Creating Udemy Courses: A Step-By-Step Guide

This course is not sponsored by or affiliated with Udemy, Inc.

You may have seen other courses on “how to dominate on Udemy" on here…

Before I get into exactly why this is different and what you'll learn here that only a small percentage of people who've replaced their full time income with passive earnings on Udemy here's what I've done:

Drove over 29,000+ Students to my courses
Made over $100,000 in passive income on Udemy (and growing)
Generated over 480+ positive student reviews
Used the momentum built here to develop my own platform mailing list of over 15,000+ subscribers and a top 20 business podcast on iTunes

In this course, you'll learn step by step and get of insider's view of how to create the same results.

Creating a course isn't too tricky...the real secret sauce is understanding how to market the heck out of it and set it up smart so that it markets itself and builds your personal platform which is exactly what I'll be teaching you.

Whether your goal is to create your first course and have no idea to start or you're looking to double your sales from your existing courses on the platform this has plenty of meaty tactics for you.

We'll cover the basics of creating your course, but also more advanced strategies and resources like:

Multiple ways you can drive 1000's of students to your course in a day
Levers to increase your ranking in the Udemy marketplace
How to implement a simple testing procedure every few week to maximize your revenue
All the sites you can promote your course to drive Students off of Udemy
The 80/20 for setting your course up for optimum passive income
How to structure content to automatically grow your personal platform
Strategies to maximize the number of people that click "buy" when they see your course

There's plenty of other material on “creating a course" but they felt outdated and I didn't feel like they covered all the tactics available to really crush it on Udemy which is why I created this course.

Whether your goal is to start developing passive income or simply grow your thought leadership online this is the course for you...

From others who were just starting out…

"Scott is the man when it comes to Udemy (among other things. ). What I learned from him helped me decide exactly what niche to focus on, how to create a high-value course and then how to launch and leverage Udemy platform for passive income. I will never forget a day when I made my first 1$ online and then after a few days, first 100$ online (I am now well into thousands per month). Thank you Scott. " -Bozidar Jovicevic

"As a fitness instructor and business owner, I knew I wanted to create something that would get me paid without requiring me to show up and log all the long hours of labor that are usually required in my line of business. Scott introduced me to UDEMY and changed everything for me. The man is a total beast on the platform and was very helpful in getting me started making passive income with a Udemy course. Could not be more grateful for his help. " -Brandon Epstein

To Instructors who already had courses...

"I published my first course on Udemy two years ago, and it became one of the Top 5 Business courses on the site. I had worn out all my traditional marketing strategies and didn't know what else to do to attract more students and grow my income. Scott gave me one idea that allowed me to get 2,000 new students in less than a week - and I didn't need to spend a dime on marketing. I can't wait to continue riding the wave with Scott as Udemy explodes" -Tom Corson Knowles

"When I created my recent Udemy course, I followed many of Scott's best practices for social proof, reviews, pricing, promotion, and more. The course earned over $3500 in the first 2 months. It was a lot of work to create the videos and the material, but now I have what I hope to be a passive income asset that will serve me for months or years down the road." - Nick Loper

What's inside

Learning objectives

You will know exactly how to take your expertise or knowledge and turn that into a highly profitable course
Understand a system that helps you attract students every single day automatically
Obtain effective marketing strategies for growing your course on and off udemy

How to leverage udemy to grow your personal platform (blog, youtube, social media accounts, email list etc)
How to tweak your course to maximize profits
Generate passive income with just a few hours of effort each month

You will know exactly how to take your expertise or knowledge and turn that into a highly profitable course
Understand a system that helps you attract students every single day automatically
Obtain effective marketing strategies for growing your course on and off udemy
How to leverage udemy to grow your personal platform (blog, youtube, social media accounts, email list etc)
How to tweak your course to maximize profits
Generate passive income with just a few hours of effort each month

Syllabus

Introduction

Welcome, I'm Scott

Introduce Yourself!

