The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and surpluses for organizations.
In this specialization, you will gain competencies that are critical for managers in any functional area. You will learn to create, model, analyze, and maximize value in accounting, operations, and marketing.
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The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and surpluses for organizations.
In this specialization, you will gain competencies that are critical for managers in any functional area. You will learn to create, model, analyze, and maximize value in accounting, operations, and marketing.
The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and surpluses for organizations.
In this specialization, you will gain competencies that are critical for managers in any functional area. You will learn to create, model, analyze, and maximize value in accounting, operations, and marketing.
This specialization is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program here.
What's inside
Six courses
Managerial Accounting: Cost Behaviors, Systems, and Analysis
Managerial Accounting: Cost Behaviors, Systems, and Analysis
Managerial Accounting: Tools for Facilitating and Guiding Business Decisions
Managerial Accounting: Tools for Facilitating and Guiding Business Decisions
Operations Management: Organization and Analysis
Operations Management: Organization and Analysis
Operations Management: Quality and Supply Chain
Operations Management: Quality and Supply Chain
Developing a Winning Marketing Strategy
Developing a Winning Marketing Strategy
Developing a Marketing Mix for Growth
Developing a Marketing Mix for Growth
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