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Jeffrey Frohwein
The learner will explore sustainable marketing and incorporate the motivations, drivers, and impacts of food innovation to create effective marketing strategies and plans that support the sustainability of the agri-food industry. They will take the long-term view that includes multiple scales local, national, and global, envisioning different possibilities for the future of food. Leveraging the best communication and media to eliminate the old while promoting the new products, programs, and systems matters immensely in getting the population to adopt a sustainable food futures model.
Read more
The learner will explore sustainable marketing and incorporate the motivations, drivers, and impacts of food innovation to create effective marketing strategies and plans that support the sustainability of the agri-food industry. They will take the long-term view that includes multiple scales local, national, and global, envisioning different possibilities for the future of food. Leveraging the best communication and media to eliminate the old while promoting the new products, programs, and systems matters immensely in getting the population to adopt a sustainable food futures model.
Read more
The learner will explore sustainable marketing and incorporate the motivations, drivers, and impacts of food innovation to create effective marketing strategies and plans that support the sustainability of the agri-food industry. They will take the long-term view that includes multiple scales local, national, and global, envisioning different possibilities for the future of food. Leveraging the best communication and media to eliminate the old while promoting the new products, programs, and systems matters immensely in getting the population to adopt a sustainable food futures model.
Learners will imagine, create, and promote the food futures they want for their organizations, their communities, and the world. Learners will also identify target audiences and needs, and develop authentic positioning, distribution, promotion and communications for sustainable agri-food systems.
Register for this course and see more details by visiting:
OpenCourser.com/course/y847iy/sustainable
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What's inside
Learning objectives
- Apply concepts of marketing to sustainable agriculture and food innovation
- Identify creative market entry strategies
- Utilize economic principles to formulate pricing strategies
- Apply concepts of marketing to sustainable agriculture and food innovation
- Identify creative market entry strategies
- Utilize economic principles to formulate pricing strategies
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops concepts applicable to the sustainability of the agri-food industry
Taught by Jeffrey Frohwein, an industry expert
Helps learners create effective marketing strategies and plans for the agri-food industry
Explores creative market entry strategies and economic principles
Examines multiple scales of sustainability, including local, national, and global
Taught by Jeffrey Frohwein, a recognized expert in sustainable marketing
Appropriate for learners with an interest in sustainable marketing and food innovation
Save this course
Save Sustainable Agri-food Marketing to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Sustainable Agri-food Marketing with these
activities:
Attend a conference on sustainable food systems
Show steps
Learn about the latest research and developments in sustainable food systems from experts in the field.
Browse courses on
Sustainable Food Systems
Show steps
-
Find a conference on sustainable food systems
-
Attend the conference
Volunteer at a local food bank
Show steps
Gain hands-on experience in the sustainable food system and learn about the challenges faced by food insecure communities.
Browse courses on
Sustainability
Show steps
-
Find a local food bank
-
Contact the food bank and inquire about volunteer opportunities
-
Volunteer at the food bank
Attend a webinar on sustainable marketing
Show steps
Learn about the latest trends and best practices in sustainable marketing from experts in the field.
Browse courses on
Sustainable Marketing
Show steps
-
Find a webinar on sustainable marketing
-
Attend the webinar
Ten other activities
Expand to see all activities and additional details
Show all 13 activities
Read the articles on sustainable marketing
Show steps
Learn about sustainable marketing and the motivations, drivers, and impacts of food innovation to create effective marketing strategies and plans that support the sustainability of the agri-food industry.
Browse courses on
Sustainable Marketing
Show steps
-
Read the article on sustainable marketing
-
Read the article on the motivations, drivers, and impacts of food innovation
Explore case studies of successful sustainable marketing campaigns
Show steps
Analyzing successful campaigns will provide you with practical insights and best practices for sustainable marketing.
Browse courses on
Sustainable Marketing
Show steps
-
Identify case studies of sustainable marketing campaigns
-
Analyze the strategies and tactics used in these campaigns
-
Identify the key factors that contributed to their success
Attend industry events focused on sustainable food systems
Show steps
Networking events will connect you with professionals in the field and provide valuable insights into current trends and best practices.
