About this Specialization
This is a master class in gaining a competitive marketing advantage. Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, guides you through proven strategies and practical steps for implementing technology, segmentation, differentiation, and positioning into your marketing plan. Professor Sheth shares wisdom and insight from decades of experience, years of research, and recommendations from multiple senior industry leaders to help grow your brand and set your business apart from the competition.
| From | University System of Georgia via Coursera |
|---|---|
| Hours | 60 |
| Instructor | Jagdish Sheth |
| Language | English |
| Subjects | Business |
Similar Courses
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
MBA class of 2013 $49k
Class A Driver 4 $49k
Mechanic Class A $49k
Master MBA Candidate, Class of 2015 $50k
A class welder $50k
Class A CDL $53k
CLASS Observer DC $56k
Class A Mechanic $58k
Class Producer $60k
Class 12 $69k
Class 8 Truck Mechanic $72k
Master Petty Officer Second Class $84k
Courses in this Specialization
Listed in the order in which they should be taken
| Starts | Course Information | |
|---|---|---|
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Jul |
Branding for Differential Advantage with Jagdish Sheth This course suggests how branding creates value for the product through standardization and quality assurance. Branding can also differentiate your product or offering compared to... Coursera | University System of Georgia |
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Jul |
Segmenting the Market with Jagdish Sheth This course is all about how to segment the market to take advantage of market heterogeneity. The course will review different bases for market segmentation including... Coursera | University System of Georgia |
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Jul |
Creating Global Brands with Jagdish Sheth It is becoming increasingly important to expand into foreign markets in order to achieve significant growth. This requires creating global brands such as IBM, Microsoft, Amazon,... Coursera | University System of Georgia |
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Jul |
How Technology Will Shape Marketing with Jagdish Sheth This course explains how digital technology is transforming marketing. It focuses on how technology will enable salespeople from selling products to becoming trusted advisors for... Coursera | University System of Georgia |
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&
| From | University System of Georgia via Coursera |
|---|---|
| Hours | 60 |
| Instructor | Jagdish Sheth |
| Language | English |
| Subjects | Business |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
MBA class of 2013 $49k
Class A Driver 4 $49k
Mechanic Class A $49k
Master MBA Candidate, Class of 2015 $50k
A class welder $50k
Class A CDL $53k
CLASS Observer DC $56k
Class A Mechanic $58k
Class Producer $60k
Class 12 $69k
Class 8 Truck Mechanic $72k
Master Petty Officer Second Class $84k
Similar Courses
Sorted by relevance
