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International Marketing & Cross Industry Growth

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.

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What's inside

Six courses

Intro to International Marketing

(0 hours)

This course introduces international marketing and cross-industry innovation. It provides the basics of international marketing and explains how companies can grow by going abroad or expanding into other countries or industries.

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International Marketing Entry and Execution

(0 hours)

This course delves into consumer science investigation, B2C marketing, international marketing entry, targeting, positioning, international product, promotion, place, and price. It also explores seven innovative approaches to international marketing, emphasizing cross-country and cross-industry innovation.

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International B2B (Business to Business) Marketing

(0 hours)

This course explores the unique aspects of business-to-business (B2B) marketing, contrasting it with traditional business-to-consumer (B2C) marketing. It emphasizes cross-country and cross-industry innovation for business expansion.

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International Hospitality & Healthcare Services Marketing

(0 hours)

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.

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International Entertainment and Sports Marketing

(0 hours)

This course provides a foundation in marketing for the sports and entertainment industries. It covers the unique characteristics of each industry and how to apply cross-country and cross-industry growth strategies. Students will learn from industry experts and complete graded quizzes.

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International Marketing & Cross Industry Growth Capstone Project

(0 hours)

This course culminates the International Marketing & Cross Industry Growth Specialization. You will apply what you've learned to conduct an "action learning" project consisting of the following:

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Time

25 hours

Level

Introductory

Via

Coursera

Institution

Yonsei University

Instructors

Dae Ryun Chang

Sunmee Choi

Level

Introductory

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