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Sunmee Choi
As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.
Read more
As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.
Read more
As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.
People who have successfully completed this course will be able to:
(1) Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions.
(2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market.
(3) Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience.
(4) Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry.
Register for this course and see more details by visiting:
OpenCourser.com/course/0pvo5o/international
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What's inside
Syllabus
What is unique about managing a service business?
Service businesses have unique aspects that create both opportunities and challenges in successfully managing them. Explaining what they are and how they have been addressed are a key to successfully marketing a service business. In this module, learners will be introduced to those unique characteristics of service businesses. People who have successfully completed this module will (1) Classify the unique characteristics of service businesses and realize why service businesses require special management approaches and capabilities, (2) Demonstrate the ability to better manage the role of customers to gain desirable business outcomes, (3) Develop capabilities to better market products than are intangible, and (4) Improve customer expectations and perceptions.
Read more
Syllabus
What is unique about managing a service business?
Service businesses have unique aspects that create both opportunities and challenges in successfully managing them. Explaining what they are and how they have been addressed are a key to successfully marketing a service business. In this module, learners will be introduced to those unique characteristics of service businesses. People who have successfully completed this module will (1) Classify the unique characteristics of service businesses and realize why service businesses require special management approaches and capabilities, (2) Demonstrate the ability to better manage the role of customers to gain desirable business outcomes, (3) Develop capabilities to better market products than are intangible, and (4) Improve customer expectations and perceptions.
Read more
How to successfully market a hospitality business?
Diverse businesses in the hospitality industry share some common characteristics. Unique marketing approaches have been developed to leverage these characteristics. In this module, learners will be introduced to one of those approaches called 'Variable Pricing.' People who have successfully completed this module will (1) Explain the unique characteristics of the hospitality industry, particularly in balancing supply and demand and (2) Demonstrate the ability to manage demand and pricing in order to better balance supply and demand and as a result maximize revenue from the hospitality industry.
How to successfully market a healthcare business?
The healthcare industry is fast growing and rapidly evolving at the same time. So is its marketing approach. In this module, learners will be introduced to the recently emerging healthcare marketing concept of "Patient Experience Management" and will a few cases of successful patient experience management. People who have successfully completed this module will (1) Explain the unique characteristics of the healthcare industry and how this industry is evolving into the experience business, (2) Develop capabilities to better manage human interactions and facility to enhance the quality of customer experience, and (3) Gain insights on service innovation from specific healthcare innovation cases.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Understanding the unique challenges and opportunities within the rapidly growing healthcare and hospitality industries
Gain insights from the latest innovative approaches taken in the ever-evolving industries of hospitality and healthcare
Covers some innovative, current business strategies and practices
Applicable for career advancement in the service industry
Led by an instructor who is recognized for their work in the healthcare industry
Save this course
Save International Hospitality & Healthcare Services Marketing to your list so you can find it easily later:
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Reviews summary
Well-regarded international hospitality & healthcare marketing course
Learners say this International Hospitality and Healthcare Services Marketing course is largely positive with engaging assignments and helpful information. Many say the course is well structured with helpful examples. It's especially popular for those who are interested in service marketing, the hospitality industry, and healthcare services. The instructor is especially praised for making the content interesting and for the practical, easy-to-understand nature of the course.
A well-structured course with helpful examples
"The modules are well explained and the examples are correctly placed."
"It is a fairly well explained course, with a correct number of examples. Highly recommended."
"Ms. Choi has been an excellent preceptor. She made the lessons really easy and interesting by providing adequate and apt examples for almost all the topics that she covered."
Practical, easy-to-understand material
"This course has offered a very deep and understandable lessons that I, a freshman of Hospitality Management course, learned and gained so many valuable teachings from it."
"Throughout this course, the way concepts were explained in very simple language."
"Examples of Shouldice Hospital and Kameda Medical Centre were enlightening and interesting."
Engaging instructor makes the course interesting
"Madam Choi is amazing teacher. She explained everything so smoothly that I really loved it."
