International Marketing Entry and Execution
International Marketing & Cross Industry Growth ,
This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing. After you successfully complete this course learners will obtain the following outcomes: (1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators. (2) an understanding of how to enter international markets, select targets and position their brands. (3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other. (4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications.
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| Rating | 4.8★ based on 15 ratings |
|---|---|
| Length | 5 weeks |
| Effort | 4 weeks of study, 1-2 hours/week |
| Starts | Jul 3 (43 weeks ago) |
| Cost | $79 |
| From | Yonsei University via Coursera |
| Instructor | Dae Ryun Chang |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing |
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What people are saying
dae ryun chang teaches
The lessons are really interesting and Professor Dae Ryun Chang teaches really well!
wish you could enjoy
Wish you could enjoy the course!
country cross industry analysis
4P theories is applied in cross country cross industry analysis.
4p theories is applied
noon nopi vision
It was momentous learning for Amazing Thanks for 7S!Continue learning about the NOON NOPI vision...
based on people
It's more based on people that knows marketing!!
enter international marketing
Good course to understand how to enter International Marketing and execute it.
knowledgeable friendly instructor
Very much interesting & informative course along with a knowledgeable friendly instructor.
even though
Even though it was hard for me to study everyday (because of personal problems) I decided to continue and it was the best thing I did.
professor dae
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
International Sales and Marketing Specialist $56k
International Marketing and Sales $62k
International Sales and Marketing $63k
International Product Marketing $71k
International Digital Marketing Designer $76k
Temporary International Marketing Manager $80k
International Marketing Communications $84k
International Marketing Coordinator Manager $85k
Head of International Marketing $85k
Manager International Marketing $96k
Senior International Marketing $102k
Principal International Marketing Manager $270k
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| Rating | 4.8★ based on 15 ratings |
|---|---|
| Length | 5 weeks |
| Effort | 4 weeks of study, 1-2 hours/week |
| Starts | Jul 3 (43 weeks ago) |
| Cost | $79 |
| From | Yonsei University via Coursera |
| Instructor | Dae Ryun Chang |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing |
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