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Sport Business Foundations

Most people want to work in a career they are passionate about which is what draws many people to the highly competitive field of sport business, or what is commonly known as sports management. This course is rooted in traditional business foundations as they apply to the sport business realm and is taught by professionals who are all working in, or have worked in, the sport business field.

This course is an introduction to career pathways, professional development, and opportunities within the sport management field. Course participants will learn about the complexity and intricacies within the landscape of the sports industry. Professional sports, International sport, collegiate sport, and interscholastic sport will all be covered. Students will explore their own interests and strengths to create a baseline understanding of the sports industry as a whole. Primary focus in this course is on introducing:

Segments of the sports industry such as professional, collegiate, and youth sports

Career concentration areas within the sport management field such as sales, sponsorship, sport marketing, facility management, sport governance, and event management

Strategies for professional development and networking

What you'll learn

  • Segments of the sports industry such as professional, collegiate, and youth sports
  • Career concentration areas within the sport management field such as sales, sponsorship, sport marketing, facility management, sport governance, and event management
  • Strategies for professional development and networking
  • Compare and contrast skills in various segments of the sport industry.
  • Identify common places where students can find jobs in the sport industry.
  • Apply networking and professional development techniques for breaking into the sport management field.
  • 1.1 History
  • 1.2 Segments of the Industry
  • 1.3 Overview
  • 2.1 Collegiate Sports
  • 2.2 Professional Sports
  • 2.3 International Sports
  • 2.4 Youth/Interscholastic Sports
  • 3.1 Conferences and professional organizations
  • 3.2 Mentorship sources
  • 3.3 Informational interviews
  • 3.1 Common job boards
  • 4.1 Big-data, AI, and wearable technology
  • 4.2 Digital and social media/content/access to sport organizations
  • 4.3 Multi-layered sponsorship and partnerships
  • 4.4 Sport as a social equity platform

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Rating Not enough ratings
Length 4 weeks
Effort 3 - 5 hours per week
Starts On Demand (Start anytime)
Cost $149
From University of Alaska Fairbanks via edX
Instructors Peggy Keiper, Jon Nachtigal, Michelle Gulino, Travis Misner
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business & Management

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Rating Not enough ratings
Length 4 weeks
Effort 3 - 5 hours per week
Starts On Demand (Start anytime)
Cost $149
From University of Alaska Fairbanks via edX
Instructors Peggy Keiper, Jon Nachtigal, Michelle Gulino, Travis Misner
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business & Management

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