فن رواية القصص | The Art of Storytelling from Coursera

يحاول كثير من الأفراد أن يصبحوا قادة في مجال التأثير في من حولهم سواء في حياتهم المهنية أو الشخصية، لكن القليل منهم من يتمكنون من تحقيق ذلك، لذلك يحلم الكثير منا بامتلاك القدرة على التأثير في الأفراد وتحفيزهم وتوجيهم، وهذه القدرة تعتمد بصورة أساسية على إمكانية التواصل الفعال، أخذاً بعين الاعتبار أن التواصل الفعال لا يعتمد فقط على تدفق المعلومات والحقائق، إنما يتوقف بشكل كبير على أسلوب وطريقة نقل وتدفق المعلومات، وإذا ما اتسم أسلوبك بالبساطة وأثار الشغف والفضول، كُنت أكثر تأثيراً في الآخرين، وفي هذا الصدد، ظهرت العديد من الأدوات أهمها رواية القصص (Storytelling)، بل وأصبحت إحدى أهم الأدوات الاستراتيجية التي تحكمها مجموعة من المبادئ والقواعد.

هذه الدورة هي دورة تمهيدية؛ فهي تلقي الضوء على أساسيات الموضوع بشكل عام بهدف التعريف به وبمحاوره الأساسية التي يجب الإلمام بها.

إذا كنت من المهتمين بفهم فن رواية القصص، أو كان مجال عملك يتطلب توظيف ذلك في سياق عملك، فهذه الدورة ستكون مثالية لإغناء خبرتك وتطوير مهاراتك بشكل فعال ومؤثر.

حيث ستزودك هذه الدورة باطلاع واسع ودقيق على مجموعة من المحاور المتعلقة بهذا الموضوع، مثل: التعرف على الخطوات السبع الفعَّالة كي تكون راوياً ناجحاً للقصص، فهم المجالات التي يمكن خلالها استخدام القصص المؤسسية، شرح أهمية رواية القصص، خاصة المؤسسية وأنواعها المختلفة.

What's inside

Syllabus

فن رواية القصص

ستزودك هذه الدورة باطلاع واسع ودقيق على مجموعة من المحاور المتعلقة بهذا الموضوع، مثل: التعرف على الخطوات السبع الفعَّالة كي تكون راوياً ناجحاً للقصص، فهم المجالات التي يمكن خلالها استخدام القصص المؤسسية، شرح أهمية رواية القصص، خاصة المؤسسية وأنواعها المختلفة.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Introduces learners to the basic principles of storytelling to help them become more effective communicators

Uses a practical approach by teaching 7 steps to become a successful storyteller

Explores the different types and applications of corporate storytelling, making it relevant for professional contexts

Helps understand the importance of storytelling for effective communication

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in فن رواية القصص | The Art of Storytelling with these activities:

Revise the concept of storytelling

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Reviewing storytelling will refresh your understanding of the fundamental concepts and techniques, providing a strong foundation for the course.

Browse courses on Storytelling

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Review notes or online resources on the elements and techniques of storytelling
Practice telling a simple story to a friend or family member

Develop a story outline for a personal experience

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Creating a story outline will help you structure your thoughts, identify key elements, and develop a narrative that effectively conveys your message.

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Choose a personal experience that you want to share
Identify the main themes, characters, and events of the story
Create a storyboard or outline that maps out the sequence of events

Practice storytelling techniques through role-playing

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Role-playing provides a practical way to refine your storytelling skills, allowing you to experiment with different techniques and receive feedback.

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Identify a scene or situation that you want to practice
Find a partner to role-play with
Practice delivering the story using different techniques, such as varying your tone, gestures, and pacing

Five other activities

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Participate in an online forum or discussion group on storytelling

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Engaging in discussions with peers will expose you to diverse perspectives and insights on storytelling, broadening your understanding and fostering critical thinking.

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Find an online forum or discussion group dedicated to storytelling
Actively participate in discussions, sharing your thoughts and asking questions
Seek feedback and learn from the experiences and perspectives of others

Compile a list of storytelling resources and tools

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Creating a compilation of resources will help you organize and access a variety of materials related to storytelling, enhancing your learning and exploration.

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Search for and identify relevant books, articles, websites, and tools on storytelling
Organize the resources into a structured list or database
Share the compilation with other students or colleagues

Write a blog post on the benefits of storytelling

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Writing a blog post will challenge you to synthesize your understanding of storytelling and effectively communicate its benefits to others, reinforcing your learning.

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Research the benefits of storytelling from credible sources
Organize your ideas into a logical structure for the blog post
Write the blog post, ensuring clarity and engagement

Create a video presentation on the principles of storytelling

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Creating a video presentation will challenge you to distill your understanding of storytelling principles and present them in an engaging and informative way.

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Research and gather information on the principles of storytelling
Develop a storyboard or outline for the video presentation
Record and edit the video presentation, ensuring clarity and visual appeal

Mentor junior students or colleagues in storytelling

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Mentoring others allows you to solidify your understanding of storytelling by sharing your knowledge and providing guidance to others.

