International B2B (Business to Business) Marketing
International Marketing & Cross Industry Growth ,
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts.
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| Rating | 4.6★ based on 46 ratings |
|---|---|
| Length | 4 weeks |
| Effort | 3 weeks of study, 1-2 hours/week |
| Starts | Jul 3 (45 weeks ago) |
| Cost | $79 |
| From | Yonsei University via Coursera |
| Instructor | Dae Ryun Chang |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing |
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What people are saying
contain brief explanation even
Great Course to Start a business Career The lessons contain brief explanation even if this is an introduction study only.
interrupted by short questions
Lecture is very interactive, interrupted by short questions to maintain your concentration.
many productive ideals regarding
Very Usefull Very good course with clear instruction and many productive ideals regarding B2B marketing GOOD I feel very useful while I was learning it and the course content is very clear an to the point.
cross the level but
excellent teaching NOTHING JUST I LIKE THE CONCEPT TO POSSIBILITY TO CROSS THE LEVEL BUT OVERALL GOOD thanks you!!!
expert interviews from rolls
I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.
introduction study only
simply great fun
Learning with prof. Chang is simply great fun!!!
thus visited just
I am quite new to this learning portal and thus visited just few courses.
but overall good
concept to possibility
korean reference
Some Korean reference ("noon sei" or something like that ) are non-value adding.
nothing just
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Associate B2B sales $34k
B2B Wireless Sales $40k
B2B Industrial Sales $42k
B2B Specialist $44k
B2B Sales Specialist $45k
B2B Marketing Copywriter $54k
Advertising and Marketing SEO & SEM B2B Specialist $66k
Manager - Marketing B2B Database and Analytics Consultant $78k
B2B Lifecycle Marketing Manager $82k
Manager, B2B Marketing $84k
Manager - Marketing B2B Database and Analytics $92k
B2B Marketing Project Manager $98k
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| Rating | 4.6★ based on 46 ratings |
|---|---|
| Length | 4 weeks |
| Effort | 3 weeks of study, 1-2 hours/week |
| Starts | Jul 3 (45 weeks ago) |
| Cost | $79 |
| From | Yonsei University via Coursera |
| Instructor | Dae Ryun Chang |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing |
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