Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women from Coursera

This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level.

This course will support you to develop your marketing strategy and build your brand as your business grows.

You will explore a range of useful marketing tools and learn how to use analytics to measure success in the context of your own business growth.

You will gain a clear and comprehensive understanding of the marketing and sales cycle. You will use this cycle as a foundation to develop your marketing plans and sales process.

By the end of this course, you will understand how to identify the right marketing tools to reach your target market, and how an effective marketing plan can convert into sales and revenue for your business.

The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. If you choose to take all 10 courses, you will explore all the key elements of your business and develop a thorough plan for your business’s growth.

You can find out more about the Goldman Sachs 10,000 Women collection in the FAQs.

What's inside

Syllabus

Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

In this course, you will develop a clear and comprehensive understanding of the marketing and sales cycle. You will also explore a range of useful tools and metrics in the context of your own business. By the end of this course, you will understand how to communicate value to your target customers, and convert this into sales and revenue for your business.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

This course focuses on developing online marketing strategies for businesses to reach their target market

Taught by instructors associated with Goldman Sachs 10,000 Women, which helps women entrepreneurs

Reviews summary

Goldman sachs marketing and sales trail

According to students, this course gives learners a strong foundation in marketing and sales, with a particular focus on strategy. Students say it is well-organized, well-structured, and easy to follow. Plus, they report the content is informative, relevant, and practical. Many learners note that this course is great for beginners to the industry or those who want to refresh their knowledge of sales and marketing. However, it may not be the best choice for those who have experience with these topics or who are looking for a course that offers certification at the end of it.

Teaches immediately applicable skills

"It was a great course for engaging into the customers and getting the knowledge about the Digital Marketing Platorms."

"I really enjoyed this course. I would suggest to include more case study exercises in it."

"Helped fill a few gaps in my knowledge of S&M"

Perfect for beginners

"If you have little to no knowledge of Sales and Marketing this course is essential."

"It’s a very well structured and informative course about the Sales and Marketing for beginners."

"Short course , yet great source of knowledge and huge insights into technical terminology. Highly recommended for beginners ."

May be outdated

"Just average. Nothing new that I learnt"

"Good introduction to sales & marketing."

No certification is offered

"no certificate involved?????? what?"

"One star is deducted for no certification"

"This course is good however it does not have any certificate."

Career center

Learners who complete Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women will develop knowledge and skills that may be useful to these careers:

Sales Representative

A Sales Representative is responsible for selling products or services to customers. This course will likely be helpful for building the foundation of knowledge needed for a career as a Sales Representative as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

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Sales Manager

A Sales Manager leads a team of salespeople and is responsible for achieving sales targets. This course will likely be helpful for building the foundation of knowledge needed for a career as a Sales Manager as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

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Sales Engineer

A Sales Engineer provides technical support to customers and helps them to understand and use a product or service. This course will likely be helpful for building the foundation of knowledge needed for a career as a Sales Engineer as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

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Social Media Manager

A Social Media Manager is responsible for planning and executing social media campaigns. This course will likely be helpful for building the foundation of knowledge needed for a career as a Social Media Manager as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

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Digital Marketing Manager

A Digital Marketing Manager is responsible for planning and executing digital marketing campaigns. This course will likely be helpful for building the foundation of knowledge needed for a career as a Digital Marketing Manager as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

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Brand Manager

A Brand Manager is responsible for the development and execution of marketing and advertising campaigns for a particular brand. This course will likely be helpful for building the foundation of knowledge needed for a career as a Brand Manager as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

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Content Marketing Manager

A Content Marketing Manager is responsible for planning and executing content marketing campaigns. This course will likely be helpful for building the foundation of knowledge needed for a career as a Content Marketing Manager as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

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Business Development Manager

A Business Development Manager is responsible for identifying and developing new business opportunities. This course will likely be helpful for building the foundation of knowledge needed for a career as a Business Development Manager as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

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Customer Success Manager

A Customer Success Manager is responsible for ensuring that customers are satisfied with a product or service. This course will likely be helpful for building the foundation of knowledge needed for a career as a Customer Success Manager as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

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Account Manager

An Account Manager is responsible for managing relationships with key customers. This course will likely be helpful for building the foundation of knowledge needed for a career as an Account Manager as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

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Product Manager

A Product Manager is responsible for the development and marketing of a product or service. This course may be helpful for building the foundation of knowledge needed for a career as a Product Manager as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

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Market Research Analyst

A Market Research Analyst conducts research to understand the needs of customers and the competitive landscape. This course may be helpful for building the foundation of knowledge needed for a career as a Market Research Analyst as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

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Advertising Manager

An Advertising Manager devises and executes advertising and promotional campaigns for a product or service. This course may be helpful for building the foundation of knowledge needed for a career as an Advertising Manager as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

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Marketing Consultant

A Marketing Consultant provides marketing advice to businesses and organizations. This course may be helpful for building the foundation of knowledge needed for a career as a Marketing Consultant as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

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Marketing Manager

A Marketing Manager develops the marketing plan for a product or service which includes determining the target market, the best way to reach them, the budget, and the expected return on investment. This course may be helpful for building the foundation of knowledge needed for a career as a Marketing Manager as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

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