"I'm very grateful to professor Choi Sunmee for providing material so accurate and interesting. Now, I am able to see healthcare service from the other side."
"That is such a dazzling, peerless course. I adore this professor. She is such a highbrow and gorgeous personality. I investigated the best knowledge in my life."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in International Hospitality & Healthcare Services Marketing with these
activities:
Read the book 'Delivering Happiness' by Tony Hsieh
Show steps
This book provides insights into the importance of customer experience in the service industry.
View
The Power of WOW: How to Electrify Your Work...
on Amazon
Show steps
-
Read the book
-
Summarize the key points of the book
-
Apply the principles of the book to your own business
Brush up on managing customer expectations
Show steps
Reviewing customer experience management techniques can help you better understand the role of customers in service businesses.
Show steps
-
Review the four types of customer expectations
-
Identify the different ways to measure customer satisfaction
-
Develop a plan for improving customer satisfaction in your own business
Join a study group to discuss the course material
Show steps
Discussing the course material with other students can help you better understand the concepts and retain the information.
Show steps
-
Find a study group to join
-
Attend the study group meetings
-
Participate in the discussions
Four other activities
Expand to see all activities and additional details
Show all seven activities
Follow a tutorial on how to create a marketing plan for a healthcare business
Show steps
Creating a marketing plan for a healthcare business can help you better understand the unique characteristics of the healthcare industry and how to market to its customers.
Browse courses on
Healthcare Marketing
Show steps
-
Find a tutorial on how to create a marketing plan for a healthcare business
-
Follow the steps in the tutorial
-
Create a marketing plan for a healthcare business of your choice
Attend a workshop on a topic related to the course
Show steps
Attending a workshop on a topic related to the course can help you better understand the material and gain practical experience.
Show steps
-
Find a workshop on a topic related to the course
-
Register for the workshop
-
Attend the workshop
Create a blog post about a topic related to the service industry
Show steps
Writing a blog post about the service industry can help you better understand its unique characteristics and challenges.
Browse courses on
Service Industry
Show steps
-
Choose a topic related to the service industry
-
Research the topic
-
Write a blog post about the topic
-
Publish the blog post
Create a presentation on a topic related to the course
Show steps
Creating a presentation on a topic related to the course can help you better understand the material and retain the information.
Show steps
-
Choose a topic related to the course
-
Research the topic
-
Create a presentation
-
Present the presentation
Read the book 'Delivering Happiness' by Tony Hsieh
Show steps
This book provides insights into the importance of customer experience in the service industry.
View
The Power of WOW: How to Electrify Your Work...
on Amazon
Show steps
Show steps
Show steps
- Read the book
- Summarize the key points of the book
- Apply the principles of the book to your own business
Brush up on managing customer expectations
Show steps
Reviewing customer experience management techniques can help you better understand the role of customers in service businesses.
Show steps
Show steps
Show steps
- Review the four types of customer expectations
- Identify the different ways to measure customer satisfaction
- Develop a plan for improving customer satisfaction in your own business
Join a study group to discuss the course material
Show steps
Discussing the course material with other students can help you better understand the concepts and retain the information.
Show steps
Show steps
Show steps
- Find a study group to join
- Attend the study group meetings
- Participate in the discussions
Four other activities
Expand to see all activities and additional details
Show all seven activities
Follow a tutorial on how to create a marketing plan for a healthcare business
Show steps
Creating a marketing plan for a healthcare business can help you better understand the unique characteristics of the healthcare industry and how to market to its customers.
Browse courses on
Healthcare Marketing
Show steps
Show steps
Show steps
- Find a tutorial on how to create a marketing plan for a healthcare business
- Follow the steps in the tutorial
- Create a marketing plan for a healthcare business of your choice
Attend a workshop on a topic related to the course
Show steps
Attending a workshop on a topic related to the course can help you better understand the material and gain practical experience.
