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Michelle Flores

Al final de este proyecto, aprenderás a crear y diseñar anuncios publicitarios para las redes sociales usando la versión gratis de Canva.

No importa si quieres crear tu propia marca o optimizar una marca existente a través de estrategias de social media marketing: los contenidos visuales te ayudarán a establecer tu identidad online.

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Al final de este proyecto, aprenderás a crear y diseñar anuncios publicitarios para las redes sociales usando la versión gratis de Canva.

No importa si quieres crear tu propia marca o optimizar una marca existente a través de estrategias de social media marketing: los contenidos visuales te ayudarán a establecer tu identidad online.

Una parte esencial del marketing en redes sociales es aprender maneras creativas de atraer la atención a productos y servicios, muchas veces con un presupuesto mínimo. La plataforma Canva ofrece todas las herramientas necesarias para crear un producto tanto organizado como visualmente atractivo y fácilmente de compartir y trabajar en equipo. Al final de este proyecto podrás aplicar herramientas de diseño gráfico a tus anuncios de redes sociales para comercializar tu negocio.

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What's inside

Syllabus

Visión general del proyecto
Al final de este proyecto, aprenderás a crear y diseñar anuncios publicitarios para las redes sociales usando la versión gratis de Canva.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Es ideal para emprendedores y pequeñas empresas con presupuestos limitados que desean mejorar su presencia en las redes sociales
Enseña a utilizar las herramientas gratuitas de Canva, lo que la hace accesible para todos
Proporciona una base sólida para principiantes en diseño gráfico
Se enfoca en estrategias prácticas para mejorar la visibilidad de las redes sociales
Ofrece un proyecto práctico para aplicar los conceptos aprendidos
No proporciona un certificado de finalización

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Crea Anuncios para las Redes Sociales con Canva with these activities:
Guia de ayuda rápida de Canva
Repasa las funciones básicas de Canva para refrescar tus conocimientos antes de comenzar el curso.
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  • Visita el sitio web de Canva y crea una cuenta.
  • Explorar la interfaz y familiarizarte con las distintas herramientas.
Carpeta de recursos de marketing en redes sociales
Recopila y organiza una colección de recursos valiosos para tu trabajo de marketing en redes sociales.
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  • Busca y guarda artículos, tutoriales y plantillas relacionadas con Canva.
  • Crea una carpeta digital o física para almacenar tus recursos.
  • Revisa y actualiza regularmente tu colección con nuevos hallazgos.
Diseño de tu primer anuncio en Canva
Aplica las habilidades aprendidas en el curso creando tu propio anuncio en Canva.
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  • Selecciona una plantilla de anuncio adecuada para tu negocio.
  • Personaliza la plantilla con tu texto, imágenes y colores de marca.
  • Guarda y descarga tu anuncio en el formato deseado.
Four other activities
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Revisión de anuncios con compañeros
Colabora con compañeros para revisar y brindar comentarios sobre los diseños de anuncios.
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  • Forma un grupo de estudio con otros estudiantes del curso.
  • Comparte tus diseños de anuncios y proporciona comentarios constructivos.
  • Incorpora los comentarios recibidos para mejorar tus diseños.
Ejercicios de diseño de anuncios
Refuerza tus habilidades de diseño de anuncios practicando con ejercicios adicionales.
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  • Crea anuncios para diferentes plataformas de redes sociales (por ejemplo, Facebook, Instagram).
  • Experimenta con diferentes estilos, colores y composiciones.
  • Comparte tus anuncios con otros para recibir comentarios y sugerencias.
Campaña publicitaria en redes sociales
Crea una campaña publicitaria integral en redes sociales utilizando las habilidades aprendidas en el curso.
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  • Define los objetivos de tu campaña.
  • Identifica a tu público objetivo y selecciona las plataformas de redes sociales adecuadas.
  • Diseña y crea una serie de anuncios utilizando Canva.
  • Supervisa y analiza el rendimiento de tu campaña.
Asistencia a eventos de marketing
Amplía tus conocimientos y conexiones asistiendo a eventos de marketing relacionados con las redes sociales.
Browse courses on Redes Sociales
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  • Busca y asiste a talleres, conferencias y seminarios web sobre marketing en redes sociales.
  • Conecta y establece contactos con otros profesionales del marketing.
  • Mantente al día con las últimas tendencias y mejores prácticas de la industria.

