Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women from Coursera

This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level.

This course will support you to develop your marketing strategy and build your brand as your business grows.

You will explore a range of useful marketing tools and learn how to use analytics to measure success in the context of your own business growth.

You will gain a clear and comprehensive understanding of the marketing and sales cycle. You will use this cycle as a foundation to develop your marketing plans and sales process.

By the end of this course, you will understand how to identify the right marketing tools to reach your target market, and how an effective marketing plan can convert into sales and revenue for your business.

The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. If you choose to take all 10 courses, you will explore all the key elements of your business and develop a thorough plan for your business’s growth.

You can find out more about the Goldman Sachs 10,000 Women collection in the FAQs.

What's inside

Syllabus

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Read about what's good

what should give you pause

and possible dealbreakers

This course focuses on developing online marketing strategies for businesses to reach their target market

Taught by instructors associated with Goldman Sachs 10,000 Women, which helps women entrepreneurs

Reviews summary

Actionable sales & marketing for entrepreneurs

According to learners, this course provides a solid foundation in sales and marketing, particularly for new entrepreneurs and those looking to develop their business strategy. Students praise its well-structured content and practical application, with many finding the exercises and templates highly useful for immediate implementation. While many describe the course as invaluable and empowering, especially within the context of the Goldman Sachs 10,000 Women program, some more experienced learners found the material to be too basic, wishing for more advanced depth, particularly in digital marketing techniques. Overall, it is highly recommended for those starting their business journey.

Offers valuable insights and credibility, especially for women entrepreneurs.

"The Goldman Sachs backing adds a lot of credibility."

"This program is truly empowering for women entrepreneurs."

The course content is organized, easy to understand, and breaks down complex topics.

"The course is very well structured, covering everything from market research to conversion strategies."

"The instructor broke down complex topics into digestible parts."

"Valuable content, especially for those new to business. The course breaks down complex ideas effectively."

Provides a strong, clear foundation in sales and marketing for new business owners.

"A must-take for any aspiring or current entrepreneur."

"As a new business owner, I found the explanations clear and the examples relatable."

"Good course for beginners, offering a comprehensive overview."

"I now feel much more confident in creating a marketing plan and approaching sales."

Offers practical tools and strategies immediately applicable to business growth.

"The practical exercises and templates provided were super helpful for my small business."

"I'm already seeing positive results from implementing the strategies learned here."

"The interactive exercises really help me apply the concepts directly to my business."

"I learned how to use practical tools and strategies that I could apply immediately to my work."

Experienced learners may find content too high-level and basic.

"Some concepts felt a bit basic for someone with prior business experience..."

"I was hoping for more depth on digital marketing techniques."

"It's too high-level and doesn't offer enough actionable strategies for a very specific niche business like mine."

"Very basic and felt like a general overview. I was looking for something more advanced and hands-on."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women with these activities:

Read 'Marketing Management' by Philip Kotler

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Build a strong foundational understanding of marketing principles and strategies.

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Read the chapters that cover topics related to the marketing cycle, such as segmentation, targeting, positioning, and marketing mix.
Take notes and highlight important concepts.
Discuss the book's key insights with a peer or mentor.

Practice Conducting Market Research

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Gain proficiency in conducting market research to gather insights for your marketing plan.

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Choose a market research topic.
Design a survey or questionnaire.
Collect data from your target market.
Analyze the data and draw conclusions.

Learn Google Analytics for Marketing

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Gain proficiency in using Google Analytics to track and measure the success of your marketing campaigns.

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Create a Google Analytics account.
Add the Google Analytics tracking code to your website.
Set up goals and track key metrics.
Analyze your data to gain insights and make improvements.

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Join a Marketing Study Group

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Connect with peers and engage in discussions to reinforce your understanding of marketing concepts.

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Find a study group or create your own.
Meet regularly to discuss course materials.
Work together on assignments and projects.

Develop a Marketing Plan

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Apply the principles learned in the course to create a comprehensive marketing plan for your business.

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Define your target market.
Conduct a competitive analysis.
Develop your marketing strategies and tactics.
Create a budget and timeline.
Present your marketing plan to a peer or mentor for feedback.

Create a Marketing Presentation

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Enhance your communication skills and effectively convey your marketing strategies.

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Gather your research and supporting data.
Design your slides and create visuals.
Practice your presentation and time yourself.
Deliver your presentation to a peer or mentor.

