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Jagdish Sheth
This course explains how digital technology is transforming marketing. It focuses on how technology will enable salespeople from selling products to becoming trusted advisors for customers, especially in financial and health services. Technology will also impact all 4 P’s of Marketing from product, promotion, price, and distribution, especially with the rise of e-commerce. For example, pricing will become more dynamic in a real-time basis based on demand and supply, and we will switch to digital advertising from print and television advertising.
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What's inside
Syllabus
Introduction to How Technology Will Shape Marketing
This module will describe how disruptive digital technology has been across a variety of industries including the film industry, television, and space exploration. We will discuss how digital technologies are disrupting the marketing function, particularly advertising and pricing.
Read more
Syllabus
Introduction to How Technology Will Shape Marketing
This module will describe how disruptive digital technology has been across a variety of industries including the film industry, television, and space exploration. We will discuss how digital technologies are disrupting the marketing function, particularly advertising and pricing.
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Examines how brands are using technology to better target customers and develop stronger relationships
Develops skills in digital marketing, which is essential for success in today's digital world
Taught by Jagdish Sheth, a world-renowned expert in marketing
This course is not suitable for beginners since it requires a basic understanding of marketing
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Reviews summary
Future marketing with digital technology
According to learners, this course offers a thought-provoking overview of how digital technology is reshaping marketing. Students found the insights from renowned professor Jagdish Sheth highly valuable, especially regarding the transformation of sales from product selling to trusted advisory roles. The course provides a strong conceptual framework on the impact across the 4 P's of Marketing, emphasizing the shift to e-commerce, dynamic pricing, and digital advertising. While it offers a relevant and timely perspective on future trends, some mentioned it can be more theoretical than practical, with a desire for more concrete examples or case studies to apply the concepts.
Highlights how technology shifts sales roles from product sellers to trusted advisors.
"The module on selling beyond the sales force and becoming a trusted advisor was a unique and valuable perspective."
"It truly helped me understand how technology can empower salespeople in financial and health services specifically."
"I gained a new appreciation for the evolving role of sales in a digital-first world."
The course addresses highly pertinent topics on technology's impact on modern marketing.
"This course is exceptionally relevant for anyone in marketing today, given the rapid digital transformation."
"I appreciated the focus on how digital advertising and e-commerce are disrupting traditional models, very timely."
"The discussions on dynamic pricing and influencer marketing felt very current and directly applicable to market trends."
Learners highly value the instructor's deep knowledge and forward-thinking perspective.
"Professor Sheth's depth of knowledge and visionary outlook on marketing's future are truly inspiring."
"I found the lectures by Jagdish Sheth incredibly insightful, offering a strategic view rather than just tactical tips."
"His ability to connect current trends with future implications made complex topics easy to grasp and very relevant."
The course offers strong theoretical foundations but some desired more actionable examples.
"While the conceptual understanding was excellent, I wished for more practical frameworks or case studies to apply the theories."
"I found it to be more of a high-level strategic overview, which is great, but less about 'how-to' implementation."
"Could benefit from additional examples of companies successfully applying these digital marketing strategies."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in How Technology Will Shape Marketing with Jagdish Sheth with these
activities:
Review digital marketing concepts
Show steps
Familiarize yourself with the core concepts of digital marketing to prepare for the course.
Browse courses on
Digital Marketing
Show steps
-
Revisit textbooks or online resources on digital marketing.
-
Review case studies of successful digital marketing campaigns.
-
Create a mind map of key concepts and their relationships.
Join a study group or online forum for digital marketing professionals
Show steps
Connect with fellow learners to share knowledge, discuss case studies, and reinforce concepts.
Show steps
-
Search for online forums or study groups dedicated to digital marketing.
-
Join the group and introduce yourself.
-
Participate in discussions, ask questions, and share your own insights.
Explore online tutorials on digital advertising platforms
Show steps
Enhance your understanding of how to effectively use digital advertising platforms.
Browse courses on
Digital Advertising
Show steps
-
Identify the most relevant advertising platform for your business.
-
Follow step-by-step tutorials on setting up and managing campaigns.
-
Experiment with different targeting options and ad formats.
Three other activities
Expand to see all activities and additional details
Show all six activities
Analyze digital marketing data and metrics
Show steps
Sharpen your analytical skills by interpreting and drawing insights from digital marketing data.
Browse courses on
Digital Marketing Analytics
Show steps
-
Set up tracking and measurement tools on your website or social media.
-
Monitor key metrics such as website traffic, conversion rates, and engagement.
-
Use data analysis tools to identify trends and patterns.
Attend a workshop on digital marketing trends and best practices
Show steps
Engage with industry experts and peers to stay updated on the latest digital marketing strategies.
Browse courses on
Digital Marketing Trends
Show steps
-
Identify relevant workshops or conferences in your area.