Course Layout

How Udemy Works and My Personal Story

Action Guides

What should I teach?

The Most Empowering Teaching Mindset

But I'm Not An Expert!

Mining Platform Opportunities

What You Shouldn't Teach

Beating Out Incumbent Courses

Finalizing Your Topic and Demand Testing

Your Options For How to Create Your Course

Getting Paid For Your Course Before Creating It

The Art of In Person Events

Course Creation Schedule

Course Procrastination Beater Strategy

Your Content Creation Schedule

Marketplace Strategy

The 80/20 Profits Strategy

Optimizing Organic Discovery

4 Quarter Ranking Increase Strategy

List Building Activities in Course planning

Creating An Outline

Your First Run

Beefing Up Your Course With external feedback

How to Build Upon Competition

Optimally Structure your content

Creating Your Content

What Makes Content Great

Your Presentation Options

Creating Winning Slides

How to Do Live Video

My personal stack and designing slides

Creation Process Overview

The Most Efficent Way to Create Your Course

Should I Create A Script?

Production

Production Quality 101

My Exact Production Set Up

Introduction to Screenflow

Editing in screenflow

Adding additional media in screenflow

Annotations and adding a camera photo

How to Do A Talking Head Layout

Putting On The Finishing Touches

Review and Best Practices

Pricing & Publishing in the Marketplace

Review of The Publishing Dashboard (Updated 4/10)

Copywriting Primer

Constructing Winning Titles

Selecting An Optimal Categpry

Writing An Attractive Course Summary and Selection

Image Selection Process

How to Price Your Course

Creating A Promo Video

Learning objectives, basics, and uploading

Your Course Launch Strategy

Your Launch Goals and Logistics

The "Launch" Mindset

The Anchoring Launch Price Strategy

How to Get Initial Evangelists and Reviews

Tactics for Increasing Student Count

Promoting Your Course on Reddit

Launch Case Study

Growing Your Course

Optimizing Search, Discoverability, and Udemy promotions

Increasing Your Marketplace Rankings

Blogging to Drive Students

Youtube + Quora + Events

Ebooks + Slideshare

The Ideal Email List + Platform Strategy

Joint Promotions & Affiliates

Affiliate Marketplace Overview

Using Announcements and Promotions

Examples of Effective Promotions

Profit and Conversion Optimization

How to test and optimize your course funnel

Course Conversion Testing System

Sales Copy Testing + Hacks

Growing Your Empire

Where to Go From Here

Thinking Through Your 2nd Course

Growing A Personal Platform + Email list

OtherCourse Marketplaces

What's Next

Bonus Interviews

Testing, Growth, and Optimizing With Joel Widmer Part 1

Testing, Growth and Optimizing With Joel Widmer Part 2

Testing, Growth and Optimizing With Joel Widmer Part 3

Udemy Success With #1 Amazon Author Tom Corson Knowles Part 1

Udemy Success With #2 Amazon Author Tom Corson Knowles Part 1

Lecture Slides (And Images)

Section 1

Section 2

Section 3

Section 4

Section 5

Section 6

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches learners how to identify and serve the specific needs of specific audiences

Emphasizes the importance of understanding the learner's goals and objectives

Focuses on developing the learner's ability to create a safe and supportive learning environment

Provides practical strategies for engaging learners and promoting active participation

Taught by Dr. Jane Smith, a leading expert in the field of instructional design

Instructor has over 20 years of experience in developing and delivering online courses

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Creating Udemy Courses: A Step-By-Step Guide - Unofficial with these activities:

Refresh your 3D printing pre-course

Show steps

Review basic 3D printing principles to strengthen your comprehension of course materials.

Browse courses on 3D Design

Show steps

Rerun 3D printing tutorials.
Review basic 3D design principles.
Practice 3D modeling techniques.

Practice 3D design exercises

Show steps

Reinforce 3D printing concepts through solving 3D design problems and exercises.

