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Monica I. Heredia Rodriguez
En este proyecto guiado aprenderás cómo puedes crear presencia en las redes sociales para tu pequeño negocio y cómo puedes utilizar la plataforma Canva para hacerlo. Canva es una plataforma web de diseño gráfico donde podemos crear cualquier tipo de material que necesitemos, desde publicaciones en redes sociales, kits de marca, resúmenes, entre muchas otras cosas. Canva ofrece una serie de herramientas para crear contenido a partir de elementos, fuentes de texto, video y audio. Canva tiene muchos elementos que son gratuitos y te da mucha libertad a la hora de diseñar. Es una herramienta sumamente útil para quienes recién comienzan e incluso se convierte en una muy buena herramienta para quienes llevan años diseñando programas más avanzados. Es una opción rápida que no necesita ser instalada en tu computadora y siempre que tengas conexión a Internet, será una herramienta accesible. Hoy aprenderás a usar Canva para hacer crecer tu pequeño negocio, definiste tus metas, encontraste tu plataforma ideal, creaste tu propio logo, descubriste maneras de crear contenido innovador y llamativo y finalmente aprenderás cómo planificar tu contenido por adelantado usando Canva.
Register for this course and see more details by visiting:
OpenCourser.com/course/2ia4da/crea
What's inside
Syllabus
Visión general del proyecto
En este proyecto guiado aprenderás cómo puedes crear presencia en las redes sociales para tu pequeño negocio y cómo puedes utilizar la plataforma Canva para hacerlo. Canva es una plataforma web de diseño gráfico donde podemos crear cualquier tipo de material que necesitemos, desde publicaciones en redes sociales, kits de marca, resúmenes, entre muchas otras cosas.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Es una vía de acceso para emprendedores que buscan establecer su presencia en redes sociales
Esta enfocado a aquellos que desean incorporar Canva para diseñar materiales para redes sociales
Ofrece herramientas fáciles de usar para diseñar publicaciones, logos y otros elementos de marca
Proporciona una guía práctica para planificar y crear contenido atractivo para redes sociales
Abarca los aspectos esenciales de las redes sociales para pequeñas empresas
Save this course
Save Crea tu presencia en redes sociales para tu negocio en Canva to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Crea tu presencia en redes sociales para tu negocio en Canva with these
activities:
Review Canva Basics
Show steps
Review the fundamentals of Canva to ensure a strong foundation for the course.
Browse courses on
Canva
Show steps
-
Explore Canva's user interface and tools.
-
Create a basic design using templates and elements.
Create a Social Media Content Calendar
Show steps
Plan and organize your social media content to ensure a consistent and effective presence.
Browse courses on
Social Media Marketing
Show steps
-
Define your social media goals and target audience.
-
Research and identify relevant content ideas.
-
Create a content calendar using Canva's templates.
Create Daily Social Media Posts with Canva
Show steps
Regularly create and publish social media posts to develop your skills and build consistency.
Browse courses on
Social Media Content Creation
Show steps
-
Choose a daily topic or theme for your posts.
-
Use Canva to design and create the posts.
-
Publish the posts on your social media platforms.
One other activity
Expand to see all activities and additional details
Show all four activities
Explore Canva's Advanced Features
Show steps
Enhance your skills by learning Canva's advanced tools and techniques.
Show steps
-
Follow tutorials on Canva's website or YouTube channel.
-
Experiment with different features and effects.
Review Canva Basics
Show steps
Review the fundamentals of Canva to ensure a strong foundation for the course.
Browse courses on
Canva
Show steps
Show steps
Show steps
- Explore Canva's user interface and tools.
- Create a basic design using templates and elements.
Create a Social Media Content Calendar
Show steps
Plan and organize your social media content to ensure a consistent and effective presence.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Define your social media goals and target audience.
- Research and identify relevant content ideas.
- Create a content calendar using Canva's templates.
