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Applying Data Analytics in Marketing

Business Analytics,

This course introduces students to marketing analytics through a wide range of analytical tools and approaches. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. This course aims to provide the foundation required to make better marketing decisions by analyzing multiple types of data related to customer satisfaction.
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Rating 5.0★ based on 3 ratings
Length 6 weeks
Effort 4 weeks, 4-6 hours/week
Starts Jul 1 (46 weeks ago)
Cost $99
From University of Illinois at Urbana-Champaign via Coursera
Instructors Sung Won Kim, Joseph Yun, Joseph T. Yun, Unnati Narang
Download Videos On all desktop and mobile devices
Language English
Subjects Data Science Business
Tags Data Science Data Analysis Business Marketing Leadership And Management

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Analyst - Marketing Analytics $72k

Marketing & Analytics Coordinator $73k

Analyst, Marketing Analytics $77k

Marketing Research and Analytics $81k

Marketing Research and Analytics $81k

Internet Marketing and Analytics $82k

Digital Marketing Analytics $83k

Analytics Product and Marketing $87k

Marketing Analytics Manager 3 $102k

Strategic Marketing Analytics $129k

Marketing Insights & Analytics $134k

Marketing Analytics Manger $146k

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Rating 5.0★ based on 3 ratings
Length 6 weeks
Effort 4 weeks, 4-6 hours/week
Starts Jul 1 (46 weeks ago)
Cost $99
From University of Illinois at Urbana-Champaign via Coursera
Instructors Sung Won Kim, Joseph Yun, Joseph T. Yun, Unnati Narang
Download Videos On all desktop and mobile devices
Language English
Subjects Data Science Business
Tags Data Science Data Analysis Business Marketing Leadership And Management

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