Sales in Sport Business
Sports have long been a cornerstone to our society, but only in recent history has the industry truly monetized with an expected value in 2021 of over $500 Billion USD. Ticket sales, corporate partnerships, sports marketing, sponsorships, merchandise, broadcast rights, product licensing, and other areas of revenue generation allow fans to be a part of the entire experience, both in the stadium and out. This course mainly focuses on professional sports.
This course is taught by professionals from across different areas of the industry, and provides a foundation in the principles and significance of sales and revenue generation in the business of Sport through a mix of theoretical fundamentals and practical application. The course will touch on ticket sales, corporate sales, and group sales. It will also cover elements of being a sales manager and characteristics of successful sales people in the sports management field. It covers key sales and revenue generation elements such as:
The Sports Sales Process
Relationship-Building
Customer Service
Business Development
Completion of this course will provide students with the essential skills to become successful sales executives in the field of Sport.
What you'll learn
- Apply the sales process
- Apply data decision making techniques as it relates to sales
- Describe and apply commonly used sales tactics
- Identify commonly used terms in sales including but not limited to the core sport product, CRM, B2B, B2C, Sales Funnel and objections
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| Rating | Not enough ratings |
|---|---|
| Length | 4 weeks |
| Effort | 4 weeks, 3–5 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $229 |
| From | University of Alaska Fairbanks via edX |
| Instructors | Peggy Keiper, Jon Nachtigal, Michelle Gulino, Travis Misner, Cole McKeel |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business & Management |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Business Generation Representative $38k
Demand Generation Rep $46k
Freight Generation Specialist $47k
Head of Demand Generation $56k
Generation Dispatcher $62k
Procurement- Wind Generation $66k
Generation Modeling Analyst $67k
New Business Generation $78k
Opportunity Generation Specialist $88k
Master Generation Dispatcher $90k
Senior Generation Analyst $93k
Generation Engineering Group $97k
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| Rating | Not enough ratings |
|---|---|
| Length | 4 weeks |
| Effort | 4 weeks, 3–5 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $229 |
| From | University of Alaska Fairbanks via edX |
| Instructors | Peggy Keiper, Jon Nachtigal, Michelle Gulino, Travis Misner, Cole McKeel |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business & Management |
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