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Introducción a Facebook Audience Insights
Michelle Flores
Michelle Flores
Al final de este proyecto guiado, podrás acceder a Facebook Audience Insights y filtrar información esencial para tu próxima campaña publicitaria en Facebook.
Read more
Al final de este proyecto guiado, podrás acceder a Facebook Audience Insights y filtrar información esencial para tu próxima campaña publicitaria en Facebook.
Read more
Al final de este proyecto guiado, podrás acceder a Facebook Audience Insights y filtrar información esencial para tu próxima campaña publicitaria en Facebook.
Aprenderás hoy a dirigirte efectivamente a tu grupo objetivo y anunciar tu negocio en Facebook.
El objetivo de este proyecto consiste en familiarizarte con el uso de Facebook Audience Insights para que puedas ajustar tu estrategia de Marketing en Facebook de manera correspondiente.
La meta del marketing en las redes sociales es encontrar métodos creativos para atraer la atención de su grupo objetivo en las redes sociales, muchas veces con un presupuesto de marketing mínimo.
Hoy crearas una página de negocio en Facebook. Luego aprenderás a acceder a Facebook Insights. Facebook Insights es un instrumento valioso de análisis que ofrece a negocios una variedad de cifras y gráficos para mejor entender a los usuarios de Facebook que visitan tu página.
Register for this course and see more details by visiting:
OpenCourser.com/course/xd10qt/introduccion
What's inside
Syllabus
Visión general del proyecto
Al final de este proyecto guiado, podrás acceder a Facebook Audience Insights y filtrar información esencial para tu próxima campaña publicitaria en Facebook.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Está diseñado para propietarios de negocios que desean anunciarse en Facebook
Explica cómo utilizar Facebook Audience Insights para dirigirse al público objetivo de manera más eficaz
Brinda conocimientos prácticos sobre la publicidad en Facebook
Puede requerir conocimientos previos en publicidad en redes sociales
Save this course
Save Introducción a Facebook Audience Insights to your list so you can find it easily later:
Save
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Introducción a Facebook Audience Insights with these
activities:
Revise Marketing Concepts
Show steps
Review basic marketing concepts to strengthen your foundation and prepare for this course.
Show steps
-
Define core marketing concepts such as target market, segmentation, and value proposition.
-
Review the marketing mix (4Ps).
Explore Facebook Audience Insights Tutorial
Show steps
Enhance your understanding of Facebook Audience Insights by completing an interactive tutorial.
Show steps
-
Access the Facebook Audience Insights tool.
-
Navigate through different sections and explore the available data.
Attend a Workshop on Facebook Marketing
Show steps
Gain valuable insights and network with experts by attending a workshop on Facebook marketing.
Show steps
-
Research and identify relevant workshops in your area.
-
Register and attend the workshop.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create Targeted Ad Campaigns
Show steps
Develop your practical skills by creating targeted ad campaigns using the Facebook Audience Insights tool.
Show steps
-
Identify your target audience based on demographics, interests, and behaviors.
-
Craft engaging ad copy and creatives.
-
Set up and monitor your ad campaigns.
Write a Blog Post on Audience Segmentation
Show steps
Solidify your knowledge by creating a blog post that explains the importance and techniques of audience segmentation.
Show steps
-
Research and understand different segmentation strategies.
-
Organize your thoughts and outline your blog post structure.
-
Write engaging and informative content.
Develop a Marketing Strategy Presentation
Show steps
Enhance your communication skills by creating a presentation that outlines a marketing strategy for a specific product or service.
Show steps
-
Analyze market research and identify opportunities.
-
Develop your targeting and positioning strategies.
-
Create a compelling presentation that communicates your findings.
Run a Facebook Ad Campaign
Show steps
Apply your newfound skills by running a Facebook ad campaign for a small business.
Show steps
-
Define your business objectives and target audience.
-
Plan and create your ad campaign.
-
Monitor and optimize your campaign performance.
Revise Marketing Concepts
Show steps
Review basic marketing concepts to strengthen your foundation and prepare for this course.
Show steps
Show steps
Show steps
- Define core marketing concepts such as target market, segmentation, and value proposition.
- Review the marketing mix (4Ps).
Explore Facebook Audience Insights Tutorial
Show steps
Enhance your understanding of Facebook Audience Insights by completing an interactive tutorial.
Show steps
Show steps
Show steps
- Access the Facebook Audience Insights tool.
- Navigate through different sections and explore the available data.
Attend a Workshop on Facebook Marketing
Show steps
Gain valuable insights and network with experts by attending a workshop on Facebook marketing.
Show steps
Show steps
Show steps
- Research and identify relevant workshops in your area.
- Register and attend the workshop.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create Targeted Ad Campaigns
Show steps
Develop your practical skills by creating targeted ad campaigns using the Facebook Audience Insights tool.
Show steps
Show steps
Show steps
- Identify your target audience based on demographics, interests, and behaviors.
- Craft engaging ad copy and creatives.
- Set up and monitor your ad campaigns.
