Navigating Generative AI: A CEO Playbook from Coursera

**This is a shortened, executive summary of our comprehensive program, Navigating Generative for Leaders. Start your journey in this accelerated 4-hour course. If you need to go deeper your progress will carry over into our longer program.**

Created by Coursera's CEO, this course is your quick-start guide to unlocking the transformative power of GenAI for your organization. It features hands-on labs with access to Google Gemini Pro in a secure, private environment. These labs not only teach you how to use GenAI, but also how to apply it to design your GenAI strategy, identify specific opportunities to enhance customer value, and increase productivity.

Learn from the best in the field, including Andrew Ng, worldwide AI expert and Coursera co-founder; Clara Shih, CEO of Salesforce AI; and Hayden Brown, CEO of Upwork. These expert insights, updated quarterly, will keep you at the cutting edge of GenAI developments.

Embrace the future of AI with confidence. Get started on your AI journey today.

What's inside

Syllabus

The role of the CEO in navigating GenAI

Module 1 introduces the transformative impact of Generative AI on businesses and the motivations for its implementation. It highlights the groundbreaking potential of Generative AI and the importance of swift adaptation. A key focus of this module is the exploration of how CEOs can use GenAI as a strategic thought partner, emphasizing critical thinking and providing practical exercises.

Setting a generative AI strategy

Module 2 explores the impact of Generative AI on industries and jobs. A significant emphasis is placed on providing tools for CEOs to thoroughly analyze the impact of GenAI on various aspects of their business. The module also explores how GenAI can create customer value and enhance organizational productivity, offering practical strategies for identifying productivity opportunities.

Empowering and transforming your organization with GenAI

Module 3 primarily focuses on preparing your organization for the successful integration of Generative AI. It emphasizes the importance of engaging and training your workforce on GenAI, discussing the unique aspects of a GenAI transformation, and offering practical guidance on readying your organization. Strategies for skilling your workforce on GenAI are provided, ensuring that everyone from executives to team members can effectively utilize this technology.

Navigating Generative AI risks for leaders

Module 4 discusses the various risks and concerns associated with Generative AI, including business model risks, inaccuracies in AI-generated content, data security, and privacy concerns. It emphasizes the importance of understanding and addressing these risks. A significant part of this module is dedicated to exploring the ethical considerations for using GenAI. It highlights the importance of developing responsible AI principles and practices, guiding CEOs in creating ethical principles for Responsible AI tailored specifically to their own companies.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Provides a solid foundation for CEOs and business leaders to understand and implement Generative AI

Empowers leaders to develop strategies for integrating and leveraging Generative AI within their organizations

Taught by industry experts and thought leaders in the field of Generative AI

Course materials include hands-on labs and practical exercises to reinforce learning

May require additional knowledge or experience in AI and machine learning to fully grasp some concepts

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Navigating Generative AI: A CEO Playbook with these activities:

Review basic AI concepts

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Since this course builds on basic AI concepts, spend time reviewing them to refresh your understanding

Browse courses on Supervised Learning

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Review your notes from previous AI courses.
Take an online quiz or practice test on basic AI concepts.

Complete Generative AI exercises

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Practice using Generative AI through hands-on exercises to reinforce your understanding

Browse courses on Text Generation

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Find a set of Generative AI exercises online or in a book.
Complete the exercises, following the instructions carefully.
Review your results and identify areas for improvement.

Join a Generative AI study group

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Deepen your understanding by engaging with peers in a study group dedicated to Generative AI

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Find a Generative AI study group online or in your community.
Attend the study group meetings regularly.
Participate in discussions and share your knowledge.

Three other activities

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Develop a Generative AI project

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To solidify your understanding, develop a Generative AI project that showcases your skills

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Brainstorm ideas for a Generative AI project.
Choose an idea and develop a plan for your project.
Implement your project using your preferred programming language and tools.
Test your project and make necessary adjustments.

Mentor other students in Generative AI

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Solidify your understanding by mentoring other students in Generative AI, offering support and guidance

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Identify opportunities to mentor other students in Generative AI.
Provide guidance and support to your mentees.
Share your knowledge and experience with your mentees.

Contribute to Generative AI open source projects

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Enhance your skills by contributing to open source projects in the Generative AI domain

Browse courses on OpenAI

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Find a Generative AI open source project that interests you.
Review the project's documentation and code.
Make a contribution to the project.

Career center

Learners who complete Navigating Generative AI: A CEO Playbook will develop knowledge and skills that may be useful to these careers:

Chief Executive Officer

The course, Navigating Generative AI: A CEO Playbook, helps CEOs lead their companies through the integration of Generative AI. The course covers topics such as: the role of the CEO in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for CEOs who want to learn more about how to use Generative AI to improve their business.

See salaries and explore the career path for Chief Executive Officer

Chief Technology Officer

The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of the CTO in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for CTOs who want to learn more about how to use Generative AI to improve their business.

See salaries and explore the career path for Chief Technology Officer

Chief Strategy Officer

The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of the CSO in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for CSOs who want to learn more about how to use Generative AI to improve their business.

See salaries and explore the career path for Chief Strategy Officer

Machine Learning Engineer

The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of machine learning engineers in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for machine learning engineers who want to learn more about how to use Generative AI to improve their business.

See salaries and explore the career path for Machine Learning Engineer

Artificial Intelligence Engineer

The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of artificial Intelligence Engineers in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for AI engineers who want to learn more about how to use Generative AI to improve their business.

See salaries and explore the career path for Artificial Intelligence Engineer

Chief Innovation Officer

The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of the CIO in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for CIOs who want to learn more about how to use Generative AI to improve their business.

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Chief Information Officer

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Data Scientist

The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of data scientists in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for data scientists who want to learn more about how to use Generative AI to improve their business.

See salaries and explore the career path for Data Scientist

Product Manager

The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of product managers in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for product managers who want to learn more about how to use Generative AI to improve their business.

See salaries and explore the career path for Product Manager

Web Developer

The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of web engineers in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for web engineers who want to learn more about how to use Generative AI to improve their business.

See salaries and explore the career path for Web Developer

Software Engineer

The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of software engineers in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for software engineers who want to learn more about how to use Generative AI to improve their business.

See salaries and explore the career path for Software Engineer

Business Analyst

The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of business analysts in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for business analysts who want to learn more about how to use Generative AI to improve their business.

See salaries and explore the career path for Business Analyst

Project Manager

The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of project managers in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for project managers who want to learn more about how to use Generative AI to improve their business.

See salaries and explore the career path for Project Manager

Marketing Manager

The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of marketing managers in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for marketing managers who want to learn more about how to use Generative AI to improve their business.

See salaries and explore the career path for Marketing Manager

Sales Manager

The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of sales managers in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for sales managers who want to learn more about how to use Generative AI to improve their business.

See salaries and explore the career path for Sales Manager

Navigating Generative AI

A CEO Playbook

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