Optimiza tu cuenta de negocio en Instagram from Coursera

Al final de este proyecto aprenderás a optimizar tu cuenta de negocio en Instagram.

El objetivo de este proyecto guiado es optimizar tu perfil profesional en Instagram para atraer la atención de los usuarios. Una cuenta de negocio en Instagram te permite anunciar tu empresa publicando anuncios, fotos e imágenes con tu grupo objetivo en Instagram.

Hoy conocerás varias técnicas que te ayudarán a mejorar la apariencia de tu empresa en Instagram y alcanzar a tu grupo objetivo.

El objetivo de este proyecto es familiarizarte con Instagram for Business y crear una cuenta de negocio para que puedas anunciar tu marca o tu empresa. A través de anuncios, fotos y posts en Instagram alcanzarás tu grupo objetivo en la red social Instagram.

El marketing de redes sociales requiere encontrar métodos creativos para atraer la atención de los usuarios a tus productos o servicios, muchas veces con un presupuesto de marketing mínimo.

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What's inside

Syllabus

Visión general del proyecto

Al final de este proyecto aprenderás a optimizar tu estrategia de marketing para las redes sociales y alcanzar tu grupo objetivo en Instagram.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Optimiza tu cuenta de Instagram para conseguir nuevos clientes

Aprende sobre los conceptos básicos de Instagram for Business

Descubre diferentes estrategias para atraer a tu público objetivo

Incluye ejercicios prácticos para aplicar lo aprendido

Diseñado para emprendedores y pequeñas empresas que buscan mejorar su marketing en redes sociales

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Optimiza tu cuenta de negocio en Instagram with these activities:

Recopilar materiales

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Recopila y revisa tus apuntes, tareas, cuestionarios y exámenes para refrescar tus conocimientos y prepararte para el curso.

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Reúne tus apuntes de cursos anteriores y materiales de estudio relacionados
Organiza tus materiales por tema
Revisa tus apuntes para identificar cualquier área que necesites reforzar

Repasar conocimientos previos

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Revisa los conceptos fundamentales de marketing en redes sociales y publicidad en Instagram para actualizar tus conocimientos antes del curso.

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Revisa los principios básicos del marketing en redes sociales
Repasa las características y funcionalidades de Instagram para empresas
Investiga las mejores prácticas para la publicidad en Instagram

Sesiones de práctica con compañeros

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Participa en sesiones de práctica con compañeros para compartir conocimientos, discutir estrategias y recibir comentarios.

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Forma un grupo de estudio o encuentra un compañero de práctica
Establece un horario regular para las sesiones de práctica
Comparte tus ideas y estrategias de optimización de Instagram

Five other activities

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Ejercicios prácticos de optimización

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Realiza ejercicios prácticos para mejorar tus habilidades de optimización de Instagram y aumentar la efectividad de tus estrategias de marketing.

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Crea diferentes tipos de publicaciones de Instagram (por ejemplo, publicaciones de imágenes, carruseles, videos)
Optimiza tus publicaciones utilizando hashtags y leyendas relevantes
Analiza el rendimiento de tus publicaciones y realiza ajustes basados en los datos

Tutoriales guiados de Instagram para empresas

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Complementa tu aprendizaje con tutoriales guiados de Instagram para empresas para comprender mejor las últimas funciones y estrategias.

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Sigue los tutoriales oficiales de Instagram para empresas
Explora tutoriales de expertos de la industria en plataformas como YouTube y LinkedIn
Participa en talleres o webinars sobre marketing en Instagram

Contribuir a la comunidad de Instagram

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Demuestra tu compromiso con Instagram y expande tu red participando en proyectos de código abierto y discusiones de la comunidad.

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Únete a los foros de la comunidad de Instagram
Contribuye con ideas y sugerencias para mejorar la plataforma
Colabora con otros usuarios en proyectos de código abierto relacionados con Instagram

Plan de optimización de Instagram

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Crea un plan integral para optimizar tu cuenta de Instagram para empresas y maximizar el alcance y el compromiso.

