Value Co-Creation in Sport Management – A New Logic in a Changing Society from edX

Are you a passionate sports lover interested in exploring a new innovative logic in sport management? Enroll in this online course and:

Overview the traditional logic – the logic of sport products – used to analyze sport events
Discover an innovative logic in sport management – the logic of value co-creation – and its advantages in practical use
Contrast the traditional logic with the value co-creation approach
Analyze authentic examples and case studies conducted by international researchers
Learn about sport sponsorship, branding, and ticketing
Analyze the role of social interactions in sport events, and obtain key management knowledge for a changing society
Check your acquired understanding for sport management through interactive exercises

Let’s start your journey of becoming an expert in the field of sport management with this course!

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What's inside

Learning objectives

The basics and limitations of the logic of sport products (traditional approach)
The basics of the logic of value co-creation in sport management
Innovative sport management analytical skills for a changing society

Different perspectives on sport events
The insights in ticketing, sport sponsorship and branding
The consideration of sustainability in sport management

The basics and limitations of the logic of sport products (traditional approach)
The basics of the logic of value co-creation in sport management
Innovative sport management analytical skills for a changing society
Different perspectives on sport events
The insights in ticketing, sport sponsorship and branding
The consideration of sustainability in sport management

Syllabus

A. The Traditional Logic of Sport Products

B. Reasons for a New Logic

C.1 Logic of Value Co-Creation (Part I)

C.2 Logic of Value Co-Creation (Part II)

D. Focus: Sponsoring

E. Co-Created Sustainable Value in a Changing Society

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Develops analytical skills for managing value co-creation in sport management

Taught by Herbert Woratschek, an expert in sport management with a focus on value co-creation

Explores value co-creation as a novel approach to sport management, providing a distinct perspective

Requires no prerequisites, making it accessible to a wide range of learners

Examines real-world case studies, offering practical insights into value co-creation in action

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Value Co-Creation in Sport Management – A New Logic in a Changing Society with these activities:

Review the basics of sports management

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Refreshes essential concepts to ensure foundational understanding before diving deeper into the course materials.

Browse courses on Sports Management

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Gather notes and materials from previous courses or textbooks on sports management.
Review key terms and concepts related to sports management, such as sports marketing, event management, and sponsorship.

Review the basics of sport management

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Brush up on your foundational knowledge of sport management principles to enhance your understanding of the course materials.

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Revisit your notes or textbooks from previous sport management courses.
Review online resources or articles to refresh your understanding of key concepts.

Join online communities related to sport management

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Provides a platform for knowledge sharing, industry updates, and networking opportunities, broadening perspectives and fostering a sense of community.

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Identify and join online forums, discussion groups, or social media communities related to sport management.
Participate in discussions, ask questions, and engage with other professionals in the field.

11 other activities

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Review: 'Sport Marketing: A Strategic Perspective' by Mullin, Hardy, and Sutton

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Gain insights into the strategic aspects of sport marketing by reading this comprehensive textbook, which aligns with the course's focus on the logic of value co-creation.

View Sport Marketing on Amazon

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Obtain a copy of the book.
Read the book thoroughly, taking notes on key concepts and insights.
Summarize the main arguments and theories presented in the book.
Evaluate the book's relevance to the course material.

Share knowledge with peers in a study group

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Strengthens understanding through collaborative learning, knowledge sharing, and peer feedback.

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Join or form a study group with other students enrolled in the course.
Share notes, discuss course materials, and engage in collaborative problem-solving.

Volunteer at a local sports event

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Gain practical experience in sport management by volunteering at a local event, observing first-hand the application of course concepts in a real-world setting.

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Identify a local sports event where you can volunteer.
Contact the event organizers and express your interest in volunteering.
Attend the event and assist with tasks as assigned.
Reflect on your experience and identify key takeaways.

Explore examples of sports sponsorship and branding

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Provides practical insights and real-world examples to enhance understanding of sports sponsorship and branding strategies.

Browse courses on Sports Sponsorship

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Research and analyze case studies of successful sports sponsorship campaigns.
Identify and evaluate various branding strategies used by sports organizations and brands.

