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Herbert Woratschek
Are you a passionate sports lover interested in exploring a new innovative logic in sport management? Enroll in this online course and:
Read more
Are you a passionate sports lover interested in exploring a new innovative logic in sport management? Enroll in this online course and:
Read more
Are you a passionate sports lover interested in exploring a new innovative logic in sport management? Enroll in this online course and:
- Overview the traditional logic – the logic of sport products – used to analyze sport events
- Discover an innovative logic in sport management – the logic of value co-creation – and its advantages in practical use
- Contrast the traditional logic with the value co-creation approach
- Analyze authentic examples and case studies conducted by international researchers
- Learn about sport sponsorship, branding, and ticketing
- Analyze the role of social interactions in sport events, and obtain key management knowledge for a changing society
- Check your acquired understanding for sport management through interactive exercises
Let’s start your journey of becoming an expert in the field of sport management with this course!
Register for this course and see more details by visiting:
OpenCourser.com/course/at55ga/value
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What's inside
Learning objectives
- The basics and limitations of the logic of sport products (traditional approach)
- The basics of the logic of value co-creation in sport management
- Innovative sport management analytical skills for a changing society
- Different perspectives on sport events
- The insights in ticketing, sport sponsorship and branding
- The consideration of sustainability in sport management
- The basics and limitations of the logic of sport products (traditional approach)
- The basics of the logic of value co-creation in sport management
- Innovative sport management analytical skills for a changing society
- Different perspectives on sport events
- The insights in ticketing, sport sponsorship and branding
- The consideration of sustainability in sport management
Syllabus
A. The Traditional Logic of Sport Products
B. Reasons for a New Logic
C.1 Logic of Value Co-Creation (Part I)
C.2 Logic of Value Co-Creation (Part II)
Read more
Syllabus
A. The Traditional Logic of Sport Products
B. Reasons for a New Logic
C.1 Logic of Value Co-Creation (Part I)
C.2 Logic of Value Co-Creation (Part II)
Read more
D. Focus: Sponsoring
E. Co-Created Sustainable Value in a Changing Society
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops analytical skills for managing value co-creation in sport management
Taught by Herbert Woratschek, an expert in sport management with a focus on value co-creation
Explores value co-creation as a novel approach to sport management, providing a distinct perspective
Requires no prerequisites, making it accessible to a wide range of learners
Examines real-world case studies, offering practical insights into value co-creation in action
Save this course
Save Value Co-Creation in Sport Management – A New Logic in a Changing Society to your list so you can find it easily later:
Save
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Value Co-Creation in Sport Management – A New Logic in a Changing Society with these
activities:
Review the basics of sports management
Show steps
Refreshes essential concepts to ensure foundational understanding before diving deeper into the course materials.
Browse courses on
Sports Management
Show steps
-
Gather notes and materials from previous courses or textbooks on sports management.
-
Review key terms and concepts related to sports management, such as sports marketing, event management, and sponsorship.
Review the basics of sport management
Show steps
Brush up on your foundational knowledge of sport management principles to enhance your understanding of the course materials.
Show steps
-
Revisit your notes or textbooks from previous sport management courses.
-
Review online resources or articles to refresh your understanding of key concepts.
Join online communities related to sport management
Show steps
Provides a platform for knowledge sharing, industry updates, and networking opportunities, broadening perspectives and fostering a sense of community.
Browse courses on
Online Communities
Show steps
-
Identify and join online forums, discussion groups, or social media communities related to sport management.
-
Participate in discussions, ask questions, and engage with other professionals in the field.
11 other activities
Expand to see all activities and additional details
Show all 14 activities
Review: 'Sport Marketing: A Strategic Perspective' by Mullin, Hardy, and Sutton
Show steps
Gain insights into the strategic aspects of sport marketing by reading this comprehensive textbook, which aligns with the course's focus on the logic of value co-creation.
View
Sport Marketing
on Amazon
Show steps
-
Obtain a copy of the book.
-
Read the book thoroughly, taking notes on key concepts and insights.
-
Summarize the main arguments and theories presented in the book.
-
Evaluate the book's relevance to the course material.