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Define tus objetivos de marketing en Instagram
Analiza a tu público objetivo y su comportamiento en Instagram
Desarrolla una estrategia de contenido para atraer y conectar con tu público
Establece un cronograma de publicación y un calendario de contenido
Implementa técnicas de optimización para mejorar la visibilidad y el alcance

Mentoría de otros estudiantes

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Fortalece tu comprensión y ayuda a otros compartiendo tus conocimientos y experiencias en Instagram para empresas.

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Ofrece tutoría a estudiantes que necesitan apoyo adicional
Comparte tus conocimientos y experiencia en foros y grupos de la comunidad
Participa en programas de mentoría para guiar a estudiantes más jóvenes

Career center

Learners who complete Optimiza tu cuenta de negocio en Instagram will develop knowledge and skills that may be useful to these careers:

Social Media Manager

The Social Media Manager is responsible for the planning, creation, and execution of social media strategies and campaigns. Taking this Instagram marketing course will help the Social Media Manager optimize their understanding of the platform and how to best use it to reach their target audience. The course will also provide them with the skills and knowledge needed to create engaging and effective content that will help them achieve their social media goals.

See salaries and explore the career path for Social Media Manager

Digital Marketing Manager

Digital Marketing Managers are responsible for planning and executing digital marketing campaigns across a variety of channels, including social media. Taking this Instagram marketing course will help the Digital Marketing Manager optimize their understanding of the platform and how to best use it to reach their target audience. The course will also provide them with the skills and knowledge needed to create engaging and effective content that will help them achieve their digital marketing goals.

See salaries and explore the career path for Digital Marketing Manager

Community Manager

Community Managers are responsible for building and managing online communities. Taking this Instagram marketing course will help the Community Manager optimize their understanding of the platform and how to best use it to engage with their target audience. The course will also provide them with the skills and knowledge needed to create engaging and effective content that will help them build a strong and active community.

See salaries and explore the career path for Community Manager

Content Marketing Manager

Content Marketing Managers are responsible for planning, creating, and executing content marketing campaigns. Taking this Instagram marketing course will help the Content Marketing Manager optimize their understanding of the platform and how to best use it to reach their target audience. The course will also provide them with the skills and knowledge needed to create engaging and effective content that will help them achieve their content marketing goals.

See salaries and explore the career path for Content Marketing Manager

Social Media Specialist

Social Media Specialists are responsible for managing social media accounts and creating content for social media platforms. Taking this Instagram marketing course will help the Social Media Specialist optimize their understanding of the platform and how to best use it to reach their target audience. The course will also provide them with the skills and knowledge needed to create engaging and effective content that will help them achieve their social media goals.

See salaries and explore the career path for Social Media Specialist

Brand Manager

Brand Managers are responsible for developing and maintaining a brand's image and reputation. Taking this Instagram marketing course may help the Brand Manager optimize their understanding of how to use Instagram to build a strong brand and reach their target audience.

See salaries and explore the career path for Brand Manager

Marketing Manager

Marketing Managers are responsible for planning, developing, and executing marketing campaigns. Taking this Instagram marketing course may help the Marketing Manager optimize their understanding of how to use Instagram to reach their target audience and achieve their marketing goals.

See salaries and explore the career path for Marketing Manager

Public relations manager

Public Relations Managers are responsible for managing a company's public relations and communications. Taking this Instagram marketing course may help the Public Relations Manager optimize their understanding of how to use Instagram to build relationships with key stakeholders and reach their target audience.

See salaries and explore the career path for Public relations manager

Advertising Manager

Advertising Managers are responsible for planning, developing, and executing advertising campaigns. Taking this Instagram marketing course may help the Advertising Manager optimize their understanding of how to use Instagram to reach their target audience and achieve their advertising goals.

See salaries and explore the career path for Advertising Manager

Sales Manager

Sales Managers are responsible for leading and managing sales teams. Taking this Instagram marketing course may help the Sales Manager optimize their understanding of how to use Instagram to generate leads and close deals.

