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Michelle Flores
Al final de este proyecto, aprenderás a crear y diseñar anuncios publicitarios para las redes sociales usando la versión gratis de Canva.
Read more
Al final de este proyecto, aprenderás a crear y diseñar anuncios publicitarios para las redes sociales usando la versión gratis de Canva.
Read more
Al final de este proyecto, aprenderás a crear y diseñar anuncios publicitarios para las redes sociales usando la versión gratis de Canva.
No importa si quieres crear tu propia marca o optimizar una marca existente a través de estrategias de social media marketing: los contenidos visuales te ayudarán a establecer tu identidad online.
Una parte esencial del marketing en redes sociales es aprender maneras creativas de atraer la atención a productos y servicios, muchas veces con un presupuesto mínimo. La plataforma Canva ofrece todas las herramientas necesarias para crear un producto tanto organizado como visualmente atractivo y fácilmente de compartir y trabajar en equipo. Al final de este proyecto podrás aplicar herramientas de diseño gráfico a tus anuncios de redes sociales para comercializar tu negocio.
Register for this course and see more details by visiting:
OpenCourser.com/course/2w97sp/crea
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What's inside
Syllabus
Visión general del proyecto
Al final de este proyecto, aprenderás a crear y diseñar anuncios publicitarios para las redes sociales usando la versión gratis de Canva.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Es ideal para emprendedores y pequeñas empresas con presupuestos limitados que desean mejorar su presencia en las redes sociales
Enseña a utilizar las herramientas gratuitas de Canva, lo que la hace accesible para todos
Proporciona una base sólida para principiantes en diseño gráfico
Se enfoca en estrategias prácticas para mejorar la visibilidad de las redes sociales
Ofrece un proyecto práctico para aplicar los conceptos aprendidos
No proporciona un certificado de finalización
Save this course
Save Crea Anuncios para las Redes Sociales con Canva to your list so you can find it easily later:
Save
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Crea Anuncios para las Redes Sociales con Canva with these
activities:
Guia de ayuda rápida de Canva
Show steps
Repasa las funciones básicas de Canva para refrescar tus conocimientos antes de comenzar el curso.
Browse courses on
Canva
Show steps
-
Visita el sitio web de Canva y crea una cuenta.
-
Explorar la interfaz y familiarizarte con las distintas herramientas.
Carpeta de recursos de marketing en redes sociales
Show steps
Recopila y organiza una colección de recursos valiosos para tu trabajo de marketing en redes sociales.
Browse courses on
Canva
Show steps
-
Busca y guarda artículos, tutoriales y plantillas relacionadas con Canva.
-
Crea una carpeta digital o física para almacenar tus recursos.
-
Revisa y actualiza regularmente tu colección con nuevos hallazgos.
Diseño de tu primer anuncio en Canva
Show steps
Aplica las habilidades aprendidas en el curso creando tu propio anuncio en Canva.
Browse courses on
Canva
Show steps
-
Selecciona una plantilla de anuncio adecuada para tu negocio.
-
Personaliza la plantilla con tu texto, imágenes y colores de marca.
-
Guarda y descarga tu anuncio en el formato deseado.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Revisión de anuncios con compañeros
Show steps
Colabora con compañeros para revisar y brindar comentarios sobre los diseños de anuncios.
Browse courses on
Canva
Show steps
-
Forma un grupo de estudio con otros estudiantes del curso.
-
Comparte tus diseños de anuncios y proporciona comentarios constructivos.
-
Incorpora los comentarios recibidos para mejorar tus diseños.
Ejercicios de diseño de anuncios
Show steps
Refuerza tus habilidades de diseño de anuncios practicando con ejercicios adicionales.
Browse courses on
Canva
Show steps
-
Crea anuncios para diferentes plataformas de redes sociales (por ejemplo, Facebook, Instagram).
-
Experimenta con diferentes estilos, colores y composiciones.
-
Comparte tus anuncios con otros para recibir comentarios y sugerencias.
Campaña publicitaria en redes sociales
Show steps
Crea una campaña publicitaria integral en redes sociales utilizando las habilidades aprendidas en el curso.
Browse courses on
Canva
Show steps
-
Define los objetivos de tu campaña.
-
Identifica a tu público objetivo y selecciona las plataformas de redes sociales adecuadas.
-
Diseña y crea una serie de anuncios utilizando Canva.
-
Supervisa y analiza el rendimiento de tu campaña.
Asistencia a eventos de marketing
Show steps
Amplía tus conocimientos y conexiones asistiendo a eventos de marketing relacionados con las redes sociales.
Browse courses on
Redes Sociales
Show steps
-
Busca y asiste a talleres, conferencias y seminarios web sobre marketing en redes sociales.
-
Conecta y establece contactos con otros profesionales del marketing.
-
Mantente al día con las últimas tendencias y mejores prácticas de la industria.
Guia de ayuda rápida de Canva
Show steps
Repasa las funciones básicas de Canva para refrescar tus conocimientos antes de comenzar el curso.
