‎ استراتيجيات التسعير | Pricing Strategies ‎ from Coursera

عملية التسعير (Pricing) من أكثر العمليات أهمية لجميع الشركات حول العالم، حيث أنها المرحلة النهائية لظهور المنتجات في الأسواق، فعند إجراء عملية التسعير بصورة صحيحة وفقاً للقواعد العلمية المعمول بها طبقاً لعلم التسويق، ستكون المحصلة النهائية هي تحقيق الإيرادات المستهدفة وستقوم بتغطية التكاليف كافة التي تحملتها الشركة في عملية التصنيع، لكن إذا تمت تلك العملية بصورة خاطئة وغير محسوبة، فسيؤدي ذلك إلى عدم اكتمال دورة حياة المنتج في الأسواق وبالتالي تحدث الخسائر.

هذه الدورة هي دورة تمهيدية؛ فهي تلقي الضوء على أساسيات الموضوع بشكل عام بهدف التعريف به وبمحاوره الأساسية التي يجب الإلمام بها.

إذا كنت من المهتمين بفهم استراتيجيات التسعير، أو كان مجال عملك يتطلب توظيف ذلك في سياق عملك، فهذه الدورة ستكون مثالية لإغناء خبرتك وتطوير مهاراتك بشكل فعال ومؤثر.

حيث ستزودك هذه الدورة باطلاع واسع ودقيق على مجموعة من المحاور المتعلقة بهذا الموضوع، مثل: التعرّف على العلاقة بين التسويق والتسعير، تمييز الفرق بين التكلفة الثابتة والتكلفة المتغيرة، مقارنة الطرق المختلفة لاستراتيجيات التسعير، تحديد المقصود بالمرونة السعرية.

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Syllabus

استراتيجيات التسعير

ستزودك هذه الدورة باطلاع واسع ودقيق على مجموعة من المحاور المتعلقة بهذا الموضوع، مثل: التعرّف على العلاقة بين التسويق والتسعير، تمييز الفرق بين التكلفة الثابتة والتكلفة المتغيرة، مقارنة الطرق المختلفة لاستراتيجيات التسعير، تحديد المقصود بالمرونة السعرية.

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Designed for students and entry-level marketing professionals, which is a good match for your experience

Emphasizes the importance of pricing in business, providing valuable insights for business professionals

Taught by Alfaisal.KLD, an experienced and highly acclaimed instructor in the field of marketing

Introduces core concepts of cost analysis, pricing strategies, and elasticity, building a solid foundation for understanding pricing

Focuses on developing analytical and decision-making skills, preparing you for practical business applications

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Review the foundational concepts of marketing to prepare for the course.

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Read a book or article on basic marketing concepts.
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Career center

Learners who complete ‎ استراتيجيات التسعير | Pricing Strategies ‎ will develop knowledge and skills that may be useful to these careers:

Pricing Manager

A Pricing Manager is responsible for developing and implementing pricing strategies for a company. This course on Pricing Strategies is specifically designed for professionals in this role, providing them with the knowledge and skills they need to succeed.

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Pricing Analyst

A Pricing Analyst is responsible for analyzing pricing data and making recommendations on pricing strategies. This course on Pricing Strategies provides a strong foundation for someone in this role by teaching them the principles of pricing and how to apply them to real-world situations.

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Business Analyst

A Business Analyst provides analysis and recommendations to businesses on how to improve their operations. This course on Pricing Strategies may be useful for someone in this role because it can help them understand how to analyze pricing data and make recommendations on pricing strategies.

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Data Analyst

A Data Analyst collects, analyzes, and interprets data to help businesses make better decisions. This course on Pricing Strategies may be useful for someone in this role because it can help them understand how to collect and analyze data on pricing.

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Financial Analyst

A Financial Analyst is responsible for analyzing financial data and making recommendations to clients. This course on Pricing Strategies may be useful for someone in this role because it can help them understand how to evaluate the financial impact of different pricing strategies.

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Product Manager

A Product Manager is responsible for managing the development and launch of new products. This course on Pricing Strategies may be useful for someone in this role because it can help them understand how to price products in a way that meets customer needs and maximizes revenue.

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Consultant

A Consultant provides advice and guidance to clients on a variety of business issues. This course on Pricing Strategies may be useful for someone in this role because it can help them understand how to develop and implement pricing strategies that meet the needs of their clients.

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Marketing Manager

A Marketing Manager is responsible for developing, implementing, and measuring marketing campaigns. This course on Pricing Strategies may be useful for someone in this role because it can help them understand how to price products and services in a way that maximizes revenue and profitability.

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Financial Planner

A Financial Planner helps individuals and families plan for their financial future. This course on Pricing Strategies may be useful for someone in this role because it can help them understand how to develop and implement pricing strategies for financial products and services.

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Economist

An Economist studies the production, distribution, and consumption of goods and services. This course on Pricing Strategies may be useful for someone in this role because it can help them understand how pricing affects the economy.

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Market Analyst

A Market Analyst studies market trends and provides insights to clients. This course on Pricing Strategies may be useful for someone in this role because it can help them understand how to analyze market data and make recommendations on pricing.

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Revenue Manager

A Revenue Manager is responsible for managing revenue for a company. This course on Pricing Strategies may be useful for someone in this role because it can help them understand how to optimize pricing to maximize revenue.

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Marketing Researcher

A Marketing Researcher conducts research to understand consumer behavior and preferences. This course on Pricing Strategies may be useful for someone in this role because it can help them understand how to collect and analyze data on pricing.

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Investment Banker

An Investment Banker provides financial advice and services to companies and governments. This course on Pricing Strategies may be useful for someone in this role because it can help them understand how to price financial products and services.

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Sales Manager

A Sales Manager is responsible for leading and motivating a sales team. This course on Pricing Strategies may be useful for someone in this role because it can help them understand how to price products and services in a way that closes deals and maximizes revenue.

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