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Michelle Flores
Al final de este proyecto, aprenderás a crear y diseñar Instagram posts usando la versión gratis de Canva.
Read more
Al final de este proyecto, aprenderás a crear y diseñar Instagram posts usando la versión gratis de Canva.
Read more
Al final de este proyecto, aprenderás a crear y diseñar Instagram posts usando la versión gratis de Canva.
No importa si quieres crear tu propia marca o optimizar una marca existente a través de estrategias de social media marketing: los contenidos visuales te ayudarán a establecer tu identidad online.
Los consumidores hoy en día están constantemente saturados con información e imágenes en las redes sociales. Una parte esencial del marketing en redes sociales es aprender maneras creativas de atraer la atención a productos y servicios, muchas veces con un presupuesto mínimo. La plataforma Canva ofrece todas las herramientas necesarias para crear un producto tanto organizado como visualmente atractivo y fácilmente de compartir y trabajar en equipo. Al final de este proyecto usted podrá aplicar herramientas de diseño gráfico a sus gráficos de redes sociales para comercializar su negocio.
Register for this course and see more details by visiting:
OpenCourser.com/course/6hbn91/crea
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What's inside
Syllabus
Visión general del proyecto
Al final de este proyecto, aprenderás a crear y diseñar Instagram posts usando la versión gratis de Canva.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Adecuado para creativos en diseño gráfico y creadores de contenido digital que buscan utilizar Canva para redes sociales
Perfecto para aquellos que desean mejorar su presencia en línea a través de estrategias de marketing en redes sociales
Proporciona una base sólida para principiantes en diseño gráfico y marketing en redes sociales
Aborda habilidades y conocimientos esenciales para el éxito en el marketing en redes sociales
Puede requerir software y herramientas adicionales que no están incluidas en el curso
Save this course
Save Crea Gráficos para las Redes Sociales con Canva to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Crea Gráficos para las Redes Sociales con Canva with these
activities:
Review Design Principles
Show steps
Review the fundamentals of design, such as color theory, typography, and composition, to enhance your ability to create visually appealing Instagram posts.
Browse courses on
Design Principles
Show steps
-
Read articles and tutorials on design principles.
-
Analyze visual content you find inspiring and identify the design principles used.
-
Experiment with different design tools and techniques to apply these principles in your own work.
Explore Canva's Free Features
Show steps
Familiarize yourself with the free features of Canva, including templates, fonts, and image editing tools, to maximize your potential for creating engaging Instagram posts.
Show steps
-
Watch tutorials on how to use Canva's free features.
-
Experiment with different templates, fonts, and images to create a variety of post designs.
-
Practice using Canva's editing tools to adjust the appearance of your posts.
Design a Series of Instagram Posts
Show steps
Create a series of Instagram posts that showcase your understanding of design principles and your ability to use Canva's free features effectively.
Show steps
-
Determine the purpose and target audience for your Instagram posts.
-
Develop a content plan that includes topics, visuals, and captions.
-
Design and create the Instagram posts using Canva.
-
Review and iterate on your designs to ensure they are visually appealing and effective.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Share and Critique Instagram Posts
Show steps
Engage with peers to provide and receive feedback on your Instagram post designs, fostering collaboration and enhancing your ability to create high-quality content.
Show steps
-
Share your Instagram post designs with peers for feedback.
-
Provide constructive criticism on the designs of your peers, focusing on visual appeal and effectiveness.
-
Incorporate feedback into your own designs to improve their quality.
Design Instagram Posts for Different Purposes
Show steps
Practice creating Instagram posts for a variety of purposes, such as brand promotion, product announcements, and event invitations, to enhance your versatility and adaptability as a social media designer.
Show steps
-
Identify different purposes for Instagram posts.
-
Create a series of Instagram posts for each purpose.
-
Evaluate the effectiveness of your posts and make adjustments as necessary.
Contribute to Open-Source Canva Templates
Show steps
Make valuable contributions to the Canva community by creating and sharing your own Instagram post templates, demonstrating your expertise and giving back to the platform.
