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Michelle Flores
Al final de este proyecto, usted aprenderá a crear stories para Instagram y Facebook usando la versión gratis de Canva. Los consumidores hoy en día están constantemente saturados con información e imágenes en las redes sociales. Una parte esencial del marketing en redes sociales es aprender maneras creativas de atraer la atención a productos y servicios, muchas veces con un presupuesto mínimo. La plataforma Canva ofrece todas las herramientas necesarias para crear un producto tanto organizado como visualmente atractivo y fácilmente de compartir y trabajar en equipo. Al final de este proyecto usted podrá aplicar herramientas de diseño gráfico a sus stories de Instagram y Facebook para comercializar su negocio.
Register for this course and see more details by visiting:
OpenCourser.com/course/nnio89/disena
What's inside
Syllabus
Visión general del proyecto
Al final de este proyecto, usted aprenderá a crear stories para Instagram y Facebook usando la versión gratis de Canva.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Se ofrecen herramientas de diseño gráfico para creación de stories en Instagram y Facebook, lo cual es muy útil para profesionales de la mercadotecnia
Su enfoque está en aprender a utilizar Canva, una plataforma accesible y con herramientas interesantes para crear contenido visual atractivo
Se centra en la aplicación de estas herramientas a la creación de stories, un formato muy popular y efectivo en redes sociales
Tiene un enfoque práctico, donde se aprende haciendo y explorando las funcionalidades de Canva directamente
Está dirigido a personas que buscan mejorar sus habilidades de diseño gráfico para fines de marketing en redes sociales, específicamente para stories
Save this course
Save Diseña stories para Instagram y Facebook con Canva to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Diseña stories para Instagram y Facebook con Canva with these
activities:
Revise social media marketing best practices
Show steps
Increase your understanding of best practices that will be covered throughout the course
Browse courses on
Social Media Marketing
Show steps
-
Read articles and blog posts on social media marketing
-
Watch videos on social media marketing strategies
Complete Canva tutorials
Show steps
Become familiar with the tools and features of Canva
Show steps
-
Follow the step-by-step instructions in the tutorials
-
Experiment with different designs and templates
Tutoriales sobre diseño de stories
Show steps
Mejore sus habilidades de diseño de stories en Canva siguiendo tutoriales en línea.
Browse courses on
Canva
Show steps
-
Busque tutoriales en línea sobre diseño de historias en Canva.
-
Siga los tutoriales paso a paso para crear stories atractivas.
-
Experimente con diferentes técnicas de diseño y aplique las aprendidas en los tutoriales.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Create a mood board for your Instagram stories
Show steps
Develop a cohesive aesthetic for your Instagram stories
Show steps
-
Collect images, colors, and fonts that inspire you
-
Use Canva or another tool to create a mood board
Design 3 Instagram story templates
Show steps
Practice using Canva to apply graphic design tools to your Instagram stories
Show steps
-
Choose a theme for your templates
-
Select colors and fonts that align with your brand
-
Use Canva's pre-designed elements or create your own
Attend a webinar on Instagram story marketing
Show steps
Gain insights from experts on effective Instagram story marketing strategies
Show steps
-
Find a reputable webinar on Instagram story marketing
-
Register for the webinar and attend it live or watch the recording
Join an online community for social media marketers
Show steps
Connect with other marketers and learn from their experiences
Show steps
-
Find a relevant online community
-
Introduce yourself and participate in discussions
Create a social media marketing plan for your business
Show steps
Develop a comprehensive plan to implement your Instagram story marketing strategy
Show steps
-
Define your target audience
-
Set your social media goals
-
Create a content calendar
-
Track your results and make adjustments
Revise social media marketing best practices
Show steps
Increase your understanding of best practices that will be covered throughout the course
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Read articles and blog posts on social media marketing
- Watch videos on social media marketing strategies
Complete Canva tutorials
Show steps
Become familiar with the tools and features of Canva
Show steps
Show steps
Show steps
- Follow the step-by-step instructions in the tutorials
- Experiment with different designs and templates
Tutoriales sobre diseño de stories
Show steps
Mejore sus habilidades de diseño de stories en Canva siguiendo tutoriales en línea.
