بناء خطة التسويق |Building a Marketing Plan ‎ from Coursera

من المعروف جيداً في عالم الأعمال أنه من الأسباب الأساسية لنجاح الشركات والمحافظة على مكانتها في السوق، وضع خطة تسويق (Marketing Plan) جيدة وهادفة، ولهذا السبب تستعين شركات كثيرة بمؤسسات استشارية متخصصة في الإدارة والتسويق من أجل بناء خططها التسويقية، أو حتى الإشراف على العملية التسويقية للشركة بالكامل أحياناً، وبسبب هذه الأهمية البالغة فقد حرصنا على إلقاء الضوء على النقاط الأساسية في إعداد خطة التسويق (Marketing Plan).

هذه الدورة هي دورة تمهيدية؛ فهي تلقي الضوء على أساسيات الموضوع بشكل عام بهدف التعريف به وبمحاوره الأساسية التي يجب الإلمام بها.

إذا كنت من المهتمين بفهم بناء خطة التسويق، أو كان مجال عملك يتطلب توظيف ذلك في سياق عملك، فهذه الدورة ستكون مثالية لإغناء خبرتك وتطوير مهاراتك بشكل فعال ومؤثر.

حيث ستزودك هذه الدورة باطلاع واسع ودقيق على مجموعة من المحاور المتعلقة بهذا الموضوع، مثل: شرح تقييم خطة التسويق، استعراض خطوات إعداد خطة التسويق، فهم أهمية إعداد خطة التسويق.

What's inside

Syllabus

بناء خطة التسويق

ستزودك هذه الدورة باطلاع واسع ودقيق على مجموعة من المحاور المتعلقة بهذا الموضوع، مثل: شرح تقييم خطة التسويق، استعراض خطوات إعداد خطة التسويق، فهم أهمية إعداد خطة التسويق.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores the development of marketing plans, essential for the success and sustainability of businesses in the competitive market

Suitable for individuals seeking to understand the fundamentals and intricacies of marketing plan creation, as well as those requiring marketing plans in their professional roles

Introduces concepts related to developing marketing plans, such as evaluating existing plans and grasping the significance of plan development

Facilitated by instructors from Alfaisal University

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in بناء خطة التسويق |Building a Marketing Plan ‎ with these activities:

Review marketing concepts

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Review key marketing concepts to ensure a solid foundation for understanding the course materials.

Browse courses on Marketing Concepts

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Read through course syllabus and identify key marketing concepts
Review textbooks or online resources on marketing
Take practice quizzes or complete exercises to test understanding

Engage in group discussions

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Clarify concepts, exchange ideas, and enhance understanding by engaging in group discussions.

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Join online discussion forums or study groups
Participate actively by asking questions and sharing insights
Collaborate with peers on group projects or assignments

Analyze case studies

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Develop practical problem-solving skills by analyzing real-world marketing case studies.

Browse courses on Case Study Analysis

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Identify a relevant marketing case study
Read and analyze the case study
Develop a marketing plan or solution based on the case study
Present or discuss findings with peers or mentors

Two other activities

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Learn marketing tools and techniques

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Enhance practical skills by following tutorials on specific marketing tools and techniques.

Browse courses on Marketing Tools

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Identify specific marketing tools or techniques
Find and follow online tutorials or workshops
Practice using the tools or techniques in real-world scenarios

Develop a marketing plan

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Gain hands-on experience in developing a comprehensive marketing plan.

Browse courses on Marketing Plan Development

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Identify target market and define marketing objectives
Conduct market research and analysis
Develop marketing strategies and tactics
Create a marketing budget and timeline
Write and present a marketing plan

Career center

Learners who complete بناء خطة التسويق |Building a Marketing Plan ‎ will develop knowledge and skills that may be useful to these careers:

Product Manager

Product Managers are responsible for overseeing the development, launch, and lifecycle of products. They work closely with cross-functional teams to ensure that products meet customer needs and align with overall business objectives. This course provides valuable insights into the process of building a marketing plan, enabling you to effectively communicate the value proposition of a product, define target markets, and develop marketing strategies that support product success.

See salaries and explore the career path for Product Manager

Brand Manager

Brand Managers are tasked with establishing, managing, and enhancing brand identity and reputation. This course offers a practical understanding of the key elements of a marketing plan, empowering you to effectively position a brand, develop brand messaging, and implement targeted marketing campaigns that build brand loyalty and drive brand growth.

See salaries and explore the career path for Brand Manager

Marketing Manager

In today's highly competitive business landscape, the role of a Marketing Manager is of paramount importance. They are responsible for spearheading successful marketing campaigns, optimizing marketing budgets, and ensuring brand recognition. This course offers a comprehensive overview of the core principles of marketing plan development, providing you with the tools needed to effectively plan and implement marketing strategies that drive results. With topics ranging from market analysis and target audience identification to advertising and promotion, this course will equip you with the knowledge and skills to excel as a Marketing Manager.

