Sport Business Management

The sports industry is one of the most exciting industries in the world to work in. From event management to sports marketing to sports analytics, this program will touch on all aspects of the business side of sports. To work on the business side of sports it requires a blend between sports management and business administration education, which is the platform this certificate is built on!

Millions of people engage with professional sports and other sports organizations on a daily basis, and many dream of working in the industry. This professional certificate program will teach you about the inner workings of the sports industry and skills needed to work in specific areas of the sports industry. Successful learners will come away with a foundational understanding of the sport industry as a whole.

You will learn what makes the sports industry unique, and how successful sport-business professionals operate. The program will introduce you to specific skills in sales and data-driven decision making, both of which are critical in the sport industry.

The business administration and sport management focus provides the necessary skills for recent college grads, high school students, sport professionals looking for professional development, or people looking to work in the sport industry.

What you'll learn

• Develop foundational skills and knowledge focused on specific areas of the sport business industry.
• Identify and apply principles of sales, sports marketing, event management, data driven decision making, and basic managerial skills to the sport business industry.
• Utilize critical thinking and reasoning skills to analyze issues on the business side of sports.
• Apply professional development practices and skills founded in business administration and practices in the sports industry.
• Demonstrate knowledge of common data sources, methods, and systems utilized in sports analytics.