Show steps
-
Explore the Canva library of open-source templates.
-
Design and develop your own unique Instagram post template.
-
Upload and share your template on the Canva platform.
-
Promote your template to other Canva users.
Attend a Canva Workshop
Show steps
Attend a Canva workshop to learn from experts and expand your knowledge of the platform's features and best practices, enhancing your ability to create visually stunning Instagram posts.
Show steps
-
Research and identify relevant Canva workshops.
-
Attend the workshop and actively participate in the activities.
-
Apply the knowledge and skills gained from the workshop to your own Instagram post designs.
Review Design Principles
Show steps
Review the fundamentals of design, such as color theory, typography, and composition, to enhance your ability to create visually appealing Instagram posts.
Browse courses on
Design Principles
Show steps
Show steps
Show steps
- Read articles and tutorials on design principles.
- Analyze visual content you find inspiring and identify the design principles used.
- Experiment with different design tools and techniques to apply these principles in your own work.
Explore Canva's Free Features
Show steps
Familiarize yourself with the free features of Canva, including templates, fonts, and image editing tools, to maximize your potential for creating engaging Instagram posts.
Show steps
Show steps
Show steps
- Watch tutorials on how to use Canva's free features.
- Experiment with different templates, fonts, and images to create a variety of post designs.
- Practice using Canva's editing tools to adjust the appearance of your posts.
Design a Series of Instagram Posts
Show steps
Create a series of Instagram posts that showcase your understanding of design principles and your ability to use Canva's free features effectively.
Show steps
Show steps
Show steps
- Determine the purpose and target audience for your Instagram posts.
- Develop a content plan that includes topics, visuals, and captions.
- Design and create the Instagram posts using Canva.
- Review and iterate on your designs to ensure they are visually appealing and effective.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Share and Critique Instagram Posts
Show steps
Engage with peers to provide and receive feedback on your Instagram post designs, fostering collaboration and enhancing your ability to create high-quality content.
Show steps
Show steps
Show steps
- Share your Instagram post designs with peers for feedback.
- Provide constructive criticism on the designs of your peers, focusing on visual appeal and effectiveness.
- Incorporate feedback into your own designs to improve their quality.
Design Instagram Posts for Different Purposes
Show steps
Practice creating Instagram posts for a variety of purposes, such as brand promotion, product announcements, and event invitations, to enhance your versatility and adaptability as a social media designer.
Show steps
Show steps
Show steps
- Identify different purposes for Instagram posts.
- Create a series of Instagram posts for each purpose.
- Evaluate the effectiveness of your posts and make adjustments as necessary.
Contribute to Open-Source Canva Templates
Show steps
Make valuable contributions to the Canva community by creating and sharing your own Instagram post templates, demonstrating your expertise and giving back to the platform.
Show steps
Show steps
Show steps
- Explore the Canva library of open-source templates.
- Design and develop your own unique Instagram post template.
- Upload and share your template on the Canva platform.
- Promote your template to other Canva users.
Attend a Canva Workshop
Show steps
Attend a Canva workshop to learn from experts and expand your knowledge of the platform's features and best practices, enhancing your ability to create visually stunning Instagram posts.
Show steps
Show steps
Show steps
- Research and identify relevant Canva workshops.
- Attend the workshop and actively participate in the activities.
- Apply the knowledge and skills gained from the workshop to your own Instagram post designs.
Career center
Learners who complete Crea Gráficos para las Redes Sociales con Canva will develop knowledge and skills
that may be useful to these careers:
Social Media Manager
Social Media Manager
Social Media Managers oversee a company's presence on various social media platforms. This course on graphic design and Canva will help build a strong foundation for the design aspect of your role and help you showcase your company's products or services in an eye catching and visually appealing way. As a Social Media Manager, you'll need to create social media graphics as part of running successful ad campaigns.