Mentor a Junior Marketer

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Share your knowledge and skills by mentoring a junior marketer, reinforcing your understanding and fostering their growth.

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Identify a junior marketer who is eager to learn.
Set regular meeting times to provide guidance and support.
Share your experiences and insights.

Participate in a Marketing Case Study Competition

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Apply your marketing knowledge and skills to solve a real-world business problem, gaining valuable experience and exposure.

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Find a marketing case study competition that aligns with your interests.
Form a team or work independently.
Develop a solution to the case study.
Present your solution to a panel of judges.

Career center

Learners who complete Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women will develop knowledge and skills that may be useful to these careers:

Content Marketing Manager

A Content Marketing Manager is responsible for planning and executing content marketing campaigns. This course will likely be helpful for building the foundation of knowledge needed for a career as a Content Marketing Manager as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

See salaries and explore the career path for Content Marketing Manager

Sales Engineer

A Sales Engineer provides technical support to customers and helps them to understand and use a product or service. This course will likely be helpful for building the foundation of knowledge needed for a career as a Sales Engineer as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

See salaries and explore the career path for Sales Engineer

Account Manager

An Account Manager is responsible for managing relationships with key customers. This course will likely be helpful for building the foundation of knowledge needed for a career as an Account Manager as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

See salaries and explore the career path for Account Manager

Customer Success Manager

A Customer Success Manager is responsible for ensuring that customers are satisfied with a product or service. This course will likely be helpful for building the foundation of knowledge needed for a career as a Customer Success Manager as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

See salaries and explore the career path for Customer Success Manager

Digital Marketing Manager

A Digital Marketing Manager is responsible for planning and executing digital marketing campaigns. This course will likely be helpful for building the foundation of knowledge needed for a career as a Digital Marketing Manager as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

See salaries and explore the career path for Digital Marketing Manager

Social Media Manager

A Social Media Manager is responsible for planning and executing social media campaigns. This course will likely be helpful for building the foundation of knowledge needed for a career as a Social Media Manager as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

See salaries and explore the career path for Social Media Manager

Sales Manager

A Sales Manager leads a team of salespeople and is responsible for achieving sales targets. This course will likely be helpful for building the foundation of knowledge needed for a career as a Sales Manager as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

See salaries and explore the career path for Sales Manager

Brand Manager

A Brand Manager is responsible for the development and execution of marketing and advertising campaigns for a particular brand. This course will likely be helpful for building the foundation of knowledge needed for a career as a Brand Manager as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

See salaries and explore the career path for Brand Manager

Sales Representative

A Sales Representative is responsible for selling products or services to customers. This course will likely be helpful for building the foundation of knowledge needed for a career as a Sales Representative as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

See salaries and explore the career path for Sales Representative

Business Development Manager

A Business Development Manager is responsible for identifying and developing new business opportunities. This course will likely be helpful for building the foundation of knowledge needed for a career as a Business Development Manager as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

See salaries and explore the career path for Business Development Manager

Advertising Manager

An Advertising Manager devises and executes advertising and promotional campaigns for a product or service. This course may be helpful for building the foundation of knowledge needed for a career as an Advertising Manager as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

See salaries and explore the career path for Advertising Manager

Marketing Consultant

A Marketing Consultant provides marketing advice to businesses and organizations. This course may be helpful for building the foundation of knowledge needed for a career as a Marketing Consultant as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

See salaries and explore the career path for Marketing Consultant

Marketing Manager

A Marketing Manager develops the marketing plan for a product or service which includes determining the target market, the best way to reach them, the budget, and the expected return on investment. This course may be helpful for building the foundation of knowledge needed for a career as a Marketing Manager as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

See salaries and explore the career path for Marketing Manager

Product Manager

A Product Manager is responsible for the development and marketing of a product or service. This course may be helpful for building the foundation of knowledge needed for a career as a Product Manager as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

See salaries and explore the career path for Product Manager

Market Research Analyst

A Market Research Analyst conducts research to understand the needs of customers and the competitive landscape. This course may be helpful for building the foundation of knowledge needed for a career as a Market Research Analyst as it offers a clear and comprehensive understanding of the marketing and sales cycle, explores a range of useful tools and metrics, and helps learners understand how to convert value to target customers and convert this into sales and revenue.

See salaries and explore the career path for Market Research Analyst