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Kevin Hartman, Ronald Guymon, Sung Won Kim, Ashish Khandelwal, Joseph Yun, Joseph T. Yun, Jessen Hobson, Gies College of Business, University of Illinois, and Unnati Narang

Our world has become increasingly digital, and business leaders need to make sense of the enormous amount of available data today. In order to make key strategic business decisions and leverage data as a competitive advantage, it is critical to understand how to draw key insights from this data. The Business Analytics specialization is targeted towards aspiring managers, senior managers, and business executives who wish to have a well-rounded knowledge of business analytics that integrates the areas of data science, analytics and business decision making.

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Our world has become increasingly digital, and business leaders need to make sense of the enormous amount of available data today. In order to make key strategic business decisions and leverage data as a competitive advantage, it is critical to understand how to draw key insights from this data. The Business Analytics specialization is targeted towards aspiring managers, senior managers, and business executives who wish to have a well-rounded knowledge of business analytics that integrates the areas of data science, analytics and business decision making.

The courses in this Specialization will focus on strategy, methods, tools, and applications that are widely used in business. Topics covered include:

Data strategy at firms Reliable ways to collect, analyze, and visualize data–and utilize data in organizational decision making Understanding data modeling and predictive analytics at a high-level Learning basic methods of business analytics by working with data sets and tools such as Power BI, Alteryx, and RStudio Learning to make informed business decisions via analytics across key functional areas in business such as finance, marketing, retail & supply chain management, and social media to enhance profitability and competitiveness.

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What's inside

Six courses

Introduction to Business Analytics with R

(0 hours)
Nearly every business aspect is impacted by data analytics. Business leaders need to understand the data analytic workflow to capitalize on it. This course addresses the human skills gap by providing foundational data processing skills applicable to many business settings.

Introduction to Business Analytics: Communicating with Data

(0 hours)
This course introduces students to business analytics and the use of data in the digital space. Students will learn to identify the right analytic tool, collect, analyze, and visualize data, and use data in decision making.

Tools for Exploratory Data Analysis in Business

(0 hours)
This course introduces tools for processing business data to obtain actionable insight. The most important tool is the mind of the data analyst. Accordingly, in this course, you will explore what it means to have an analytic mindset. You will also practice identifying business problems that can be answered using data analytics.

Machine Learning Algorithms with R in Business Analytics

(0 hours)
One of the most exciting aspects of business analytics is finding patterns in the data using machine learning algorithms. This course provides a conceptual foundation for why machine learning algorithms are important and how the resulting models are used to find actionable insights related to business problems.

Applying Data Analytics in Marketing

(0 hours)
This course introduces students to marketing analytics through a range of analytical tools and approaches, including causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. It aims to provide the foundation for making better marketing decisions by analyzing multiple types of data related to customer satisfaction.

Applying Data Analytics in Accounting

(0 hours)
This course explores business analytic applications in accounting. It covers process mining, blockchain, audit, tax, and assurance. It also examines visualization, basic analytics, text analysis, and robot process automation in accounting.

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