Public relations manager
Public relations manager
Public Relations Managers are responsible for managing the public image of a company or organization. As part of your role, you may need to use graphic design to create presentations, infographics, social media posts and more. By taking this course, you will enhance your design skills and proficiency with Canva. Building proficiency with Canva can help streamline and enhance your presentation and communication materials you may need to create.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for planning and executing a company's marketing strategy. Completing this course can help build your confidence and proficiency with Canva which will contribute to the design and execution of successful and visually appealing digital media campaigns.
Product Manager
Product Manager
Product Managers are responsible for managing the development and launch of new products. As a Product Manager, being able to use a graphic design tool such as Canva will allow you to use visual aids to help you explain and illustrate your product ideas to your team and stakeholders.
Copywriter
Copywriter
Copywriters are responsible for writing persuasive content for marketing and advertising campaigns. Completing this course will provide you with the skills to create visually appealing graphics which you can pair with your written copy. This will enable you to produce more engaging and effective marketing and advertising campaigns.
Event Planner
Event Planner
Event Planners are responsible for planning and executing events. Canva is an excellent graphic design tool for creating event posters, flyers, and social media graphics.
Photographer
Photographer
Photographers use visual storytelling to capture moments and communicate ideas. Adding graphic design to your skillset will expand your service offerings. For example, you can create photo books, greeting cards, and other products using Canva.
Graphic designer
Graphic designer
Graphic Designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course provides an essential foundation for working with Canva, one of the essential tools of the trade.
Art Director
Art Director
Art Directors oversee the visual style and concepts of a wide range of projects, including magazines, advertisements, and websites. This course on graphic design and Canva will help build a strong foundation for the design aspect of your work.
User Interface Designer
User Interface Designer
User Interface Designers create the user interfaces for websites and applications that you interact with on a daily basis. Canva can be a useful tool in the creation of certain types of UIs.
Web Designer
Web Designer
Web Designers create and maintain websites. Canva has limited use in website design, but it's a useful tool for designing website graphics such as banners, buttons, and icons.
Social Media Specialist
Social Media Specialist
Social Media Specialists manage social media accounts for businesses and organizations. This course will help you enhance your design skills and proficiency with Canva. As a Social Media Specialist, you'll need to create social media graphics as part of running successful ad campaigns.
Content Creator
Content Creator
Content Creators generate content for a variety of media, including social media, blogs, and websites. Canva is a valuable tool that will help you create visually appealing content.
Blogger
Blogger
Bloggers write and publish articles on their blogs. Canva is a useful tool for bloggers who want to create visually appealing blog posts.
Freelance Writer
Freelance Writer
Freelance Writers write articles, blog posts, and other content for clients. Canva is a useful tool for freelance writers who want to create visually appealing content.
For more career information including salaries, visit:
OpenCourser.com/course/6hbn91/crea
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Crea Gráficos para las Redes Sociales con Canva.
This user-friendly guide to social media marketing covers the basics of creating and implementing successful social media campaigns. It provides practical advice on setting goals, choosing platforms, and building a following.
Save
Covers all aspects of social media marketing, from content creation to measurement. It's a must-read for anyone who wants to master social media marketing.
Save
This academic book provides a theoretical foundation for understanding the role of visual images in communication and culture. It explores theories and concepts related to visual perception, representation, and interpretation.
Quick and easy introduction to Canva. It's perfect for beginners who want to learn the basics of design and create stunning graphics for social media.
Este libro introductorio te brindará una comprensión integral del marketing digital, incluyendo el papel del contenido visual en las redes sociales.
Provides a complete overview of content marketing, including strategies for creating and sharing content that attracts customers. It's a must-read for anyone who wants to use content marketing to grow their business.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/6hbn91/crea
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Effort
2 horas
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Michelle Flores
Language
Español
Good to know
Adecuado para creativos en diseño gráfico y creadores de contenido digital que buscan utilizar Canva para redes sociales
Perfecto para aquellos que desean mejorar su presencia en línea a través de estrategias de marketing en redes sociales
Proporciona una base sólida para principiantes en diseño gráfico y marketing en redes sociales
Aborda habilidades y conocimientos esenciales para el éxito en el marketing en redes sociales
Puede requerir software y herramientas adicionales que no están incluidas en el curso
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