Introducción al Marketing de Redes Sociales con Visme from Coursera

Al final de este proyecto, usted habrá creado dos publicaciones para la red social Instagram usando la versión gratis de Visme. Sus habilidades adquiridas le ayudarán a anunciar su comercio o sus productos en las redes sociales.

El Social Media Marketing es una parte de la estrategia general de marketing de toda marca que desarrolla acciones en las redes sociales destinadas a dar a conocer sus servicios o productos y, de esta forma, generar una vinculación con su público objetivo.

La plataforma Visme ofrece todas las herramientas necesarias para crear un producto tanto organizado como visualmente atractivo y fácilmente de compartir y trabajar en equipo. Usted aprenderá en este proyecto guiado a organizar sus ideas y a utilizar herramientas de diseño gráfico para crear posts de redes sociales. Usted podrá incorporar un esquema de color , imágenes, y otros elementos de diseño grafico.

Crear posts de redes sociales es una parte importante del social media marketing para conectar con su público objetivo y crecer su comercio sin gran inversión.

Nota: Este curso es de mayor utilidad para estudiantes que residen en la región de América del Norte. Actualmente, estamos trabajando para proporcionar la misma experiencia en otras regiones.

What's inside

Syllabus

Introducción al Marketing de Redes Sociales con Visme

Al final de este proyecto, usted podrá crear posts de redes sociales usando la versión gratis de Visme. Sus habilidades adquiridas le ayudarán a anunciar su comercio o productos en las redes sociales.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Está optimizado para personas que buscan desarrollar sus habilidades de marketing en redes sociales, particularmente en Instagram

Requiere un conocimiento básico de Visme, ya que utiliza su versión gratuita para crear publicaciones en redes sociales

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Introducción al Marketing de Redes Sociales con Visme with these activities:

Revise key social media marketing concepts

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Helps establish a solid grounding in social media marketing principles prior to delving into the course.

Browse courses on Social Media Marketing

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Review the core principles of social media marketing
Familiarize yourself with key social media platforms and their features

Join a study group or online forum for social media marketers

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Encourages collaboration, knowledge sharing, and support among learners with similar interests.

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Find and join relevant study groups or forums
Participate in discussions and share insights with other members

Practice using Visme's design tools to create social media visuals

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Develops proficiency in using Visme, a key tool covered in the course, enhancing practical skills.

Browse courses on Visme

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Explore Visme's templates and design features
Create social media graphics using Visme

Five other activities

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Attend industry webinars and online events related to social media marketing

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Facilitates connections with professionals in the field, broadening perspectives and staying abreast of industry trends.

Browse courses on Networking

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Identify relevant industry events and webinars
Register for and actively participate in the events

Create a social media marketing plan for a hypothetical product/service

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Provides hands-on practice in developing a comprehensive social media strategy, aligning with the course's focus on practical skills.

Browse courses on Marketing Strategy

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Define the target audience and marketing objectives
Choose relevant social media platforms
Develop a content calendar and posting schedule
Set up social media measurement and analytics

Develop a social media content calendar for a brand

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Provides practical experience in planning and organizing social media content, aligning with the course's focus on content creation.

Browse courses on Content Calendar

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Research the brand and target audience
Brainstorm content ideas and themes
Create a content schedule and calendar

Explore advanced social media advertising techniques

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Expands knowledge and skills beyond the scope of the course, enhancing understanding of social media advertising strategies.

Browse courses on Social Media Advertising

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Explore different social media advertising formats and targeting options
Learn best practices for social media ad copywriting and design

Contribute to open-source social media marketing projects

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Extends the course's impact by encouraging students to participate in the broader community and contribute to real-world projects.

Browse courses on Open Source

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Identify open-source social media marketing projects
Contribute code, documentation, or other support to the projects

Career center

Learners who complete Introducción al Marketing de Redes Sociales con Visme will develop knowledge and skills that may be useful to these careers:

Social Media Manager

A Social Media Manager is responsible for developing, executing, and managing social media strategies for businesses and organizations. This course may be useful for aspiring Social Media Managers as it provides an introduction to social media marketing and the tools necessary to create engaging social media posts. The course covers topics such as creating a social media strategy, using social media analytics, and creating social media content. This knowledge can help Social Media Managers develop and implement effective social media campaigns that achieve business goals.

See salaries and explore the career path for Social Media Manager

Marketing Manager

A Marketing Manager is responsible for planning, developing, and executing marketing campaigns for businesses and organizations. This course may be useful for aspiring Marketing Managers as it provides an introduction to social media marketing, which is an important component of any marketing campaign. The course covers topics such as creating a social media strategy, using social media analytics, and creating social media content. This knowledge can help Marketing Managers develop and implement effective social media campaigns that support overall marketing goals.

See salaries and explore the career path for Marketing Manager

Content Creator

A Content Creator is responsible for developing and creating content for businesses and organizations. This course may be useful for aspiring Content Creators as it provides an introduction to social media marketing and the tools necessary to create engaging social media posts. The course covers topics such as creating a social media strategy, using social media analytics, and creating social media content. This knowledge can help Content Creators develop and create effective social media content that achieves business goals.