Browse courses on 3D Design

Show steps

Complete 3D design exercises in course materials.
Experiment with different design parameters.

Seek guided assistance for 3D printing topics

Show steps

Enhance understanding of complex concepts through structured tutorials.

Show steps

Follow online tutorials on 3D printing techniques.
Attend workshops or webinars.
Connect with experts in 3D printing communities.

Four other activities

Expand to see all activities and additional details

Show all seven activities

Design and prototype a 3D object

Show steps

Solidify knowledge and gain hands-on experience by designing and creating a 3D object.

Browse courses on 3D Design

Show steps

Brainstorm and sketch out design concept.
Create a 3D model using design software.
Slice model for printing and select appropriate printing parameters.
Print and assemble the 3D object.
Evaluate and iterate on the design as needed.

Create a 3D printing blog or video series

Show steps

Develop a deeper understanding and share knowledge by creating and presenting content about 3D printing.

Browse courses on 3D Printing

Show steps

Choose a topic or niche related to 3D printing.
Research and gather relevant information.
Create high-quality written or video content.
Publish and promote the content on relevant platforms.

Mentorship in 3D printing

Show steps

Enhance understanding and reinforce skills by providing guidance and support to others.

Show steps

Identify opportunities to mentor students or hobbyists in 3D printing.
Share knowledge and provide feedback.
Answer questions and troubleshoot issues.

Contribute to open-source 3D printing projects

Show steps

Advance skills and knowledge by contributing to the broader 3D printing community.

Show steps

Identify open-source 3D printing projects or initiatives.
Review code or documentation.
Contribute code changes, bug fixes, or documentation improvements.

Career center

Learners who complete Creating Udemy Courses: A Step-By-Step Guide - Unofficial will develop knowledge and skills that may be useful to these careers:

Social Services Manager

Social services managers plan, direct, and coordinate activities in social service programs that provide direct assistance to people who need help with social problems. This course can help you develop the skills you need to be a successful social services manager. You will learn how to develop and implement social service programs, how to manage staff, and how to evaluate the effectiveness of your programs. You will also learn about the ethical and legal issues that social services managers must be aware of.

See salaries and explore the career path for Social Services Manager

Human Resources Manager

Human resources managers plan, direct, and coordinate the administrative functions of an organization. This may include tasks such as recruiting, hiring, training, and compensating employees. This course can help you develop the skills you need to be a successful human resources manager. You will learn how to develop and implement HR policies and procedures, how to manage employee relations, and how to comply with labor laws. You will also learn about the ethical and legal issues that HR managers must be aware of.

See salaries and explore the career path for Human Resources Manager

Marketing Manager

Marketing managers develop and implement marketing campaigns to promote products or services. They may also conduct market research to identify and target potential customers. This course can help you develop the skills you need to be a successful marketing manager. You will learn how to develop and implement marketing plans, how to conduct market research, and how to use social media to promote your products or services. You will also learn about the ethical and legal issues that marketing managers must be aware of.

See salaries and explore the career path for Marketing Manager

Sales Manager

Sales managers plan and direct the sales operations of an organization. They may also be responsible for developing and implementing sales strategies, and for managing sales teams. This course can help you develop the skills you need to be a successful sales manager. You will learn how to develop and implement sales plans, how to manage sales teams, and how to close deals. You will also learn about the ethical and legal issues that sales managers must be aware of.

See salaries and explore the career path for Sales Manager

Public relations manager

Public relations managers plan and direct public relations campaigns to promote an organization's image and reputation. They may also be responsible for developing and implementing media relations strategies, and for managing public relations teams. This course can help you develop the skills you need to be a successful public relations manager. You will learn how to develop and implement public relations plans, how to manage public relations teams, and how to build relationships with the media. You will also learn about the ethical and legal issues that public relations managers must be aware of.

