Digital Marketing Strategy with Goldman Sachs 10,000 Women from Coursera

This elective course is an introduction to digital marketing, with a particular focus on social media campaigns. The course supplements the Goldman Sachs 10,000 Women course collection, designed for entrepreneurs ready to take their business to the next level.

In this course, you will learn top tips for an effective digital marketing campaign and how to plan and evaluate social media campaigns to maximize business opportunities.

You will develop a practical understanding of the planning process of a social media campaign, and how to effectively use paid, earned and owned media in your digital marketing. You will also consider the role of influencers in your marketing, explore viral marketing, paid search, website placement and other digital marketing tools and techniques that help create a successful digital marketing campaign.

At the end of this elective course, you can apply and practice what you have learned by working on a digital marketing campaign.

This course is one of three elective courses complementing the 10,000 Women core collection. It is a great introduction or follow up to the Fundamentals of Sales and Marketing course with Goldman Sachs 10,000 Women in the core collection but you may choose to take any additional courses to suit your needs.

The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs.

Find out more about the Goldman Sachs 10,000 Women collection in the FAQs.

What's inside

Syllabus

Boost your Digital Marketing: Planning Social Media Campaigns

In this course, you will consider what is needed in an effective digital marketing campaign. You will develop a practical understanding of planning a digital marketing campaign and how to use paid, earned and owned media approaches within a campaign. By the end of this course, you will be able to effectively plan and measure digital marketing approaches in your business opportunities.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Examines the process of planning and evaluating social media campaigns

Introduces digital marketing tools and techniques

Relevant for entrepreneurs seeking to enhance their digital marketing capabilities

Taught by industry experts from Goldman Sachs

Can be taken as a standalone course or as part of the 10,000 Women course collection

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Digital Marketing Strategy with Goldman Sachs 10,000 Women with these activities:

Review Basic Marketing Concepts

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Refreshes your understanding of core marketing concepts, providing a solid foundation for the course material.

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Review your notes or textbooks from previous marketing courses.
Read articles or blog posts on basic marketing concepts.
Take online quizzes or practice questions to test your knowledge.

Form a Study Group with Fellow Learners

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Creates a supportive and collaborative learning environment where you can engage with peers, share knowledge, and clarify concepts.

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Reach out to other learners in the course and propose forming a study group.
Set regular meeting times and decide on a communication platform.
Discuss course materials, work on assignments together, and provide support to each other.

Attend a Digital Marketing Meetup

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Offers opportunities to connect with professionals in the digital marketing field and exchange knowledge and insights.

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Search for upcoming digital marketing meetups in your area.
Register for the meetup and attend.
Introduce yourself to other attendees and engage in discussions.

Five other activities

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Explore Hootsuite Academy's Social Media Marketing Courses

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Provides access to free online courses and resources to enhance your social media marketing knowledge and skills.

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Visit the Hootsuite Academy website and browse the available courses.
Select a course that aligns with your learning goals and interests.
Complete the course modules, including video lessons, quizzes, and hands-on exercises.

Read Digital Marketing for Dummies

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Provides a foundational understanding of digital marketing concepts and strategies, particularly in the context of social media.

View Digital Marketing For Dummies on Amazon

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Review the introduction and chapters 1-3 to gain an overview of digital marketing and social media marketing.
Read chapters 4-6 to understand the key elements of social media marketing, such as content creation, community management, and analytics.
Complete the exercises and case studies at the end of each chapter to apply your knowledge and develop practical skills.

Develop a Social Media Content Calendar

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Helps you plan and organize your social media content effectively, ensuring a consistent and engaging presence.

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Identify your target audience and their interests.
Brainstorm content ideas that align with your marketing goals and resonate with your audience.
Create a content calendar using a tool like Google Sheets or Trello, mapping out your content for each day or week.
Schedule your content in advance using social media management tools.

Run A/B Tests on Social Media Ad Campaigns

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Provides hands-on experience in optimizing your social media ad campaigns for better results.

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Create two versions of an ad with different variables, such as the headline, image, or call-to-action.
Run both ads simultaneously and track their performance using social media analytics tools.
Analyze the results and identify the ad variation that performed better.
Apply your findings to future social media ad campaigns.

Develop a Social Media Marketing Plan for a Business

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Provides an opportunity to apply your learning by creating a comprehensive social media marketing plan for a real-world business.

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Research the business, its target audience, and its competitors.
Develop a social media marketing strategy that aligns with the business's goals and objectives.
Create a content calendar and social media profiles.
Monitor and track the performance of your social media marketing efforts.

