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Debra Lawton and Frances Trice

User experience is a highly in-demand field which requires a holistic understanding of the design process. This course is a "sample" of the UX Design MasterTrack certificate program. You will have the opportunities to explore core topics in UX including Ethics and Research, User Research, User Testing, and Visual Literacy as four modules.

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User experience is a highly in-demand field which requires a holistic understanding of the design process. This course is a "sample" of the UX Design MasterTrack certificate program. You will have the opportunities to explore core topics in UX including Ethics and Research, User Research, User Testing, and Visual Literacy as four modules.

You can take the opportunity to gain some basic understanding of UX research, and take this course as a pathway to the  UX Design MasterTrack certificate program. The assignments you have accomplished in this open course can be carried over to the UX Mastertrack certificate program.

If you would like to continue learning after this open course, please visit our UX Design MasterTrack certificate program website: https://www.coursera.org/mastertrack/ux-design-minnesota

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What's inside

Syllabus

Introduction to the Course
Ethics and Research
This module serves as a preview of the full course Ethics and Research from the UX Design MasterTrack program. You will explore a breadth of ethical concerns and questions that you may encounter in the process of conducting and disseminating research. Topics addressed include: ethics in research setting, use of human subjects, data handling, plagiarism, authorship, publishing, research funding, social responsibility of researchers, collaboration, and professional codes of conduct.
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User Research for User Experience Design
This module serves as a preview of the full course User Research for User Experience Design from the UX Design MasterTrack program. In this module, you’ll build your understanding of designing for the user to foster improved product and delivery through heuristics evaluations, experience mapping through observation, surveys, analysis, and cognitive processes.
Visual Literacy
This module serves as a preview of the full course Visual Literacy from the UX Design MasterTrack program.In this module, you’ll learn about Visual literacy—a valuable skill for designers, learners, and citizens. It requires work to develop, but the lessons, while not conveying traditional content, will change you in ways you do not foresee, in ways which are valuable.
User Testing for User Experience Design
This module serves as a preview of the full course User Testing for User Experience Design from the UX Design MasterTrack program. In this project-based course, you will gain an overview of qualitative research to progress product development and develop your design thinking skills.
What is next?

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores ethical considerations in UX research, which is standard in industry
Covers visual literacy, a valuable skill for UX designers
Provides an overview of qualitative research for product development
Taught by Debra Lawton and Frances Trice, recognized UX researchers
Coursework can be applied towards the UX Design MasterTrack certificate program

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Introduction to UX Design MasterTrack Certificate Program with these activities:
Organize Course Notes and Materials
Improves organization and retention by consolidating course materials and notes into a structured format.
Show steps
  • Gather all course notes, assignments, and materials.
  • Create a system for organizing and storing the materials.
  • Review the materials regularly to reinforce understanding.
Read UX Design for Beginners by Joel Marsh
Provides a foundation in UX design principles and practices to support understanding of course concepts.
Show steps
  • Read the preface and introduction.
  • Read chapters 1-3.
  • Complete the activities at the end of each chapter.
Watch UX Design Tutorials on YouTube
Provides additional exposure to UX design concepts and best practices.
Browse courses on YouTube
Show steps
  • Search for UX design tutorials on YouTube.
  • Watch 5-10 tutorials.
  • Take notes on key concepts and techniques.
Three other activities
Expand to see all activities and additional details
Show all six activities
Read Design of Everyday Things by Don Norman
Provides foundational understanding of human-centered design principles, enhancing empathy for users.
Show steps
  • Read the preface and introduction.
  • Read chapters 1-3.
  • Complete the exercises at the end of each chapter.
Design a Prototype for a Mobile App
Applies UX research and design concepts to develop a prototype, solidifying understanding of the design process.
Browse courses on User Research
Show steps
  • Identify the target users and their needs.
  • Sketch out a user flow.
  • Create a wireframe.
  • Create a prototype.
Create a UX Portfolio
Synthesizes learning and showcases UX design abilities, preparing students for professional development.
Browse courses on UX Portfolio
Show steps
  • Gather your best UX design work.
  • Create a portfolio website.
  • Write case studies for each project.
  • Get feedback on your portfolio from other designers.

