Save for later

International Hospitality & Healthcare Services Marketing

International Marketing & Cross Industry Growth ,

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who have successfully completed this course will be able to: (1) Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions. (2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. (3) Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience. (4) Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry.

Get Details and Enroll Now

OpenCourser is an affiliate partner of Coursera and may earn a commission when you buy through our links.

Get a Reminder

Send to:
Rating 4.5 based on 22 ratings
Length 4 weeks
Effort 3 weeks of study, 1-2 hours/week
Starts Jun 26 (46 weeks ago)
Cost $79
From Yonsei University via Coursera
Instructor Sunmee Choi
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

Get a Reminder

Send to:

Similar Courses

What people are saying

english subtitles when

Clear and informative Good Please provide English subtitles when conducting an interview in Korean, else it defeats the purpose.

excelente para hacerse

Excelente para hacerse una idea de lo distinto que es el sector hospitalario dentro del mundo de los servicios.

highly recommend cause

my final quiz

My final quiz review in week 3 shows I answered all the questions correctly, but I still got 98%.

also pratical knwldge

dentro del mundo

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Adjunct, Hospitality Management $14k

Hospitality Clerk $28k

Volunteer Hospitality Coordinator $28k

Hospitality Agent $32k

Supervisor Hospitality Coordinator $40k

Resident Hospitality Manager $42k

Freelance Hospitality $44k

sales Representative Hospitality Industry Consultant $59k

Assistant Designer, Womens Better Sportswear $63k

Better Handbag Specialist $67k

Account Executive, Hospitality $73k

National Hospitality Manager $80k

Write a review

Your opinion matters. Tell us what you think.

Rating 4.5 based on 22 ratings
Length 4 weeks
Effort 3 weeks of study, 1-2 hours/week
Starts Jun 26 (46 weeks ago)
Cost $79
From Yonsei University via Coursera
Instructor Sunmee Choi
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

Similar Courses

Sorted by relevance

Like this course?

Here's what to do next:

  • Save this course for later
  • Get more details from the course provider
  • Enroll in this course
Enroll Now