing channels
Create a marketing budget
Develop a launch timeline

Develop a product pitch deck

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Creating a product pitch deck will help you to refine your value proposition and communicate it to potential investors.

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Identify your target audience
Define your key value proposition
Develop a compelling story
Practice your pitch

Career center

Learners who complete Innovation Strategy with Goldman Sachs 10,000 Women will develop knowledge and skills that may be useful to these careers:

Product Manager

A Product Manager is largely responsible for turning a new product idea into a reality. They will work across many teams to design and deliver products that increase customer satisfaction. This course is a practical guide to help you develop and launch a new product or service. If you plan on working as a Product Manager, being able to utilize all the product development stages can be vital to your success. After taking this course, you will be able to practice what you have learned by working on a guided activity preparing a new product launch. Along with this course, Boost your Product Development, will help you further your understanding of product development.

See salaries and explore the career path for Product Manager

Market Research Analyst

Market Research Analysts gather and interpret market data to understand customer needs, buying habits, and preferences. In this course, you will examine how to turn a well-defined business idea into a new product or service. You will also explore how to prototype your new product or service and how to plan for market testing before launch. These are all valuable skills for a Market Research Analyst to have when producing quality market research.

See salaries and explore the career path for Market Research Analyst

Product Developer

Product Developers are responsible for the development of new products in accordance with market needs. If you are a Product Developer, being able to understand all aspects of the product's development and marketing can aid in your success. This course supplements the Goldman Sachs 10,000 Women course collection, designed for entrepreneurs ready to take their business to the next level.

See salaries and explore the career path for Product Developer

Business Analyst

Business Analysts work with stakeholders to analyze business needs and determine solutions. They may also be responsible for developing and implementing new products or services. This course is a practical guide to help you develop and launch a new product or service. It may be useful to Business Analysts to have an understanding of how to take a product from idea to launch.

See salaries and explore the career path for Business Analyst

Marketing Manager

Marketing Managers develop and execute marketing campaigns to promote products or services. They may also be responsible for developing new products or services. This course supplements the Goldman Sachs 10,000 Women course collection, designed for entrepreneurs ready to take their business to the next level. Having an understanding of all aspects of the product's development can be an asset to a Marketing Manager.

See salaries and explore the career path for Marketing Manager

Sales Manager

Sales Managers are responsible for leading and motivating sales teams to achieve sales goals. They may also be responsible for developing and implementing new sales strategies. This course is a practical guide to help you develop and launch a new product or service. It may be useful to Sales Managers to have an understanding of how to take a product from idea to launch.

See salaries and explore the career path for Sales Manager

Operations Manager

Operations Managers are responsible for planning, organizing, and directing the operations of a business. They may also be responsible for developing and implementing new products or services. This course is a practical guide to help you develop and launch a new product or service. It may be useful to Operations Managers to have an understanding of how to take a product from idea to launch.

See salaries and explore the career path for Operations Manager

Financial Analyst

Financial Analysts analyze financial data to make recommendations on investments. They may also be responsible for developing and implementing new financial products or services. This course supplements the Goldman Sachs 10,000 Women course collection, designed for entrepreneurs ready to take their business to the next level. Understanding all aspects of a product's development may be beneficial to a Financial Analyst.

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Management Consultant

Management Consultants help businesses improve their performance by providing advice on strategy, operations, and technology. They may also be responsible for developing and implementing new products or services. This course is a practical guide to help you develop and launch a new product or service. It may be useful to Management Consultants to have an understanding of how to take a product from idea to launch.

See salaries and explore the career path for Management Consultant

Business Development Manager

Business Development Managers are responsible for developing and executing business plans to grow a company's revenue. They may also be responsible for developing and implementing new products or services. This course is a practical guide to help you develop and launch a new product or service. It may be useful to Business Development Managers to have an understanding of how to take a product from idea to launch.

See salaries and explore the career path for Business Development Manager

Entrepreneur

Entrepreneurs start and run their own businesses. They may be responsible for developing and implementing new products or services. This course is a practical guide to help you develop and launch a new product or service. It is a great course for Entrepreneurs who need guidance in taking their business to the next level.

See salaries and explore the career path for Entrepreneur

Data Analyst

Data Analysts collect, analyze, and interpret data to help businesses make better decisions. They may also be responsible for developing and implementing new data products or services. This course explores all the product development stages, starting with how to use market research to help you to refine your business idea into a unique product concept. Data Analysts may find value in taking this course.

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Software Engineer

Software Engineers design, develop, and maintain software applications. They may also be responsible for developing and implementing new software products or services. This course examines how to turn a well-defined business idea into a new product or service ready for launch. Software Engineers might find this course helpful in learning more about the development of a product.

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Web Developer

Web Developers design and develop websites. They may also be responsible for developing and implementing new web products or services. This course is a practical guide to help you develop and launch a new product or service. It may be useful to Web Developers to have an understanding of how to take a product from idea to launch.

See salaries and explore the career path for Web Developer

Computer Programmer

Computer Programmers write and test code to create software applications. They may also be responsible for developing and implementing new software products or services. This course explores all the product development stages, starting with how to use market research to help you to refine your business idea into a unique product concept. Computer Programmers may find value in taking this course.

See salaries and explore the career path for Computer Programmer