Career center

Learners who complete Introduction to UX Design MasterTrack Certificate Program will develop knowledge and skills that may be useful to these careers:
UX Designer
UX Designers are responsible for designing and developing the user interface (UI) and user experience (UX) of digital products and services. This course is highly relevant to this role because it provides a comprehensive overview of UX design principles and best practices. By taking this course, you will gain the skills and knowledge necessary to create user-centered designs that are both usable and engaging.
Interaction Designer
Interaction Designers are responsible for designing the way that users interact with digital products and services. This course is highly relevant to this role because it provides a strong foundation in interaction design principles and best practices. By taking this course, you will gain the skills and knowledge necessary to create intuitive and engaging user experiences.
User Researcher
User Researchers are responsible for researching, designing, and conducting user experience research to improve digital products and services. This course is particularly relevant to this role because it provides a strong foundation in user research methods, including surveys, interviews, and usability testing. By taking this course, you will gain the skills and knowledge necessary to identify and address user needs throughout the product development process.
User Experience Researcher
User Experience Researchers are responsible for conducting research to understand user needs and behaviors. This course is highly relevant to this role because it provides a strong foundation in user research methods, including surveys, interviews, and usability testing. By taking this course, you will gain the skills and knowledge necessary to conduct user research studies effectively.
Design Researcher
Design Researchers are responsible for conducting research to inform the design of products and services. This course is highly relevant to this role because it provides a strong foundation in user research methods, including surveys, interviews, and usability testing. By taking this course, you will gain the skills and knowledge necessary to conduct design research studies effectively.
Product Manager
Product Managers are responsible for managing the development and launch of digital products and services. This course may be useful for this role because it provides a broad overview of the product development process, including user research, design, and testing. By taking this course, you will gain the skills and knowledge necessary to manage product development projects successfully.
Technical Writer
Technical Writers are responsible for writing and editing technical documentation, such as user manuals, help files, and training materials. This course may be useful for this role because it provides a basic understanding of UX design principles and best practices. By taking this course, you will gain the skills and knowledge necessary to write and edit technical documentation that is both clear and concise.
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns to promote products and services. This course may be useful for this role because it provides a basic understanding of UX design principles and best practices. By taking this course, you will gain the skills and knowledge necessary to develop and execute marketing campaigns that are both effective and engaging.
Information Architect
Information Architects are responsible for organizing and structuring information in a way that makes it easy for users to find and understand. This course may be useful for this role because it provides a basic understanding of UX design principles and best practices. By taking this course, you will gain the skills and knowledge necessary to design and develop information architectures that are both usable and effective.
Quality Assurance Analyst
Quality Assurance Analysts are responsible for testing software applications to ensure they meet quality standards. This course may be useful for this role because it provides a basic understanding of UX design principles and best practices. By taking this course, you will gain the skills and knowledge necessary to test software applications effectively.
Customer Success Manager
Customer Success Managers are responsible for building and maintaining relationships with customers to ensure their satisfaction. This course may be useful for this role because it provides a basic understanding of UX design principles and best practices. By taking this course, you will gain the skills and knowledge necessary to build and maintain relationships with customers effectively.
Project Manager
Project Managers are responsible for planning, organizing, and executing projects to achieve specific goals. This course may be useful for this role because it provides a basic understanding of UX design principles and best practices. By taking this course, you will gain the skills and knowledge necessary to plan, organize, and execute projects effectively.
Sales Manager
Sales Managers are responsible for leading and managing sales teams to achieve sales targets. This course may be useful for this role because it provides a basic understanding of UX design principles and best practices. By taking this course, you will gain the skills and knowledge necessary to lead and manage sales teams effectively.
Business Analyst
Business Analysts are responsible for analyzing business processes and systems to identify opportunities for improvement. This course may be useful for this role because it provides a basic understanding of UX design principles and best practices. By taking this course, you will gain the skills and knowledge necessary to analyze business processes and systems effectively.
Software Engineer
Software Engineers are responsible for designing, developing, and testing software applications. This course may be useful for this role because it provides a basic understanding of UX design principles and best practices. By taking this course, you will gain the skills and knowledge necessary to design and develop software applications that are both usable and efficient.

Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Introduction to UX Design MasterTrack Certificate Program.
Provides a comprehensive overview of the UX design process. It great read for those who want to learn more about the different stages of UX design. This book is commonly used as a textbook at academic institutions or by industry professionals.
Classic in the field of design. It great read for those who want to learn more about the principles of good design. This book is commonly used as a textbook at academic institutions or by industry professionals.
Classic in the field of UX design. It great read for those who are new to UX design or who want to brush up on the basics. This book is commonly used as a textbook at academic institutions or by industry professionals.
Covers UX design thinking from the perspective of business and strategy. While this course and this book cover similar topics, this book very good supplement. This book will add more depth and breadth to the existing course.
Provides a comprehensive overview of UX strategy. It great read for those who want to learn more about the strategic side of UX design. This book useful reference tool for UX designers.
Explores the role of emotion in design. It great read for those who want to learn more about how to design products and services that are emotionally appealing.
Provides a step-by-step guide to using the Sprint process. The Sprint process five-day process that helps teams to quickly and easily develop and test new ideas.
Provides a comprehensive overview of service design. It great read for those who want to learn more about how to design services that are both useful and enjoyable.
Great read for those who want to gain some UX knowledge without committing to a certificate or degree program. This good book to read to have a current UX reference.
Is one to consider when reading about UX Design. It explores the challenges that large companies face when innovating. It great read for those who want to learn more about the business side of UX design.
Is one to consider for this course. It provides a step-by-step guide to using the Value Proposition Canvas. The Value Proposition Canvas tool that helps UX designers to quickly and easily create a value proposition for their products or services.
Is one to consider for this course. It provides a step-by-step guide to using the Lean Startup process. The Lean Startup process way to quickly and easily test new business ideas.
Explores the different types of innovation and how to create a successful innovation strategy. It great read for those who want to learn more about the strategic side of UX design.

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