About this Specialization
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.
| From | Yonsei University via Coursera |
|---|---|
| Hours | 68 |
| Instructors | Dae Ryun Chang, Sunmee Choi |
| Language | English |
| Subjects | Business |
Similar Courses
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Coordinator -- Publications & Marketing $47k
Marketing / Mortgage Lending $47k
Marketing Services & Communications $58k
Assistant Senior North America Marketing and Leadership Events Administrator $70k
Manager, Integrated Client Marketing $77k
Global Marketing Manager, Financial Services $100k
Sales an Marketing Development Consultant $103k
Regional Local Store Marketing Program Manager $113k
Technical Marketing Mgr $114k
Senior Marketing Analyst, Revenue Management $124k
Organizational Change Manager, Marketing $139k
Senior Marketing Finance Analyst $142k
Courses in this Specialization
Listed in the order in which they should be taken
| Starts | Course Information | |
|---|---|---|
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Jul |
Intro to International Marketing About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international... Coursera | Yonsei University |
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Jul |
International Marketing Entry and Execution This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer... Coursera | Yonsei University |
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Jul |
International B2B (Business to Business) Marketing This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C)... Coursera | Yonsei University |
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Jun |
International Hospitality & Healthcare Services Marketing As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and... Coursera | Yonsei University |
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Jun |
International Entertainment and Sports Marketing This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment.... Coursera | Yonsei University |
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May |
International Marketing & Cross Industry Growth Capstone Project This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16... Coursera | Yonsei University |
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&
| From | Yonsei University via Coursera |
|---|---|
| Hours | 68 |
| Instructors | Dae Ryun Chang, Sunmee Choi |
| Language | English |
| Subjects | Business |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Coordinator -- Publications & Marketing $47k
Marketing / Mortgage Lending $47k
Marketing Services & Communications $58k
Assistant Senior North America Marketing and Leadership Events Administrator $70k
Manager, Integrated Client Marketing $77k
Global Marketing Manager, Financial Services $100k
Sales an Marketing Development Consultant $103k
Regional Local Store Marketing Program Manager $113k
Technical Marketing Mgr $114k
Senior Marketing Analyst, Revenue Management $124k
Organizational Change Manager, Marketing $139k
Senior Marketing Finance Analyst $142k
Similar Courses
Sorted by relevance