Show steps
Show steps
Show steps
- Find a workshop on a topic related to the course
- Register for the workshop
- Attend the workshop
Create a blog post about a topic related to the service industry
Show steps
Writing a blog post about the service industry can help you better understand its unique characteristics and challenges.
Browse courses on
Service Industry
Show steps
Show steps
Show steps
- Choose a topic related to the service industry
- Research the topic
- Write a blog post about the topic
- Publish the blog post
Create a presentation on a topic related to the course
Show steps
Creating a presentation on a topic related to the course can help you better understand the material and retain the information.
Show steps
Show steps
Show steps
- Choose a topic related to the course
- Research the topic
- Create a presentation
- Present the presentation
Career center
Learners who complete International Hospitality & Healthcare Services Marketing will develop knowledge and skills
that may be useful to these careers:
Hotel Manager
Hotel Manager
A Hotel Manager oversees the day-to-day operations of a hotel, making sure that it runs smoothly and efficiently. They are responsible for a wide range of tasks, including managing staff, setting budgets, and marketing the hotel. The course on International Hospitality & Healthcare Services Marketing would be very helpful for someone interested in a career as a Hotel Manager, as it would provide them with a strong foundation in the unique characteristics of the hospitality industry. The course would also teach them how to develop and implement successful marketing strategies for hospitality businesses.
Sales Manager
Sales Manager
A Sales Manager is responsible for leading and motivating a team of sales representatives to achieve sales goals. They develop and implement sales strategies, track sales performance, and provide support to their team. The course on International Hospitality & Healthcare Services Marketing would be very helpful for someone interested in a career as a Sales Manager, as it would provide them with a strong foundation in the unique characteristics of service businesses. The course would also teach them how to develop and implement successful marketing strategies.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for developing and implementing marketing strategies for a company or organization. They work with other departments to create marketing campaigns, manage marketing budgets, and track marketing results. The course on International Hospitality & Healthcare Services Marketing would be very helpful for someone interested in a career as a Marketing Manager, as it would provide them with a strong foundation in the unique characteristics of service businesses. The course would also teach them how to develop and implement successful marketing strategies.
Patient Experience Manager
Patient Experience Manager
A Patient Experience Manager is responsible for improving the overall experience of patients at a healthcare facility. They work with staff to identify areas for improvement and develop and implement strategies to enhance the patient experience. The course on International Hospitality & Healthcare Services Marketing would be very helpful for someone interested in a career as a Patient Experience Manager, as it would provide them with a strong foundation in the unique characteristics of the healthcare industry. The course would also teach them how to develop and implement successful marketing strategies for healthcare businesses.
Healthcare Administrator
Healthcare Administrator
A Healthcare Administrator is responsible for the day-to-day operations of a healthcare facility, such as a hospital or clinic. They are responsible for a wide range of tasks, including managing staff, setting budgets, and marketing the facility. The course on International Hospitality & Healthcare Services Marketing would be very helpful for someone interested in a career as a Healthcare Administrator, as it would provide them with a strong foundation in the unique characteristics of the healthcare industry. The course would also teach them how to develop and implement successful marketing strategies for healthcare businesses.
Hotel Front Desk Agent
Hotel Front Desk Agent
A Hotel Front Desk Agent is responsible for greeting guests, checking them in and out of the hotel, and providing them with information about the hotel and its amenities. They also handle guest complaints and requests. The course on International Hospitality & Healthcare Services Marketing would be very helpful for someone interested in a career as a Hotel Front Desk Agent, as it would provide them with a strong foundation in the unique characteristics of the hospitality industry. The course would also teach them how to provide excellent customer service.
Healthcare Marketing Manager
Healthcare Marketing Manager
A Healthcare Marketing Manager is responsible for developing and implementing marketing strategies for a healthcare organization. They work with other departments to create marketing campaigns, manage marketing budgets, and track marketing results. The course on International Hospitality & Healthcare Services Marketing would be very helpful for someone interested in a career as a Healthcare Marketing Manager, as it would provide them with a strong foundation in the unique characteristics of the healthcare industry. The course would also teach them how to develop and implement successful marketing strategies.
