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Creating Global Brands with Jagdish Sheth

It is becoming increasingly important to expand into foreign markets in order to achieve significant growth. This requires creating global brands such as IBM, Microsoft, Amazon, Starbucks, and Walmart. Global brands need to transcend cultural differences as well as compliance across countries with respect to logo, color, and other branding elements.

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What's inside

Syllabus

Introduction to Creating a Successful Global Brand

This lecture offers the blueprint to building a sustainable international brand. The implications of global competition are presented along with three models for Global Branding, namely Export, “Glocal” and Transnational brands. Finally, specific advice is offered on how to achieve this goal, which includes embracing global standards and investing in branding and marketing.

How Great Companies Build World Class Brands

Certain brands are admired globally but what is a world class brand? This course precisely answers that question by looking at the six dimensions of a World Class Brand, and why a company should build such brands. In detail, it explains how there are eight ways great companies approach brand building. Additionally, a scoring card is included to measure where your company stands.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Focuses on branding in a global context, which is relevant to companies expanding into foreign markets

Taught by Jagdish Sheth, a recognized expert in the field of marketing

Provides practical advice on building successful global brands

May be particularly relevant for students or professionals in marketing or branding

Covers key concepts and models related to global branding

May not be suitable for complete beginners in the field of branding

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Creating Global Brands with Jagdish Sheth with these activities:

Organize and review notes

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Compile notes from the course material to better absorb and prepare for the course.

Browse courses on Global Branding

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Gather materials from all sources
Categorize and organize notes
Review notes regularly

Watch videos on global branding.

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This activity will provide you with an overview of the concepts of global branding and will help you to understand the challenges and opportunities of marketing products and services in global markets.

Browse courses on Global Branding

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Find videos on global branding on YouTube or other video sharing websites.
Watch the videos and take notes.
Discuss the videos with other students or a mentor.

Participate in a discussion forum on global branding.

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This activity will allow you to interact with other students and discuss the concepts of global branding. You will be able to ask questions, share your ideas, and learn from others.

Browse courses on Global Branding

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Find a discussion forum on global branding.
Read the posts and participate in the discussion.

Seven other activities

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Read Marketing Management, 16th edition

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This book is a classic in the field of marketing. It will provide you with a solid foundation in the principles of marketing and help you to develop the skills you need to be successful in this field.

View Marketing Management, Global Edition on Amazon

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Read the book carefully and take notes.
Complete the exercises at the end of each chapter.
Discuss the book with other students or a mentor.

Analyze global brands

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Improve understanding of the characteristics and strategies of successful global brands.

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Identify a global brand
Examine the brand's logo, color, and other branding elements
Research the brand's target market
Analyze the brand's marketing strategies
Assess the brand's success

Solve marketing case studies.

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This activity will help you to develop your problem-solving skills and your ability to think strategically about marketing problems.

Browse courses on Marketing Case Studies

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Read the case study carefully.
Identify the marketing problem.
Develop a marketing solution.

Create a marketing plan for a new product or service.

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This activity will allow you to apply the principles of marketing to a real-world problem. You will need to research your target market, develop a marketing strategy, and create a budget.

Browse courses on Marketing Plan

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Define the target market.
Develop a marketing strategy.
Create a marketing budget.
Write a marketing plan.

Start a blog or website on global branding.

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This activity will allow you to apply your knowledge of global branding to a real-world project. You will be able to share your ideas with others and receive feedback from a global audience.

Browse courses on Global Branding

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Choose a topic for your blog or website.
Write regular posts on your chosen topic.

Contribute to an open source project on global branding.

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This activity will allow you to contribute to the open source community and to learn from other developers. You will also be able to develop your skills in global branding.

Browse courses on Global Branding

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Find an open source project on global branding.
Contribute to the project by writing code, fixing bugs, or translating documentation.

Mentor another student in this course.

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This activity will allow you to deepen your understanding of the concepts of global branding by teaching them to another student. You will also be able to develop your leadership and communication skills.

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Find a student who is struggling with the material.
Meet with the student regularly to help them understand the material.

Career center

Learners who complete Creating Global Brands with Jagdish Sheth will develop knowledge and skills that may be useful to these careers:

Global Brand Manager

Global brand managers are responsible for the development and execution of global marketing campaigns for a company's products or services. They must have a deep understanding of the company's brand identity and how to communicate it effectively to consumers around the world. The course Creating Global Brands with Jagdish Sheth can help global brand managers by providing them with a framework for understanding the challenges and opportunities of global branding. It also provides specific advice on how to develop and execute successful global marketing campaigns.

See salaries and explore the career path for Global Brand Manager

International Marketing Manager

International marketing managers plan and execute marketing campaigns for products and services in foreign markets. They must understand the cultural and legal differences between countries in order to develop effective marketing strategies. The course Creating Global Brands with Jagdish Sheth can help international marketing managers by providing them with a framework for understanding the challenges and opportunities of global branding. It also provides specific advice on how to develop and execute successful global marketing campaigns.

See salaries and explore the career path for International Marketing Manager

International Business Consultant

International business consultants advise companies on how to enter and succeed in foreign markets. They must have a deep understanding of the cultural, legal, and economic factors that affect business in different countries. The course Creating Global Brands with Jagdish Sheth can help international business consultants by providing them with a framework for understanding the challenges and opportunities of global branding. It also provides specific advice on how to develop and execute successful global business strategies.

