How Technology Will Shape Marketing with Jagdish Sheth
Creating a Differential Competitive Advantage -Jagdish Sheth,
This course explains how digital technology is transforming marketing. It focuses on how technology will enable salespeople from selling products to becoming trusted advisors for customers, especially in financial and health services. Technology will also impact all 4 P’s of Marketing from product, promotion, price, and distribution, especially with the rise of e-commerce. For example, pricing will become more dynamic in a real-time basis based on demand and supply, and we will switch to digital advertising from print and television advertising.Get a Reminder
| Rating | Not enough ratings |
|---|---|
| Length | 4 weeks |
| Starts | Jul 3 (earlier today) |
| Cost | $49 |
| From | University System of Georgia via Coursera |
| Instructor | Jagdish Sheth |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Personal Development |
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| Rating | Not enough ratings |
|---|---|
| Length | 4 weeks |
| Starts | Jul 3 (earlier today) |
| Cost | $49 |
| From | University System of Georgia via Coursera |
| Instructor | Jagdish Sheth |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Personal Development |
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