Event Manager
Event Manager
An Event Manager is responsible for planning and coordinating events, such as conferences, trade shows, and weddings. They work with clients to determine their needs and develop a plan for the event. They also manage the logistics of the event, such as booking vendors, securing permits, and coordinating transportation. The course on International Hospitality & Healthcare Services Marketing would be very helpful for someone interested in a career as an Event Manager, as it would provide them with a strong foundation in the unique characteristics of the hospitality industry. The course would also teach them how to develop and implement successful marketing strategies for hospitality businesses.
Healthcare Consultant
Healthcare Consultant
A Healthcare Consultant provides advice and guidance to healthcare organizations on a variety of topics, such as strategic planning, marketing, and operations. They work with clients to identify areas for improvement and develop and implement strategies to improve the performance of the organization. The course on International Hospitality & Healthcare Services Marketing would be very helpful for someone interested in a career as a Healthcare Consultant, as it would provide them with a strong foundation in the unique characteristics of the healthcare industry. The course would also teach them how to develop and implement successful marketing strategies.
Customer Service Manager
Customer Service Manager
A Customer Service Manager is responsible for overseeing the customer service department of a company or organization. They develop and implement customer service policies and procedures, and train and supervise customer service representatives. The course on International Hospitality & Healthcare Services Marketing would be very helpful for someone interested in a career as a Customer Service Manager, as it would provide them with a strong foundation in the unique characteristics of service businesses. The course would also teach them how to develop and implement successful customer service strategies.
Healthcare Informatics Manager
Healthcare Informatics Manager
A Healthcare Informatics Manager is responsible for managing the information technology systems of a healthcare organization. They work with other departments to identify and implement technology solutions that improve the efficiency and effectiveness of the organization. The course on International Hospitality & Healthcare Services Marketing may be helpful for someone interested in a career as a Healthcare Informatics Manager, as it would provide them with a basic understanding of the healthcare industry. The course would also teach them how to manage information technology systems.
Healthcare Policy Analyst
Healthcare Policy Analyst
A Healthcare Policy Analyst analyzes and interprets healthcare policies and regulations. They work with policymakers to develop and implement policies that improve the quality and accessibility of healthcare services. The course on International Hospitality & Healthcare Services Marketing may be helpful for someone interested in a career as a Healthcare Policy Analyst, as it would provide them with a basic understanding of the healthcare industry. The course would also teach them how to analyze and interpret healthcare data.
Healthcare Risk Manager
Healthcare Risk Manager
A Healthcare Risk Manager is responsible for identifying and managing risks to a healthcare organization. They work with other departments to develop and implement strategies to minimize the impact of risks to the organization. The course on International Hospitality & Healthcare Services Marketing may be helpful for someone interested in a career as a Healthcare Risk Manager, as it would provide them with a basic understanding of the healthcare industry. The course would also teach them how to identify and manage risks.
Healthcare Quality Manager
Healthcare Quality Manager
A Healthcare Quality Manager is responsible for developing and implementing quality improvement programs for a healthcare organization. They work with other departments to identify and implement strategies to improve the quality of care provided to patients. The course on International Hospitality & Healthcare Services Marketing may be helpful for someone interested in a career as a Healthcare Quality Manager, as it would provide them with a basic understanding of the healthcare industry. The course would also teach them how to develop and implement quality improvement programs.
Healthcare Data Analyst
Healthcare Data Analyst
A Healthcare Data Analyst collects, analyzes, and interprets healthcare data to identify trends and patterns. They work with other departments to develop and implement strategies to improve the quality and accessibility of healthcare services. The course on International Hospitality & Healthcare Services Marketing may be helpful for someone interested in a career as a Healthcare Data Analyst, as it would provide them with a basic understanding of the healthcare industry. The course would also teach them how to analyze and interpret healthcare data.