Conduct a SWOT analysis of a sports organization

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Apply the logic of sport products to real-world scenarios by evaluating the strengths, weaknesses, opportunities, and threats faced by sports organizations.

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Choose a sports organization to analyze.
Gather data on the organization's internal and external environment.
Identify and analyze the organization's key strengths and weaknesses.
Develop recommendations based on your analysis.

Analyze different perspectives on sport events

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Develops critical thinking skills and the ability to analyze sport events from multiple perspectives, fostering a comprehensive understanding.

Browse courses on Stakeholder Analysis

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Identify and categorize the different stakeholders involved in sport events.
Analyze the interests and objectives of each stakeholder group.

Compile a list of case studies on successful sport management strategies

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Expand your knowledge and understanding of effective sport management practices by gathering and analyzing real-world examples of successful strategies.

Browse courses on Case Studies

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Identify reputable sources for case studies, such as industry reports or academic journals.
Review and select case studies that demonstrate successful sport management strategies.
Summarize the key findings and insights from each case study.
Organize and present your findings in a cohesive manner.

Attend a sports industry conference or networking event

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Connect with professionals in the sports industry, exchange ideas, and explore career opportunities to expand your network and gain valuable insights.

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Research and identify relevant sports industry conferences or networking events.
Register and attend the event.
Prepare an elevator pitch to introduce yourself and your interests.
Actively engage with attendees and participate in discussions.
Follow up with potential connections after the event.

Develop a marketing plan for a sports event

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Applies knowledge gained in the course to create a tangible and practical marketing plan, fostering a deeper understanding of sports event management.

Browse courses on Marketing

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Define the target audience for the sports event.
Develop a marketing strategy to reach the target audience.

Design a marketing campaign for a sports event

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Put your understanding of value co-creation in practice by developing a comprehensive marketing strategy that engages potential attendees and sponsors.

Browse courses on Marketing Campaign

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Identify the target audience for the event.
Develop a marketing message that resonates with the target audience.
Choose the appropriate marketing channels to reach the target audience.
Create marketing materials that are engaging and informative.
Track the results of the marketing campaign and make adjustments as needed.

Develop a business plan for a new sports venture

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Apply your understanding of sport management principles and the logic of value co-creation to develop a comprehensive business plan for a potential sports venture.

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Identify a market opportunity in the sports industry.
Conduct market research to validate the opportunity.
Develop a business model that outlines the key revenue streams and cost structure.
Prepare financial projections to demonstrate the potential profitability of the venture.
Create a marketing plan to promote the venture and attract customers.

Career center

Learners who complete Value Co-Creation in Sport Management – A New Logic in a Changing Society will develop knowledge and skills that may be useful to these careers:

Sport Management Analyst

A Sport Management Analyst is responsible for analyzing the financial and operational performance of a sports organization. They may also be responsible for developing and implementing strategies to improve performance. This course can help you develop the analytical skills you need to be successful in this role. You will learn how to use data to identify trends and patterns, and how to make recommendations based on your findings.

See salaries and explore the career path for Sport Management Analyst

Sport Event Coordinator

A Sport Event Coordinator is responsible for planning and executing sporting events. They may also be responsible for marketing and promoting events, and for managing the event budget. This course can help you develop the skills you need to be successful in this role. You will learn how to plan and execute events, how to market and promote events, and how to manage an event budget.

See salaries and explore the career path for Sport Event Coordinator

Sport Marketing Manager

A Sport Marketing Manager is responsible for developing and implementing marketing campaigns for sports organizations. They may also be responsible for managing the organization's brand, and for developing and implementing social media strategies. This course can help you develop the skills you need to be successful in this role. You will learn how to develop and implement marketing campaigns, how to manage a brand, and how to develop and implement social media strategies.

See salaries and explore the career path for Sport Marketing Manager

Sport Sponsorship Manager

A Sport Sponsorship Manager is responsible for developing and managing sponsorship deals for sports organizations. They may also be responsible for managing the organization's relationships with sponsors, and for developing and implementing sponsorship activation strategies. This course can help you develop the skills you need to be successful in this role. You will learn how to develop and manage sponsorship deals, how to manage relationships with sponsors, and how to develop and implement sponsorship activation strategies.

