Creating Global Brands with Jagdish Sheth
Creating a Differential Competitive Advantage -Jagdish Sheth,
It is becoming increasingly important to expand into foreign markets in order to achieve significant growth. This requires creating global brands such as IBM, Microsoft, Amazon, Starbucks, and Walmart. Global brands need to transcend cultural differences as well as compliance across countries with respect to logo, color, and other branding elements.Get a Reminder
| Rating | Not enough ratings |
|---|---|
| Length | 3 weeks |
| Starts | Jul 3 (earlier today) |
| Cost | $49 |
| From | University System of Georgia via Coursera |
| Instructor | Jagdish Sheth |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Leadership And Management |
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| Rating | Not enough ratings |
|---|---|
| Length | 3 weeks |
| Starts | Jul 3 (earlier today) |
| Cost | $49 |
| From | University System of Georgia via Coursera |
| Instructor | Jagdish Sheth |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Leadership And Management |
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