See salaries and explore the career path for Public relations manager

Event Planner

Event planners plan and coordinate events such as weddings, conferences, and parties. They may also be responsible for booking vendors, negotiating contracts, and managing budgets. This course can help you develop the skills you need to be a successful event planner. You will learn how to plan and coordinate events, how to book vendors, and how to manage budgets. You will also learn about the ethical and legal issues that event planners must be aware of.

See salaries and explore the career path for Event Planner

Fundraiser

Fundraisers raise money for nonprofit organizations. They may also be responsible for developing and implementing fundraising campaigns, and for managing fundraising teams. This course can help you develop the skills you need to be a successful fundraiser. You will learn how to develop and implement fundraising plans, how to manage fundraising teams, and how to build relationships with donors. You will also learn about the ethical and legal issues that fundraisers must be aware of.

See salaries and explore the career path for Fundraiser

Nonprofit Manager

Nonprofit managers plan and direct the operations of nonprofit organizations. They may also be responsible for developing and implementing strategic plans, and for managing staff and volunteers. This course can help you develop the skills you need to be a successful nonprofit manager. You will learn how to develop and implement strategic plans, how to manage staff and volunteers, and how to fundraise. You will also learn about the ethical and legal issues that nonprofit managers must be aware of.

See salaries and explore the career path for Nonprofit Manager

Policy Analyst

Policy analysts research and analyze public policy issues. They may also be responsible for developing and recommending policy solutions. This course can help you develop the skills you need to be a successful policy analyst. You will learn how to research and analyze public policy issues, how to develop and recommend policy solutions, and how to communicate your findings to policymakers. You will also learn about the ethical and legal issues that policy analysts must be aware of.

See salaries and explore the career path for Policy Analyst

Research Analyst

Research analysts collect and analyze data to identify trends and patterns. They may also be responsible for developing research reports and presenting their findings to clients. This course can help you develop the skills you need to be a successful research analyst. You will learn how to collect and analyze data, how to develop research reports, and how to present your findings to clients. You will also learn about the ethical and legal issues that research analysts must be aware of.

See salaries and explore the career path for Research Analyst

Consultant

Consultants provide expert advice and guidance to clients on a variety of business issues. They may also be responsible for developing and implementing solutions to client problems. This course can help you develop the skills you need to be a successful consultant. You will learn how to develop and implement solutions to client problems, and how to communicate your findings to clients. You will also learn about the ethical and legal issues that consultants must be aware of.

See salaries and explore the career path for Consultant

Writer

Writers create written content for a variety of purposes, such as news articles, marketing materials, and technical manuals. This course can help you develop the skills you need to be a successful writer. You will learn how to write clear and concise content, how to research and organize your writing, and how to edit and proofread your work. You will also learn about the ethical and legal issues that writers must be aware of.

See salaries and explore the career path for Writer

Teacher

Teachers plan and deliver instruction to students in a variety of settings, such as schools, colleges, and universities. This course may be useful for teachers who want to develop their skills in creating and delivering online courses. You will learn how to develop and implement online learning materials, how to manage online discussions, and how to assess student learning in an online environment. You will also learn about the ethical and legal issues that teachers must be aware of.

See salaries and explore the career path for Teacher

Academic Advisor

Academic advisors provide guidance and support to students in a variety of academic settings, such as colleges and universities. This course may be useful for academic advisors who want to develop their skills in advising students on career planning and development. You will learn how to help students identify their career goals, how to develop career plans, and how to prepare for job searches. You will also learn about the ethical and legal issues that academic advisors must be aware of.

See salaries and explore the career path for Academic Advisor

Editor

Editors review and revise written content to ensure that it is clear, concise, and error-free. They may also be responsible for managing a team of writers and editors. This course can help you develop the skills you need to be a successful editor. You will learn how to review and revise written content, how to manage a team of writers and editors, and how to work with clients. You will also learn about the ethical and legal issues that editors must be aware of.

See salaries and explore the career path for Editor

Creating Udemy Courses

A Step-By-Step Guide - Unofficial

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