Share knowledge with peers in a study group
Show steps
Strengthens understanding through collaborative learning, knowledge sharing, and peer feedback.
Show steps
-
Join or form a study group with other students enrolled in the course.
-
Share notes, discuss course materials, and engage in collaborative problem-solving.
Volunteer at a local sports event
Show steps
Gain practical experience in sport management by volunteering at a local event, observing first-hand the application of course concepts in a real-world setting.
Browse courses on
Volunteering
Show steps
-
Identify a local sports event where you can volunteer.
-
Contact the event organizers and express your interest in volunteering.
-
Attend the event and assist with tasks as assigned.
-
Reflect on your experience and identify key takeaways.
Explore examples of sports sponsorship and branding
Show steps
Provides practical insights and real-world examples to enhance understanding of sports sponsorship and branding strategies.
Browse courses on
Sports Sponsorship
Show steps
-
Research and analyze case studies of successful sports sponsorship campaigns.
-
Identify and evaluate various branding strategies used by sports organizations and brands.
Conduct a SWOT analysis of a sports organization
Show steps
Apply the logic of sport products to real-world scenarios by evaluating the strengths, weaknesses, opportunities, and threats faced by sports organizations.
Browse courses on
SWOT Analysis
Show steps
-
Choose a sports organization to analyze.
-
Gather data on the organization's internal and external environment.
-
Identify and analyze the organization's key strengths and weaknesses.
-
Develop recommendations based on your analysis.
Analyze different perspectives on sport events
Show steps
Develops critical thinking skills and the ability to analyze sport events from multiple perspectives, fostering a comprehensive understanding.
Browse courses on
Stakeholder Analysis
Show steps
-
Identify and categorize the different stakeholders involved in sport events.
-
Analyze the interests and objectives of each stakeholder group.
Compile a list of case studies on successful sport management strategies
Show steps
Expand your knowledge and understanding of effective sport management practices by gathering and analyzing real-world examples of successful strategies.
Browse courses on
Case Studies
Show steps
-
Identify reputable sources for case studies, such as industry reports or academic journals.
-
Review and select case studies that demonstrate successful sport management strategies.
-
Summarize the key findings and insights from each case study.
-
Organize and present your findings in a cohesive manner.
Attend a sports industry conference or networking event
Show steps
Connect with professionals in the sports industry, exchange ideas, and explore career opportunities to expand your network and gain valuable insights.
Browse courses on
Networking
Show steps
-
Research and identify relevant sports industry conferences or networking events.
-
Register and attend the event.
-
Prepare an elevator pitch to introduce yourself and your interests.
-
Actively engage with attendees and participate in discussions.
-
Follow up with potential connections after the event.
Develop a marketing plan for a sports event
Show steps
Applies knowledge gained in the course to create a tangible and practical marketing plan, fostering a deeper understanding of sports event management.
Browse courses on
Marketing
Show steps
-
Define the target audience for the sports event.
-
Develop a marketing strategy to reach the target audience.
Design a marketing campaign for a sports event
Show steps
Put your understanding of value co-creation in practice by developing a comprehensive marketing strategy that engages potential attendees and sponsors.
Browse courses on
Marketing Campaign
Show steps
-
Identify the target audience for the event.
-
Develop a marketing message that resonates with the target audience.
-
Choose the appropriate marketing channels to reach the target audience.
-
Create marketing materials that are engaging and informative.
-
Track the results of the marketing campaign and make adjustments as needed.
Develop a business plan for a new sports venture
Show steps
Apply your understanding of sport management principles and the logic of value co-creation to develop a comprehensive business plan for a potential sports venture.
Browse courses on
Business Plan
Show steps
-
Identify a market opportunity in the sports industry.
-
Conduct market research to validate the opportunity.
-
Develop a business model that outlines the key revenue streams and cost structure.
-
Prepare financial projections to demonstrate the potential profitability of the venture.
-
Create a marketing plan to promote the venture and attract customers.
Review the basics of sports management
Show steps
Refreshes essential concepts to ensure foundational understanding before diving deeper into the course materials.