Career center

Learners who complete Digital Marketing Strategy with Goldman Sachs 10,000 Women will develop knowledge and skills that may be useful to these careers:

Digital Marketing Manager

Digital Marketing Managers lead the strategy and execution of digital marketing campaigns in order to achieve business objectives. This course may be useful as it offers a practical understanding of the planning process of a social media campaign, and how to effectively use paid, earned and owned media in a digital marketing campaign. Additionally, this course discusses how to evaluate social media campaigns to maximize business opportunities.

See salaries and explore the career path for Digital Marketing Manager

Social Media Manager

Social Media Managers develop and implement social media strategies in order to increase brand awareness and drive traffic. This course may be useful as it discusses how to plan and evaluate social media campaigns to maximize business opportunities. Additionally, this course covers the role of influencers in marketing, explores viral marketing, paid search, website placement and other digital marketing tools and techniques that help create a successful digital marketing campaign.

See salaries and explore the career path for Social Media Manager

Marketing Manager

Marketing Managers are responsible for the development and execution of marketing plans. Their objective is to increase brand awareness and sales. This course may be useful as it offers a practical understanding of the planning process of a digital marketing campaign, and how to effectively use paid, earned and owned media in your digital marketing. Additionally, this course discusses how to evaluate social media campaigns to maximize business opportunities.

See salaries and explore the career path for Marketing Manager

Brand Manager

Brand Managers are responsible for the development and execution of marketing campaigns in order to create a positive image of a product or service. This course may be useful as it offers a practical understanding of the planning process of a digital marketing campaign, and how to effectively use paid, earned and owned media in your digital marketing. Additionally, this course discusses how to evaluate social media campaigns to maximize business opportunities.

See salaries and explore the career path for Brand Manager

Public relations manager

Public Relations Managers are responsible for the development and execution of public relations campaigns in order to maintain a positive image of a company or organization. This course may be useful as it discusses the role of influencers in marketing. Additionally, this course covers how to evaluate social media campaigns to maximize business opportunities.

See salaries and explore the career path for Public relations manager

Advertising Manager

Advertising Managers are responsible for the development and execution of advertising campaigns in order to promote a product or service. This course may be useful as it offers a practical understanding of the planning process of a digital marketing campaign. Additionally, this course covers paid search, website placement and other digital marketing tools and techniques that help create a successful digital marketing campaign.

See salaries and explore the career path for Advertising Manager

Marketing Analyst

Marketing Analysts are responsible for the analysis of marketing data in order to improve marketing campaigns. This course may be useful as it discusses how to evaluate social media campaigns to maximize business opportunities.

See salaries and explore the career path for Marketing Analyst

Sales Manager

Sales Managers are responsible for the development and execution of sales strategies in order to increase sales. This course may be useful as it offers a practical understanding of the planning process of a digital marketing campaign, and how to effectively use paid, earned and owned media in your digital marketing. Additionally, this course discusses how to evaluate social media campaigns to maximize business opportunities.

See salaries and explore the career path for Sales Manager

Product Manager

Product Managers are responsible for the development and launch of new products or services. This course may be useful as it offers a practical understanding of the planning process of a digital marketing campaign, and how to effectively use paid, earned and owned media in your digital marketing.

See salaries and explore the career path for Product Manager

Web Developer

Web Developers are responsible for the design and development of websites. This course may be useful as it covers website placement and other digital marketing tools and techniques that help create a successful digital marketing campaign.

See salaries and explore the career path for Web Developer

Graphic designer

Graphic Designers are responsible for the creation of visual concepts, including logos, brochures, and marketing materials. This course may be useful as it covers paid search, website placement and other digital marketing tools and techniques that help create a successful digital marketing campaign.

See salaries and explore the career path for Graphic designer

Copywriter

Copywriters are responsible for the creation of written content, including website copy, marketing materials, and social media posts. This course may be useful as it discusses how to evaluate social media campaigns to maximize business opportunities.

See salaries and explore the career path for Copywriter

Market Researcher

Market Researchers are responsible for the collection and analysis of market data in order to understand consumer behavior. This course may be useful as it discusses how to evaluate social media campaigns to maximize business opportunities.

See salaries and explore the career path for Market Researcher

Account Manager

Account Managers are responsible for the management of client relationships and accounts. This course may be useful as it offers a practical understanding of the planning process of a digital marketing campaign, and how to effectively use paid, earned and owned media in your digital marketing.

See salaries and explore the career path for Account Manager

Consultant

Consultants provide advice and guidance to businesses on a variety of topics, including marketing and sales. This course may be useful as it offers a practical understanding of the planning process of a digital marketing campaign, and how to effectively use paid, earned and owned media in your digital marketing.

See salaries and explore the career path for Consultant