Browse courses on
Sustainable Food Systems
Show steps
-
Identify industry events focused on sustainable food systems
-
Attend these events and engage with speakers and attendees
-
Share your knowledge and experiences with others
Practice pricing strategies for sustainable food products
Show steps
Utilize economic principles to formulate pricing strategies for sustainable food products.
Browse courses on
Pricing Strategies
Show steps
-
Research the cost of producing sustainable food products
-
Analyze the market demand for sustainable food products
-
Develop a pricing strategy that meets the needs of both the producer and the consumer
Practice Pricing Strategies
Show steps
Performing these exercises will reinforce your understanding of concepts related to pricing strategies in sustainable marketing.
Browse courses on
Pricing Strategies
Show steps
-
Review the pricing strategies taught in the course.
-
Identify the key factors that influence pricing decisions.
-
Practice applying different pricing strategies to real-world scenarios.
Create a sustainable marketing plan for a local food business
Show steps
Developing a marketing plan will help you apply the concepts of marketing to sustainable agriculture and food innovation.
Browse courses on
Marketing
Show steps
-
Identify a local food business that aligns with your sustainability values
-
Conduct market research to understand the target audience and their needs
-
Develop a marketing strategy that incorporates sustainable practices
-
Implement the marketing plan and track its effectiveness
Create a marketing plan for a sustainable food product
Show steps
Apply concepts of marketing to sustainable agriculture and food innovation to identify creative market entry strategies and utilize economic principles to formulate pricing strategies.
Browse courses on
Marketing Plan
Show steps
-
Identify the target market for the product
-
Develop a marketing strategy to reach the target market
-
Create a marketing budget
-
Implement the marketing plan
-
Evaluate the results of the marketing plan
Develop a blog post or article on a topic related to sustainable marketing
Show steps
Creating content will help you synthesize your understanding of sustainable marketing and share your knowledge with others.
Browse courses on
Sustainable Marketing
Show steps
-
Choose a topic related to sustainable marketing
-
Research the topic and gather relevant information
-
Develop an outline for your blog post or article
-
Write and edit your content
-
Share your blog post or article on social media or other platforms
Form a study group with other students
Show steps
Discuss the course material with other students and learn from each other's perspectives.
Browse courses on
Collaboration
Show steps
-
Find other students who are taking the course
-
Form a study group
-
Meet regularly to discuss the course material
Contribute to an open-source project on sustainable food systems
Show steps
Get involved in the open-source community and contribute to the development of tools and resources that support the sustainable food system.
Browse courses on
Open Source
Show steps
-
Find an open-source project on sustainable food systems
-
Contact the project maintainers and inquire about how you can contribute
-
Contribute to the project
Attend a conference on sustainable food systems
Show steps
Learn about the latest research and developments in sustainable food systems from experts in the field.
Browse courses on
Sustainable Food Systems
Show steps
Show steps
Show steps
- Find a conference on sustainable food systems
- Attend the conference
Volunteer at a local food bank
Show steps
Gain hands-on experience in the sustainable food system and learn about the challenges faced by food insecure communities.
Browse courses on
Sustainability
Show steps
Show steps
Show steps
- Find a local food bank
- Contact the food bank and inquire about volunteer opportunities
- Volunteer at the food bank
Attend a webinar on sustainable marketing
Show steps
Learn about the latest trends and best practices in sustainable marketing from experts in the field.
Browse courses on
Sustainable Marketing
Show steps
Show steps
Show steps
- Find a webinar on sustainable marketing
- Attend the webinar
Ten other activities
Expand to see all activities and additional details
Show all 13 activities
Read the articles on sustainable marketing
Show steps
Learn about sustainable marketing and the motivations, drivers, and impacts of food innovation to create effective marketing strategies and plans that support the sustainability of the agri-food industry.
Browse courses on
Sustainable Marketing
Show steps
Show steps
Show steps
- Read the article on sustainable marketing
- Read the article on the motivations, drivers, and impacts of food innovation
Explore case studies of successful sustainable marketing campaigns
Show steps
Analyzing successful campaigns will provide you with practical insights and best practices for sustainable marketing.