For more career information including salaries, visit:
OpenCourser.com/course/0pvo5o/international
Reading list
We've selected 30 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
International Hospitality & Healthcare Services Marketing.
Save
Classic in the field of marketing and provides a comprehensive overview of the key concepts and theories. It valuable resource for students and professionals alike.
Leading textbook on services marketing and provides a detailed examination of the unique challenges and opportunities of marketing services.
Provides a comprehensive overview of the field of services marketing, covering key concepts, theories, and practices. Serves as a good foundational text for the course.
Save
Provides a practical guide to innovation and how businesses can create new products and services that meet the needs of their customers.
Explores the concept of the experience economy and how businesses can create memorable and engaging experiences for their customers.
Save
Provides a step-by-step guide to design thinking, a human-centered approach to innovation that can help businesses develop new products and services that are both desirable and feasible.
Save
Provides a practical guide to traction, which is the process of getting customers for a new business.
Save
Focuses specifically on the hospitality industry, providing insights into the unique challenges and opportunities of marketing in this sector.
Provides insights on innovation within the hospitality and healthcare industries.
Save
Is helpful for understanding the operations, strategies, and information technology of service management.
Provides a practical guide to the lean startup methodology, which helps businesses validate their ideas and build successful products and services.
This textbook explores the strategic perspective of customer relationship management, which is important in service industries like hospitality and healthcare.
This textbook can provide background knowledge on health services management.
Save
Explores the concept of the experience economy, where businesses focus on creating memorable and engaging experiences for their customers.
Provides a candid and practical guide to the challenges of building and running a successful business.
Save
Provides a clear and concise guide to strategy and how to develop a good strategy for your business.
Explores the concept of the innovator's dilemma and how businesses can avoid the pitfalls of disruption.
Explores the relationship between service quality and profitability. It provides insights into how businesses can use service quality to improve their financial performance.
Can help supplement the course's discussion on marketing strategies.
Save
Explores the science of habit formation and how to change your habits for the better.
Shows how businesses can use analytics to gain a competitive advantage. It includes a chapter on the use of analytics in the service sector.
Explores the impact of digital technology on the healthcare industry. It provides insights into how patients are using technology to manage their health and healthcare.
Provides a comprehensive overview of customer relationship management (CRM). It includes chapters on CRM in the service sector.
Save
Provides a motivational guide to success and how to achieve your goals.
Save
Explores the two systems of thinking, fast and slow, and how they affect our decision-making.
Save
Explores the concept of mindset and how it affects our success in life.
Provides a hands-on guide to service design, helping learners develop innovative and customer-centric services.
Focuses on the use of social media for healthcare marketing, providing guidance on developing effective campaigns and engaging with patients online.
Save
Provides an introduction to marketing analytics, helping learners understand how to collect, analyze, and use data to drive marketing decisions.
Provides a framework for developing and implementing effective customer relationship management strategies.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/0pvo5o/international
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Effort
3 weeks of study, 1-2 hours/week
Via
Coursera
Institution
Yonsei University
Instructor
Sunmee Choi
Language
English
Transcripts
Español
Français
Português
Deutsch
Italiano
中文
العربية
한국어
日本語
हिंदी
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پښتو
آذربایجان دیلی
This course belongs to a
collection
called
International Marketing & Cross Industry Growth . It's comprised of six courses:
- Intro to International Marketing
- International Marketing & Cross Industry Growth Capstone Project
- International Marketing Entry and Execution
- International Hospitality & Healthcare Services Marketing (viewing)
- International B2B (Business to Business) Marketing
- International Entertainment and Sports Marketing
Good to know
Understanding the unique challenges and opportunities within the rapidly growing healthcare and hospitality industries
Gain insights from the latest innovative approaches taken in the ever-evolving industries of hospitality and healthcare
Covers some innovative, current business strategies and practices
Applicable for career advancement in the service industry
Led by an instructor who is recognized for their work in the healthcare industry
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