Browse courses on
Sports Management
Show steps
Show steps
Show steps
- Gather notes and materials from previous courses or textbooks on sports management.
- Review key terms and concepts related to sports management, such as sports marketing, event management, and sponsorship.
Review the basics of sport management
Show steps
Brush up on your foundational knowledge of sport management principles to enhance your understanding of the course materials.
Show steps
Show steps
Show steps
- Revisit your notes or textbooks from previous sport management courses.
- Review online resources or articles to refresh your understanding of key concepts.
Join online communities related to sport management
Show steps
Provides a platform for knowledge sharing, industry updates, and networking opportunities, broadening perspectives and fostering a sense of community.
Browse courses on
Online Communities
Show steps
Show steps
Show steps
- Identify and join online forums, discussion groups, or social media communities related to sport management.
- Participate in discussions, ask questions, and engage with other professionals in the field.
11 other activities
Expand to see all activities and additional details
Show all 14 activities
Review: 'Sport Marketing: A Strategic Perspective' by Mullin, Hardy, and Sutton
Show steps
Gain insights into the strategic aspects of sport marketing by reading this comprehensive textbook, which aligns with the course's focus on the logic of value co-creation.
View
Sport Marketing
on Amazon
Show steps
Show steps
Show steps
- Obtain a copy of the book.
- Read the book thoroughly, taking notes on key concepts and insights.
- Summarize the main arguments and theories presented in the book.
- Evaluate the book's relevance to the course material.
Share knowledge with peers in a study group
Show steps
Strengthens understanding through collaborative learning, knowledge sharing, and peer feedback.
Show steps
Show steps
Show steps
- Join or form a study group with other students enrolled in the course.
- Share notes, discuss course materials, and engage in collaborative problem-solving.
Volunteer at a local sports event
Show steps
Gain practical experience in sport management by volunteering at a local event, observing first-hand the application of course concepts in a real-world setting.
Browse courses on
Volunteering
Show steps
Show steps
Show steps
- Identify a local sports event where you can volunteer.
- Contact the event organizers and express your interest in volunteering.
- Attend the event and assist with tasks as assigned.
- Reflect on your experience and identify key takeaways.
Explore examples of sports sponsorship and branding
Show steps
Provides practical insights and real-world examples to enhance understanding of sports sponsorship and branding strategies.
Browse courses on
Sports Sponsorship
Show steps
Show steps
Show steps
- Research and analyze case studies of successful sports sponsorship campaigns.
- Identify and evaluate various branding strategies used by sports organizations and brands.
Conduct a SWOT analysis of a sports organization
Show steps
Apply the logic of sport products to real-world scenarios by evaluating the strengths, weaknesses, opportunities, and threats faced by sports organizations.
Browse courses on
SWOT Analysis
Show steps
Show steps
Show steps
- Choose a sports organization to analyze.
- Gather data on the organization's internal and external environment.
- Identify and analyze the organization's key strengths and weaknesses.
- Develop recommendations based on your analysis.
Analyze different perspectives on sport events
Show steps
Develops critical thinking skills and the ability to analyze sport events from multiple perspectives, fostering a comprehensive understanding.
Browse courses on
Stakeholder Analysis
Show steps
Show steps
Show steps
- Identify and categorize the different stakeholders involved in sport events.
- Analyze the interests and objectives of each stakeholder group.
Compile a list of case studies on successful sport management strategies
Show steps
Expand your knowledge and understanding of effective sport management practices by gathering and analyzing real-world examples of successful strategies.
Browse courses on
Case Studies
Show steps
Show steps
Show steps
- Identify reputable sources for case studies, such as industry reports or academic journals.
- Review and select case studies that demonstrate successful sport management strategies.
- Summarize the key findings and insights from each case study.
- Organize and present your findings in a cohesive manner.
Attend a sports industry conference or networking event
Show steps
Connect with professionals in the sports industry, exchange ideas, and explore career opportunities to expand your network and gain valuable insights.
Browse courses on
Networking
Show steps
Show steps
Show steps
- Research and identify relevant sports industry conferences or networking events.
- Register and attend the event.
- Prepare an elevator pitch to introduce yourself and your interests.