Browse courses on
Sustainable Marketing
Show steps
Show steps
Show steps
- Identify case studies of sustainable marketing campaigns
- Analyze the strategies and tactics used in these campaigns
- Identify the key factors that contributed to their success
Attend industry events focused on sustainable food systems
Show steps
Networking events will connect you with professionals in the field and provide valuable insights into current trends and best practices.
Browse courses on
Sustainable Food Systems
Show steps
Show steps
Show steps
- Identify industry events focused on sustainable food systems
- Attend these events and engage with speakers and attendees
- Share your knowledge and experiences with others
Practice pricing strategies for sustainable food products
Show steps
Utilize economic principles to formulate pricing strategies for sustainable food products.
Browse courses on
Pricing Strategies
Show steps
Show steps
Show steps
- Research the cost of producing sustainable food products
- Analyze the market demand for sustainable food products
- Develop a pricing strategy that meets the needs of both the producer and the consumer
Practice Pricing Strategies
Show steps
Performing these exercises will reinforce your understanding of concepts related to pricing strategies in sustainable marketing.
Browse courses on
Pricing Strategies
Show steps
Show steps
Show steps
- Review the pricing strategies taught in the course.
- Identify the key factors that influence pricing decisions.
- Practice applying different pricing strategies to real-world scenarios.
Create a sustainable marketing plan for a local food business
Show steps
Developing a marketing plan will help you apply the concepts of marketing to sustainable agriculture and food innovation.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Identify a local food business that aligns with your sustainability values
- Conduct market research to understand the target audience and their needs
- Develop a marketing strategy that incorporates sustainable practices
- Implement the marketing plan and track its effectiveness
Create a marketing plan for a sustainable food product
Show steps
Apply concepts of marketing to sustainable agriculture and food innovation to identify creative market entry strategies and utilize economic principles to formulate pricing strategies.
Browse courses on
Marketing Plan
Show steps
Show steps
Show steps
- Identify the target market for the product
- Develop a marketing strategy to reach the target market
- Create a marketing budget
- Implement the marketing plan
- Evaluate the results of the marketing plan
Develop a blog post or article on a topic related to sustainable marketing
Show steps
Creating content will help you synthesize your understanding of sustainable marketing and share your knowledge with others.
Browse courses on
Sustainable Marketing
Show steps
Show steps
Show steps
- Choose a topic related to sustainable marketing
- Research the topic and gather relevant information
- Develop an outline for your blog post or article
- Write and edit your content
- Share your blog post or article on social media or other platforms
Form a study group with other students
Show steps
Discuss the course material with other students and learn from each other's perspectives.
Browse courses on
Collaboration
Show steps
Show steps
Show steps
- Find other students who are taking the course
- Form a study group
- Meet regularly to discuss the course material
Contribute to an open-source project on sustainable food systems
Show steps
Get involved in the open-source community and contribute to the development of tools and resources that support the sustainable food system.
Browse courses on
Open Source
Show steps
Show steps
Show steps
- Find an open-source project on sustainable food systems
- Contact the project maintainers and inquire about how you can contribute
- Contribute to the project
Career center
Learners who complete Sustainable Agri-food Marketing will develop knowledge and skills
that may be useful to these careers:
Regulatory Affairs Manager
Regulatory Affairs Manager
A Regulatory Affairs Manager develops and implements regulatory compliance strategies. This course may be useful for developing the skills needed to develop and implement regulatory compliance strategies for the agri-food industry, which is facing increasing pressure to comply with environmental and food safety regulations.
Corporate Social Responsibility Manager
Corporate Social Responsibility Manager
A Corporate Social Responsibility Manager develops and implements corporate social responsibility strategies. This course may be useful for developing the skills needed to develop and implement corporate social responsibility strategies for the agri-food industry, which is facing increasing pressure to reduce its environmental impact.
Sustainability Analyst
Sustainability Analyst
A Sustainability Analyst analyzes data to identify and assess sustainability risks and opportunities. This course may be useful for developing the skills needed to analyze data to identify and assess sustainability risks and opportunities in the agri-food industry, which is facing increasing pressure to reduce its environmental impact.
Quality Assurance Manager
Quality Assurance Manager
A Quality Assurance Manager develops and implements quality assurance management systems. This course may be useful for developing the skills needed to develop and implement quality assurance management systems for the agri-food industry, which is facing increasing pressure to ensure the quality of its products.
