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Jeff Maggioncalda, Coursera CEO

**This is a shortened, executive summary of our comprehensive program, Navigating Generative for Leaders. Start your journey in this accelerated 4-hour course. If you need to go deeper your progress will carry over into our longer program.**

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**This is a shortened, executive summary of our comprehensive program, Navigating Generative for Leaders. Start your journey in this accelerated 4-hour course. If you need to go deeper your progress will carry over into our longer program.**

Created by Coursera's CEO, this course is your quick-start guide to unlocking the transformative power of GenAI for your organization. It features hands-on labs with access to Google Gemini Pro in a secure, private environment. These labs not only teach you how to use GenAI, but also how to apply it to design your GenAI strategy, identify specific opportunities to enhance customer value, and increase productivity.

Learn from the best in the field, including Andrew Ng, worldwide AI expert and Coursera co-founder; Clara Shih, CEO of Salesforce AI; and Hayden Brown, CEO of Upwork. These expert insights, updated quarterly, will keep you at the cutting edge of GenAI developments.

Embrace the future of AI with confidence. Get started on your AI journey today.

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What's inside

Syllabus

The role of the CEO in navigating GenAI
Module 1 introduces the transformative impact of Generative AI on businesses and the motivations for its implementation. It highlights the groundbreaking potential of Generative AI and the importance of swift adaptation. A key focus of this module is the exploration of how CEOs can use GenAI as a strategic thought partner, emphasizing critical thinking and providing practical exercises.
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Provides a solid foundation for CEOs and business leaders to understand and implement Generative AI
Empowers leaders to develop strategies for integrating and leveraging Generative AI within their organizations
Taught by industry experts and thought leaders in the field of Generative AI
Course materials include hands-on labs and practical exercises to reinforce learning
May require additional knowledge or experience in AI and machine learning to fully grasp some concepts

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Reviews summary

Strategic genai for business leaders

According to students, this course offers a highly strategic overview tailored perfectly for CEOs and business leaders, focusing on applying Generative AI to organizational strategy. Learners appreciate the actionable insights and expert contributions from industry leaders like Andrew Ng. The hands-on labs with Google Gemini Pro are noted as effective for understanding strategic implementation, not just coding. While the concise 4-hour format is ideal for busy executives, a few mention it might be too high-level for technical professionals or those seeking deep implementation details. The course also provides crucial guidance on risk management and ethical AI.
Strategic frameworks provided, less hands-on 'how-to'.
"The course is okay, but it leans heavily on conceptual frameworks. I would have liked more 'how-to' guidance beyond just identifying opportunities."
"It's truly a 'playbook' in the sense that it sets the stage, but the actual 'plays' are left for you to figure out."
"I found it to be a solid primer that clarified the 'why' and 'what' of GenAI for business without getting lost in the 'how'."
Covers GenAI risks and ethical considerations.
"The ethical considerations module was particularly insightful and provided a strong framework for responsible AI practices."
"The focus on risk management and ethical AI was crucial and well-handled. It’s essential for any leader navigating this space."
"The risk module was essential for me; it helped me understand the various pitfalls and how to mitigate them within my organization."
Valuable insights from experts and practical labs.
"The insights from Andrew Ng and Clara Shih were gold. The labs with Gemini Pro were surprisingly useful for understanding strategic implementation, not just coding."
"The expert interviews were very engaging. They really helped to ground the concepts in real-world business contexts."
"The labs with Gemini Pro, though simple, effectively demonstrated strategic use cases. I particularly appreciated the discussion on how GenAI can be a strategic thought partner."
Excellent for high-level GenAI application in business.
"Absolutely brilliant! As a CEO, I needed a high-level strategic overview of GenAI without getting bogged down in technical details. This course delivered exactly that."
"Excellent course for executives looking to grasp Generative AI's implications. The 'CEO Playbook' title is spot on. It's not about coding, it's about leading."
"Valuable overview for non-technical leaders. It clarifies the 'why' and 'what' of GenAI for business without getting lost in the 'how'."
"As a business owner, this course provided the perfect lens to view GenAI's potential and pitfalls. The content was packed with relevant information for decision-makers."
Concise, but may lack depth for technical learners.
"A good foundational course... My only minor gripe is that for a 4-hour course, it felt a bit rushed at times, but still highly valuable for executives."
"Too high-level for me. As a tech professional, I found this course to be too superficial. It felt like a marketing pitch rather than a deep dive."
"Good for absolute beginners at the executive level, maybe less so for those with some prior knowledge or a technical background."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Navigating Generative AI: A CEO Playbook with these activities:
Review basic AI concepts
Since this course builds on basic AI concepts, spend time reviewing them to refresh your understanding
Browse courses on Supervised Learning
Show steps
  • Review your notes from previous AI courses.
  • Take an online quiz or practice test on basic AI concepts.
Complete Generative AI exercises
Practice using Generative AI through hands-on exercises to reinforce your understanding
Browse courses on Text Generation
Show steps
  • Find a set of Generative AI exercises online or in a book.
  • Complete the exercises, following the instructions carefully.
  • Review your results and identify areas for improvement.
Join a Generative AI study group
Deepen your understanding by engaging with peers in a study group dedicated to Generative AI
Show steps
  • Find a Generative AI study group online or in your community.
  • Attend the study group meetings regularly.
  • Participate in discussions and share your knowledge.
Three other activities
Expand to see all activities and additional details
Show all six activities
Develop a Generative AI project
To solidify your understanding, develop a Generative AI project that showcases your skills
Show steps
  • Brainstorm ideas for a Generative AI project.
  • Choose an idea and develop a plan for your project.
  • Implement your project using your preferred programming language and tools.
  • Test your project and make necessary adjustments.
Mentor other students in Generative AI
Solidify your understanding by mentoring other students in Generative AI, offering support and guidance
Show steps
  • Identify opportunities to mentor other students in Generative AI.
  • Provide guidance and support to your mentees.
  • Share your knowledge and experience with your mentees.
Contribute to Generative AI open source projects
Enhance your skills by contributing to open source projects in the Generative AI domain
Browse courses on OpenAI
Show steps
  • Find a Generative AI open source project that interests you.
  • Review the project's documentation and code.
  • Make a contribution to the project.