Create Daily Social Media Posts with Canva
Show steps
Regularly create and publish social media posts to develop your skills and build consistency.
Browse courses on
Social Media Content Creation
Show steps
Show steps
Show steps
- Choose a daily topic or theme for your posts.
- Use Canva to design and create the posts.
- Publish the posts on your social media platforms.
One other activity
Expand to see all activities and additional details
Show all four activities
Explore Canva's Advanced Features
Show steps
Enhance your skills by learning Canva's advanced tools and techniques.
Show steps
Show steps
Show steps
- Follow tutorials on Canva's website or YouTube channel.
- Experiment with different features and effects.
Career center
Learners who complete Crea tu presencia en redes sociales para tu negocio en Canva will develop knowledge and skills
that may be useful to these careers:
Social Media Marketing Coordinator
Social Media Marketing Coordinator
A Social Media Marketing Coordinator is responsible for managing a company's social media presence. They create and publish content, engage with followers, and track analytics to measure the success of their campaigns. This course can help you develop the skills you need to be successful in this role by teaching you how to use Canva to create engaging social media content. You will also learn how to define your target audience, set goals, and create a content strategy.
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for planning and executing digital marketing campaigns. They work with a variety of digital channels, including social media, search engine optimization (SEO), and email marketing. This course can help you develop the skills you need to be successful in this role by teaching you how to use Canva to create engaging digital marketing content. You will also learn how to track analytics and measure the success of your campaigns.
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager is responsible for creating and distributing content that is valuable and relevant to a target audience. They work with a variety of content formats, including blog posts, articles, infographics, and social media posts. This course can help you develop the skills you need to be successful in this role by teaching you how to use Canva to create engaging content. You will also learn how to develop a content strategy and measure the success of your content.
Graphic designer
Graphic designer
A Graphic Designer is responsible for creating visual content for a variety of purposes, including marketing, advertising, and web design. They work with a variety of design software, including Canva. This course can help you develop the skills you need to be successful in this role by teaching you how to use Canva to create professional-quality designs. You will also learn about the principles of design and how to use them to create effective visual content.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for planning and executing marketing campaigns. They work with a variety of marketing channels, including social media, search engine optimization (SEO), and email marketing. This course can help you develop the skills you need to be successful in this role by teaching you how to use Canva to create engaging marketing content. You will also learn how to track analytics and measure the success of your campaigns.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for managing a company's social media presence. They create and publish content, engage with followers, and track analytics to measure the success of their campaigns. This course can help you develop the skills you need to be successful in this role by teaching you how to use Canva to create engaging social media content. You will also learn how to define your target audience, set goals, and create a content strategy.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing a company's public relations. They work with the media to promote the company's brand and build relationships with key stakeholders. This course can help you develop the skills you need to be successful in this role by teaching you how to use Canva to create engaging public relations content. You will also learn how to develop a public relations strategy and measure the success of your campaigns.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and managing a company's brand. They work with a variety of stakeholders, including customers, employees, and partners, to ensure that the company's brand is consistent and well-received. This course can help you develop the skills you need to be successful in this role by teaching you how to use Canva to create engaging brand content. You will also learn about the principles of branding and how to use them to create a strong brand identity.
Marketing Communications Specialist
Marketing Communications Specialist
A Marketing Communications Specialist is responsible for developing and executing marketing communications campaigns. They work with a variety of marketing channels, including social media, search engine optimization (SEO), and email marketing. This course can help you develop the skills you need to be successful in this role by teaching you how to use Canva to create engaging marketing communications content. You will also learn how to develop a marketing communications strategy and measure the success of your campaigns.
Community Manager
Community Manager
A Community Manager is responsible for managing a company's online community. They create and moderate content, respond to questions, and track analytics to measure the success of their community. This course can help you develop the skills you need to be successful in this role by teaching you how to use Canva to create engaging community content. You will also learn how to build a community and engage with members.