-
Register for the event and prepare questions to ask speakers.
-
Attend the workshop and actively participate in discussions.
Develop a content marketing strategy for a hypothetical business
Show steps
Apply your knowledge of digital marketing to create a comprehensive content marketing plan.
Browse courses on
Content Marketing
Show steps
-
Define the target audience and business objectives.
-
Conduct keyword research to identify relevant topics.
-
Create a content calendar and outline for different content types.
-
Develop a distribution plan for promoting the content.
Review digital marketing concepts
Show steps
Familiarize yourself with the core concepts of digital marketing to prepare for the course.
Browse courses on
Digital Marketing
Show steps
Show steps
Show steps
- Revisit textbooks or online resources on digital marketing.
- Review case studies of successful digital marketing campaigns.
- Create a mind map of key concepts and their relationships.
Join a study group or online forum for digital marketing professionals
Show steps
Connect with fellow learners to share knowledge, discuss case studies, and reinforce concepts.
Show steps
Show steps
Show steps
- Search for online forums or study groups dedicated to digital marketing.
- Join the group and introduce yourself.
- Participate in discussions, ask questions, and share your own insights.
Explore online tutorials on digital advertising platforms
Show steps
Enhance your understanding of how to effectively use digital advertising platforms.
Browse courses on
Digital Advertising
Show steps
Show steps
Show steps
- Identify the most relevant advertising platform for your business.
- Follow step-by-step tutorials on setting up and managing campaigns.
- Experiment with different targeting options and ad formats.
Three other activities
Expand to see all activities and additional details
Show all six activities
Analyze digital marketing data and metrics
Show steps
Sharpen your analytical skills by interpreting and drawing insights from digital marketing data.
Browse courses on
Digital Marketing Analytics
Show steps
Show steps
Show steps
- Set up tracking and measurement tools on your website or social media.
- Monitor key metrics such as website traffic, conversion rates, and engagement.
- Use data analysis tools to identify trends and patterns.
Attend a workshop on digital marketing trends and best practices
Show steps
Engage with industry experts and peers to stay updated on the latest digital marketing strategies.
Browse courses on
Digital Marketing Trends
Show steps
Show steps
Show steps
- Identify relevant workshops or conferences in your area.
- Register for the event and prepare questions to ask speakers.
- Attend the workshop and actively participate in discussions.
Develop a content marketing strategy for a hypothetical business
Show steps
Apply your knowledge of digital marketing to create a comprehensive content marketing plan.
Browse courses on
Content Marketing
Show steps
Show steps
Show steps
- Define the target audience and business objectives.
- Conduct keyword research to identify relevant topics.
- Create a content calendar and outline for different content types.
- Develop a distribution plan for promoting the content.
Career center
Learners who complete How Technology Will Shape Marketing with Jagdish Sheth will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers plan and execute digital marketing campaigns to promote products or services. This course will help you understand the latest digital marketing techniques and how to use them to reach your target audience. You will also learn how to measure the success of your campaigns and make adjustments as needed. This course may be particularly useful for those who want to work in e-commerce or social media marketing.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for creating and managing social media content for businesses. This course will help you understand the different social media platforms and how to use them to reach your target audience. You will also learn how to create engaging content and track the success of your campaigns. This course may be particularly useful for those who want to work in public relations or marketing.
E-commerce Manager
E-commerce Manager
E-commerce Managers are responsible for planning and executing e-commerce strategies for businesses. This course will help you understand the different aspects of e-commerce, from website design to customer service. You will also learn how to use technology to improve the customer experience and increase sales. This course may be particularly useful for those who want to work in retail or online marketing.
Marketing Analyst
Marketing Analyst
Marketing Analysts collect and analyze data to help businesses understand their customers and make better marketing decisions. This course will help you develop the skills you need to collect, analyze, and interpret data. You will also learn how to use data to make recommendations that can improve marketing campaigns. This course may be particularly useful for those who want to work in market research or data analytics.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and motivating sales teams to achieve sales goals. This course will help you develop the skills you need to manage a sales team, motivate your team to perform at their best, and close deals. This course may be particularly useful for those who want to work in sales management or business development.
Product Manager
Product Manager
Product Managers are responsible for planning and developing new products or services. This course will help you understand the product development process and how to use technology to create innovative products. You will also learn how to market and launch new products and services. This course may be particularly useful for those who want to work in product development or marketing.
Advertising Manager
Advertising Manager
Advertising Managers are responsible for planning and executing advertising campaigns for businesses. This course will help you understand the different types of advertising and how to use them to reach your target audience. You will also learn how to create effective advertising messages and track the success of your campaigns. This course may be particularly useful for those who want to work in advertising or marketing.
