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Creating a Differential Competitive Advantage -Jagdish Sheth

This is a master class in gaining a competitive marketing advantage.

Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, guides you through proven strategies and practical steps for implementing technology, segmentation, differentiation, and positioning into your marketing plan.

Professor Sheth shares wisdom and insight from decades of experience, years of research, and recommendations from multiple senior industry leaders to help grow your brand and set your business apart from the competition.

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What's inside

Four courses

Branding for Differential Advantage with Jagdish Sheth

This course explores how branding creates value through standardization and quality assurance, differentiating products from competitors, and establishing an intangible asset independent of offerings.

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Segmenting the Market with Jagdish Sheth

This course examines how to segment the market to leverage market heterogeneity. We will review different bases for market segmentation including demographics, psychographics, lifestyles, product, and price.

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Creating Global Brands with Jagdish Sheth

It is increasingly important to expand into foreign markets to achieve significant growth. This requires creating global brands that transcend cultural differences and comply with regulations across countries.

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How Technology Will Shape Marketing with Jagdish Sheth

This course examines how digital technology is changing marketing. It focuses on how technology will allow salespeople to become trusted advisors for customers, especially in financial and health services. Technology will also impact all 4 P’s of Marketing from product, promotion, price, and distribution, especially with the rise of e-commerce.

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Time

0 hours

Level

Introductory

Via

Coursera

Institution

University System of Georgia

Instructor

Jagdish Sheth

Level

Introductory

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