See salaries and explore the career path for Sport Sponsorship Manager

Sport Ticketing Manager

A Sport Ticketing Manager is responsible for managing the sale of tickets for sporting events. They may also be responsible for developing and implementing ticketing strategies, and for managing the organization's ticketing system. This course can help you develop the skills you need to be successful in this role. You will learn how to develop and implement ticketing strategies, how to manage a ticketing system, and how to sell tickets for sporting events.

See salaries and explore the career path for Sport Ticketing Manager

Sport Consultant

A Sport Consultant provides advice to sports organizations on a variety of topics, such as marketing, finance, and operations. They may also help organizations develop and implement strategic plans. This course can help you develop the skills you need to be successful in this role. You will learn how to analyze the needs of sports organizations, how to develop and implement strategic plans, and how to provide advice on a variety of topics.

See salaries and explore the career path for Sport Consultant

Sport Agent

A Sport Agent represents the interests of athletes and coaches. They may negotiate contracts, arrange for endorsements, and provide advice on career management. This course can help you develop the skills you need to be successful in this role. You will learn how to negotiate contracts, how to arrange for endorsements, and how to provide advice on career management.

See salaries and explore the career path for Sport Agent

Sport Journalist

A Sport Journalist covers sports news and events for a variety of media outlets, such as newspapers, magazines, and websites. They may also provide commentary and analysis on sports events. This course can help you develop the skills you need to be successful in this role. You will learn how to write and report on sports news, how to provide commentary and analysis, and how to use social media to engage with your audience.

See salaries and explore the career path for Sport Journalist

Sport Psychologist

A Sport Psychologist helps athletes and coaches improve their mental performance. They may provide counseling, consulting, and training on a variety of topics, such as motivation, stress management, and team dynamics. This course can help you develop the skills you need to be successful in this role. You will learn how to provide counseling and consulting services, how to develop and implement training programs, and how to work with athletes and coaches.

See salaries and explore the career path for Sport Psychologist

Sport Sociologist

A Sport Sociologist studies the social aspects of sport. They may research topics such as the role of sport in society, the impact of sport on individuals and communities, and the relationship between sport and culture. This course can help you develop the skills you need to be successful in this role. You will learn how to conduct research, how to analyze data, and how to write and present your findings.

See salaries and explore the career path for Sport Sociologist

Sport Historian

A Sport Historian studies the history of sport. They may research topics such as the origins of sport, the evolution of sport, and the role of sport in major historical events. This course can help you develop the skills you need to be successful in this role. You will learn how to conduct research, how to analyze data, and how to write and present your findings.

See salaries and explore the career path for Sport Historian

Sport Ethicist

A Sport Ethicist studies the ethical issues surrounding sport. They may research topics such as the use of performance-enhancing drugs, the commercialization of sport, and the relationship between sport and violence. This course can help you develop the skills you need to be successful in this role. You will learn how to analyze ethical issues, how to develop and defend ethical arguments, and how to write and present your findings.

See salaries and explore the career path for Sport Ethicist

Sport Lawyer

A Sport Lawyer represents the interests of athletes, teams, and sports organizations in legal matters. They may negotiate contracts, represent clients in court, and provide advice on legal issues. This course can help you develop the skills you need to be successful in this role. You will learn how to negotiate contracts, how to represent clients in court, and how to provide advice on legal issues.

See salaries and explore the career path for Sport Lawyer

Sport Administrator

A Sport Administrator manages the day-to-day operations of a sports organization. They may be responsible for budgeting, scheduling, and staffing. This course can help you develop the skills you need to be successful in this role. You will learn how to manage a budget, how to schedule events, and how to staff an organization.

See salaries and explore the career path for Sport Administrator

Sport Coach

A Sport Coach teaches and trains athletes in a specific sport. They may be responsible for developing and implementing training programs, and for motivating and inspiring athletes. This course can help you develop the skills you need to be successful in this role. You will learn how to develop and implement training programs, how to motivate and inspire athletes, and how to work with athletes of all ages and skill levels.

See salaries and explore the career path for Sport Coach

Value Co-Creation in Sport Management – A New Logic in a Changing Society

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What's inside

Learning objectives

Syllabus

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Activities

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