Browse courses on
Canva
Show steps
Show steps
Show steps
- Visita el sitio web de Canva y crea una cuenta.
- Explorar la interfaz y familiarizarte con las distintas herramientas.
Carpeta de recursos de marketing en redes sociales
Show steps
Recopila y organiza una colección de recursos valiosos para tu trabajo de marketing en redes sociales.
Browse courses on
Canva
Show steps
Show steps
Show steps
- Busca y guarda artículos, tutoriales y plantillas relacionadas con Canva.
- Crea una carpeta digital o física para almacenar tus recursos.
- Revisa y actualiza regularmente tu colección con nuevos hallazgos.
Diseño de tu primer anuncio en Canva
Show steps
Aplica las habilidades aprendidas en el curso creando tu propio anuncio en Canva.
Browse courses on
Canva
Show steps
Show steps
Show steps
- Selecciona una plantilla de anuncio adecuada para tu negocio.
- Personaliza la plantilla con tu texto, imágenes y colores de marca.
- Guarda y descarga tu anuncio en el formato deseado.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Revisión de anuncios con compañeros
Show steps
Colabora con compañeros para revisar y brindar comentarios sobre los diseños de anuncios.
Browse courses on
Canva
Show steps
Show steps
Show steps
- Forma un grupo de estudio con otros estudiantes del curso.
- Comparte tus diseños de anuncios y proporciona comentarios constructivos.
- Incorpora los comentarios recibidos para mejorar tus diseños.
Ejercicios de diseño de anuncios
Show steps
Refuerza tus habilidades de diseño de anuncios practicando con ejercicios adicionales.
Browse courses on
Canva
Show steps
Show steps
Show steps
- Crea anuncios para diferentes plataformas de redes sociales (por ejemplo, Facebook, Instagram).
- Experimenta con diferentes estilos, colores y composiciones.
- Comparte tus anuncios con otros para recibir comentarios y sugerencias.
Campaña publicitaria en redes sociales
Show steps
Crea una campaña publicitaria integral en redes sociales utilizando las habilidades aprendidas en el curso.
Browse courses on
Canva
Show steps
Show steps
Show steps
- Define los objetivos de tu campaña.
- Identifica a tu público objetivo y selecciona las plataformas de redes sociales adecuadas.
- Diseña y crea una serie de anuncios utilizando Canva.
- Supervisa y analiza el rendimiento de tu campaña.
Asistencia a eventos de marketing
Show steps
Amplía tus conocimientos y conexiones asistiendo a eventos de marketing relacionados con las redes sociales.
Browse courses on
Redes Sociales
Show steps
Show steps
Show steps
- Busca y asiste a talleres, conferencias y seminarios web sobre marketing en redes sociales.
- Conecta y establece contactos con otros profesionales del marketing.
- Mantente al día con las últimas tendencias y mejores prácticas de la industria.
Career center
Learners who complete Crea Anuncios para las Redes Sociales con Canva will develop knowledge and skills
that may be useful to these careers:
Graphic designer
Graphic designer
As a Graphic Designer, you will use a variety of software to create and produce designs for different industries and markets and develop media for web, print, and other advertisements. This course provides a great introduction to some of the fundamental skills you need to build a strong foundation that will help you succeed as a Graphic Designer.
Art Director
Art Director
In your role as an Art Director, you may manage a team in a variety of settings to create visual content that aligns with a company's advertising and marketing campaigns. This course can help you develop some of the skills you will need for managing content creation, and will give you some of the tools you need for visual content creation when you lead your teams.
Social Media Manager
Social Media Manager
The skills you learn in this course will help you manage the social media presence of a company or other organization by creating visual content that effectively conveys the company’s message and brand identity. As a Social Media Manager, you will also manage content for different platforms and engage with the company’s social media audience.
Web Designer
Web Designer
As a Web Designer, you may work on a team to plan and create the visual elements of websites, manage website content, and ensure a website provides a positive experience for users. This course will help you learn some of the tools and techniques that website designers use, in addition to some of the principles and elements that are used in design.
Marketing Manager
Marketing Manager
This course may be useful as you build your career as a Marketing Manager. As a Marketing Manager, you will use different advertising techniques and strategies to grow revenue, increase brand awareness, and improve sales. This course will help you learn some of the visual content elements that are important for developing and implementing marketing campaigns.
Creative Director
Creative Director
This course may be useful to you if you wish to pursue a career as a Creative Director. As a Creative Director, you will oversee the creative aspects of marketing and advertising campaigns. You will lead and manage creative teams to produce creative content and develop advertising strategies. This course will give you some of the tools and techniques you will need to lead your teams and to generate and develop creative content.
Advertising Manager
Advertising Manager
Through this course, you may develop some of the skills you need to work as an Advertising Manager, where you will manage and coordinate advertising and marketing campaigns to build brand awareness, create targeted marketing campaigns, and develop advertising materials. You will also plan and manage advertising budgets. These activities will require you to create visual content, a skill that this course can help you develop.