See salaries and explore the career path for Sales Manager

Customer Service Manager

Customer Service Managers are responsible for managing customer service operations and resolving customer issues. Taking this Instagram marketing course may help the Customer Service Manager optimize their understanding of how to use Instagram to provide excellent customer service and resolve customer issues.

See salaries and explore the career path for Customer Service Manager

Event Manager

Event Managers are responsible for planning and executing events. Taking this Instagram marketing course may help the Event Manager optimize their understanding of how to use Instagram to promote events and reach their target audience.

See salaries and explore the career path for Event Manager

Marketing Analyst

Marketing Analysts are responsible for analyzing marketing data and providing insights to help companies improve their marketing campaigns. Taking this Instagram marketing course may help the Marketing Analyst optimize their understanding of how to use Instagram to collect and analyze data and improve marketing campaigns.

See salaries and explore the career path for Marketing Analyst

Public Relations Specialist

Public Relations Specialists are responsible for managing a company's public relations and communications. Taking this Instagram marketing course may help the Public Relations Specialist optimize their understanding of how to use Instagram to build relationships with key stakeholders and reach their target audience.

See salaries and explore the career path for Public Relations Specialist

Social Media Strategist

Social Media Strategists are responsible for developing and implementing social media strategies. Taking this Instagram marketing course may help the Social Media Strategist optimize their understanding of how to use Instagram to achieve their social media goals.

See salaries and explore the career path for Social Media Strategist

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Optimiza tu cuenta de negocio en Instagram.

Two Weeks Notice

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Esta guía paso a paso te enseña cómo configurar tu cuenta comercial de Instagram, crear una estrategia de contenido y utilizar las funciones de Instagram para promocionar tu negocio. Es una opción práctica para empresas que buscan comenzar con el marketing de Instagram.

(English) Two Weeks Notice: Find the Courage to Quit Your Job...

Hardcover

(English) Two Weeks Notice: Find the Courage to Quit Your Job...

Kindle Edition

The Power of Visual Storytelling: How to Use...

Save

Este libro se centra en el poder del contenido visual en Instagram y proporciona técnicas para crear imágenes y videos cautivadores que conecten con tu audiencia. Es ideal para empresas que buscan mejorar su engagement y construir una marca sólida.

(English) The Power of Visual Storytelling: How to Use...

Kindle Edition

Ultimate Guide to Social Media Marketing

Save

Esta guía te enseña cómo rastrear y analizar tus métricas de Instagram para comprender qué funciona y qué no. Es fundamental para las empresas que buscan optimizar su estrategia de Instagram y mejorar sus resultados.

(English) Ultimate Guide to Social Media Marketing

Paperback

(English) Ultimate Guide to Social Media Marketing

Kindle Edition

Social Marketing Digital Book Set

Save

Este libro proporciona una base sólida en los principios del marketing en redes sociales, incluidas estrategias para Instagram y otras plataformas, y cubre temas como la medición del ROI y el análisis de campañas.

(English) Social Marketing Digital Book Set

Kindle Edition

Social Media Marketing

Save

Este libro ofrece una base sólida en el marketing de redes sociales, cubriendo conceptos como el desarrollo de estrategias, la selección de plataformas y el análisis de resultados. Si bien no se enfoca en Instagram específicamente, proporciona información valiosa sobre el marketing en redes sociales en general.

(English) Social Media Marketing: A Strategic Approach

Paperback

$$$

Managing Content Marketing: The Real-World Guide...

Save

Este libro proporciona orientación sobre cómo crear contenido atractivo y de alta calidad para las redes sociales. Aunque no se centra específicamente en Instagram, sus técnicas y estrategias son aplicables a la creación de contenido de Instagram.

(English) Managing Content Marketing: The Real-World Guide...

Paperback

Optimiza tu cuenta de negocio en Instagram

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Activities

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Reading list

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