Browse courses on
Canva
Show steps
Show steps
Show steps
- Busque tutoriales en línea sobre diseño de historias en Canva.
- Siga los tutoriales paso a paso para crear stories atractivas.
- Experimente con diferentes técnicas de diseño y aplique las aprendidas en los tutoriales.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Create a mood board for your Instagram stories
Show steps
Develop a cohesive aesthetic for your Instagram stories
Show steps
Show steps
Show steps
- Collect images, colors, and fonts that inspire you
- Use Canva or another tool to create a mood board
Design 3 Instagram story templates
Show steps
Practice using Canva to apply graphic design tools to your Instagram stories
Show steps
Show steps
Show steps
- Choose a theme for your templates
- Select colors and fonts that align with your brand
- Use Canva's pre-designed elements or create your own
Attend a webinar on Instagram story marketing
Show steps
Gain insights from experts on effective Instagram story marketing strategies
Show steps
Show steps
Show steps
- Find a reputable webinar on Instagram story marketing
- Register for the webinar and attend it live or watch the recording
Join an online community for social media marketers
Show steps
Connect with other marketers and learn from their experiences
Show steps
Show steps
Show steps
- Find a relevant online community
- Introduce yourself and participate in discussions
Create a social media marketing plan for your business
Show steps
Develop a comprehensive plan to implement your Instagram story marketing strategy
Show steps
Show steps
Show steps
- Define your target audience
- Set your social media goals
- Create a content calendar
- Track your results and make adjustments
Career center
Learners who complete Diseña stories para Instagram y Facebook con Canva will develop knowledge and skills
that may be useful to these careers:
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for developing and executing comprehensive social media strategies that effectively engage target audiences and achieve business objectives. This course provides a strong foundation in using Canva to create visually appealing and engaging stories for Instagram and Facebook, which is crucial for social media management. By learning how to craft compelling stories that resonate with audiences, learners can develop the skills necessary to succeed in this role.
Content Creator
Content Creator
Content Creators are responsible for generating and distributing compelling content across various platforms, including social media. This course helps build a foundation in using Canva to create high-quality visual content, which is essential for content creation. By mastering Canva's design tools, learners can effectively convey ideas and messages through visually appealing graphics, images, and videos.
Marketing Manager
Marketing Manager
Marketing Managers develop and execute marketing campaigns to promote products and services. This course provides valuable insights into using Canva to create impactful marketing materials, such as social media graphics and presentations. By learning how to effectively design and distribute marketing materials through Canva, learners can enhance their ability to capture attention, generate leads, and drive conversions.
Graphic designer
Graphic designer
Graphic Designers are responsible for creating visual concepts and designs for a variety of applications, including social media posts. This course provides a practical introduction to Canva's design tools, enabling learners to develop proficiency in creating visually appealing graphics for social media content. By mastering the basics of graphic design using Canva, learners can gain valuable skills for this career path.
Project Manager
Project Manager
Project Managers oversee projects from inception to completion, ensuring that they are delivered on time, within budget, and to the required quality standards. This course may be useful for Project Managers responsible for projects involving social media content creation. By understanding the basics of Canva, learners can effectively communicate project requirements to design teams and provide feedback on design deliverables.
Product Manager
Product Manager
Product Managers are responsible for defining and delivering products that meet customer needs. This course may be useful for Product Managers responsible for products that incorporate social media features or content. By gaining proficiency in Canva, learners can contribute to the development of visually appealing and engaging social media experiences within their products.
Entrepreneurship
Entrepreneurship
Entrepreneurs start and manage their own businesses. This course may be useful for Entrepreneurs who wish to leverage social media to promote their businesses. By learning how to create impactful social media stories using Canva, learners can develop the skills to effectively market their products or services and build a strong online presence.
Web Developer
Web Developer
Web Developers create and maintain websites and web applications. This course may be useful for Web Developers who wish to improve the visual design of their websites. By gaining proficiency in Canva, learners can enhance their ability to create visually appealing website elements, such as banners, buttons, and images.
