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Navigating Generative AI

A CEO Playbook

Jeff Maggioncalda, Coursera CEO

**This is a shortened, executive summary of our comprehensive program, Navigating Generative for Leaders. Start your journey in this accelerated 4-hour course. If you need to go deeper your progress will carry over into our longer program.**

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**This is a shortened, executive summary of our comprehensive program, Navigating Generative for Leaders. Start your journey in this accelerated 4-hour course. If you need to go deeper your progress will carry over into our longer program.**

Created by Coursera's CEO, this course is your quick-start guide to unlocking the transformative power of GenAI for your organization. It features hands-on labs with access to Google Gemini Pro in a secure, private environment. These labs not only teach you how to use GenAI, but also how to apply it to design your GenAI strategy, identify specific opportunities to enhance customer value, and increase productivity.

Learn from the best in the field, including Andrew Ng, worldwide AI expert and Coursera co-founder; Clara Shih, CEO of Salesforce AI; and Hayden Brown, CEO of Upwork. These expert insights, updated quarterly, will keep you at the cutting edge of GenAI developments.

Embrace the future of AI with confidence. Get started on your AI journey today.

Enroll now

What's inside

Syllabus

The role of the CEO in navigating GenAI
Module 1 introduces the transformative impact of Generative AI on businesses and the motivations for its implementation. It highlights the groundbreaking potential of Generative AI and the importance of swift adaptation. A key focus of this module is the exploration of how CEOs can use GenAI as a strategic thought partner, emphasizing critical thinking and providing practical exercises.
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Setting a generative AI strategy
Module 2 explores the impact of Generative AI on industries and jobs. A significant emphasis is placed on providing tools for CEOs to thoroughly analyze the impact of GenAI on various aspects of their business. The module also explores how GenAI can create customer value and enhance organizational productivity, offering practical strategies for identifying productivity opportunities.
Empowering and transforming your organization with GenAI
Module 3 primarily focuses on preparing your organization for the successful integration of Generative AI. It emphasizes the importance of engaging and training your workforce on GenAI, discussing the unique aspects of a GenAI transformation, and offering practical guidance on readying your organization. Strategies for skilling your workforce on GenAI are provided, ensuring that everyone from executives to team members can effectively utilize this technology.
Navigating Generative AI risks for leaders
Module 4 discusses the various risks and concerns associated with Generative AI, including business model risks, inaccuracies in AI-generated content, data security, and privacy concerns. It emphasizes the importance of understanding and addressing these risks. A significant part of this module is dedicated to exploring the ethical considerations for using GenAI. It highlights the importance of developing responsible AI principles and practices, guiding CEOs in creating ethical principles for Responsible AI tailored specifically to their own companies.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Provides a solid foundation for CEOs and business leaders to understand and implement Generative AI
Empowers leaders to develop strategies for integrating and leveraging Generative AI within their organizations
Taught by industry experts and thought leaders in the field of Generative AI
Course materials include hands-on labs and practical exercises to reinforce learning
May require additional knowledge or experience in AI and machine learning to fully grasp some concepts

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Activities

Coming soon We're preparing activities for Navigating Generative AI: A CEO Playbook. These are activities you can do either before, during, or after a course.

Career center

Learners who complete Navigating Generative AI: A CEO Playbook will develop knowledge and skills that may be useful to these careers:
Chief Executive Officer
The course, Navigating Generative AI: A CEO Playbook, helps CEOs lead their companies through the integration of Generative AI. The course covers topics such as: the role of the CEO in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for CEOs who want to learn more about how to use Generative AI to improve their business.
Chief Technology Officer
The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of the CTO in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for CTOs who want to learn more about how to use Generative AI to improve their business.
Chief Strategy Officer
The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of the CSO in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for CSOs who want to learn more about how to use Generative AI to improve their business.
Machine Learning Engineer
The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of machine learning engineers in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for machine learning engineers who want to learn more about how to use Generative AI to improve their business.
Artificial Intelligence Engineer
The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of artificial Intelligence Engineers in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for AI engineers who want to learn more about how to use Generative AI to improve their business.
Chief Innovation Officer
The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of the CIO in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for CIOs who want to learn more about how to use Generative AI to improve their business.
Chief Information Officer
The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of the CIO in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for CIOs who want to learn more about how to use Generative AI to improve their business.
Data Scientist
The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of data scientists in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for data scientists who want to learn more about how to use Generative AI to improve their business.
Product Manager
The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of product managers in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for product managers who want to learn more about how to use Generative AI to improve their business.
Web Developer
The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of web engineers in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for web engineers who want to learn more about how to use Generative AI to improve their business.
Software Engineer
The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of software engineers in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for software engineers who want to learn more about how to use Generative AI to improve their business.
Business Analyst
The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of business analysts in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for business analysts who want to learn more about how to use Generative AI to improve their business.
Project Manager
The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of project managers in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for project managers who want to learn more about how to use Generative AI to improve their business.
Marketing Manager
The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of marketing managers in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for marketing managers who want to learn more about how to use Generative AI to improve their business.
Sales Manager
The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of sales managers in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for sales managers who want to learn more about how to use Generative AI to improve their business.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Navigating Generative AI: A CEO Playbook.
Comprehensive guide to deep learning, another core technology underlying generative AI. It valuable resource for anyone who wants to understand the theory and practice of deep learning.
Provides an overview of the ethical issues surrounding AI, including the potential for bias, discrimination, and job displacement. It valuable resource for anyone who wants to understand the ethical implications of AI.
Provides a high-level overview of the potential impact of AI on society. It valuable resource for anyone who wants to understand the broader implications of AI for our world.
Provides a speculative look at the future of humanity in the age of AI. It thought-provoking read for anyone who is interested in the potential implications of AI for our species.
Gentle introduction to AI. It valuable resource for anyone who wants to learn the basics of AI without getting too technical.

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