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Developing a Winning Marketing Strategy

Value Chain Management,

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

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Rating 4.8★ based on 110 ratings
Length 5 weeks
Effort 4 weeks of study, 6-8 hours/week
Starts Jun 26 (14 weeks ago)
Cost $79
From University of Illinois at Urbana-Champaign via Coursera
Instructor Hayden Noel
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

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What people are saying

marketing management

Prof. Noel is engaging and bring real life and relatable experiences to marketing management.

good introduction for dummies excellent course for delivering the marketing management Excellent Course Very informative and very well structured Fantastic course!

It was really helpful and content was good about basics of Marketing Management .

Can't wait to start the Marketing Management II course Good course The content of this course is very good.

It is and in depth and strategic course on Marketing Management and highly engaging.

This course helped me alot to know about the pros and cons of marketing management.

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Professor Noel takes you through an inductive journey analyzing real case studies which require a marketing solutions.

Professor Noel is a leader in the field of consumer behavior.

Professor Noel is very clear and knowledgeable.

Very informative and engaging course, thanks professor Noel Very energetic class!

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very well

Very well!

Never Seen professor this energetic, Lerned the concept very well, well rounded and designed course Great and informative course!

Very well structured and animated by an outstanding professor, Dr. Haden Noel.

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I just might have to enroll in a Brand Management course to know more about specifics on that.Would love to enroll in other courses taught by Mr. Hayden Noel.

Dr. Hayden Noel is a national treasure and his teaching style is both engaging and interesting.

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think it

I think it's opening up all of our eyes.

Great course I think it is a very good course focused on marketing strategy.

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Analytical Coordinator $53k

Analytical Chemist - Technician $61k

Assistant Analytical Chemist 2 $65k

Analytical Development Scientist 1 $66k

Analytical Research and Development, (Analytical Chemist) $67k

Analytical Chemist 1 2 3 $70k

Analytical Engineer (m/f) $71k

Analytical R&D Analyst $77k

Analytical R&D $80k

Many different sales & marketing positions $80k

Analytical Chemistry $85k

Project Manager/ Different Appointment $101k

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Rating 4.8★ based on 110 ratings
Length 5 weeks
Effort 4 weeks of study, 6-8 hours/week
Starts Jun 26 (14 weeks ago)
Cost $79
From University of Illinois at Urbana-Champaign via Coursera
Instructor Hayden Noel
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

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