Career center

Learners who complete Crea Anuncios para las Redes Sociales con Canva will develop knowledge and skills that may be useful to these careers:
Graphic designer
As a Graphic Designer, you will use a variety of software to create and produce designs for different industries and markets and develop media for web, print, and other advertisements. This course provides a great introduction to some of the fundamental skills you need to build a strong foundation that will help you succeed as a Graphic Designer.
Art Director
In your role as an Art Director, you may manage a team in a variety of settings to create visual content that aligns with a company's advertising and marketing campaigns. This course can help you develop some of the skills you will need for managing content creation, and will give you some of the tools you need for visual content creation when you lead your teams.
Social Media Manager
The skills you learn in this course will help you manage the social media presence of a company or other organization by creating visual content that effectively conveys the company’s message and brand identity. As a Social Media Manager, you will also manage content for different platforms and engage with the company’s social media audience.
Web Designer
As a Web Designer, you may work on a team to plan and create the visual elements of websites, manage website content, and ensure a website provides a positive experience for users. This course will help you learn some of the tools and techniques that website designers use, in addition to some of the principles and elements that are used in design.
Marketing Manager
This course may be useful as you build your career as a Marketing Manager. As a Marketing Manager, you will use different advertising techniques and strategies to grow revenue, increase brand awareness, and improve sales. This course will help you learn some of the visual content elements that are important for developing and implementing marketing campaigns.
Creative Director
This course may be useful to you if you wish to pursue a career as a Creative Director. As a Creative Director, you will oversee the creative aspects of marketing and advertising campaigns. You will lead and manage creative teams to produce creative content and develop advertising strategies. This course will give you some of the tools and techniques you will need to lead your teams and to generate and develop creative content.
Advertising Manager
Through this course, you may develop some of the skills you need to work as an Advertising Manager, where you will manage and coordinate advertising and marketing campaigns to build brand awareness, create targeted marketing campaigns, and develop advertising materials. You will also plan and manage advertising budgets. These activities will require you to create visual content, a skill that this course can help you develop.
Brand Manager
This course may be helpful to you as you look to develop your career as a Brand Manager, where you will manage and enhance a company’s brand by developing marketing campaigns. You will also manage the company’s brand identity across all platforms and may help to develop brand strategies. This course will help you develop visual content creation skills and brand management techniques.
Public relations manager
This course may be useful to you if you seek to work as a Public Relations Manager. In this role, you will manage and coordinate public relations and advertising campaigns, write press releases, and manage a company’s public image. The visual content skills you learn in this course can help you develop marketing materials and write attractive and persuasive press releases.
Marketing Analyst
This course may be useful for you as you seek to work as a Marketing Analyst, where you will collect, analyze, and interpret data to improve marketing and business decisions. Through this course, you can develop the data analysis and interpretation skills that are critical to this role, as well as learn how to apply data to the development of marketing and advertising content.
Community Manager
This course may be useful for your career as a Community Manager, in which you will manage and engage with a community of users or customers online. You will build and manage social media engagement campaigns, moderate online forums, and provide customer support. The skills you learn in this course may help you create visual content for social media and engage with your community.
Event Planner
This course may help you as you prepare to work as an Event Planner. In this role, you will be responsible for planning and executing events by working with clients, selecting vendors, managing budgets, and organizing logistics. The content creation and management skills you learn in this course may be helpful as you work to market events.
Public Relations Specialist
This course may be helpful to you if you want to be a Public Relations Specialist. A professional in this field will manage and coordinate public relations and advertising campaigns to build brand awareness, create targeted marketing campaigns, and manage public relations activities. This course may help you develop some of the skills you need to create a successful marketing campaign.
Content Creator
This course may be useful for you as you build your career as a Content Creator, where you will develop and create content for a variety of platforms to engage audiences and build brand awareness. This course may help you develop some of the skills you need to create visual content and implement effective content creation strategies.
Marketing Consultant
This course may be useful for your career as a Marketing Consultant, where you will help businesses develop and implement marketing strategies. As a consultant, you will need to understand different marketing channels and strategies and how to use them to reach target audiences. This course may help you develop some of the skills you need to create and manage visual content marketing campaigns for your clients.

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Crea Anuncios para las Redes Sociales con Canva.
Comprehensive guide to social media marketing, covering topics such as creating and managing social media campaigns, using social media analytics, and measuring the success of social media marketing efforts. It valuable resource for anyone who wants to learn more about social media marketing or improve their existing social media marketing skills.
Provides a comprehensive overview of social media management, covering topics such as creating and managing social media campaigns, using social media analytics, and measuring the success of social media marketing efforts. It valuable resource for anyone who wants to learn more about social media marketing or improve their existing social media marketing skills.
Provides practical advice on how to use social media to promote your artwork and connect with your fans. It valuable resource for anyone who wants to learn more about social media marketing or improve their existing social media marketing skills.
Provides practical advice on how to create and share engaging content on social media. It valuable resource for anyone who wants to learn how to use social media to build a following and promote their business.
Provides practical advice on how to use social media to promote your books and connect with your readers. It valuable resource for anyone who wants to learn more about social media marketing or improve their existing social media marketing skills.
Provides practical advice on how to use social media to connect with your students and promote your educational programs. It valuable resource for anyone who wants to learn more about social media marketing or improve their existing social media marketing skills.
Provides a step-by-step guide to creating and implementing a social media marketing plan. It valuable resource for anyone who wants to learn more about social media marketing or improve their existing social media marketing skills.
Provides practical advice on how to use social media to grow your small business. It valuable resource for anyone who wants to learn more about social media marketing or improve their existing social media marketing skills.
Provides practical advice on how to use social media to promote your nonprofit organization. It valuable resource for anyone who wants to learn more about social media marketing or improve their existing social media marketing skills.

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