- Actively engage with attendees and participate in discussions.
- Follow up with potential connections after the event.
Develop a marketing plan for a sports event
Show steps
Applies knowledge gained in the course to create a tangible and practical marketing plan, fostering a deeper understanding of sports event management.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Define the target audience for the sports event.
- Develop a marketing strategy to reach the target audience.
Design a marketing campaign for a sports event
Show steps
Put your understanding of value co-creation in practice by developing a comprehensive marketing strategy that engages potential attendees and sponsors.
Browse courses on
Marketing Campaign
Show steps
Show steps
Show steps
- Identify the target audience for the event.
- Develop a marketing message that resonates with the target audience.
- Choose the appropriate marketing channels to reach the target audience.
- Create marketing materials that are engaging and informative.
- Track the results of the marketing campaign and make adjustments as needed.
Develop a business plan for a new sports venture
Show steps
Apply your understanding of sport management principles and the logic of value co-creation to develop a comprehensive business plan for a potential sports venture.
Browse courses on
Business Plan
Show steps
Show steps
Show steps
- Identify a market opportunity in the sports industry.
- Conduct market research to validate the opportunity.
- Develop a business model that outlines the key revenue streams and cost structure.
- Prepare financial projections to demonstrate the potential profitability of the venture.
- Create a marketing plan to promote the venture and attract customers.
Career center
Learners who complete Value Co-Creation in Sport Management – A New Logic in a Changing Society will develop knowledge and skills
that may be useful to these careers:
Sport Management Analyst
Sport Management Analyst
A Sport Management Analyst is responsible for analyzing the financial and operational performance of a sports organization. They may also be responsible for developing and implementing strategies to improve performance. This course can help you develop the analytical skills you need to be successful in this role. You will learn how to use data to identify trends and patterns, and how to make recommendations based on your findings.
Sport Event Coordinator
Sport Event Coordinator
A Sport Event Coordinator is responsible for planning and executing sporting events. They may also be responsible for marketing and promoting events, and for managing the event budget. This course can help you develop the skills you need to be successful in this role. You will learn how to plan and execute events, how to market and promote events, and how to manage an event budget.
Sport Marketing Manager
Sport Marketing Manager
A Sport Marketing Manager is responsible for developing and implementing marketing campaigns for sports organizations. They may also be responsible for managing the organization's brand, and for developing and implementing social media strategies. This course can help you develop the skills you need to be successful in this role. You will learn how to develop and implement marketing campaigns, how to manage a brand, and how to develop and implement social media strategies.
Sport Sponsorship Manager
Sport Sponsorship Manager
A Sport Sponsorship Manager is responsible for developing and managing sponsorship deals for sports organizations. They may also be responsible for managing the organization's relationships with sponsors, and for developing and implementing sponsorship activation strategies. This course can help you develop the skills you need to be successful in this role. You will learn how to develop and manage sponsorship deals, how to manage relationships with sponsors, and how to develop and implement sponsorship activation strategies.
Sport Ticketing Manager
Sport Ticketing Manager
A Sport Ticketing Manager is responsible for managing the sale of tickets for sporting events. They may also be responsible for developing and implementing ticketing strategies, and for managing the organization's ticketing system. This course can help you develop the skills you need to be successful in this role. You will learn how to develop and implement ticketing strategies, how to manage a ticketing system, and how to sell tickets for sporting events.
Sport Consultant
Sport Consultant
A Sport Consultant provides advice to sports organizations on a variety of topics, such as marketing, finance, and operations. They may also help organizations develop and implement strategic plans. This course can help you develop the skills you need to be successful in this role. You will learn how to analyze the needs of sports organizations, how to develop and implement strategic plans, and how to provide advice on a variety of topics.
Sport Agent
Sport Agent
A Sport Agent represents the interests of athletes and coaches. They may negotiate contracts, arrange for endorsements, and provide advice on career management. This course can help you develop the skills you need to be successful in this role. You will learn how to negotiate contracts, how to arrange for endorsements, and how to provide advice on career management.