Write a Blog Post on Audience Segmentation
Show steps
Solidify your knowledge by creating a blog post that explains the importance and techniques of audience segmentation.
Show steps
Show steps
Show steps
- Research and understand different segmentation strategies.
- Organize your thoughts and outline your blog post structure.
- Write engaging and informative content.
Develop a Marketing Strategy Presentation
Show steps
Enhance your communication skills by creating a presentation that outlines a marketing strategy for a specific product or service.
Show steps
Show steps
Show steps
- Analyze market research and identify opportunities.
- Develop your targeting and positioning strategies.
- Create a compelling presentation that communicates your findings.
Run a Facebook Ad Campaign
Show steps
Apply your newfound skills by running a Facebook ad campaign for a small business.
Show steps
Show steps
Show steps
- Define your business objectives and target audience.
- Plan and create your ad campaign.
- Monitor and optimize your campaign performance.
Career center
Learners who complete Introducción a Facebook Audience Insights will develop knowledge and skills
that may be useful to these careers:
Social Media Manager
Social Media Manager
Social Media Managers are tasked with developing and executing content strategies for brands and businesses. A grasp of Facebook Audience Insights is an essential part of this job, as social media professionals use this data to understand their target audience and create engaging, effective campaigns. This course can help you gain an understanding of Facebook Audience Insights, which can help you succeed in this role.
Digital Marketing Specialist
Digital Marketing Specialist
Digital Marketing Specialists use a variety of digital channels to promote products and services. They need to be familiar with Facebook Audience Insights to effectively target their campaigns and measure their results. This course can provide you with the skills you need to succeed as a Digital Marketing Specialist.
Market Research Analyst
Market Research Analyst
Market Research Analysts collect and analyze data to understand consumer behavior. They use this information to help businesses make informed decisions about their products and services. This course can help you learn how to use Facebook Audience Insights to gather data about your target audience, which can help you succeed in this role.
Advertising Manager
Advertising Manager
Advertising Managers plan and execute advertising campaigns for businesses. They need to be familiar with Facebook Audience Insights to effectively target their campaigns and measure their results. This course can help you gain the skills you need to succeed as an Advertising Manager.
Media Planner
Media Planner
Media Planners develop and execute media plans for businesses. They need to be familiar with Facebook Audience Insights to effectively target their campaigns and measure their results. This course can provide you with the skills you need to succeed as a Media Planner.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers plan and execute content marketing strategies for businesses. They need to be familiar with Facebook Audience Insights to effectively target their campaigns and measure their results. This course can provide you with the skills you need to succeed as a Content Marketing Manager.
Community Manager
Community Manager
Community Managers build and manage online communities for businesses. They need to be familiar with Facebook Audience Insights to effectively target their campaigns and measure their results. This course can provide you with the skills you need to succeed as a Community Manager.
Social Media Strategist
Social Media Strategist
Social Media Strategists develop and execute social media strategies for businesses. They need to be familiar with Facebook Audience Insights to effectively target their campaigns and measure their results. This course can provide you with the skills you need to succeed as a Social Media Strategist.
Digital Analyst
Digital Analyst
Digital Analysts collect and analyze data to understand the effectiveness of digital marketing campaigns. They need to be familiar with Facebook Audience Insights to effectively measure the results of their campaigns. This course can provide you with the skills you need to succeed as a Digital Analyst.
Marketing Consultant
Marketing Consultant
Marketing Consultants provide marketing advice to businesses. They need to be familiar with Facebook Audience Insights to effectively target their campaigns and measure their results. This course can provide you with the skills you need to succeed as a Marketing Consultant.
For more career information including salaries, visit:
OpenCourser.com/course/xd10qt/introduccion
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Introducción a Facebook Audience Insights.
Este libro es una guía completa sobre el marketing en Facebook, incluyendo una sección sobre el uso de Facebook Audience Insights.
Esta guía completa te enseñará todo lo que necesitas saber sobre la publicidad en Facebook, desde cómo crear anuncios efectivos hasta cómo optimizar tus campañas.
Esta biblia del marketing en redes sociales proporciona una visión completa de todos los aspectos del marketing en redes sociales, desde la definición de objetivos hasta la medición del ROI.
Este libro ofrece una guía sobre el marketing en redes sociales, incluyendo una sección sobre el uso de Facebook Audience Insights.
Save
Este libro proporciona un marco estratégico para el marketing en redes sociales, cubriendo temas como la definición de objetivos, la identificación del público objetivo y la medición del ROI.
Este libro ofrece una introducción al aprendizaje automático, incluyendo una sección sobre el uso de Facebook Audience Insights.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/xd10qt/introduccion
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Effort
2 horas
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Michelle Flores
Language
Español
Good to know
Está diseñado para propietarios de negocios que desean anunciarse en Facebook
Explica cómo utilizar Facebook Audience Insights para dirigirse al público objetivo de manera más eficaz
Brinda conocimientos prácticos sobre la publicidad en Facebook
Puede requerir conocimientos previos en publicidad en redes sociales
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