Digital Marketing Strategy with Goldman Sachs 10,000 Women from Coursera

This elective course is an introduction to digital marketing, with a particular focus on social media campaigns. The course supplements the Goldman Sachs 10,000 Women course collection, designed for entrepreneurs ready to take their business to the next level.

In this course, you will learn top tips for an effective digital marketing campaign and how to plan and evaluate social media campaigns to maximize business opportunities.

You will develop a practical understanding of the planning process of a social media campaign, and how to effectively use paid, earned and owned media in your digital marketing. You will also consider the role of influencers in your marketing, explore viral marketing, paid search, website placement and other digital marketing tools and techniques that help create a successful digital marketing campaign.

At the end of this elective course, you can apply and practice what you have learned by working on a digital marketing campaign.

This course is one of three elective courses complementing the 10,000 Women core collection. It is a great introduction or follow up to the Fundamentals of Sales and Marketing course with Goldman Sachs 10,000 Women in the core collection but you may choose to take any additional courses to suit your needs.

The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs.

Find out more about the Goldman Sachs 10,000 Women collection in the FAQs.

What's inside

Syllabus

Boost your Digital Marketing: Planning Social Media Campaigns

In this course, you will consider what is needed in an effective digital marketing campaign. You will develop a practical understanding of planning a digital marketing campaign and how to use paid, earned and owned media approaches within a campaign. By the end of this course, you will be able to effectively plan and measure digital marketing approaches in your business opportunities.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Examines the process of planning and evaluating social media campaigns

Introduces digital marketing tools and techniques

Relevant for entrepreneurs seeking to enhance their digital marketing capabilities

Taught by industry experts from Goldman Sachs

Can be taken as a standalone course or as part of the 10,000 Women course collection

Career center

Learners who complete Digital Marketing Strategy with Goldman Sachs 10,000 Women will develop knowledge and skills that may be useful to these careers:

Digital Marketing Manager

Digital Marketing Managers lead the strategy and execution of digital marketing campaigns in order to achieve business objectives. This course may be useful as it offers a practical understanding of the planning process of a social media campaign, and how to effectively use paid, earned and owned media in a digital marketing campaign. Additionally, this course discusses how to evaluate social media campaigns to maximize business opportunities.

See salaries and explore the career path for Digital Marketing Manager

Social Media Manager

Social Media Managers develop and implement social media strategies in order to increase brand awareness and drive traffic. This course may be useful as it discusses how to plan and evaluate social media campaigns to maximize business opportunities. Additionally, this course covers the role of influencers in marketing, explores viral marketing, paid search, website placement and other digital marketing tools and techniques that help create a successful digital marketing campaign.

See salaries and explore the career path for Social Media Manager

Marketing Manager

Marketing Managers are responsible for the development and execution of marketing plans. Their objective is to increase brand awareness and sales. This course may be useful as it offers a practical understanding of the planning process of a digital marketing campaign, and how to effectively use paid, earned and owned media in your digital marketing. Additionally, this course discusses how to evaluate social media campaigns to maximize business opportunities.

See salaries and explore the career path for Marketing Manager

Brand Manager

Brand Managers are responsible for the development and execution of marketing campaigns in order to create a positive image of a product or service. This course may be useful as it offers a practical understanding of the planning process of a digital marketing campaign, and how to effectively use paid, earned and owned media in your digital marketing. Additionally, this course discusses how to evaluate social media campaigns to maximize business opportunities.

See salaries and explore the career path for Brand Manager

Public relations manager

Public Relations Managers are responsible for the development and execution of public relations campaigns in order to maintain a positive image of a company or organization. This course may be useful as it discusses the role of influencers in marketing. Additionally, this course covers how to evaluate social media campaigns to maximize business opportunities.

See salaries and explore the career path for Public relations manager

Advertising Manager

Advertising Managers are responsible for the development and execution of advertising campaigns in order to promote a product or service. This course may be useful as it offers a practical understanding of the planning process of a digital marketing campaign. Additionally, this course covers paid search, website placement and other digital marketing tools and techniques that help create a successful digital marketing campaign.

See salaries and explore the career path for Advertising Manager

Marketing Analyst

Marketing Analysts are responsible for the analysis of marketing data in order to improve marketing campaigns. This course may be useful as it discusses how to evaluate social media campaigns to maximize business opportunities.

See salaries and explore the career path for Marketing Analyst

Sales Manager

Sales Managers are responsible for the development and execution of sales strategies in order to increase sales. This course may be useful as it offers a practical understanding of the planning process of a digital marketing campaign, and how to effectively use paid, earned and owned media in your digital marketing. Additionally, this course discusses how to evaluate social media campaigns to maximize business opportunities.

See salaries and explore the career path for Sales Manager

Product Manager

Product Managers are responsible for the development and launch of new products or services. This course may be useful as it offers a practical understanding of the planning process of a digital marketing campaign, and how to effectively use paid, earned and owned media in your digital marketing.

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Web Developer

Web Developers are responsible for the design and development of websites. This course may be useful as it covers website placement and other digital marketing tools and techniques that help create a successful digital marketing campaign.

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Graphic designer

Graphic Designers are responsible for the creation of visual concepts, including logos, brochures, and marketing materials. This course may be useful as it covers paid search, website placement and other digital marketing tools and techniques that help create a successful digital marketing campaign.

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Copywriter

Copywriters are responsible for the creation of written content, including website copy, marketing materials, and social media posts. This course may be useful as it discusses how to evaluate social media campaigns to maximize business opportunities.

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Market Researcher

Market Researchers are responsible for the collection and analysis of market data in order to understand consumer behavior. This course may be useful as it discusses how to evaluate social media campaigns to maximize business opportunities.

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Account Manager

Account Managers are responsible for the management of client relationships and accounts. This course may be useful as it offers a practical understanding of the planning process of a digital marketing campaign, and how to effectively use paid, earned and owned media in your digital marketing.

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Consultant

Consultants provide advice and guidance to businesses on a variety of topics, including marketing and sales. This course may be useful as it offers a practical understanding of the planning process of a digital marketing campaign, and how to effectively use paid, earned and owned media in your digital marketing.

See salaries and explore the career path for Consultant