See salaries and explore the career path for International Business Consultant

International Marketing Researcher

International marketing researchers conduct market research in foreign countries. They must have a deep understanding of the cultural, legal, and economic factors that affect market research in different countries. The course Creating Global Brands with Jagdish Sheth may be useful to international marketing researchers by providing them with a framework for understanding the challenges and opportunities of global branding. It also provides specific advice on how to develop and execute successful global market research strategies.

See salaries and explore the career path for International Marketing Researcher

International Marketing Communications Manager

International marketing communications managers are responsible for the development and execution of marketing communications campaigns in foreign countries. They must have a deep understanding of the cultural, legal, and economic factors that affect marketing communications in different countries. The course Creating Global Brands with Jagdish Sheth may be useful to international marketing communications managers by providing them with a framework for understanding the challenges and opportunities of global branding. It also provides specific advice on how to develop and execute successful global marketing communications campaigns.

See salaries and explore the career path for International Marketing Communications Manager

International Supply Chain Analyst

International supply chain analysts are responsible for the analysis of supply chains in foreign countries. They must have a deep understanding of the cultural, legal, and economic factors that affect supply chains in different countries. The course Creating Global Brands with Jagdish Sheth may be useful to international supply chain analysts by providing them with a framework for understanding the challenges and opportunities of global branding. It also provides specific advice on how to develop and execute successful global supply chain analysis strategies.

See salaries and explore the career path for International Supply Chain Analyst

International Business Development Manager

International business development managers are responsible for the development of new business in foreign countries. They must have a deep understanding of the cultural, legal, and economic factors that affect business development in different countries. The course Creating Global Brands with Jagdish Sheth may be useful to international business development managers by providing them with a framework for understanding the challenges and opportunities of global branding. It also provides specific advice on how to develop and execute successful global business development strategies.

See salaries and explore the career path for International Business Development Manager

International Product Manager

International product managers are responsible for the development and management of products in foreign countries. They must have a deep understanding of the cultural, legal, and economic factors that affect product development and management in different countries. The course Creating Global Brands with Jagdish Sheth may be useful to international product managers by providing them with a framework for understanding the challenges and opportunities of global branding. It also provides specific advice on how to develop and execute successful global product development and management strategies.

See salaries and explore the career path for International Product Manager

International Sales Manager

International sales managers are responsible for the management of sales in foreign countries. They must have a deep understanding of the cultural, legal, and economic factors that affect sales in different countries. The course Creating Global Brands with Jagdish Sheth may be useful to international sales managers by providing them with a framework for understanding the challenges and opportunities of global branding. It also provides specific advice on how to develop and execute successful global sales strategies.

See salaries and explore the career path for International Sales Manager

International Operations Manager

International operations managers are responsible for the management of operations in foreign countries. They must have a deep understanding of the cultural, legal, and economic factors that affect operations in different countries. The course Creating Global Brands with Jagdish Sheth may be useful to international operations managers by providing them with a framework for understanding the challenges and opportunities of global branding. It also provides specific advice on how to develop and execute successful global operations strategies.

See salaries and explore the career path for International Operations Manager

International Public Relations Manager

International public relations managers are responsible for the management of public relations in foreign countries. They must have a deep understanding of the cultural, legal, and economic factors that affect public relations in different countries. The course Creating Global Brands with Jagdish Sheth may be useful to international public relations managers by providing them with a framework for understanding the challenges and opportunities of global branding. It also provides specific advice on how to develop and execute successful global public relations strategies.

See salaries and explore the career path for International Public Relations Manager

International Project Manager

International project managers are responsible for the planning and execution of projects in foreign countries. They must have a deep understanding of the cultural, legal, and economic factors that affect projects in different countries. The course Creating Global Brands with Jagdish Sheth may be useful to international project managers by providing them with a framework for understanding the challenges and opportunities of global branding. It also provides specific advice on how to develop and execute successful global project management strategies.

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International Finance Manager

International finance managers are responsible for the management of finance in foreign countries. They must have a deep understanding of the cultural, legal, and economic factors that affect finance in different countries. The course Creating Global Brands with Jagdish Sheth may be useful to international finance managers by providing them with a framework for understanding the challenges and opportunities of global branding. It also provides specific advice on how to develop and execute successful global finance strategies.

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International Human Resources Manager

International human resources managers are responsible for the management of human resources in foreign countries. They must have a deep understanding of the cultural, legal, and economic factors that affect human resources management in different countries. The course Creating Global Brands with Jagdish Sheth may be useful to international human resources managers by providing them with a framework for understanding the challenges and opportunities of global branding. It also provides specific advice on how to develop and execute successful global human resources management strategies.

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Global Supply Chain Manager

Global supply chain managers are responsible for the planning and execution of the movement of goods and services from suppliers to customers around the world. They must have a deep understanding of the challenges and opportunities of global supply chain management. The course Creating Global Brands with Jagdish Sheth may be useful to global supply chain managers by providing them with a framework for understanding the challenges and opportunities of global branding. It also provides specific advice on how to develop and execute successful global supply chain strategies.

See salaries and explore the career path for Global Supply Chain Manager

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Creating Global Brands with Jagdish Sheth.