International Entertainment and Sports Marketing
International Marketing & Cross Industry Growth ,
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week. People who successfully complete this course will obtain the following outcomes: (1) You will learn the key characteristics of sports marketing. (2) You will learn the key characteristics of entertainment marketing. (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry. (4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry�. (5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style).
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| Rating | 4.4★ based on 32 ratings |
|---|---|
| Length | 4 weeks |
| Effort | 3 weeks of study, 2-3 hours/week |
| Starts | Jun 26 (44 weeks ago) |
| Cost | $79 |
| From | Yonsei University via Coursera |
| Instructor | Dae Ryun Chang |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing |
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What people are saying
digital era will feel
And I believe anyone who has lived in the digital era will feel the same.Also - this is be a very minor issue - the Professor's body language seems to be "overdone".
all topics well explained
All topics well explained and articulated.
modules are slightly longer
Modules are slightly longer though.
ryun chang is wonderful
Dae Ryun Chang is wonderful!
*very* basic idea
For instance: Noon Nopi seems like a "buzzword" to convey the *very* basic idea of adapting to the audience and context.Also, most of the content from the Viral Marketing, AR/VR and Influence chapters are just common sense.
audi korea head
Especially those with John Davis, and the Audi Korea Head of Marketing.
sports marketing.one thing
I learned a few things, although I already had experience in Sports Marketing.One thing I didn't like was the introduction of seemingly complicated concepts to explain simple ideas.
explain simple ideas
present as facts
The course lecturer doesn't seem to be knowledgeable about the subject, neither the entertainment nor marketing aspect of it and presents no reasons for what he present as facts.
presents no reasons
seemingly complicated concepts
watch without losing
inspiring, easy to absorb amazing course Very fun to watch without losing the educational purpose, the course offers a lot of good examples and interviews with professionals in marketing.
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
IE / Machinest $37k
Job Developer (IE) $44k
IT Support - LAN/WAN Infrastructure, IE Division $68k
Production Control Analyst at CCCi $83k
Technical Support Specialist through CCCI 2 $88k
IE Tech Support 3 $103k
Senior IE Systems Administrator $142k
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| Rating | 4.4★ based on 32 ratings |
|---|---|
| Length | 4 weeks |
| Effort | 3 weeks of study, 2-3 hours/week |
| Starts | Jun 26 (44 weeks ago) |
| Cost | $79 |
| From | Yonsei University via Coursera |
| Instructor | Dae Ryun Chang |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing |
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