Career center

Learners who complete Navigating Generative AI: A CEO Playbook will develop knowledge and skills that may be useful to these careers:
Chief Executive Officer
The course, Navigating Generative AI: A CEO Playbook, helps CEOs lead their companies through the integration of Generative AI. The course covers topics such as: the role of the CEO in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for CEOs who want to learn more about how to use Generative AI to improve their business.
Chief Technology Officer
The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of the CTO in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for CTOs who want to learn more about how to use Generative AI to improve their business.
Chief Information Officer
The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of the CIO in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for CIOs who want to learn more about how to use Generative AI to improve their business.
Chief Strategy Officer
The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of the CSO in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for CSOs who want to learn more about how to use Generative AI to improve their business.
Chief Innovation Officer
The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of the CIO in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for CIOs who want to learn more about how to use Generative AI to improve their business.
Artificial Intelligence Engineer
The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of artificial Intelligence Engineers in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for AI engineers who want to learn more about how to use Generative AI to improve their business.
Machine Learning Engineer
The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of machine learning engineers in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for machine learning engineers who want to learn more about how to use Generative AI to improve their business.
Product Manager
The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of product managers in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for product managers who want to learn more about how to use Generative AI to improve their business.
Data Scientist
The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of data scientists in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for data scientists who want to learn more about how to use Generative AI to improve their business.
Software Engineer
The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of software engineers in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for software engineers who want to learn more about how to use Generative AI to improve their business.
Web Developer
The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of web engineers in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for web engineers who want to learn more about how to use Generative AI to improve their business.
Business Analyst
The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of business analysts in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for business analysts who want to learn more about how to use Generative AI to improve their business.
Project Manager
The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of project managers in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for project managers who want to learn more about how to use Generative AI to improve their business.
Marketing Manager
The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of marketing managers in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for marketing managers who want to learn more about how to use Generative AI to improve their business.
Sales Manager
The course, Navigating Generative AI: A CEO Playbook, covers topics such as: the role of sales managers in navigating GenAI, setting a generative AI strategy, empowering and transforming the organization with GenAI, and navigating Generative AI risks for leaders. This course may be useful for sales managers who want to learn more about how to use Generative AI to improve their business.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Navigating Generative AI: A CEO Playbook.
Comprehensive guide to deep learning, another core technology underlying generative AI. It valuable resource for anyone who wants to understand the theory and practice of deep learning.
Provides an overview of the ethical issues surrounding AI, including the potential for bias, discrimination, and job displacement. It valuable resource for anyone who wants to understand the ethical implications of AI.
Provides a high-level overview of the potential impact of AI on society. It valuable resource for anyone who wants to understand the broader implications of AI for our world.
Provides a speculative look at the future of humanity in the age of AI. It thought-provoking read for anyone who is interested in the potential implications of AI for our species.
Gentle introduction to AI. It valuable resource for anyone who wants to learn the basics of AI without getting too technical.

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