Intro to International Marketing
International Marketing & Cross Industry Growth ,
About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization.
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| Rating | 4.7★ based on 78 ratings |
|---|---|
| Length | 4 weeks |
| Effort | 3 weeks of study, 1-2 hours/week |
| Starts | Jul 3 (45 weeks ago) |
| Cost | $59 |
| From | Yonsei University via Coursera |
| Instructor | Dae Ryun Chang |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing |
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What people are saying
international marketing
It's a very good start for whom are interested in taking the international marketing as a career path in their life.
Great course for those with little knowledge of international marketing.
Is a really good course 100 % recommend Very great insights provided about the International Marketing.
I believe I have a better basic knowledge of what is international marketing all about.
Great way to learn basics of international marketing The course is very helpful in understanding basic marketing and branding.
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dae ryun chang
Professor Dae Ryun Chang is excellent, makes all these concepts seem so easy.
Excellent introduction into marketing and the constraints of CCCI The contents are amazing thank you Prof Dae Ryun Chang the course was fun and interactive.
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way of teaching
The faculty's way of teaching is fine.
It is a very useful course for me The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered.
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easy to understand
i love this course It was very easy to understand.
Very helpful Great professor, easy to understand and very informative.
recommend this course
I recommend this course to everyone who want to have clear concept before starting a career in Marketing, Totally enjoy this class and the video lecture was of the best quality.
As a Korean, I knew Yonsei University is one of the best University in Korea but I didn't know the quality of classes is like this much fantastic .I strongly recommend this course to someone who wants to study International marketing!
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looking forward
I've already signed up to take the next course in this series (International Marketing Entry and Execution) and am looking forward to it!
Looking forward to receiving the full Specialization!Thank you a This course is well done and useful.Thank you.
A wonderful introduction, looking forward to the next course.
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professor chang
Professor Chang is a hoot!
Professor Chang gave a lot of examples to make it simple.Quality of video was very good so I was enjoying a lot.
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very informative
It had concrete examples, up to date case studies and course readings that were interesting and very informative.
The real time examples given and the interviews shared are very informative and helpful.
very useful
very useful.
This is very useful and got very insightful learning experience.
so much
Thanks so much.
Interesting course I learned so much in this course, and the professor was amazing--a real leader in the field!
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
International Sales and Marketing Specialist $56k
International Marketing and Sales $62k
International Sales and Marketing $63k
International Product Marketing $71k
International Digital Marketing Designer $76k
Temporary International Marketing Manager $80k
International Marketing Communications $84k
International Marketing Coordinator Manager $85k
Head of International Marketing $85k
Manager International Marketing $96k
Senior International Marketing $102k
Principal International Marketing Manager $270k
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| Rating | 4.7★ based on 78 ratings |
|---|---|
| Length | 4 weeks |
| Effort | 3 weeks of study, 1-2 hours/week |
| Starts | Jul 3 (45 weeks ago) |
| Cost | $59 |
| From | Yonsei University via Coursera |
| Instructor | Dae Ryun Chang |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing |
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