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Identify opportunities to mentor junior students or colleagues
Share your expertise and provide constructive feedback on their storytelling
Encourage them to practice and develop their storytelling skills

Career center

Learners who complete فن رواية القصص | The Art of Storytelling will develop knowledge and skills that may be useful to these careers:

Content Creator

Content Creators specialize in telling stories through various forms of media, such as written content, videos, and podcasts. Understanding the principles of storytelling can help you create compelling content that engages your audience and drives results. This course provides the foundation to develop your storytelling skills and effectively communicate your message.

See salaries and explore the career path for Content Creator

Marketing Manager

Marketing Managers develop and execute marketing campaigns to promote products and services. Storytelling plays a crucial role in creating persuasive and memorable marketing campaigns that resonate with target audiences. This course will help you hone your storytelling abilities, allowing you to craft effective marketing strategies and engage your customers.

See salaries and explore the career path for Marketing Manager

Public Relations Specialist

Public Relations Specialists manage the reputation of organizations and individuals by building relationships with the media and the public. Mastering storytelling techniques is essential for crafting compelling press releases, media pitches, and speeches that effectively convey your message and positively impact your organization's形象.

See salaries and explore the career path for Public Relations Specialist

Sales Executive

Sales Executives persuade and influence customers to purchase products and services. Storytelling is a powerful tool that helps you connect with potential customers, build rapport, and close deals. This course provides insights into the art of storytelling, enabling you to communicate your product's value and generate compelling sales pitches that drive conversions.

See salaries and explore the career path for Sales Executive

Journalist

Journalists inform the public about current events and issues. They use storytelling to convey complex information in an engaging and accessible manner. This course will help you develop the storytelling skills essential for writing compelling news articles, feature stories, and editorials that inform and captivate your audience.

See salaries and explore the career path for Journalist

Event Planner

Event Planners organize and execute events, such as conferences, parties, and weddings. Storytelling is a crucial aspect of creating memorable and engaging events. This course will teach you how to craft compelling narratives that set the tone, engage attendees, and leave a lasting impression.

See salaries and explore the career path for Event Planner

Fundraiser

Fundraisers solicit donations for non-profit organizations and causes. Storytelling is a powerful tool for connecting with potential donors and inspiring them to contribute. This course will help you develop the storytelling skills necessary for creating compelling fundraising campaigns and effectively communicating your organization's mission.

See salaries and explore the career path for Fundraiser

Speechwriter

Speechwriters craft speeches and presentations for public figures, such as politicians, business leaders, and celebrities. Storytelling is a key element of writing impactful speeches that resonate with audiences. This course will teach you the techniques and principles of storytelling, enabling you to create speeches that are both informative and inspiring.

See salaries and explore the career path for Speechwriter

Educator

Educators teach and inspire students in various academic settings. Storytelling is a powerful tool for captivating students, making lessons memorable, and fostering a love for learning. This course will provide you with storytelling techniques to engage students, enhance their understanding, and create a dynamic and effective learning environment.

See salaries and explore the career path for Educator

Therapist

Therapists help individuals address mental health issues and improve their overall well-being. Storytelling can be a valuable tool in therapy, as it allows clients to explore their thoughts, feelings, and experiences in a safe and supportive environment. This course may help you develop storytelling skills to facilitate deeper connections with clients and enhance the therapeutic process.

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Community Organizer

Community Organizers work with communities to address social issues and promote social change. Storytelling is a powerful tool for raising awareness, mobilizing support, and inspiring action. This course will equip you with storytelling skills to effectively communicate your message, engage community members, and drive positive change.

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Screenwriter

Screenwriters create scripts for films, television shows, and other forms of media. Storytelling is the foundation of screenwriting, as it involves crafting compelling narratives that captivate audiences. This course will provide you with a solid understanding of storytelling principles, enabling you to write engaging and memorable screenplays that transport viewers to different worlds.

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Novelist

Novelists write and publish novels, which are works of fictional prose. Storytelling is the heart of novel writing, as it involves creating characters, plots, and settings that immerse readers in a captivating world. This course may offer valuable insights into the art of storytelling, helping you craft compelling novels that resonate with readers and leave a lasting impression.

See salaries and explore the career path for Novelist

Playwright

Playwrights write plays, which are dramatic works intended for performance in a theater. Storytelling is crucial in playwriting, as it involves crafting narratives that engage audiences, convey themes, and explore human emotions. This course may be helpful in developing storytelling skills to create captivating plays that entertain, provoke thought, and leave a lasting impact on audiences.

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Poet

Poets write and publish poems, which are forms of literary art that use language in a creative and evocative way. Storytelling can be a powerful element in poetry, as it allows poets to explore themes, emotions, and experiences in a concise and impactful manner. This course may provide insights into the art of storytelling, helping you craft poems that resonate with readers and leave a lasting impression.

See salaries and explore the career path for Poet