Public relations manager
Public relations manager
Public Relations Managers are responsible for managing the public image of businesses and organizations. This course will help you understand the principles of public relations and how to use them to build positive relationships with the media and the public. You will also learn how to handle crises and protect the reputation of your organization. This course may be particularly useful for those who want to work in public relations or communications.
Market Research Analyst
Market Research Analyst
Market Research Analysts collect and analyze data to help businesses understand their customers and make better marketing decisions. This course will help you develop the skills you need to collect, analyze, and interpret data. You will also learn how to use data to make recommendations that can improve marketing campaigns. This course may be particularly useful for those who want to work in market research or data analytics.
Data Analyst
Data Analyst
Data Analysts collect and analyze data to help businesses make better decisions. This course will help you develop the skills you need to collect, analyze, and interpret data. You will also learn how to use data to make recommendations that can improve business outcomes. This course may be particularly useful for those who want to work in data analytics or business intelligence.
Business Analyst
Business Analyst
Business Analysts help businesses identify and solve problems. This course will help you develop the skills you need to identify and analyze business problems, and develop solutions that can improve business outcomes. This course may be particularly useful for those who want to work in consulting or business analysis.
Operations Manager
Operations Manager
Operations Managers are responsible for planning and managing the day-to-day operations of a business. This course will help you develop the skills you need to plan and manage operations, improve efficiency, and reduce costs. This course may be particularly useful for those who want to work in operations management or supply chain management.
Financial Analyst
Financial Analyst
Financial Analysts help businesses make investment decisions. This course will help you develop the skills you need to analyze financial data, make investment recommendations, and manage risk. This course may be particularly useful for those who want to work in investment banking or financial analysis.
Software Engineer
Software Engineer
Software Engineers design, develop, and maintain software applications. This course will help you develop the skills you need to design, develop, and test software applications. You will also learn how to use technology to solve business problems and improve efficiency. This course may be particularly useful for those who want to work in software development or information technology.
Web Developer
Web Developer
Web Developers design and develop websites. This course will help you develop the skills you need to design, develop, and test websites. You will also learn how to use technology to create user-friendly and effective websites. This course may be particularly useful for those who want to work in web development or information technology.
For more career information including salaries, visit:
OpenCourser.com/course/z838b2/how
Reading list
We've selected 14 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
How Technology Will Shape Marketing with Jagdish Sheth.
Save
Provides a comprehensive overview of the impact of digital technology on marketing, covering topics such as the rise of social media, the importance of customer experience, and the need for businesses to adapt to the changing landscape.
Provides a strategic guide to social media marketing, covering topics such as how to develop a social media marketing plan, how to use social media to reach your target audience, and how to measure the results of your social media campaigns.
Save
Provides a practical guide to getting customers for your startup. It good resource for entrepreneurs who want to learn more about how to attract and retain customers.
Provides a practical guide to the lean startup methodology, which process for developing and validating new products and services. It good resource for entrepreneurs who want to learn more about how to build a successful startup.
Provides a framework for understanding why large companies often fail to innovate, and how they can overcome this challenge. It good resource for business leaders who want to learn more about the importance of innovation.
This classic book on personal development provides valuable insights into the habits that lead to success. It good resource for anyone who wants to learn more about how to improve their personal and professional life.
Provides a comprehensive overview of the core concepts of business, including marketing, finance, and operations. It good resource for people who want to learn more about business without having to go to business school.
Provides a practical guide to digital marketing, covering topics such as search engine optimization (SEO), social media marketing, and email marketing. It good resource for beginners who want to learn more about the basics of digital marketing.
Save
Provides a practical guide to nudging, which way of influencing people's behavior without using coercion. It good resource for policymakers and anyone else who wants to learn more about how to change people's behavior.
Save
Provides a fascinating look at the two systems of thinking that our brains use. It good resource for anyone who wants to learn more about how we make decisions.
Save
Provides a fascinating look at the irrational ways that we make decisions. It good resource for anyone who wants to learn more about how to make better decisions.
This classic book on military strategy provides valuable insights into the nature of competition. It good resource for anyone who wants to learn more about how to win in business and in life.
Provides a practical guide to the psychology of sales, covering topics such as how to build rapport with customers, how to overcome objections, and how to close deals. It good resource for salespeople who want to improve their sales skills.
Save
Provides a fascinating look at the science of habit formation. It good resource for anyone who wants to learn more about how habits work and how to change them.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/z838b2/how
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Level
Introductory
Via
Coursera
Institution
University System of Georgia
Instructor
Jagdish Sheth
Language
English
Transcript
tiếng Việt
This course belongs to a
collection
called
Creating a Differential Competitive Advantage -Jagdish Sheth. It's comprised of four courses:
- Segmenting the Market with Jagdish Sheth
- Creating Global Brands with Jagdish Sheth
- Branding for Differential Advantage with Jagdish Sheth
- How Technology Will Shape Marketing with Jagdish Sheth (viewing)
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