إمكانيات السوق وطلب السوق والحصة السوقية from Coursera

السوق عامل مهم في تحديد إمكانية نجاح أي مشروع، يستلزم على المستثمر أن يفهم ويدرس السوق، كي يحدد كمية ونوعية الطلب وسلوك المستهلكين كي يستطيع تحديد السعر المناسب للخدمة أو المنتج المقدم، والذي سيترتب عليه بعد ذلك تحديد السياسات التسويقية، لا شك أن تحديد حجم السوق يُعد خطوة أساسية في عملية وضع استراتيجية التسويق، لكنّ هناك أكثر من منظور لتحقيق ذلك، مثل اتخاذ الرؤية الضيقة أو المباشرة للسوق (Narrow Market View) التي تعني التركيز فقط على المنتجات المتاحة في الوقت الحالي، أو تبنيّ المنظور الشامل للسوق (Broad Market View) الذي هو مفيد للشركات ذات النظرة الاستراتيجية التي ترغب في تحديد أقصى إمكانية للنمو، نتناول هنا مواضيع استراتيجية أساسية لفهم وتحليل الأسواق والتنبؤ بمستقبلها لتتمكّن الشركات من التنافس فيها، والتغلب على المنافسين للحصول على حصة سوقية (Market Share) أكبر، وضمان استمراريتها.

هذه الدورة هي دورة تمهيدية؛ فهي تلقي الضوء على أساسيات الموضوع بشكل عام بهدف التعريف به وبمحاوره الأساسية التي يجب الإلمام بها.

إذا كنت من المهتمين بفهم إمكانيات السوق وطلب السوق والحصة السوقية، أو كان مجال عملك يتطلب توظيف ذلك في سياق عملك، فهذه الدورة ستكون مثالية لإغناء خبرتك وتطوير مهاراتك بشكل فعال ومؤثر.

حيث ستزودك هذه الدورة باطلاع واسع ودقيق على مجموعة من المحاور المتعلقة بهذا الموضوع، مثل: شرح مقاييس أداء الحصة السوقية،

فهم كيفية تقييم الأسواق باستخدام مؤشر تطور السوق، التعرف على مفاهيم: إمكانيات السوق وطلب السوق والحصة السوقية.

What's inside

Syllabus

إمكانيات السوق وطلب السوق والحصة السوقية

ستزودك هذه الدورة باطلاع واسع ودقيق على مجموعة من المحاور المتعلقة بهذا الموضوع، مثل: شرح مقاييس أداء الحصة السوقية، فهم كيفية تقييم الأسواق باستخدام مؤشر تطور السوق، التعرف على مفاهيم: إمكانيات السوق وطلب السوق والحصة السوقية.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Helps entrepreneurs and business owners determine the size of their market, and predict market trends

Introduces concepts essential for any marketer

Covers a broad range of concepts and strategies related to market analysis including market size, market demand, and market share

Taught by faculty from Alfaisal University, a leading university in Saudi Arabia

Offered in Arabic

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in إمكانيات السوق وطلب السوق والحصة السوقية with these activities:

تجميع ملاحظات الدورة وموادها

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سيساعدك تنظيم ملاحظات الدورة وموادها على الاحتفاظ بالمعلومات بشكل أفضل.

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مراجعة ملاحظات الدورة والمحاضرات
تنظيم الملاحظات والمواد في مجلد واحد أو رقمي

Show all one activities

Career center

Learners who complete إمكانيات السوق وطلب السوق والحصة السوقية will develop knowledge and skills that may be useful to these careers:

Market Research Analyst

Market Research Analysts study consumer behavior, including purchase patterns, brand loyalty, and response to marketing stimuli like advertising. This course on market potential, demand, and market share would help a Market Research Analyst understand market behavior and trends, and how to measure and predict them.

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Marketing Manager

Marketing Managers develop and oversee the implementation of marketing campaigns. This course would provide the foundational knowledge of understanding market demand, potential, and share to effectively plan and execute marketing programs to reach the desired market and achieve business objectives.

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Product Manager

Product Managers are responsible for the development, launch, and lifecycle of products. This course would provide Product Managers with a comprehensive understanding of market dynamics, customer demand, and market share, enabling them to make informed decisions on product strategy, positioning, and pricing.

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Management Consultant

Management Consultants provide advice to businesses on strategy, operations, and organizational development. This course would provide Management Consultants with a strong foundation in market analysis, enabling them to make data-driven recommendations to clients on how to improve their market position and performance.

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Business Analyst

Business Analysts work with stakeholders to define and document business needs and solutions. This course would help Business Analysts understand the importance of market potential, demand, and market share to identify opportunities, evaluate solutions, and develop strategies to improve business outcomes.

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Brand Manager

Brand Managers are responsible for the development, management, and protection of brands. This course would provide Brand Managers with a solid understanding of market demand, potential, and share, enabling them to effectively position and promote brands to achieve desired market share and brand recognition.

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Sales Manager

Sales Managers lead and manage sales teams, develop sales strategies, and forecast sales. This course would provide Sales Managers with a comprehensive understanding of market potential, demand, and market share, enabling them to set realistic sales targets, allocate resources effectively, and drive sales growth.

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Market Intelligence Analyst

Market Intelligence Analysts collect, analyze, and interpret data on markets, competitors, and customers. This course would provide Market Intelligence Analysts with the skills and knowledge to effectively gather and analyze market data, enabling them to provide valuable insights to businesses.

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Marketing Specialist

Marketing Specialists develop and implement marketing campaigns, manage marketing budgets, and track campaign performance. This course would provide Marketing Specialists with a solid understanding of market dynamics, demand, and share, enabling them to create effective marketing strategies and campaigns to reach target markets and achieve marketing objectives.

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Advertising Manager

Advertising Managers plan and oversee advertising campaigns for products and services. This course would provide Advertising Managers with a foundational knowledge of market potential, demand, and market share, enabling them to develop effective advertising strategies and allocate advertising budgets to maximize campaign ROI.

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Public relations manager

Public Relations Managers develop and implement public relations campaigns to build and maintain a positive image for organizations and their products or services. This course would provide Public Relations Managers with an understanding of market demand, potential, and share, enabling them to tailor PR campaigns to reach target audiences and achieve communication goals.

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Social Media Manager

Social Media Managers develop and execute social media strategies, create and curate content, and engage with audiences on social media platforms. This course would provide Social Media Managers with an understanding of market dynamics and demand, enabling them to develop targeted social media campaigns and strategies to increase brand awareness, generate leads, and drive sales.

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Digital Marketing Manager

Digital Marketing Managers plan and execute digital marketing campaigns, manage digital marketing budgets, and track campaign performance. This course would provide Digital Marketing Managers with a strong foundation in market analysis, enabling them to develop effective online marketing strategies and campaigns to reach target markets and achieve digital marketing objectives.

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E-commerce Manager

E-commerce Managers are responsible for the planning, execution, and management of e-commerce operations. This course would provide E-commerce Managers with an understanding of market demand, potential, and share, enabling them to make informed decisions on product selection, pricing, and marketing strategies to maximize e-commerce revenue and market share.

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Customer Relationship Manager (CRM)

Customer Relationship Managers (CRMs) build and maintain relationships with customers to drive sales and improve customer satisfaction. This course may be helpful for CRMs, as it provides insights into market demand and customer behavior, enabling them to tailor their strategies to meet customer needs and build stronger relationships.

See salaries and explore the career path for Customer Relationship Manager (CRM)