Sport Journalist
Sport Journalist
A Sport Journalist covers sports news and events for a variety of media outlets, such as newspapers, magazines, and websites. They may also provide commentary and analysis on sports events. This course can help you develop the skills you need to be successful in this role. You will learn how to write and report on sports news, how to provide commentary and analysis, and how to use social media to engage with your audience.
Sport Psychologist
Sport Psychologist
A Sport Psychologist helps athletes and coaches improve their mental performance. They may provide counseling, consulting, and training on a variety of topics, such as motivation, stress management, and team dynamics. This course can help you develop the skills you need to be successful in this role. You will learn how to provide counseling and consulting services, how to develop and implement training programs, and how to work with athletes and coaches.
Sport Sociologist
Sport Sociologist
A Sport Sociologist studies the social aspects of sport. They may research topics such as the role of sport in society, the impact of sport on individuals and communities, and the relationship between sport and culture. This course can help you develop the skills you need to be successful in this role. You will learn how to conduct research, how to analyze data, and how to write and present your findings.
Sport Historian
Sport Historian
A Sport Historian studies the history of sport. They may research topics such as the origins of sport, the evolution of sport, and the role of sport in major historical events. This course can help you develop the skills you need to be successful in this role. You will learn how to conduct research, how to analyze data, and how to write and present your findings.
Sport Ethicist
Sport Ethicist
A Sport Ethicist studies the ethical issues surrounding sport. They may research topics such as the use of performance-enhancing drugs, the commercialization of sport, and the relationship between sport and violence. This course can help you develop the skills you need to be successful in this role. You will learn how to analyze ethical issues, how to develop and defend ethical arguments, and how to write and present your findings.
Sport Lawyer
Sport Lawyer
A Sport Lawyer represents the interests of athletes, teams, and sports organizations in legal matters. They may negotiate contracts, represent clients in court, and provide advice on legal issues. This course can help you develop the skills you need to be successful in this role. You will learn how to negotiate contracts, how to represent clients in court, and how to provide advice on legal issues.
Sport Administrator
Sport Administrator
A Sport Administrator manages the day-to-day operations of a sports organization. They may be responsible for budgeting, scheduling, and staffing. This course can help you develop the skills you need to be successful in this role. You will learn how to manage a budget, how to schedule events, and how to staff an organization.
Sport Coach
Sport Coach
A Sport Coach teaches and trains athletes in a specific sport. They may be responsible for developing and implementing training programs, and for motivating and inspiring athletes. This course can help you develop the skills you need to be successful in this role. You will learn how to develop and implement training programs, how to motivate and inspire athletes, and how to work with athletes of all ages and skill levels.
For more career information including salaries, visit:
OpenCourser.com/course/at55ga/value
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Value Co-Creation in Sport Management – A New Logic in a Changing Society.
Save
Provides a comprehensive overview of event marketing, covering topics such as event planning, promotion, and evaluation. It offers practical insights and case studies that are relevant to the course.
Save
Explores the gender dimensions of sport, covering topics such as participation, representation, and media coverage. It provides insights into the challenges and opportunities for women in sport.
Provides an introduction to the principles and practices of sport branding, covering topics such as brand identity, brand positioning, and brand management. It offers practical examples and case studies that are relevant to the course.
Explores the social and cultural significance of sport, covering topics such as identity, community, and globalization. It provides a theoretical framework for understanding the role of sport in society.
Provides a framework for understanding the marketing of sports products and services. It examines the key concepts and models used in the field and provides case studies from a variety of sports organizations.
Save
Provides a comprehensive overview of sport nutrition. It covers a wide range of topics, including the role of nutrition in performance, recovery, and injury prevention.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/at55ga/value
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Effort
2 to 4 hours per week for 4 weeks
Level
Introductory
Via
edX
Institution
University of Bayreuth
Instructor
Herbert Woratschek
Language
English
Transcript
English
Good to know
Develops analytical skills for managing value co-creation in sport management
Taught by Herbert Woratschek, an expert in sport management with a focus on value co-creation
Explores value co-creation as a novel approach to sport management, providing a distinct perspective
Requires no prerequisites, making it accessible to a wide range of learners
Examines real-world case studies, offering practical insights into value co-creation in action
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