Food Safety Manager
Food Safety Manager
A Food Safety Manager develops and implements food safety management systems. This course may be useful for developing the skills needed to develop and implement food safety management systems for the agri-food industry, which is facing increasing pressure to ensure the safety of its products.
Sustainability Consultant
Sustainability Consultant
A Sustainability Consultant helps organizations improve their environmental and social performance. This course may be useful for developing the skills needed to develop and implement sustainability strategies for the agri-food industry, which is facing increasing pressure to reduce its environmental impact.
Environmental Manager
Environmental Manager
An Environmental Manager develops and implements environmental management strategies. This course may be useful for developing the skills needed to develop and implement environmental management strategies for the agri-food industry, which is facing increasing pressure to reduce its environmental impact.
Product Manager
Product Manager
A Product Manager develops and manages products and services. This course may be useful for developing the skills needed to develop and manage sustainable agri-food products and services, which are becoming increasingly important to consumers.
Supply Chain Manager
Supply Chain Manager
A Supply Chain Manager plans and manages the flow of goods and services from suppliers to customers. This course may be useful for developing the skills needed to manage the supply chain for sustainable agri-food products and services, which requires careful planning and coordination.
Social Media Manager
Social Media Manager
A Social Media Manager develops and executes social media campaigns to promote products and services. This course may be useful for developing the skills needed to create and implement social media campaigns for sustainable agri-food products and services, which can help companies reach a wider audience.
Business Development Manager
Business Development Manager
A Business Development Manager identifies and develops new business opportunities. This course may be useful for developing the skills needed to identify and develop new business opportunities in the sustainable agri-food industry, which is growing rapidly.
Marketing Manager
Marketing Manager
A Marketing Manager plans and executes marketing campaigns to promote products and services. This course may be helpful for developing the skills needed to create and implement marketing campaigns for sustainable agri-food products and services, which are becoming increasingly popular with consumers.
Marketing Research Analyst
Marketing Research Analyst
A Marketing Research Analyst gathers and analyzes data to help companies understand their target audience. This course may be useful for developing the skills needed to conduct research on sustainable food products and services, which can help companies develop more effective marketing campaigns.
Sales Manager
Sales Manager
A Sales Manager leads and manages a team of sales representatives. This course may be useful for developing the skills needed to sell sustainable agri-food products and services, which are becoming increasingly popular with consumers.
Brand Manager
Brand Manager
A Brand Manager develops long-term marketing strategies to build brand awareness and cultivate relationships with consumers. This course may be useful for developing the skills needed to manage a brand that is focused on sustainability in the agri-food industry, which many consumers value.
For more career information including salaries, visit:
OpenCourser.com/course/y847iy/sustainable
Reading list
We've selected ten books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Sustainable Agri-food Marketing.
Provides a comprehensive overview of sustainable marketing, including its key concepts, principles, and practices.
Save
Provides a framework for creating new markets and avoiding competition.
Provides a practical guide to building a successful startup.
Provides a step-by-step guide to developing a marketing plan.
Explores the challenges of innovation and how to overcome them.
Save
Explores the connections between food, health, and sustainability.
Provides 22 essential laws of marketing that can help businesses succeed.
Provides insights into how to position your brand in the minds of consumers.
Explores the psychological principles that influence consumer behavior.
Provides insights into the power of storytelling in marketing.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/y847iy/sustainable
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Effort
10 to 15 hours per week for 8 weeks
Level
Intermediate
Via
edX
Institution
Doane University
Instructor
Jeffrey Frohwein
Language
English
Transcript
English
This course belongs to a
collection
called
Sustainable Agribusiness. It's comprised of seven courses:
Good to know
Develops concepts applicable to the sustainability of the agri-food industry
Taught by Jeffrey Frohwein, an industry expert
Helps learners create effective marketing strategies and plans for the agri-food industry
Explores creative market entry strategies and economic principles
Examines multiple scales of sustainability, including local, national, and global
Taught by Jeffrey Frohwein, a recognized expert in sustainable marketing
Appropriate for learners with an interest in sustainable marketing and food innovation
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