See salaries and explore the career path for Content Creator

Digital Marketing Specialist

A Digital Marketing Specialist is responsible for developing and executing digital marketing campaigns for businesses and organizations. This course may be useful for aspiring Digital Marketing Specialists as it provides an introduction to social media marketing, which is an important component of any digital marketing campaign. The course covers topics such as creating a social media strategy, using social media analytics, and creating social media content. This knowledge can help Digital Marketing Specialists develop and implement effective social media campaigns that support overall digital marketing goals.

See salaries and explore the career path for Digital Marketing Specialist

Graphic designer

A Graphic Designer is responsible for creating visual content for businesses and organizations. This course may be useful for aspiring Graphic Designers as it provides an introduction to social media marketing and the tools necessary to create engaging social media posts. The course covers topics such as creating a social media strategy, using social media analytics, and creating social media content. This knowledge can help Graphic Designers develop and create effective social media content that achieves business goals.

See salaries and explore the career path for Graphic designer

Social Media Analyst

A Social Media Analyst is responsible for collecting, analyzing, and interpreting data from social media platforms to help businesses and organizations understand their social media performance and make informed decisions. This course may be useful for aspiring Social Media Analysts as it provides an introduction to social media marketing and the tools necessary to create engaging social media posts. The course covers topics such as creating a social media strategy, using social media analytics, and creating social media content. This knowledge can help Social Media Analysts develop and implement effective social media strategies that achieve business goals.

See salaries and explore the career path for Social Media Analyst

Web Designer

A Web Designer is responsible for designing and developing websites for businesses and organizations. This course may be useful for aspiring Web Designers as it provides an introduction to social media marketing and the tools necessary to create engaging social media posts. The course covers topics such as creating a social media strategy, using social media analytics, and creating social media content. This knowledge can help Web Designers develop and create effective social media content that supports overall website marketing goals.

See salaries and explore the career path for Web Designer

Public relations manager

A Public Relations Manager is responsible for managing the public relations of businesses and organizations. This course may be useful for aspiring Public Relations Managers as it provides an introduction to social media marketing and the tools necessary to create engaging social media posts. The course covers topics such as creating a social media strategy, using social media analytics, and creating social media content. This knowledge can help Public Relations Managers develop and implement effective social media strategies that support overall public relations goals.

See salaries and explore the career path for Public relations manager

Advertising Manager

An Advertising Manager is responsible for planning, developing, and executing advertising campaigns for businesses and organizations. This course may be useful for aspiring Advertising Managers as it provides an introduction to social media marketing and the tools necessary to create engaging social media posts. The course covers topics such as creating a social media strategy, using social media analytics, and creating social media content. This knowledge can help Advertising Managers develop and implement effective social media campaigns that support overall advertising goals.

See salaries and explore the career path for Advertising Manager

Brand Manager

A Brand Manager is responsible for developing and managing the brand of businesses and organizations. This course may be useful for aspiring Brand Managers as it provides an introduction to social media marketing and the tools necessary to create engaging social media posts. The course covers topics such as creating a social media strategy, using social media analytics, and creating social media content. This knowledge can help Brand Managers develop and implement effective social media strategies that support overall brand management goals.

See salaries and explore the career path for Brand Manager

Sales Manager

A Sales Manager is responsible for managing the sales team of businesses and organizations. This course may be useful for aspiring Sales Managers as it provides an introduction to social media marketing and the tools necessary to create engaging social media posts. The course covers topics such as creating a social media strategy, using social media analytics, and creating social media content. This knowledge can help Sales Managers develop and implement effective social media strategies that support overall sales goals.

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Customer Service Manager

A Customer Service Manager is responsible for managing the customer service team of businesses and organizations. This course may be useful for aspiring Customer Service Managers as it provides an introduction to social media marketing and the tools necessary to create engaging social media posts. The course covers topics such as creating a social media strategy, using social media analytics, and creating social media content. This knowledge can help Customer Service Managers develop and implement effective social media strategies that support overall customer service goals.

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Operations Manager

An Operations Manager is responsible for managing the operations of businesses and organizations. This course may be useful for aspiring Operations Managers as it provides an introduction to social media marketing and the tools necessary to create engaging social media posts. The course covers topics such as creating a social media strategy, using social media analytics, and creating social media content. This knowledge can help Operations Managers develop and implement effective social media strategies that support overall operational goals.

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Human Resources Manager

A Human Resources Manager is responsible for managing the human resources of businesses and organizations. This course may be useful for aspiring Human Resources Managers as it provides an introduction to social media marketing and the tools necessary to create engaging social media posts. The course covers topics such as creating a social media strategy, using social media analytics, and creating social media content. This knowledge can help Human Resources Managers develop and implement effective social media strategies that support overall human resources goals.

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Financial Manager

A Financial Manager is responsible for managing the finances of businesses and organizations. This course may be useful for aspiring Financial Managers as it provides an introduction to social media marketing and the tools necessary to create engaging social media posts. The course covers topics such as creating a social media strategy, using social media analytics, and creating social media content. This knowledge can help Financial Managers develop and implement effective social media strategies that support overall financial goals.

See salaries and explore the career path for Financial Manager