International Hospitality & Healthcare Services Marketing
International Marketing & Cross Industry Growth ,
As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who have successfully completed this course will be able to: (1) Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions. (2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. (3) Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience. (4) Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry.
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Rating | 4.5★ based on 22 ratings |
---|---|
Length | 4 weeks |
Effort | 3 weeks of study, 1-2 hours/week |
Starts | Jun 26 (46 weeks ago) |
Cost | $79 |
From | Yonsei University via Coursera |
Instructor | Sunmee Choi |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business |
Tags | Business Marketing |
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What people are saying
english subtitles when
Clear and informative Good Please provide English subtitles when conducting an interview in Korean, else it defeats the purpose.
excelente para hacerse
Excelente para hacerse una idea de lo distinto que es el sector hospitalario dentro del mundo de los servicios.
highly recommend cause
my final quiz
My final quiz review in week 3 shows I answered all the questions correctly, but I still got 98%.
also pratical knwldge
dentro del mundo
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Adjunct, Hospitality Management $14k
Hospitality Clerk $28k
Volunteer Hospitality Coordinator $28k
Hospitality Agent $32k
Supervisor Hospitality Coordinator $40k
Resident Hospitality Manager $42k
Freelance Hospitality $44k
sales Representative Hospitality Industry Consultant $59k
Assistant Designer, Womens Better Sportswear $63k
Better Handbag Specialist $67k
Account Executive, Hospitality $73k
National Hospitality Manager $80k
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Rating | 4.5★ based on 22 ratings |
---|---|
Length | 4 weeks |
Effort | 3 weeks of study, 1-2 hours/week |
Starts | Jun 26 (46 weeks ago) |
Cost | $79 |
From | Yonsei University via Coursera |
Instructor | Sunmee Choi |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business |
Tags | Business Marketing |
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