See salaries and explore the career path for Marketing Manager

Marketing Consultant

Marketing Consultants provide expert advice and guidance to businesses on all aspects of marketing strategy. This course provides a comprehensive foundation in the principles of marketing plan development, enabling you to offer valuable insights and solutions to clients. By understanding the concepts covered in this course, you will be well-equipped to succeed as a Marketing Consultant and help clients achieve their marketing goals.

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Marketing Analyst

As a Marketing Analyst, you will be involved in collecting, analyzing, and interpreting market data to drive informed decision-making within an organization. This course delves into the fundamentals of assessing marketing performance, identifying trends and customer insights, and leveraging data to optimize marketing initiatives. By gaining a clear understanding of the concepts covered in this course, you will develop a strong foundation for success in the field of marketing analytics.

See salaries and explore the career path for Marketing Analyst

Social Media Manager

Social Media Managers are responsible for developing and executing social media strategies to engage with target audiences, build brand awareness, and drive traffic. This course provides a solid foundation in the principles of marketing plan development, enabling you to effectively plan and implement social media campaigns that align with overall marketing goals. By understanding the concepts covered in this course, you will be well-equipped to succeed as a Social Media Manager and leverage social media platforms to drive business growth.

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Digital Marketing Specialist

Digital Marketing Specialists are responsible for leveraging digital channels to promote products and services. This course offers a comprehensive understanding of the digital marketing landscape, including search engine optimization (SEO), social media marketing, and email marketing. By gaining proficiency in the concepts covered in this course, you will be well-prepared to excel as a Digital Marketing Specialist and drive online marketing success for businesses.

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Content Marketer

Content Marketers are responsible for creating and distributing valuable content to attract and engage target audiences. This course provides a thorough understanding of the principles of marketing plan development, enabling you to effectively plan and implement content marketing strategies that align with business objectives. By gaining proficiency in the concepts covered in this course, you will be well-prepared to succeed as a Content Marketer and produce compelling content that drives website traffic, generates leads, and establishes thought leadership.

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Marketing Communications Manager

Marketing Communications Managers are responsible for developing and executing communication strategies to promote products, services, or brands. This course offers a comprehensive overview of the key elements of a marketing plan, empowering you to effectively plan and implement communication campaigns that reach target audiences and achieve desired outcomes. By understanding the concepts covered in this course, you will be well-equipped to succeed as a Marketing Communications Manager and effectively communicate brand messages across various channels.

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Sales Manager

Sales Managers are responsible for leading and managing sales teams to achieve revenue targets. This course offers a comprehensive overview of the key elements of a marketing plan, providing you with the tools needed to effectively support sales teams and drive business growth. By understanding the concepts covered in this course, you will be well-equipped to succeed as a Sales Manager and develop effective sales strategies that align with marketing objectives.

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Public Relations Specialist

Public Relations Specialists are responsible for managing the public image of an organization or individual. This course provides a comprehensive understanding of the key elements of a marketing plan, empowering you to effectively plan and implement public relations campaigns that build positive relationships with key stakeholders. By gaining proficiency in the concepts covered in this course, you will be well-prepared to succeed as a Public Relations Specialist and manage the reputation of an organization in the public eye.

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Customer Relationship Manager (CRM)

Customer Relationship Managers (CRMs) are responsible for building and maintaining relationships with customers to drive loyalty and repeat business. This course provides a thorough understanding of the principles of marketing plan development, enabling you to effectively plan and implement customer engagement strategies that align with business objectives. By gaining proficiency in the concepts covered in this course, you will be well-prepared to succeed as a CRM and foster lasting relationships with customers.

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Market Research Analyst

Market Research Analysts are responsible for conducting market research studies to provide insights into customer behavior, market trends, and competitive landscapes. This course offers a thorough understanding of the principles of marketing plan development, enabling you to effectively plan and implement market research studies that inform business decisions. By gaining proficiency in the concepts covered in this course, you will be well-prepared to succeed as a Market Research Analyst and provide valuable insights that drive successful marketing strategies.

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Event Planner

Event Planners are responsible for planning and executing events such as conferences, trade shows, and product launches. This course offers a comprehensive overview of the key elements of a marketing plan, providing you with the tools needed to effectively plan and implement event marketing campaigns. By understanding the concepts covered in this course, you will be well-equipped to succeed as an Event Planner and create successful events that achieve marketing goals.

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Business Development Manager

Business Development Managers are responsible for identifying and developing new business opportunities for an organization. This course offers a comprehensive overview of the key elements of a marketing plan, providing you with the tools needed to effectively plan and implement business development strategies. By understanding the concepts covered in this course, you will be well-equipped to succeed as a Business Development Manager and drive growth for your organization.

See salaries and explore the career path for Business Development Manager