Social Media Strategist
Social Media Strategist
A Social Media Strategist is responsible for developing and executing social media strategies. They work with a variety of stakeholders, including clients, customers, and employees, to ensure that the company's social media presence is aligned with its overall marketing goals. This course can help you develop the skills you need to be successful in this role by teaching you how to use Canva to create engaging social media content. You will also learn about the principles of social media marketing and how to use them to create a successful social media strategy.
Web Designer
Web Designer
A Web Designer is responsible for designing and developing websites. They work with a variety of design software, including Canva. This course can help you develop the skills you need to be successful in this role by teaching you how to use Canva to create professional-quality websites. You will also learn about the principles of web design and how to use them to create effective websites.
Marketing Analyst
Marketing Analyst
A Marketing Analyst is responsible for collecting, analyzing, and interpreting marketing data. They use this data to develop insights and recommendations that help businesses improve their marketing campaigns. This course can help you develop the skills you need to be successful in this role by teaching you how to use Canva to create engaging marketing reports. You will also learn how to analyze marketing data and make data-driven decisions.
Creative Director
Creative Director
A Creative Director is responsible for providing creative leadership and direction for a team of creative professionals. They work with a variety of stakeholders, including clients, customers, and employees, to ensure that the company's creative output is aligned with its overall marketing goals. This course may help you develop some of the skills you need to be successful in this role by teaching you how to use Canva to create engaging creative content. However, it is important to note that this course does not cover all of the skills and knowledge that are required for this role.
Product Manager
Product Manager
A Product Manager is responsible for planning, developing, and launching new products. They work with a variety of stakeholders, including engineers, designers, and marketers, to ensure that the product meets the needs of the market. This course may help you develop some of the skills you need to be successful in this role by teaching you how to use Canva to create engaging product mockups and prototypes. However, it is important to note that this course does not cover all of the skills and knowledge that are required for this role.
For more career information including salaries, visit:
OpenCourser.com/course/2ia4da/crea
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Crea tu presencia en redes sociales para tu negocio en Canva.
Este libro es una referencia exhaustiva sobre el marketing en redes sociales. Cubre una amplia gama de temas, desde la estrategia de contenido hasta la gestión de crisis. Es un recurso valioso para aquellos que buscan profundizar sus conocimientos sobre el tema.
Este libro ofrece una introducción clara y concisa a los principios del diseño gráfico. Es un recurso valioso para aquellos que buscan mejorar sus habilidades de diseño y crear contenido visualmente atractivo.
Este libro explora el poder de la narración visual y cómo se puede utilizar para crear contenido atractivo y efectivo. Es un recurso valioso para aquellos que buscan mejorar sus habilidades de diseño y contar historias a través de imágenes.
Este libro proporciona información sobre las últimas estrategias de marketing en redes sociales. Explora temas como la publicidad en redes sociales, el marketing de influencers y el uso de herramientas de análisis.
Este libro es una guía de introducción a Canva. Proporciona instrucciones paso a paso sobre cómo usar la plataforma para crear una variedad de diseños.
Este libro es un libro de trabajo interactivo que ayuda a los lectores a crear una estrategia de marketing en redes sociales efectiva. Incluye ejercicios, hojas de trabajo y consejos prácticos.
Save
Este libro proporciona una guía completa sobre la gestión de las redes sociales para empresas. Cubre temas como la creación de un plan de redes sociales, la gestión de crisis y el análisis de los resultados.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/2ia4da/crea
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Effort
2 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Monica I. Heredia Rodriguez
Language
Español
Good to know
Es una vía de acceso para emprendedores que buscan establecer su presencia en redes sociales
Esta enfocado a aquellos que desean incorporar Canva para diseñar materiales para redes sociales
Ofrece herramientas fáciles de usar para diseñar publicaciones, logos y otros elementos de marca
Proporciona una guía práctica para planificar y crear contenido atractivo para redes sociales
Abarca los aspectos esenciales de las redes sociales para pequeñas empresas
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