UI/UX Designer
UI/UX Designer
UI/UX Designers focus on the user experience and interface of websites and applications. This course may be useful for UI/UX Designers who wish to enhance their skills in visual design. By mastering Canva's design tools, learners can effectively create high-quality user interfaces that are visually appealing and easy to navigate.
Digital Marketing Specialist
Digital Marketing Specialist
Digital Marketing Specialists plan and execute digital marketing campaigns across various online channels. This course may be useful for Digital Marketing Specialists responsible for social media marketing. By gaining proficiency in Canva, learners can enhance their ability to create visually appealing social media content that drives engagement and conversions.
Sales and Marketing Professional
Sales and Marketing Professional
Sales and Marketing Professionals are responsible for generating leads and closing deals. This course may be useful for Sales and Marketing Professionals who wish to enhance their ability to create visually appealing sales and marketing materials. By mastering Canva's design tools, learners can effectively create presentations, infographics, and other visual aids that support their sales and marketing efforts.
Customer Success Manager
Customer Success Manager
Customer Success Managers ensure that customers are satisfied with a company's products or services. This course may be useful for Customer Success Managers who wish to improve their communication with customers. By gaining proficiency in Canva, learners can enhance their ability to create visually appealing presentations, reports, and other materials that effectively convey information to customers.
Business Development Manager
Business Development Manager
Business Development Managers identify and develop new business opportunities for their company. This course may be useful for Business Development Managers who wish to enhance their ability to create visually appealing presentations and proposals. By mastering Canva's design tools, learners can effectively create materials that capture the attention of potential clients and investors.
Operations Manager
Operations Manager
Operations Managers oversee the day-to-day operations of a business. This course may be useful for Operations Managers who wish to improve their ability to create visually appealing presentations and reports. By gaining proficiency in Canva, learners can enhance their ability to effectively communicate operational plans, progress updates, and other information to stakeholders.
Human Resources Professional
Human Resources Professional
Human Resources Professionals manage the human resources function of an organization. This course may be useful for Human Resources Professionals who wish to enhance their ability to create visually appealing presentations and materials for employee training and development programs. By mastering Canva's design tools, learners can effectively create engaging and informative materials that support the growth and development of employees.
For more career information including salaries, visit:
OpenCourser.com/course/nnio89/disena
Reading list
We've selected eight books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Diseña stories para Instagram y Facebook con Canva.
A comprehensive and up-to-date resource on Instagram marketing, focusing on creating visually appealing content, building a community of followers, and using insights to optimize campaigns.
Save
Provides a framework for evaluating the return on investment (ROI) of social media marketing campaigns, helping marketers demonstrate the impact of their efforts and optimize their strategies.
Save
This textbook provides a comprehensive overview of social media marketing, covering key concepts, planning and implementation, measurement and evaluation, and emerging trends.
Introduces the fundamental principles of design and provides practical tips for creating effective designs, even for those without a background in design.
Emphasizes the importance of visual storytelling and provides strategies for using visuals to connect with your audience and promote your brand.
Provides a broad overview of social media marketing strategies and tips for using various platforms effectively.
Offers practical advice and insights on how to leverage social media for marketing purposes, including content creation and audience engagement.
Save
Si deseas crear stories que persuadan a tu audiencia y los impulsen a tomar medidas, este libro te enseñará técnicas de persuasión efectivas. Aprenderás a crear argumentos sólidos, superar objeciones y establecer una conexión emocional con tu audiencia.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/nnio89/disena
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Effort
2 horas
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Michelle Flores
Language
Español
Good to know
Se ofrecen herramientas de diseño gráfico para creación de stories en Instagram y Facebook, lo cual es muy útil para profesionales de la mercadotecnia
Su enfoque está en aprender a utilizar Canva, una plataforma accesible y con herramientas interesantes para crear contenido visual atractivo
Se centra en la aplicación de estas herramientas a la creación de stories, un formato muy popular y efectivo en redes sociales
Tiene un enfoque práctico, donde se aprende haciendo y explorando las funcionalidades de Canva directamente
Está dirigido a personas que buscan mejorar sus habilidades de diseño gráfico para fines de marketing en redes sociales, específicamente para stories
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