Brand Manager
Brand Manager
This course may be helpful to you as you look to develop your career as a Brand Manager, where you will manage and enhance a company’s brand by developing marketing campaigns. You will also manage the company’s brand identity across all platforms and may help to develop brand strategies. This course will help you develop visual content creation skills and brand management techniques.
Public relations manager
Public relations manager
This course may be useful to you if you seek to work as a Public Relations Manager. In this role, you will manage and coordinate public relations and advertising campaigns, write press releases, and manage a company’s public image. The visual content skills you learn in this course can help you develop marketing materials and write attractive and persuasive press releases.
Marketing Analyst
Marketing Analyst
This course may be useful for you as you seek to work as a Marketing Analyst, where you will collect, analyze, and interpret data to improve marketing and business decisions. Through this course, you can develop the data analysis and interpretation skills that are critical to this role, as well as learn how to apply data to the development of marketing and advertising content.
Community Manager
Community Manager
This course may be useful for your career as a Community Manager, in which you will manage and engage with a community of users or customers online. You will build and manage social media engagement campaigns, moderate online forums, and provide customer support. The skills you learn in this course may help you create visual content for social media and engage with your community.
Event Planner
Event Planner
This course may help you as you prepare to work as an Event Planner. In this role, you will be responsible for planning and executing events by working with clients, selecting vendors, managing budgets, and organizing logistics. The content creation and management skills you learn in this course may be helpful as you work to market events.
Public Relations Specialist
Public Relations Specialist
This course may be helpful to you if you want to be a Public Relations Specialist. A professional in this field will manage and coordinate public relations and advertising campaigns to build brand awareness, create targeted marketing campaigns, and manage public relations activities. This course may help you develop some of the skills you need to create a successful marketing campaign.
Content Creator
Content Creator
This course may be useful for you as you build your career as a Content Creator, where you will develop and create content for a variety of platforms to engage audiences and build brand awareness. This course may help you develop some of the skills you need to create visual content and implement effective content creation strategies.
Marketing Consultant
Marketing Consultant
This course may be useful for your career as a Marketing Consultant, where you will help businesses develop and implement marketing strategies. As a consultant, you will need to understand different marketing channels and strategies and how to use them to reach target audiences. This course may help you develop some of the skills you need to create and manage visual content marketing campaigns for your clients.
For more career information including salaries, visit:
OpenCourser.com/course/2w97sp/crea
Reading list
We've selected 11 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Crea Anuncios para las Redes Sociales con Canva.
Comprehensive guide to social media marketing, covering topics such as creating and managing social media campaigns, using social media analytics, and measuring the success of social media marketing efforts. It valuable resource for anyone who wants to learn more about social media marketing or improve their existing social media marketing skills.
Provides a comprehensive overview of social media management, covering topics such as creating and managing social media campaigns, using social media analytics, and measuring the success of social media marketing efforts. It valuable resource for anyone who wants to learn more about social media marketing or improve their existing social media marketing skills.
Save
Provides practical advice on how to use social media to promote your artwork and connect with your fans. It valuable resource for anyone who wants to learn more about social media marketing or improve their existing social media marketing skills.
Save
Provides practical advice on how to create and share engaging content on social media. It valuable resource for anyone who wants to learn how to use social media to build a following and promote their business.
Save
Provides practical advice on how to use social media to promote your books and connect with your readers. It valuable resource for anyone who wants to learn more about social media marketing or improve their existing social media marketing skills.
Provides practical advice on how to use social media to connect with your students and promote your educational programs. It valuable resource for anyone who wants to learn more about social media marketing or improve their existing social media marketing skills.
Provides a step-by-step guide to creating and implementing a social media marketing plan. It valuable resource for anyone who wants to learn more about social media marketing or improve their existing social media marketing skills.
Provides practical advice on how to use social media to grow your small business. It valuable resource for anyone who wants to learn more about social media marketing or improve their existing social media marketing skills.
Save
Provides practical advice on how to use social media to promote your nonprofit organization. It valuable resource for anyone who wants to learn more about social media marketing or improve their existing social media marketing skills.
Save
Provides practical advice on how to create memorable and persuasive messages. It valuable resource for anyone who wants to learn how to communicate more effectively.
Save
Explores the science of why some ideas and products become popular while others fail. It provides insights into how to create content that is more likely to be shared and talked about.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/2w97sp/crea
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Effort
2 horas
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Michelle Flores
Language
Español
Good to know
Es ideal para emprendedores y pequeñas empresas con presupuestos limitados que desean mejorar su presencia en las redes sociales
Enseña a utilizar las herramientas gratuitas de Canva, lo que la hace accesible para todos
Proporciona una base sólida para principiantes en diseño gráfico
Se enfoca en estrategias prácticas para mejorar la visibilidad de las redes sociales
Ofrece un proyecto práctico para aplicar los conceptos aprendidos
No proporciona un certificado de finalización
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