International Marketing & Cross Industry Growth Capstone Project
International Marketing & Cross Industry Growth ,
This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16 weeks of the 5 courses and conduct an "action learning" project that will consist of the following: 1. Situation Analysis for their chosen company or brand. 2. Marketing Mix Analysis for their chosen company or brand. 3. Cross Country Innovation Plan when expanding abroad. 4. Cross Industry Innovation Plan when sourcing ideas or expanding into another industry. All of these analyses will have templates that will be explained in the video lectures using an exemplar case, "Yuhan Kimberly." You will be required to choose a company on which these analyses will be performed. As such, the intent will be to provide you an integrated set of insights and application to a chosen managerial situation and problems at hand in the context of a specific region or country. You will be required to also choose another industry (from the ones covered in the Specialization: B2C, B2B, Healthcare, Hospitality, Entertainment, Sports) when developing your Cross Industry Innovation Plan. For example, if you work for a company in the Healthcare industry and have analyzed that company, you should then conduct a Cross Industry Innovation project using concepts from a different industry such as Entertainment.
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| Rating | 4.7★ based on 4 ratings |
|---|---|
| Length | 7 weeks |
| Effort | 6 weeks of study, 1~2 hours/week |
| Starts | May 22 (48 weeks ago) |
| Cost | $79 |
| From | Yonsei University via Coursera |
| Instructor | Dae Ryun Chang |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing |
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What people are saying
indeed an interesting journey
This was indeed an interesting journey into acquiring knowledge and different perspectives in Marketing.
journey into acquiring knowledge
cross industry growth
This course is open to anyone who wants to study International Marketing & Cross Industry Growth.
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very great courseand its me againmy online certificatehttps://www.coursera.org/account/accomplishments/specialization/certificate/9X5VDS8QTGKGhttps://www.coursera.org/account/accomplishments/specialization/9X5VDS8QTGKG
great courseand its
highly recommended for
analysis method
I have a conviction the Marketing Analysis method in this course can be used by anyone to analyze Current Industries and Future Industries in any countries in the world.
looking forward
Looking forward to applying what I have learnt.
analyze current
any countries
applying what
different perspectives
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Industry Relations Coordinator $30k
Cross Country Driver $34k
Cross Rental Coordinator $43k
Cross Utilize Agent $48k
Cross Sales Specialist $50k
Wireless Industry Analyst $70k
Mobility - Cross Platform... $72k
Industry Sales $76k
roofing industry $77k
Industry Economist $92k
Senior Industry Sales $103k
Sales Representative - Cross Industry, Financial Services, and Federal Manager $118k
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| Rating | 4.7★ based on 4 ratings |
|---|---|
| Length | 7 weeks |
| Effort | 6 weeks of study, 1~2 hours/week |
| Starts | May 22 (48 weeks ago) |
| Cost | $79 |
| From | Yonsei University via Coursera |
| Instructor | Dae Ryun Chang |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing |
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